CURRENT INVESTMENT The Stories from California Cattle Country podcast released two episodes in May.
A MESSAGE FROM THE EXECUTIVE DIRECTOR "The Council’s 'Resilience' campaign seeks to channel this trusted and well-respected attribute that represents you to transcend the gap between those that understand what needs to be done compared to the vast majority in this state that need to hear this message."
In the episode, “Air Superiority: Rounding Up Cattle with a Helicopter at Carver Bowen Ranch” podcast host Ryan, visits Carver Bowen Ranch, where he spoke with the ranch’s current Patriarch, Carver Bowen. A pilot in his younger days, Carver was an early adopter of using airpower for the purposes of moving cattle more efficiently. https://calcattlecouncil.org/new-podcast-episode-rounding-up-cattle-with-ahelicopter-at-carver-bowen-ranch/#
In Tulare County, “Talking Dairy Technology with Tyler Ribeiro at Rib Arrow Dairy” featured Cattle Council Board Member, Tyler Ribeiro talking In 2020, the California Cattle Council about technologies used to ensure cow Justin Oldfield (Council) launched the “Resilience” health and comfort. campaign which sought to communicate the resilient nature of ranchers and California cattle producers amidst drought, https://calcattlecouncil.org/new-podcastfluctuating markets, and the COVID pandemic. The campaign transitioned episode-talking-dairy-technology-withto promote a “Resilient California” (https://calresilient.com) and urge our tyler-ribeiro-at-rib-arrow-dairy/# leaders to implement actions immediately that will ensure our forest, range, and Get a behind-the-scenes look at the wildlands are fire resilient and healthy. podcast by following our Instagram In the spring of 2021 and again in the fall, the Council published radio, digital page @CalCattleCountry. To listen media, and social media advertisements that communicated the significant and learn about each episode visit the homepage of the California Cattle benefits of livestock grazing and prescribed fire to reduce fuels. Council website, calcattlecouncil.org As the start of fire season looms, the Council is poised to renew our “Resilience” campaign this month. Our leaders have provided new opportunities to expand This podcast is produced by the prescribed fire and other forest management tools across the landscape. We are California Cattlemen’s Foundation certainly moving in the right direction, but simply providing the money to do with support from the California this work is not enough. We must now ensure that money translates to treated Cattle Council. View all episodes here: acres on the ground. Tackling this problem remains one of the state’s greatest https://calcattlecouncil.org/stories-fromchallenges, and the Council stands ready through our public affairs efforts to california-cattle-country/ demonstrate that there is a will AND a way to systematically reduce the impact of catastrophic wildfire. The term resilience is defined as the “capacity to recover quickly from difficulties.” California ranchers and cattle producers embody this definition and demonstrate the ability to keep moving forward regardless of what challenges are thrust in our way. The Council’s “Resilience” campaign seeks to channel this trusted and well-respected attribute that represents you to transcend the gap between those that understand what needs to be done compared to the vast majority in this state that need to hear this message.
Cattle Council Board Member, Sheila Bowen, at a Round-Up at Carver Bowen Ranch.
Cattle Council Board Member, Tyler Ribeiro, and his dog Chopper give a tour of Rib Arrow Dairy in Tulare.
Please stay tuned to the Council’s social media pages and calcattlecouncil.org to follow the progress of the “Resilience” campaign this summer. The California Cattle Council (Council) is seeking proposals from local or regional agricultural associations, researchers, and individuals to conduct projects that are in line with the Council’s strategic priorities but benefit beef and dairy cattle producers at a local level. Issues addressed should seek to promote live cattle production or provide solutions to policy challenges that impact ranching or dairy farming in California. For more information, visit calcattlecouncil.org www.progressiverancher.com
The Progressive Rancher
JULY/AUGUST 2022
9
