DECEMBER . 11 . 14
T
EAM
CHLOE G PROJECT MANAGER
PRICILA W. INTERACTIVE AND SERVICE DESIGN
LANI W. BUSINESS DEVELOPMENT AND STRATEGY
B
“ eing a street musiciaN isn’t always glamorous, but playing in the New York City subway is sort of like playing in the world’s biggest concert hall every day.”
NYC subway performer, October 2014
B usking is the practice of
performing in public places, for gratuities.
OCTOBER . 17 . 14
M USIC
IN THE SUBWAY #REDUCES CRIME BY:
33% robberies 25% assaults 37% vandalism
*INDEPENDENT UK, 2008
1904.
Subway doors open
1930.
Busking is forbidden
1960.
Underground doo-wop
1970.
Street busking is decriminalized
1980.
Subway performance is legalized
1987.
MUNy
M USIC UNDER NEW YORK NOT MEETING BUSKER DEMAND NOT ENGAGING THE PUBLIC NOT SUPPORTING BUSKERS COMMUNITY
M ission statement subway Beats connects the subway busker community with busy commuters by offering a variety of immersive experiences dedicated to celebrating the value NYC buskers bring to the city. Subway Beats creates a series of moments to pause and take a moment to appreciate the music that surrounds them.
33 pillars:
Interactive StoryTelling Immersive ExperienceS CELEBRATING BUSKER TRADITIONS
S U B W A Y B E A T S
n
Andrew Lawrence
S T O R Y
After Andrew Klleen was arrested for playing guitar in the NYC subway, fellow musicians joined him in a musical protest of the
f4 s 5 07v #Pause & get to a know busker
I
nteractive StoryTelling
#Pause & hit play
I
mmersive Experience
#Pause & bust a move
C elebrating busker traditionS
Customer Relations Value Proposition
Engaging public to connect with buskers Providing support for buskers
Connecting the subway busker community with busy commuters, offering a variety of immersive experiences
Revenue Stream
Celebrating the value NYC buskers bring to the city through creating a series of moments to pause and take a moment to appreciate NYC artistic talent
Busker 1time subscription fee to be a part of database Busker annual festival fee Government grants Brand sponsorships (paid advertising) onations Online album (splitting profit with featured buskers) Human capital
3pillars: Interactive Storytelling, Immersive Experiences, and Celebrating Busker Traditions
Channels Mobile App Platform interactive screens in subway station Advertising Festival events
Key Resources Busker participation MTA support Public spaces Subway platforms
Key Partners
Key Activities
Cost Structure
Customer Segments
Organize annual festival Strengthen busker network developing accessible database Developing partnerships Promoting marketing/PR campaign
Mobile app Marketing Music recording crew (lite) Salaries for core team
Diverse Buskers Commuters Corporate Brands
MTA MUNY NY Tourism/NYC.gov Buskers Corporate Partners Make Music New York
#Pause for a busker campaign
E XIT PLAN:
MERGE WITH THE MAYOR´S OFFICE ACQUIRED BY THE MUNY ACQUIRED BY ANOTHER MUSIC FESTIVAL
#Pause & dance