Basket Crazy project booklet week3 by Angela Hunt

Custom Gift Baskets

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Project Booklet

Bakset Crazy Ć&#x2013; Rebranding Campaign

An insight study of rebranding Basket Crazyâ&#x20AC;&#x2122;s gift baskets

TABLE OF CONTENTS

Research 1.0

Style Guide 3.0

Creative Development 2.0

Final Designs 4.0

1.1 Rebranding (Research Paper) 1.2 Communication Brief 1.3 Creative Brief 1.4 Demographics 2.1 Logo 2.2 Design Research 2.3 Moodbroards 2.4 Print Ads 2.5 Web 2.6 Motion Graphics

3.1 Color Palette 3.2 Print Collateral 3.3 Logo Specs 3.4 Font Choice

4.1 Business Stationary 4.2 Digital Media 4.3 Packaging 4.4 Promotional Items 4.5 Advertising 4.6 Others

TEA TIME

HOILDAY CLASSIC

RESEARCH 1.0

1.0

1. 1 Rebranding (Research Paper) 1.2 Communication Brief 1.3 Creative Brief 1.4 Demographics

“I don’t think you ever stop giving. I really don’t. I think it’s an on-going process. And it’s not just about being able to write a check. It’s being able to touch somebody’s life.” Oprah Winfrey: 07

Bakset Crazy Ɩ Rebranding Campaign

n the last two years Basket Crazyâ&#x20AC;&#x2122;s has shown a

identity, can have on a ten-year home-based gift basket

high decrease in revenue. While most gift compa-

business. The paper equate the effectiveness of a recog-

nies have maintain capacity in this down economy,

nizable brand logo and updated functioning web site. This analysis of market strategy for Basket Crazy, points outs

review will examine the effects of how a successful

the need for a media campaign which addresses unique

marketing strategy, campaign and establishing brand

design concepts and will approach a solution.

ABSTRACT

certain factors have hindered in this company. This

Research Paper 1.1

steady client base the last two years, business has declined due to the housing market, high unemployment rate, and economic downfalls.

asket Crazy is a licensed sole proprietorship home-based business, operating for ten years in the Las Vegas, Nevada area. It has

shown signs of promise at times but recently there has been a decrease in sales. Basket Crazy offers a wide variety of gift baskets for any occasion imaginable. Gourmet food, bath and spa, time capsules, and welcome to Vegas gift baskets are some of the various designs created daily. Basket Crazy’s loyal customers have been casino executives, real estate agencies and, friends and family that order seasonally. Being in business for ten years and having a sole proprietorship has limited the ability of establishing a recognizable brand logo, web site and identity for Basket Crazy. The web site that is operating to date is too bright, has no logo in place, the information brief and lacking a design concept. Although this company has maintained a

Basket Crazy’s mission is to provide an outstanding gift

experience by designing one of kind, unique gift baskets. To be honest, trustworthy and maintain the integrity of fair business practice at all times. Expand the brand to show growth, innovation, and new products and to thrive for success as we take this brand into a new era.

Basket Crazy’s vision is to obtain a brand through a new

logo design and web site, ensure growth in this gift basket market, leave brand recognition in the minds of the consumers, and use artistic abilities to create new design themes and concepts for the new generation of clients.

The gift basket industry takes dedication and patience.

Investing time in education of new trends in the industry is a must. Books, video, seminars, and artistic ability are tool you have to maintain continuously on your own.

