Task1 Understanding of Website design Concepts This is the age of modern smart marketing means website marketing. So website solution is essential in every field either in corporate or in e-commerce. When any one wants to move on from traditional business strategy to the latest business trend to make an existence in competitive age by having presence as offline as well as online then they requires a effective, easily usable and secured website solution. The Website solution provides 24*7 days in a weak presence and availability to the business so it enables a user to have an access into shops and allows seeing product from anywhere means the user can make an access by just a single from their computer or mobile devices. As day by day e-commerce becomes popular due to its flexibility, security and other unique feature so the primary step to integrate the e-business solution into the traditional method to make business popular it is compulsory to focused onto better interactive, productive, informative and easily understandable. Shiny kitchen Worktops Ltd is a Gant Hill, UK based company who sell and install all types of granite into the kitchen and wall and they are serving to their genuine customer from more than 20 years. To make effective and eye catchy website design we have to go through variety website design approaches. Now the website design of the Shiny kitchen Worktop Ltd is as follows. ▪ Visuality Design Generally one can judge any website on first interaction. Any customer makes their judgment on first interaction, features and content management system. If the website has eye catchy easily understandable and user friendly interface then the customer go through it otherwise they dropout using the website. So the website solution of Shiny kitchen has to reflect all those important required content by which a customer loves to use this website. So I have to much more focus on website design as creating rough sketch of every phase or step until the best design not comes. This website designed so much reliable as it can easily load all files and image on slower net connections. The website reflects interactive output when user clicks onto any links. ▪ Design as per user requirement Users are the primary target audience for any e-commerce company’s website so I have to design this website as keeping in mind all requirement of customer’s website. As being a website of trading company it have consist all those features which are needed on time of surfing website. A better website design means a better productivity of the company because attracts user and provides better competitive environment to the company. The
website designer can get all types of website design experience from the market analysis and user feedback. ▪ Design in detail Detailed design is the important part of the website design, if a designer pays much more attention to the detail design then all necessary steps will be implemented easily but if not then it destroy whole design of the website. A proper color combination must be used in background and foreground. This step requires much more time and effort but once the detail design is completed then it finally increase the website beauty. ▪ Sketch Sketch provides the best website design because to sketch and finalize the design one can have to get detail description and resources and there is no chance that website design became worst. So sketching the design through pen and paper saves much more efforts and time. ▪ White Spaces An effective website must have white spaces in between the contents. White space provides better readability to the website user so I prefer white spaces in between the sentences or paragraphs on the website. ▪ Grids Content should be managed in grid view because it aligns the contents of the website in better visual order. Grid is just a tool by which a good website design may become better. ▪ Uniqueness of the website As there are many trading website available in UK so uniqueness is important. Means if same feature, services and look and feel is available on this website like others then the customer becomes bored. So during designing of the website I have to use the unique features, look and feel, and customer attractive contents so that the customer can attract automatically. Types of User There are variety of user available such as Expert user, regular user, non voice user and many more. ▪ Expert user
This type of user is expert in use of e-commerce website and goes through with ecommerce after much more analysis. Expert user has full knowledge about website design, features and functionalities. The Expert user may also suggest for future enhancement and help to identify bugs so their feedback is important to the company. So the website is to design so as there is minimum chance of bug identification, detailed information, latest and updated news and contents. ▪ Regular
Regular users are the type’s user who visited the website again and again or as a regular basis. These users expected that website must update contents, blogs features, services and many more on certain time interval. So I have to update the website contents to keep update with latest blogs, contents, services, functionalities and many more. ▪ Non-voice User Non-voice users are those users who just get an interaction with e-commerce website. To facilitate the non voice user a website should have simple and sound interface. They can’t able to face complexities of website so I have to design website of Shiny kitchen much simpler. Special Need This website is designed after analyzing the consideration of user’s variety of difficulties. The website of Shiny Kitchen Worktop facilitates all types of user there is no matter eye sight of user is good or bad. This website can also have a facility of text to speech. Analysis of designed website Real time Information This is the process of retrieving, updating, adding, deletion and receiving of data from the website on real time. It updates and provides any type of contents at instant. Commercial (Trading) This is a trading website which generated brands and makes flow of cash. This website involves in selling of different types of granite worktops for kitchen and it also involve in service of fitting of these granites in to kitchen and wall. Government
