Project Book by Angela Hunt

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Rebranding Campaign

Table of Contents

Research 1.0

1.1 Rebranding (Research Paper) 1.2 1.3 Creative Brief 1.4

Communication Brief Demographics

Creative Development 2.0 2.1 Logo 2.3 Moodbroards 2.5 Web

2.2 Design Research 2.4 Print Ads 2.6 Motion Graphics

Style Guide 3.0 3.1 Color Palette 3.3 Logo Specs

3.2 Print Collateral 3.4 Font Choice

Final Designs 4.0 4.1 Business Stationary 4.3 Packaging 4.5 Advertising

4.2 Digital Media 4.4 Promotional Items 4.6 Others

Research 1.0

1. 1 Rebranding (Research Paper) 1.2 Communication Brief 1.3 Creative Brief 1.4 Demographics Basket Crazy Rebranding Campaign

“I don’t think you ever stop giving. I really don’t. I think it’s an on-going process. And it’s not just about being able to write a check. It’s being able to touch somebody’s life.” Oprah Winfrey: 6 Basket Crazy Rebranding Campaign

Abstract

n the last two years Basket Crazy’s has

ing brand identity, can have on a ten-year home-based gift

shown a high decrease in revenue. While

basket business. The paper equate the effectiveness of a

most gift companies have maintain capacity in

recognizable brand logo and updated functioning web site.

this down economy, certain factors have hindered in this

This analysis of market strategy for Basket Crazy, points

company. This review will examine the effects of how a

outs the need for a media campaign which addresses

successful marketing strategy, campaign and establish-

unique design concepts and will approach a solution.

Basket Crazy Rebranding Campaign

1. 1

Rebranding

asket Crazy is a licensed

gift experience by designing one of kind, unique gift

the latest lost revenue due to identity fraud.

will interpret the manner in which to reach and expand your

sole proprietorship home-

baskets. To be honest, trustworthy and maintain the

The Internet is proven to be the fastest way to order

demographics and develop new customers.

based business, operating for

integrity of fair business practice at all times. Expand

various merchandise from the privacy of your office or

ten years in the Las Vegas, Nevada area. It has shown signs

the brand to show growth, innovation, and new products

home. Gift baskets are purchased widely through these

tity. Researching the product to gain insight strengthens the

of promise at times but recently there has been a decrease

and to thrive for success as we take this brand into a

means. To date, many gift basket businesses have not

design decisions. Designers’ intentions reflect visual aspects,

in sales. Basket Crazy offers a wide variety of gift baskets for

new era.

captured a great deal of business through an Internet

brand reinforcement, innovation, and favorable experience for

any occasion imaginable. Gourmet food, bath and spa, time

presence.

the consumer.

capsules, and welcome to Vegas gift baskets are some of the

through a new logo design and web site, ensure growth

various designs created daily. Basket Crazy’s loyal custom-

in this gift basket market, leave brand recognition in the

artistic abilities and protecting online information of the

demographic reach, maintain and develop new consumers

ers have been casino executives, real estate agencies and,

minds of the consumers, and use artistic abilities to cre-

customers and business is why this project is compel-

and the integrations of the logo design will measure the effec-

friends and family that order seasonally. Being in business

ate new design themes and concepts for the new gen-

ling and should be addressed and has examined that

tiveness of this campaign. The key to success in implementing

for ten years and having a sole proprietorship has limited the

eration of clients.

owning a home-base business is profitable and that the

a marketing campaign is the process. While most marketers

ability of establishing a recognizable brand logo, web site and

use of a web site may increase profits.

have found an immediate jump in responses from converting a

identity for Basket Crazy. The web site that is operating to

tience. Investing time in education of new trends in the

mass marketing campaign to the more targeted direct market-

date is too bright, has no logo in place, the information brief

industry is a must. Books, video, seminars, and artistic

designer or the campaign should address are, ‘what

ing campaign format, the real prize for direct marketers is the

and lacking a design concept. Although this company has

ability are tool you have to maintain continuously on

are you saying’ and ‘whom are you saying it to?’ Fol-

continued relationship building with prospects that gives better

maintained a steady client base the last two years, business

your own.

lowing these statements will lead to the development of

responses with every subsequent campaign recognition.

has declined due to the housing market, high unemployment

a campaign concept. Knowing the demographics and

rate, and economic downfalls.