Many unforeseen obstacles can hinder a home-based

business such as cancelled orders, out of date food products, seasonal items, unsavory clients, and the latest lost revenue

Bakset Crazy Ɩ Rebranding Campaign

due to identity fraud. The Internet is proven to be the fastest

ens the design decisions. Designers’ intentions reflect

your office or home. Gift baskets are purchased widely

visual aspects, brand reinforcement, innovation, and

through these means. To date, many gift basket busi-

favorable experience for the consumer.

nesses have not captured a great deal of business

through an Internet presence.

of the demographic reach, maintain and develop new

consumers and the integrations of the logo design will

Keeping up with the latest trends, enhancing

RESEARCH PAPER

way to order various merchandise from the privacy of

A combination of the media mix, expectations

artistic abilities and protecting online information of the

measure the effectiveness of this campaign. The key to

customers and business is why this project is compelling

success in implementing a marketing campaign is the

and should be addressed and has examined that owning

process. While most marketers have found an immedi-

a home-base business is profitable and that the use of a

ate jump in responses from converting a mass market-

web site may increase profits.

ing campaign to the more targeted direct marketing

campaign format, the real prize for direct marketers is

When dealing with consumers the two things a

designer or the campaign should address are, ‘what are

the continued relationship building with prospects that

you saying’ and ‘whom are you saying it to?’ Following

gives better responses with every subsequent cam-

these statements will lead to the development of a cam-

paign recognition.

paign concept. Knowing the demographics and target audience of the campaign will assist in the marketing objectives. Design decisions and the media mix will interpret the manner in which to reach and expand your demographics and develop new customers.

Design decisions are crucial in establishing brand

identity. Researching the product to gain insight strength-

SUMMARY

n conclusion, by categorizing the methods used in creating an effective brand and campaign for a home-based gift basket company, the

future of Basket Crazy can be carried through the already established excellence that has been implemented with the assistance of the SWOT analysis. The lack of an identifying logo and access to online orders along with the low economic state of the country will be a determining factor in the developing of a strategic campaign. This can be achieved through the

ability to expand and increase volume for more of a reach with an effective marketing campaign. Rebranding, unique selling propositions and the vision will be the main focal points in defining the target market and demographics to enhance niche-marketing parameters. By establishing the right media mix and maintaining budget restraints Basket Crazy can increase sells through visual brand recognition, social media outlets an a updated functioning web site.

Bakset Crazy Ć&#x2013; Rebranding Campaign

Are gift basket businesses selling lots of baskets on the Internet? (n. d.). Gift Basket Business â&#x20AC;&#x201C; Gift Basket FAQ Fre

quently Asked Questions. Retrieved April 8, 2011, from http://www.giftbasketbusiness.com/faq.htm

www.lasvegassun.com/news/2011/ apr/04/slow-growth-could-mean-high-home-vacancy-rates-yea/

Best, K. (2006). Design management: Managing design strategy, process and implementation. Switzerland: AVA Publishing.

REFERENCE

Berns, D. (2011, April). Slow growth could mean high home vacancy rates for years. Las Vegas Sun. Retrieved from http://

Capsule, (firm). (2007). Design matters// Logos: An essential primer for todayâ&#x20AC;&#x2122;s competitive market. Beverly, MA: Rockport Publishing.

Graham, L. (2005). Basics of design layout & typography for beginners. (2nd ed..) Canada.Thomson Delmar Learning.

McCLain, N. (2010, September). How to protect yourself from online predators. Retrieved April 9, 2011, from http://maga

zine.angeslist.com/computer-repair/articles/how to-protect-yourself-from-online-predators.aspx

Ninety-three percent of companies now use social media marketing. (2011, April). Creating more relevant interactions. Re

trieved from http://www.ricg.com/ marketing_articles/digital_marketing/ninety_three_percent_of_companies_

now_use_so cial_media_marketing_/

Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans. (3rd ed.) Tennessee:

Middle Tennessee State University.

8 Tips For Selling A Direct Marketing Campaign. (2007). L2. Retrieved April 8, 2011, from http://jobfunctions.bnet.com/ab

