PRO ECUADOR 2015 - Business Report #3

Edition

Business Report 15 Trade Office in the United Kingdom

PRO ECUADOR Business Report

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Diego Aulestia Minister of International Trade of Ecuador VĂ­ctor Jurado Carriel Executive Director of PRO ECUADOR Nelly Vinueza General Coordinator of PRO ECUADOR Francisco Mena Ecuador Trade Commissioner in the United Kingdom Luis Fernando Ojedaa Director of Communication of PRO ECUADOR Martha Loaiza Design and Layout, Communication Department, PRO ECUADOR

Address: Marquis House, Second Floor Front, 67/68 Jermyn Street, London SW1Y 6NY, United Kingdom. london@proecuador.gob.ec / +44 2030788040 / @proecuador_uk

PRO ECUADOR Business Report

4 SERVICES OFFER FOR BRITISH IMPORTERS • Business Opportunities: We help British importers to get in touch with the best producers / exporters in Ecuador.

• Trade Fairs: We participate in British trade fairs with country pavilions, bringing Ecuadorian exporters to show their products and meet importers.

• Trade Missions: We organize business trips to and from Ecuador, offering assistance in trip logistics, business meetings, visits to factories, etc.

• Promotion Events: We organize business matchmaking and food-tasting events, promotional campaigns, among others.

• Exporter Validation: We validate all our exporters visiting their facilities and checking their legal status.

• Samples delivery: When possible, we help Ecuadorian exporters sending their samples from Ecuador.

• Reports & Statistics: We create business and statistics reports including the latest innovations and products being developed in Ecuador.

• Authorities: We can organize meetings with authorities in Ecuador (Customs, Revenue, etc.) if necessary.

• Training: We offer training programs about Ecuador paperwork procedures and export requirements, documents and certifications.

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PRO ECUADOR Business Report

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EXPORTS TO THE UK

CHIA Eaten by the Aztecs and Incas, now chia seed are considered as the new super food. They are source of antioxidants, proteins, amino acids, vitamins, minerals and fibre.

Ecuadorian chia seeds are mainly exported to the United States, Denmark, Australia and Canada.

Its consumption helps to regulate the digestive system, improves energy levels and concentration, controls and prevents cholesterol, reduce body fat and rejuvenate the skin.

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PRO ECUADOR Business Report

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PAPAYA It´s the main exotic fruit exported to Europe.

They are a rich source of antioxidant nutrients such as carotenes, vitamin C and flavonoids; the B vitamins, folate and pantothenic acid; and the minerals, potassium, copper, and magnesium; and fibre.

Ecuadorian papaya is mainly exported to the UK, Netherlands, Belgium and Peru.

ROSES Ecuador is the second biggest exporter of roses in the world.

The biggest rose production centers in Ecuador are located in places that reach 2000 meters above sea level. There, sunlight is more direct and the temperature is stable throughout the year.

Ecuadorian roses are considered the best in the world due to their incomparable quality, beauty and unique characteristics: thick long stems, big buds, vivid colors and lengthy life in the vase after being cut.

PRAWNS Ecuador is the second largest exporter of frozen prawns in the world.

In 2014, shrimp was the first Ecuadorian export after oil.

Prawns present a very low content of fat and calories. It is very rich in components such as carotenes, beta-carotenes, omega 3 and pre vitamin A. Ecuadorian prawns are recognized as a gourmet product around the world due to its exquisite flavor, color and texture.

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PRO ECUADOR Business Report

10 FRUIT PUREE Ecuador is the biggest exporter of banana puree of the world.

Also, there are important manufacturers of IQF and aseptic passion fruit concentrate, conventional and organic mango puree and guava puree, between other fruit.

Most manufacturers are Kosher, Organic, HACCP and GMP certified. The most important manufacturers offer FSSC 22000, BRC, ISO 9001, IRMA approved supplier, among others.

Ecuador fruit puree industry is already supplying the important buyers like Nestle, Chiquita, Heinz, Gerber, Coca Cola, Parmalat, Krings, etc.

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PRO ECUADOR Business Report

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• 5 British investors participated in the Forestry Forum in Guayaquil organized by PRO ECUADOR.

NEWS • PRO ECUADOR visited The Hospitality Show 2015 in Birmingham to identify business opportunities for Ecuadorian products in the British market • PRO ECUADOR visited The Spring Fair 2015 in Birmingham to identify business opportunities for Ecuadorian products in the British market.

• PRO ECUADOR visited The Scottish Hospitality 2015 in Glasgow to identify business opportunities for Ecuadorian products in the British market.

• Our Trade Commmisioner gave a lecture on the Univesity of Edimburg about the business opportunities in Ecuador.

• PRO ECUADOR visited The Natural Organic Products Europe 2015 in London to identify business opportunities for Ecuadorian products in the British market.

• PRO ECUADOR visited The National Convenience Show 2015 in Birmingham to identify business opportunities for Ecuadorian products in the British market.

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PRO ECUADOR Business Report

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NEWS

NEWS • PRO ECUADOR brought Ecuadorian cuisine to London at this year’s International Food and Drink Event (IFE) at the ExCel. • A complete menu of Ecuadorian dishes was showcased at ife’s ‘Taste of the World live’. David Reyes, an Ecuadorian chef with twelve years of experience working in London restaurants, showed visitors how to cook prawn and vegetarian-styles of Ceviche - an appetizer of fresh fish marinated in citrus juices; Sango de Verde - an Ecuadorian green plantain stew; and a dessert of Chocolate Mousse and Goldenberries served with Ecuadorian coffee, all of the ingredients for which were 100% Ecuadorian.

• 10 Ecuadorian exporters exhibited their products at PRO ECUADOR stand. They offered a wide range of products, including varieties of prawns, tuna, grains, fruits, vegetables, plantain-based snacks, avocado oil, coffee, and chocolate.

• Our Trade Commmisioner gave a lecture about the business opportunities in Ecuador at the Univesity of Edimburg.

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PRO ECUADOR Business Report

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EVENTS

Business Matchmaking 2015 Guayaquil - Ecuador, June 2015

PRO ECUADOR is kindly inviting 5 British importers of the following sectors: - Processed Food (2) - Agribusiness - Aquaculture - Crafts

Business Matchmaking “Aromas del Ecuador” 2015 Guayaquil - Ecuador, September 2015

PRO ECUADOR is kindly inviting 2 British importers of the following sectors: - Coffee - Cocoa and/or Chocolate

Exquisite Ecuador 2015 London - UK, September 2015

After the great success we experienced this year, PRO ECUADOR is organizing the second edition of its promotional event ‘Exquisite Ecuador’.

The idea is to promote Ecuadorian export offer in the form of food ingredients and cuisine.

We will invite British media and buyers to be part of our events during the ‘Exquisite Ecuador’ week in September.

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Edition

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PRO ECUADOR 20 Business Report 15 Trade Office in the United Kingdom

Marquis House, Second Floor Front, 67/68 Jermyn Street, London SW1Y 6NY, United Kingdom. london@proecuador.gob.ec / +44 2030788040 w w w. p r o e c u a d o r. g o b . e c