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California Cattle Council Message from Exec. Director
A MESSAGE FROM THE EXECUTIVE DIRECTOR
In 2020, the California Cattle Council Justin Oldfield (Council) launched the “Resilience” campaign which sought to communicate the resilient nature of ranchers and California cattle producers amidst drought, fluctuating markets, and the COVID pandemic. The campaign transitioned to promote a “Resilient California” (https://calresilient.com) and urge our leaders to implement actions immediately that will ensure our forest, range, and wildlands are fire resilient and healthy. In the spring of 2021 and again in the fall, the Council published radio, digital media, and social media advertisements that communicated the significant benefits of livestock grazing and prescribed fire to reduce fuels. As the start of fire season looms, the Council is poised to renew our “Resilience” campaign this month. Our leaders have provided new opportunities to expand prescribed fire and other forest management tools across the landscape. We are certainly moving in the right direction, but simply providing the money to do this work is not enough. We must now ensure that money translates to treated acres on the ground. Tackling this problem remains one of the state’s greatest challenges, and the Council stands ready through our public affairs efforts to demonstrate that there is a will AND a way to systematically reduce the impact of catastrophic wildfire. The term resilience is defined as the “capacity to recover quickly from difficulties.” California ranchers and cattle producers embody this definition and demonstrate the ability to keep moving forward regardless of what challenges are thrust in our way. The Council’s “Resilience” campaign seeks to channel this trusted and well-respected attribute that represents you to transcend the gap between those that understand what needs to be done compared to the vast majority in this state that need to hear this message. Please stay tuned to the Council’s social media pages and calcattlecouncil.org to follow the progress of the “Resilience” campaign this summer.
The California Cattle Council (Council) is seeking proposals from local or regional agricultural associations, researchers, and individuals to conduct projects that are in line with the Council’s strategic priorities but benefit beef and dairy cattle producers at a local level. Issues addressed should seek to promote live cattle production or provide solutions to policy challenges that impact ranching or dairy farming in California. For more information, visit calcattlecouncil.org The Stories from California Cattle Country podcast released two episodes in May.
In the episode, “Air Superiority: Rounding Up Cattle with a Helicopter at Carver Bowen Ranch” podcast host Ryan, visits Carver Bowen Ranch, where he spoke with the ranch’s current Patriarch, Carver Bowen. A pilot in his younger days, Carver was an early adopter of using airpower for the purposes of moving cattle more efficiently. https://calcattlecouncil.org/new-podcast-episode-rounding-up-cattle-with-ahelicopter-at-carver-bowen-ranch/#
In Tulare County, “Talking Dairy
Technology with Tyler Ribeiro at Rib
Arrow Dairy” featured Cattle Council Board Member, Tyler Ribeiro talking about technologies used to ensure cow health and comfort. https://calcattlecouncil.org/new-podcastepisode-talking-dairy-technology-withtyler-ribeiro-at-rib-arrow-dairy/# Get a behind-the-scenes look at the podcast by following our Instagram page @CalCattleCountry. To listen and learn about each episode visit the homepage of the California Cattle Council website, calcattlecouncil.org This podcast is produced by the California Cattlemen’s Foundation with support from the California Cattle Council. View all episodes here: https://calcattlecouncil.org/stories-fromcalifornia-cattle-country/
Cattle Council Board Member, Sheila Bowen, at a Round-Up at Carver Bowen Ranch.
