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Project booklet An insight study of rebranding basket Crazy’s gift Baskets
Project booklet An insight study of rebranding basket Crazy’s gift Baskets
Style Guide 3.0 3.1 Logo Standards 3.2 Logo Display Guidelines 3.3 Color Palette 3.4 Print Collateral 3.5 Font Choice
Table of Contents
Research
1.1 1.3
Rebranding (Research Paper) 1.2 Creative Brief 1.4
1.0
Communication Brief Demographics
Creative Development
2.0
Style Guide
3.0
2.1 Logo 2.3 Moodbroards 2.5 Web
3.1 Color Palette 3.3 Logo Specs
Final Designs
4.1 Business Stationary 4.3 Packaging 4.5 Advertising
2.2 Design Research 2.4 Print Ads 2.6 Motion Graphics
3.2 Print Collateral 3.4 Font Choice
4.0
4.2 Digital Media 4.4 Promotional Items 4.6 Others