stract. aspx?docid=976129

Communication Audit 1.2

asket Crazy has been in operation for ten years

Basket Crazy is in competition with major companies

and of the time it has yet to advertise, use the

such as Harry and David, Bath and Body Works, Hallmark and

Internet to attract more customers or have a

Wine Country Gifts. These companies are widely recognized

recognizable logo. This company is a home based sole pro-

unlike Basket Crazy. Harnessing promotional avenues for their

prietorship based in Las Vegas, Nevada. This company has

products could guarantee a rise in revenue. Creating an effec-

maintained its customer base through word of mouth and a

tive marketing and advertising campaign is needed to bring this

poorly designed web site that is only used for contact informa-

company customer base and revenue up. Increasing aware-

tion. Basket Crazy offers a wide variety of gift baskets for any

ness is the main goal of this company. Basket Crazy needs to

occasion imaginable. This company can benefit by establishing

utilize the Internet through their web site and take advantage of

a web site that can reach and establish a larger customer base,

the webs user ability as a order platform not just a contact base

also through mail fliers, newspaper ads and other gorilla media

information site.

such as web banners.

Bakset Crazy Ć&#x2013; Rebranding Campaign

one-of-a-kind designs. •Baskets can be designed a with a unique individual in mind or customized for any occasion. •Offers a wide variety of items to choose from, which can satisfy almost any ones taste. •Baskets can be designed with your company’s logos or theme in mind or sports team. •Basket crazy excepts multiple forms of payments and can be shipped to most locations outside of the Las Vegas area. •Designs can be from simple to spectacular in size and price so that they can reach a wider customer base. •Has donated to local charities fund-raiser over their ten years in the business

COMPANY ANALYSIS

•Home based gift basket company that specialize in

CRATIVE BRIEF 1.3

asket Crazy’s lack of a identifying log and ac-

due to the fact that the industry is on going in terms of sales.

cess to online orders along with the low eco-

Competition from major distributors that carry high volume

nomic state of the country will be a determining

and on-line sites don’t offer the personal touch of a one of kind

factor in the development of a strategic campaign. This can be

design themes, concepts and motifs for all occasions, which is

achieved through the ability to expand and increase volume for

Basket Crazy’s unique selling propositions. By establishing the

more of a reach, establishing a basket of the month club, giving

right media mix and maintaining budget restraints Basket Crazy

back to the community through charitable basket donation and

can increase sells through visual brand recognition.

Bakset Crazy Ɩ Rebranding Campaign

Logo Design Wed site Reconstruction Print Ads

Scope Design a logo and web site that will make the reach of Basket Crazy greater than the Las Vegas area

Media mix 5-7 months

Concept

BRAND DEVELOPMENT

Deliverable & Timeframe

The concept is developing brand indenity. Being a home based business that has been in operation for ten years without a logo or web site has hindered future customers to recognized this brand. Rebranding will gain revenue. Establishing a marketing strategy through fliers, newspaper ads and other gorilla media with in the allotted budget.

BRAND MISSION &

Strengths

VISION

•Lower over-head and flexibility, personal touch of a

• Local vendors for supplies at a moments notice

Brand Mission VISION To provide an outstanding gift experi

• Designs for every occasion

• Wide range of prices and sizes of products

• Keeping up with new trends in the market

ence, by designing one of a kind

one of a kind design,

artistically

S O

unique gift baskets. To be honest,

trustworthy and maintain the integrity

of fair business practice at all times.

Expand the brand to show growth, in

novation, new products and thrive for

success as we take this brand into

a new and promising era of gift giving.

Opportunities

•Ability to expand and increase volume for more of a

reach

• Establish basket of the month club for frequent

Bakset Crazy Ɩ Rebranding Campaign

customers

• Give back to the community in form of a donation

• Industry is on going in terms of sales

Weaknesses • No brand or logo established with the company

• Home based business

• Marketing budget restraints

• Limited hours spent on sales and promotions

• Keeping up on new trends in the market

• Wed site is out dated and lack of design concept.

W T Threats

• Competition from major distributors that carries high volumes of inventory

• Economy at a low

• High unemployment rate

• No recognizable brand identity

• Poorly designed and in affective web site

Brand Vision

design and web site that will enhance

the growth of a new customer base

and wider reach. Ensuring growth

in the gift basket market and leav

ing brand recognition in the

minds of consumers, and increas

ing the artistic ability to create new de

signs themes and concepts for a new

generation of clients

To obtain a brand through a new logo

SWOT ANALYSIS

The target tribes for Basket Crazy are individuals looking for a unique gift for that special someone that

TARGET TRIBES

is hard to shop for or that likes something different, one of a kind and customized. They are trendsetters located in the Las Vegas area. They could be anyone from your next door neighbor to your best friend.

