Web design concepts

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Web Design Concepts Augustine Barlow

2016

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Below are some of the major web design concepts which one should follow in order to make a good and responsive website.

Website Audiences Identification of targeted audiences is also an important factor which one should consider while designing a website, as it will help him/her to organize the contents according to that only and it will be easy for the audiences as well to navigate such website. Before starting actual development we shall know about the target audiences like: 

User’s Navigation pattern

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User’s like or dislike

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Age group of audience

Once designer or developer have the answers of these questions, it will be helpful for them to better understand the targeted audience of the website and accordingly they can design website in good and organized manner.

If web designer is not aware about the target audiences of website, it will be similar to identify a path in dark and hoping that they will be able to reach target. In case, if there are multiple audiences for a website, then web designers shall identify the common interest area between all of them.

This information is also captured during the requirement analysis phase of website development. At that moment organization also specifies the audiences from organization like top management, middle management, stock managers, and admin to manage the website etc. In short, targeted audience shall be clearly identified before starting actual development. Read about Web Designing and Testing Assignment.

Why Web presence?

Why an organization shall have a website? Below are few main reasons for having a website: 

Available for business 24 Hrs.

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Opportunities to have global audience

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Improved customer service

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Cost effective as compared to print medium

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Easy to create product or showcase the services offered

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Sell or service products online

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Supports internet identity

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Fast information sharing with branches and other partners

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Improve advertising effectiveness

Printed contents are linear in nature but Web is a non-linear medium and has different properties that are not expected in traditional linear format. A website provides interactivity with user, which is the most distinctive feature of website. With traditional print media, user’s experience cannot be personalized.

A website can increase the interactivity with user, which creates a direct connection between the organization and visitor.

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