Snack Boxes
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Kids Snack Boxes
A Great Sampling Opportunity
The Spark:
• Fun, New Snacks & Flavors for Kids, Curated in A Special Box
Benefit for Vendor:
• Product trial & feedback, Brand exposure (with unique/exciting experience)
Benefit for Guest:
• Build confidence & trial without commitment, new snack ideas, make lunchtime & snacking fun & easy, be the cool mom/dad
• Guest Pain Points: picky eaters & cost risk of new snacks, school appropriate snacks
Benefit for Target:
• Increase basket, fits signature Tarzhay, drive guest love and loyalty
Strategic Pillars:
• Inclusivity (allergen friendly as possible), kids, seasonal & sustainable (as relevant)
Possible Themes:
• Driven by partners involved & product availability
• Potential themes: Snack tivity, Learning Lab, Discovery Box
• 7 10 snacks / Retail: $10 $15 / Volume: 20K 80K (depending on interest)
Includes:
Product Connections | Target
Seasonal
Snack-tivity Box
The Snack-tivity Box brings life to seasonal occasions.
Features:
• Thematic graphics tying to in store, seasonal graphics for consistent programming
• Snacks with seasonal flavor cues (pumpkin spice, etc.)
• Jokes, recipes, and craft ideas prompted through QR codes
• A box that can be unfolded and used for multitudes of activities, upscaling the container
Product Connections | Target
Learning Lab
The Learning Lab is a snack & activity box for kids K-5
Features:
• Bright, saturated color palette aimed at young children
• Simple, geometric shapes of snacks, school iconography and activities
• A link to a video tutorial of the activity box in action
Back-to-School v1
Product Connections | Target
Cat
Jack
Box
The
&
and
Discovery
Discovery Box is a snack
activity box for kids K Features: • Cat and Jack inspired color palette • Box that disassembles into cardboard building pieces • Contains everything kids need to let their imaginations run wild • Fidget items • DIY sensory recipe • QR links to edible crafts • QR links to cardboard use with your edible crafts Product Connections | Target
Box
Snack & explore the great outdoors with the Summer Treasure Box for Kids K
•
Seasonal Summer Treasure
Features:
A treasure hunting list that will keep your kids inspired and outdoors • A dotted “curio” interior for showing off your finds • Crafting items to help complete your memory box • Sun protection and snacks to keep the hunt going • QR link for in Product Connections | Target
Full suite of analytical capabilities*:
•
•
of boxes should be featured in store
recommendations for the box (favorites &
• Recommendations for stores to focus
with
Timing/frequency
Items
underrated)
on • Post-event recaps
performance metrics One Stop Shop • Ideation • Design • Printing • Kitting • Shipping • Robust post event recaps *pending relevant POL access Beyond the Box End-to-End Program Execution Product Connections | Target
Implementation Program Price Structure
Pricing:
• Meets $15 expectation
• Based on typical box size & 80K qty (8x6x4)
• Fulfilled & Shipped to one FDC
• Shipper ready for ease of store distribution
• Further discussions for cost efficiencies:
• Product Cost trial size donations, negotiated cost, etc.
• Shipping single FDC destination, multi-FDC destination, distance to FDCs selected, etc.
• PC Cost Includes
• Box
•
•
Product Connections | Target
creation, print, & production
Box shippers
Landing page creative & hosting • Fulfillment • UPC Creation
Component PER BOX COST PC Cost $ 6.47 Product Cost $4.30 Shipping Cost $ 0.48 Total $11.25 Target Margin 25% Target Retail $15.00