Families Small Companies Las Vegans Friends Service Providers Religious Communities Professional Associations

Bakset Crazy Ć&#x2013; Rebranding Campaign

Basket Crazyâ&#x20AC;&#x2122;s has committed their product to be designed with the personal attention to detail and for a

specific individuals in mind. With a large variety of products offered and local vendors within range next day delivery is offered year around. This is crucial when dealing with competitors and pricing.

UNIQUE SELLING POSTION

Large variety of products Local vendors Personal attention Next day delivery Competitive pricing Competitive advantage over large companies 20

DEMOGRAPHICS 1.4

asket Crazy is a licensed sole propri-

gift experience by designing one of kind, unique gift bas-

etorship home-based business,

kets. To be honest, trustworthy and maintain the integrity

operating for ten years in

the Las Vegas, Nevada area. Basket Crazy offers a wide variety

of fair business practice at all times. Expanding the brand through fresh creative assets, increased web-presence and a new prod-

of gift baskets for any occasion

uct line. The textures and fonts will rep-

imaginable. Gourmet food,

resent the unique bold classy structure

bath and spa, time capsules,

of the companies affirmation to offer a

and welcome to Vegas gift

gift experience that will be memorable

baskets are some of the various designs created daily. Basket Crazy’s loyal customers have been casino executives, real estate agencies

to all.

The target audience for Basket Crazy,

are residents of the Las Vegas area with disposable income, a wide age group, married

and, friends and family that order seasonally.

or single, trendsetters and unique individuals looking for a

Basket Crazy’s mission is to provide an outstanding

unique one of a kind designed gift experience.

Bakset Crazy Ɩ Rebranding Campaign

Basket Crazy’s campaign will entice women and men in the age group of 21 years

old and up, with the tenacity of finding unique gifts and the ability to use a computer.

Income: Education: Location: Interests:

TARGET AUDIENCE

Disposable High school and higher Las Vegas, Nevada and farther with access to the Internet Shopping for unique gifts, recreation, sports, concerts, surfing the web

Market:

Tenets

• Disposal Income

• Fun

• Married or single

• Adventurous

• 21 + age group

• Vivacious

• Educated • Male or female • Small corporate client • Relators

New Logo

The Company

Bakset Crazy Ć&#x2013; Rebranding Campaign

Custom Gift Baskets

Think Outside The Basket

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Brand Followers

Demographics Ages 21 and up Higher Education Married Or Single Computer Literacy Disposable Income Las Vegas Area

Their enjoyment is making other feel fantastic when receiving a gift from them. They shop relentless for the perfect present to fit that special and unique individuals style. Their trendsetting outlook towards the new and hottest product in the market is a gold medal performance for them.

All ages are sure to enjoy receiving a unique gift basket. With a wide variety of basket design options available it will be easy to find a gift for that special someone in your life.

. . .a tisket a tasket help me find a Basket

Key Tenets: Spunky Fun Vivacious Adventurous 24

CREATIVE DEVELOPMENT

2.0

2.1 Logo 2.2 Design Research 2.3 Moodbroads 2.4 Print Ads 2.5 Web Designs & Motion Graphics

LOGO DESIGN 2.1

..... a new weave to be wooven

asket Crazy for the last ten years has no

and fun of the company. The tagline “From simple to spectacu-

recognizable logo. Initially the concept was a

lar”. is curved in an upward motion with the effect of a basket

buisness card with an animal print background

and what can be placed inside. Placing a basket on the inside

with the company’s information. Creating a logo was a key

of the “C” to ensure the consumer that a gift basket company is

factor in rebranding the companies image and reconition in the

represented through the log o design was the created. Using

market and with consumers.

a cool blue tone and a rich gold along with the soild chocolate

brown rounded out the color palette. This clolor scheme gives

The first concept was to incorporate the two intial “B and

C” of “ Basket Crazy” and titlt the C to represent the crazyness

a feel of fancey along with fun to attract consumers and give the needed brand recognition of the company.