This a trading company so the Shiny kitchen Worktops Ltd has to pay taxes to the local government and obey the rules of government. Structure of the website Structure of the website consist sitemap which provides basic building ideas about website design, navigational system, website functionalities. The structure of the website (Sitemap) provides complete process of development of website. Keywords I have used variety of keyword on large scale during designing of the website of Shiny kitchen worktops Ltd. So that a user can easily capable to find out the designed website on their browser without facing any difficulties, the user can also able to find out any types of services and product easily. I have used some key words like black pearl, salt n pepper, steel gray, oasis, Blanco city, Black Mirror, White Mirror Zenith and many more. Task2 Website design of Shiny kitchen Worktops as per requirement Requirement of the user
E-commerce website should be run on any web browser and works correctly on any device without cutting any edge of the website. Website should have a register and login panel to login into the website with unique identification. The website should be secured using Secure Socket Layer (SSL) and encryption technique and update the detail of customer account time to time. The website should have a search option to make search for a product. Every product should have an ISBN number. The user should be capable to view, select and purchase any product of the Shiny Kitchen worktops Ltd. Order should be reaches to the customer after purchase the product. Order status and should be checked by the user whenever they want. Order should be track by the user. Customer can be able to know about the product through the help of reviews, feedbacks and ratings.
The customer who has wants to order for quartz or granite worktops are the primary target audience of the Shiny Kitchen Worktop. The secondary target audiences are the institution who
provides services to fit the worktops in kitchen and wall. The other target audiences of this company are the suppliers, governments and their employees.
Website Specification The website which is designed by me is capable to support the business process of shiny kitchen worktop sells variety of worktop and service to install the products. The company’s website can easily provides large variety of products such as Granite worktop.
Granite Worktop such as Steel Grey, Black pearl, Emerald pearl, Salt and pepper River white and Midnight Blue. Quartz worktops such as Blanco city, Oasis, White mirror, Black mirror and Blanco Massa. Raw materials such as Sirius, Zenith, Cadim, Awake and Cranium. Services to fitting and installation of products, templates and delivery of items.
I have designed a website for the Shiny kitchen worktop contains all types of above mentioned products and services. I have designed a Homepage, Products, My account, My Cart and Logout. I have also integrated a search option, contact us page and testimonials Webpage. Each webpage of the website contains name and logo of the company. I have designed this website so latest product and best product can be easily shown on Homepage. The product page of the company provides grid view of product including detail specification such as name, cost and
features etc. The user can be automatically redirected to add to cart option when they click on to the view option and from there they can be able to buy a product. I have designed a registration page for the new customer and a login page for the existing as well as new customer. Evaluating Website Design with other users with key points Effectiveness, Efficiency, Reliability and compliance I have evaluate the website design with other users to get feedback on different key point including key points Effectiveness, Efficiency, reliability and compliance of the website. Effectiveness of the website This designed website is very effective as all the products available in market are available on this website. The user doesn’t have to go anywhere to buy product they can easily purchase all the products by getting detail and review from anywhere anytime. The ordered product is delivered at the specified location. The website has simple content management system so the customer can easily understand and get familiar with this site. Efficiency of the website The Designed website is so much simple and sound user friendly interface. Any type of customer can use this website because it is so much simple and easier. The user can easily buy any product form this website by filling form of online order. The website provides much more information about product, services and many others. This website can be run on any browser as well as on any device without cutting any edge means it is platform independent. Reliability of designed website This website is so much reliable because when the users order for a product then they get the same product which is shown in image onto the website. The Shiny Kitchen Worktops Ltd dedicated toward their aims or objectives because the company focused toward services and works. The transaction process secured using SSL and encryption technique. Compliance of the website When a customer makes an order or request for any service then an immediate action is taken. The information and status of the ordered product has updated after delivery of products. The personal information and bank account detail of the customer is kept secured. The information or bank account detail of customer is deleted when the customer don’t make their presence on website for longer time.
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