ADVISOR CONNECT | Winter 2020

Page 12

Develop a Newsletter to Engage Clients Contributed by FMG Suite

A newsletter, whether it’s sent weekly or monthly, is the best way to keep clients updated on your firm and the industry while nurturing prospects with engaging content. When you send out a regular email newsletter, you keep yourself top-of-mind and remind your audience they’re part of your circle of connections. You might have a prospect who quietly reads your newsletter for months, then finally pulls the trigger and gives you a call because of a particularly interesting article or update you sent.

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