.....old concept 27

Bakset Crazy Ɩ Rebranding Campaign

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LOGO SKECTHES

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.....new concept

RESEARCH DESIGN 2.2

...project synopsis

asket Crazy is a licensed sole proprietorship home-based business, operating for ten years in the Las Vegas, Nevada area. Basket Crazy offers a wide variety of gift baskets for any occasion imaginable. Gourmet food, bath and spa, time capsules, and welcome to Vegas gift baskets are some of the various

designs created daily. Basket Crazy’s loyal customers have been casino executives, real estate agencies and, friends and family that order seasonally. Basket Crazy’s mission is to provide an outstanding gift experience by designing one of kind, unique gift baskets. To be honest, trustworthy and maintain the integrity of fair business practice at all times. Expanding the brand through fresh creative assets, increased web-presence and a new product line.

“In order to sell a product or a service, a company

must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product that delivers the promised benefits.” - Jay C. Levinson 29

Bakset Crazy Ɩ Rebranding Campaign

Let us fill you a basket of joy!

This tagline is describing to customers that Basket

The thought of given a gift that comes in a

TAGLINE CONCEPTS

From Simple to Extravagant! Crazy offers a wide range of designs and prices for their gift

basket and that is filled with items that brings joy and

baskets.

will enlighten the receiver so much that it will make you

Unusual! Unexpected! Unpredictable!

read more of the copy.

Re-Gift or Re-Think!

Using words that have the same prefix and describ-

ing the uniqueness of the baskets, visually leaves the read-

Many people receive the same gifts over and

ers creating ideals of how they could make someone have

over or gifts are received that have been re-gifted

a special gift experience.

because they were given a gift that they did not like or

Think Outside the Basket!

could use.

readers to problem solve about what items no matter how

A tisket a tasket what can we put in your basket?

different or extreme could be placed in the baskets.

Unique gifts for, Unique individuals!

erâ&#x20AC;&#x2122;s attention and will leave them repeating or singing

as if it were lyrics in a song.

This clique term is being reused to influence the

Trendsetters looking for an out of this world gift

Rhyming is a way in which you can catch read-

would want to read on to the body copy to find out what

Crazy for Baskets, Crazy for Fun!

could is different about Basket Crazy vs. other gifts that

they have given in the past.

if you throw a gift basket into the mix you are sure to

Craziness and fun is a great combination and

have a fun and crazy gift experience.

MOODBOARDS 2.3 31

Bakset Crazy Ć&#x2013; Rebranding Campaign

....the shape and flow

TOOLBOX

rasping the tone and concept of Basket Crazy was achived

through a seriers of visual elements arranged with a graphic toolbox and moodboard. These are helpful method of design that ensure the shape and flow of the comapnyâ&#x20AC;&#x2122;s lanuage and vibe is created to ensure that Basket Crazy is represented in the mannor that they wish to be heard.

PRINT CONCEPTS 2.4

Pattern Concept

Focussing on the

The main focus of the

texture in the background

type and the information giv-

enhanced the the overall

ing this ad would work well

concept of the design. This

in a magazine such as Time,

would work well in an a

Oprah, or newsweek.

magazine ad. such as Travel & Liesure or Architect Digest.

Type Concept

Bakset Crazy Ć&#x2013; Rebranding Campaign

Imagery Concept

The bold image of the

basket and the man thinking grab the viewer and brings them in to the ad and what is it featuring. This is a universal ad that could be used in a variety of magazines.

WEB DESIGN 2.5

..... a site to see

he design of the homepage has a clear and clean concept that is user friendly. Basket Crazy’s site operating now is very bright, so choosing this new color palette trasnforms the new site into a soothing page readers,

The information tabs are located at the top of the site in white font enclosed in a chocolate strip so that they stand out.

