Some like it pure.
Because it’s time to focus on the essential.
Because we’d simply rather produce fine,
attractive and sensible things. Because we
work for people, not for anonymous markets.
Because we want to think things through
to completion. Because it’s not about merely
producing things, but producing them
correctly. Because we don’t want to fill up
our world with objects that don’t last long.
Because we want the people who work
for us to be able to live from their work. And
because we are sure that it pays to attempt
all of this.
And you?