Edition
Business Report 15 Trade Office in the United Kingdom
PRO ECUADOR Business Report
PRO ECUADOR 20
41
Diego Aulestia Minister of International Trade of Ecuador VĂctor Jurado Carriel Executive Director of PRO ECUADOR Nelly Vinueza General Coordinator of PRO ECUADOR Francisco Mena Ecuador Trade Commissioner in the United Kingdom Pamela Nath Director of Communication of PRO ECUADOR Martha Loaiza Design and Layout, Communication Department, PRO ECUADOR
Address: Marquis House, Second Floor Front, 67/68 Jermyn Street, London SW1Y 6NY, United Kingdom. london@proecuador.gob.ec / +44 2030788040 / @proecuador_uk
PRO ECUADOR Business Report
4 SERVICES OFFER FOR BRITISH IMPORTERS • Business Opportunities: We help British importers to get in touch with the best producers / exporters in Ecuador. • Trade Fairs: We participate in British trade fairs with country pavilions, bringing Ecuadorian exporters to show their products and meet importers. • Trade Missions: We organize business trips to and from Ecuador, offering assistance in trip logistics, business meetings, visits to factories, etc. • Promotion Events: We organize business matchmaking and food-tasting events, promotional campaigns, among others. • Exporter Validation: We validate all our exporters visiting their facilities and checking their legal status. • Samples delivery: When possible, we help Ecuadorian exporters sending their samples from Ecuador. • Reports & Statistics: We create business and statistics reports including the latest innovations and products being developed in Ecuador. • Authorities: We can organize meetings with authorities in Ecuador (Customs, Revenue, etc.) if necessary. • Training: We offer training programs about Ecuador paperwork procedures and export requirements, documents and certifications.
PRO ECUADOR Business Report
5
PRO ECUADOR Business Report
6
EXPORTS TO THE UK
GREEN COFFEE Ecuador grows and exports Robusta and Arabica coffee. The country’s microclimates allow the production of different kinds of coffee, like coffee from the rain forest, high lands and even from the Galapagos Islands. Ecuadorian green coffee is mainly exported to Colombia, USA, Japan and Germany. Ecuador exported around 9000 tons of green coffee in 2014.
PRO ECUADOR Business Report
7
PRO ECUADOR Business Report
8 ROASTED COFFEE Ecuador exports different varieties of roasted coffee. The country is focus on specialty coffee. The roast grade and package can be adapted according to customer needs. Ecuadorian roasted coffee is mainly exported to Chile, USA, Spain, South Korea and Russia. Ecuador exported around 100 tons of roasted coffee in 2014.
INSTANT COFFEE Ecuador produces and export spray dried, agglomerated and freeze dried coffee. In 2014 Ecuador exported 1673 tons of instant coffee to the UK, which represented approximately $10 millions. Global exports of instant coffee from Ecuador in 2014 reached 22601 tons, which represented approximately $152 millions. Ecuadorian instant coffee is mainly exported to Germany, Poland, Russia, UK, USA and other 19 countries.
PRO ECUADOR Business Report
9
CHOCOLATE Ecuador chocolate is one of the most exquisite in the world. Several brands from Ecuador have won prices in contest like the International Chocolate Awards. In 2014 Ecuador exported around $24 millions in chocolate. Ecuadorian chocolate is mainly exported to Brazil, Argentina, Colombia, USA, EU and Peru.
PRO ECUADOR Business Report
10 COCOA Ecuadorian cocoa production takes place mainly in the Coast and Rain Forest. Ecuador produces and exports Fine Aroma and CCN-51 cocoa beans. Ecuador is the largest producer and exporter of Fine Aroma cocoa worldwide, with a 63% market share. In 2014 Ecuador exported about 200 thousand tons of cocoa beans which represented around $577 millions. Ecuadorian cocoa beans are mainly exported to USA, Netherlands, Mexico and Germany.
PRO ECUADOR Business Report
11
PRO ECUADOR Business Report
12 NEWS • On the 3th and 4th of June, 6 British importers participated in the Business Matchmaking “Macrorrueda de Negocios Ecuador 2015”. More than 500 exporters participated in this event in Guayaquil Ecuador. This is an annual event that generates about $240 millions. The invited importers belong to the following sectors: Processed food, agribusiness, aquaculture and crafts.
• PRO ECUADOR UK participated at the “London Produce Show”. This event took place on 3-5 June at the Grosvenor House Hotel in London. Bananas, passion fruit, mangos, pineapples, dragon fruit, plantains, papayas and other fresh products from Ecuador were promoted in this event.
PRO ECUADOR Business Report
13
• PRO ECUADOR UK, in partnership with The Latin American Trade & Investment Association (LATIA), co-organized and participated in the Latin American International Forum (LAIF) on June 15th. LAIF is regarded as the most prestigious business event linking Latin American and the British investment. This year, Deputy Minister of Tourism in Ecuador, Dominic Hamilton, took a seat on a panel which presented the most significant investment projects available in the tourism sector.
PRO ECUADOR Business Report
14
NEWS
NEWS • PRO ECUADOR UK held its annual investment event at The Ritz Hotel on the 16th of June. Vice Minister Hamilton met with Francisco Mena, Head of PRO ECUADOR, in London, with a group of investors and selected media with the aim of promoting investment projects within tourism infrastructure in Ecuador and establishing B2B meetings with potential business associates. The event brought together senior figures from both public and private sectors and sought to continue the strong annual performance in the investment industry. • On the occasion of the Ecuadorian Tall Ship “Buque Escuela Guayas” visit to Belfast, PRO ECUUADOR UK organized two product tastings, called “Exquisite Ecuador”. The 1st of July, a reception took place on the tall ship, authorities such as the Lord Mayor of Belfast and members of the local Chambers of Commerce attended the event. Prawns, tuna, plantain crisps, cassava crisps, chocolate, coffee and frozen fruit pulps from Ecuador, were the main ingredients of the food served. On the 3rd of July, an Ecuadorian lunch with representatives of the local chambers of commerce and media took place on the tall ship. The BBC and members of the Northern Ireland Chamber of Commerce attended the event. A short presentation about the Ecuadorian export offer was made to the assistants.
PRO ECUADOR Business Report
15
PRO ECUADOR Business Report
16
EVENTS
Business Matchmaking “Aromas del Ecuador” 2015
Guayaquil - Ecuador, 1- 2 September 2015 PRO ECUADOR is kindly inviting 2 British importers of the following sectors: - Green Coffee - Cocoa and/or Chocolate
Exquisite Ecuador 2015
London - UK, 27 - 30 October 2015 After the great success we experienced this last month at Belfast, PRO ECUADOR UK is organizing the third edition of its promotional event ‘Exquisite Ecuador’. The idea is to promote Ecuadorian export offer in the form of food ingredients and cuisine. Chef Maria Ruth Moreno is coming exclusively from Ecuador for these series of events. An Ecuadorian Cuisine Work shop and Wine, Chocolate and Coffee Pairing will be organized. We will invite British media and buyers to be part of our events during the ‘Exquisite Ecuador’ week in September. Also, a series of live cooking presentations will take place in some of the most important supermakets in London.
PRO ECUADOR Business Report
17
Edition
4
PRO ECUADOR 20 Business Report 15 Trade Office in the United Kingdom
Marquis House, Second Floor Front, 67/68 Jermyn Street, London SW1Y 6NY, United Kingdom. london@proecuador.gob.ec / +44 2030788040 w w w. p r o e c u a d o r. g o b . e c