Moving the logo to the top left corner and making it larger instead of placing it in the center bring the eye to a filmilar locataion for view-

ers to establish brand recoginition. The people thinking grasp the attention of the viewers and the premention of what is to come in the baskets. Let me know what you guys think.

The photos of the baskets, gives the audience an idea of how some of the products look. Updating the photos seasonally and for

special occasions will offer consumers a wide variety of products. As you roll across the photos it will show what occasion the basket is appropriate for.

site map

Bakset Crazy Ɩ Rebranding Campaign

Home Page

Shop by Price

Shop by Occasion

Shop by Recipient

$20 - Under

Valentines Day

Kids

$20-$30

Mother’s Day

Wife

$30-$40

Birthday

Husband

$40-$50

Anniversary

Friends

$50-$80

Get Well

Pets

$80-$100

Thank You

$100-$200

Corporate Gift

0ver $200

Monthly Special

Design Your Own

About

Shopping Cart

Twitter Facebook

Clients

Teachers

E-Mail

MOTION GRAPHIC 2.5

he initial concept of the story-

that Basket Crazy is the idea place to find the perfect

boards design started with a

gift, but we needed to reach a larger group. The final

couple, and woman receiving

motion graphic of a man thinking of the perfect gift

a present that she has received before. The

works well and reaches a wider range of consumers

second concept was to have a man sitting at a

and is fun and whimsical and displays a wider variety

computer desk trying to think of the perfect gift to

of products along with a catch phrase describing how

give. Both concepts would have worked so that

the items can benefit the person receiving the gift

the target audience would come to the conclusion

basket. It also features Arthea Franklins intrumental

Bakset Crazy Ɩ Rebranding Campaign

version of the song “Think” in the background.

STORYBOARDS SKETCHES

STYLE GUIDE

3.0

3.1 Logo Standards 3.2 Logo Display Guidelines 3.3 Color Palette 3.4 Print Collateral 3.5 Interactive Media 3.6 Font Choice

....defining the design

LOGO STANDARDS 3.1

nies that carries a wider reach. Maintain a newly designed logo whereas Basket Crazy had not established one will manifest into a more profitable outcome in terms of revenue and recognition in the market place. The new logo with the two tone reversed type represents the fun tone of

asket Crazy target audience are trendset-

the company along with the tag lines circular form states

ters in search of a unique gift giving

that they can insure the usability of a wide range of cus-

experience that will enhance the receivers

tomers.

individual personality. Being a home based business it is

necessary for Basket Crazy to incorporate brand recogni-

of the company enrich the new design to a professional

tion locally and gain a larger reach through the internet.

level through the whimsical basket inside of the type.

Finally the shape of the tag line incorporates the feel of a

Establishing a logo that is polished and businesslike

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Bakset Crazy Ć&#x2013; Rebranding Campaign

basket and the variety of items that can be placed inside..

will create an competitive edge against larger gift compa-

Not having a logo to incorporate the previous flow

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New Design

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•Symbol

•Type

1 Stacked Layout with descriptor

•Descriptor •Tag line

Three Logo Designs:

and tag line 2 Stacked with capital letters of com-

pany and tag line 3 Capital letters of the company’s

name with descriptor

Font Choices

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Busso Normal

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This type was best used in the design of the logo for it’s ability to be reversed of the capital letters in the title of the company, original size is 66/72..

Almeria-Regular

Is used only in the descriptor of the company and can be used with or without the entire logo, wit a 10pt size.

Beach Normal

The two capital along with the descriptor can be used in print ads, or a mix form of media. The type is formal and whimsical at the same time. Size is 36pt. and circles the companies name to represent the outline of a basket, without tracking or kerning. Custom Gift Baskets

VARIOUS LOGO DESIGN

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LOGO DISPLAY GUIDELINES 3.2

Custom Gift Baskets

asket Crazyâ&#x20AC;&#x2122;s logo will be recognizable to the new and previous target market that will

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(50 mm)

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Custom Gift Baskets

(20 mm)

PRINT STADARDS

become equated to the brand. The logo must be developed in various sizes to incor-

PROPER LOGO USAGE

ogo can be displayed on white or light colored background and lightly textured linen paper. The arrangement of the design should represent the various logo samples and can be used in all interactive media. Textured background displays an elegant tone that is used throughout the

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print ads and can be displayed as a border to all logo designs.

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...Of color and background

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Pattern through logo

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These are unacceptable

usage of Baskets Crazyâ&#x20AC;&#x2122;s logo designs. Never place the texture

behind the logo, use a bright or col-

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place athe pattern through the logo.

elegant and whismiscal.

Wrong color palette

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of the palette, distort or skew or

The feel of the log should remain

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Distorted or skewed

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IMPROPER USAGE

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Background color

LOGO COLOR PALETTES 3.3 C: 70

R: 87

C: 50

R: 60

C:84

R: 19

Y: 19

B: 161

Y: 80

B: 21

Y: 6

B: 186

M: 46 K: 3

G:123

597BA1

M: 70 K: 70

G: 36

3C2415

Basket Crazyâ&#x20AC;&#x2122;s logo can be dis-

M42 K: 0

G: 127

127FBA

played with these four colors, with a white background or reversed out. Logo or C: 33

R:159

Y: 99

B: 44

M: 52 K: 14

G:115

9F732C

Basket Crazy Ć&#x2013; Rebranding Campaign

color palette can not be modified aside from removing the tag line, descriptor or name leaving the first two capital letters.

C: 0

R: 35

Y: 0

B: 32

M: 0 K: 70

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PRINT COLLATERAL

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upper left hand corner

placed on stationary , business card

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and mailing envelope. Call to action

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1”

LETTERHEAD

or mailing information is located at the bottom of all collateral with the exception of the mailing envelope.

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8838 Shamu lv, nv 89147 | 702.228.6690 | www.basketcrazy.net

Basket Crazy Ɩ Rebranding Campaign

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1/8”” 1/8”

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3”

Basket Crazy | Custom Gift Basket Cathie | 8838 Shamu lv, nv 89147 | 702.228.6690 | www.basketcrazy.net 4”

BUSINESS CARD

1”

PRINT MEDIA Typeface:

Almeria

Busso Normal

Size:

48pt.

12pt.

Color:

C:84 M:42 Y:6 K:0

C:51 M:69 Y:72 K:61

C:33 M:52 Y:99 K:14

Width:

40 picas

20 picas

50 picas

30 picas

Basket Crazy Ć&#x2013; Rebranding Campaign

INTERACTIVE MEDIA 3.5

INTERACTIVE MEDIA

Tag line:

Almeria 48pt.

Subhead:

Busso 18pt.

Buttons:

Busso normal 12pt.

Subtitle:

Almeria 12pt.

Body Copy:

Almeria 12pt.

Logo:

2x2 size

Basket Crazy Ć&#x2013; Rebranding Campaign

Graphic: RGB Color value Set at 72ppi

FONT CHOICE 3.6

DUCHESS: ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+ BEACH NORMAL: ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+

ARIAL: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+ 55

Basket Crazy Ɩ Rebranding Campaign

FINAL DESIGN

4.0

4.1 4.2 4.3 4.4 4.5 4.6

Business Stationary Digital Media Print Ads Promotional Items Advertising Extras

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Cathie Pentia | owner 8838 Shamu Las Vegeas, Nevada 89147 P (702)228.6690 www.BasketCrazy.net

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8838 Shamu Las Vegas, N.V. 89147

asket razy

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Custom Gift Baskets

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....write it out Fro

BUSINESS STATIONARY 4.1

Custom Gift Baskets

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le to S pe

Dear Mrs. Baskey Crazy, Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Pellentesque vitae enim. Aliquam rhoncus volutpat mauris. Sed auctor. Donec tincidunt velit et tellus. Donec sed augue eget lacus placerat adipiscing. Ut convallis suscipit nulla. Morbi posuere ullamcorper ligula. Duis sit amet odio nec lorem ornare gravida. Suspendisse ante nulla, gravida quis, eleifend sit amet, placerat eget, purus. Sed egestas magna ut erat. Vivamus euismod, odio id mattis porttitor, tellus nisl consectetuer turpis, ut auctor enim justo euismod nulla. Fusce eget diam vulputate massa tempor tempor. In ante. Phasellus convallis, nisl in vestibulum facilisis, lacus pede bibendum urna, dapibus pellentesque eros magna sed nibh. Etiam tortor arcu, porta nec, laoreet quis, mollis in, libero. Aenean dapibus est a metus. In sit amet elit. Pellentesque luctus lacus scelerisque arcu. Cras mattis diam. Sed molestie, lectus id bibendum luctus, magna orci luctus quam, et auctor urna diam sit amet ligula. Sed purus dui, suscipit et, malesuada non, consectetuer in, augue. Proin et sapien. Maecenas aliquam, nibh id aliquet tincidunt, ante neque pulvinar mauris, sit amet fermentum nibh augue mollis risus. Mauris porttitor varius mauris. Vivamus in urna et sem accumsan imperdiet. Aenean fringilla, eros tincidunt gravida elementum, justo eros pharetra felis, in rhoncus arcu lectus non enim. Phasellus odio tortor, mattis ut, mattis elementum, luctus at, orci. Fusce neque mi, consectetuer gravida, convallis ac, varius a, pede. Fusce pellentesque pretium quam. Ut luctus, justo id volutpat iaculis, est diam pulvinar sem, quis bibendum turpis dui eget mauris. Sed in mauris. Ut massa. Pellentesque condimentum felis nec sapien. Integer posuere elit at turpis. Nulla facilisi. Sed sapien ipsum, commodo ut, facilisis vitae, ultrices non, metus. Aenean non nulla. Curabitur molestie volutpat magna. Vestibulum tempor faucibus nisi. Sincerely, Angela Hunt

LETTERHEAD

TABLE ON CONTENTS

60 8838 Shamu lv, nv 89147 | 702.228.6690 | www.basketcrazy.net

DIGITAL MEDIA 4.2

....web blast & web site advertisements

Basket Crazy Ć&#x2013; Rebranding Campaign

....digital media advertisements

PRINT ADS 4.3

rint collateral for Basket Crazy consist of two large images that reflects a product and the target audience, along with the brand logo, tagline, description of the product in a short statement that includes the call to action and an additional image of one of Basket Crazy’s featured products. The ads mea-

surements are 8.5 in x 11in (51p0 x 66p0) with a border.

• Images will have a high resolution of 300dpi in color and black and white for newspaper ads. • All print collateral will be featured in print ads such as magazines, and newspapers. • Colors are represented in the style guide and will maintain the standards unless ad is in black and white. • Patterns and line textures are defined in the style guide • The body copy describes the products that Basket Crazy offers in an informative structure, so that the reader is clear of the wide variety of basket are available and what occasions are offered.

Typography is as follows:

• Tagline:

Almeria 72pt

• Body Copy:

Arial 12pt.

• Logo:

Busso 72

Basket Crazy Ɩ Rebranding Campaign

1.5 in. 7p0

PRINT ADS

11 in. 66p0

2.5 in. 15p0

64 8.5 in. Ɩ 51p0

PROMOTIONAL ...show it off ITEMS 4.4

Basket Crazy Ć&#x2013; Rebranding Campaign

ift mG u s to

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Baskets Custom Gift

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lar

Custom Gift Baskets

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PROMOTIONAL ITEMS

...wear it well

....bus stop ad Think Outside The Basket!!!

www.basketcrazy.net 67

Basket Crazy Ć&#x2013; Rebranding Campaign

Custom Gift Baskets

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Think Outside The Basket!!! le to S pe

www.basketcrazy.net