based business such as cancelled orders, out of date

target audience of the campaign will assist in the mar-

food products, seasonal items, unsavory clients, and

keting objectives. Design decisions and the media mix

Basket Crazy’s mission is to provide an outstanding

8 Basket Crazy Rebranding Campaign

Basket Crazy’s vision is to obtain a brand

The gift basket industry takes dedication and pa-

Many unforeseen obstacles can hinder a home-

Keeping up with the latest trends, enhancing

When dealing with consumers the two things a

Design decisions are crucial in establishing brand iden-

1. 1

A combination of the media mix, expectations of the

Basket Crazy Rebranding Campaign

References

Summary

n conclusion, by categorizing the methods used in creating an effective brand and campaign for a home-based gift basket

company, the future of Basket Crazy can be car-

to expand and increase volume for more of a reach with an effective marketing campaign. Rebranding, unique selling propositions and the vision will be the main focal points in defining

ried through the already established excellence

the target market and demographics to

that has been implemented with the assistance

enhance niche-marketing parameters.

of the SWOT analysis. The lack of an identify-

By establishing the right media mix

ing logo and access to online orders along with

and maintaining budget restraints

the low economic state of the country will be a determining factor in the developing of a strategic campaign. This can be achieved through the ability

Basket Crazy can increase sells through visual brand recognition, social media outlets an a updated functioning web site.

Are gift basket businesses selling lots of baskets on the Internet? (n. d.). Gift Basket Business â&#x20AC;&#x201C; Gift Basket FAQ Frequently

Asked Questions. Retrieved April 8, 2011, from http://www.giftbasketbusiness.com/faq.htm

Berns, D. (2011, April). Slow growth could mean high home vacancy rates for years. Las Vegas Sun. Retrieved from http://www.

lasvegassun.com/news/2011/ apr/04/slow-growth-could-mean-high-home-vacancy-rates-yea/

Best, K. (2006). Design management: Managing design strategy, process and implementation. Switzerland: AVA Publishing. Capsule, (firm). (2007). Design matters// Logos: An essential primer for todayâ&#x20AC;&#x2122;s competitive market. Beverly, MA: Rockport Pub lishing. Graham, L. (2005). Basics of design layout & typography for beginners. (2nd ed..) Canada.Thomson Delmar Learning. McCLain, N. (2010, September). How to protect yourself from online predators. Retrieved April 9, 2011, from http://magazine.ang

eslist.com/computer-repair/articles/how to-protect-yourself-from-online-predators.aspx

Ninety-three percent of companies now use social media marketing. (2011, April). Creating more relevant interactions. Retrieved from http://www.ricg.com/ marketing_articles/digital_marketing/ninety_three_percent_of_companies_ now_use_so cial_media_marketing_/ Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans. (3rd ed.) Tennessee: Middle Ten

nessee State University.

8 Tips For Selling A Direct Marketing Campaign. (2007). L2. Retrieved April 8, 2011, from http://jobfunctions.bnet.com/abstract.

10 Basket Crazy Rebranding Campaign

aspx?docid=976129

Basket Crazy Rebranding Campaign

Communication Audit

Company Analysis

asket Crazy has been in opera-

media such as web banners.

•Home based gift basket company that specialize in one-

tion for ten years and of the time

of-a-kind designs.

it has yet to advertise, use the

such as Harry and David, Bath and Body Works, Hallmark

•Baskets can be designed a with a unique individual in

and Wine Country Gifts. These companies are widely recog-

mind or customized for any occasion.

Internet to attract more customers or have a recognizable

Basket Crazy is in competition with major companies

•Offers a wide variety of items to choose from, which can

sole proprietorship based in Las Vegas,

promotional avenues for their products

satisfy almost any ones taste.

Nevada. This company has maintained

could guarantee a rise in revenue. Cre-

•Baskets can be designed with your company’s logos or

its customer base through word of

ating an effective marketing and adver-

theme in mind or sports team.

mouth and a poorly designed web site

tising campaign is needed to bring this

•Basket crazy excepts multiple forms of payments and

company customer base and revenue up.

can be shipped to most locations outside of the Las Vegas

Increasing awareness is the main goal

area.

of this company. Basket Crazy needs to

•Designs can be from simple to spectacular in size and

utilize the Internet through their web site

price so that they can reach a wider customer base.

This company can benefit by establish-

Custom Gift Baskets

baskets for any occasion imaginable.

Basket Crazy offers a wide variety of gift

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that is only used for contact information.

nized unlike Basket Crazy. Harnessing

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logo. This company is a home based

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ing a web site that can reach and establish a larger customer

and take advantage of the webs user ability as a order plat-

•Has donated to local charities fund-raiser over their ten

base, also through mail fliers, newspaper ads and other gorilla

form not just a contact base information site.

years in the business

12 Basket Crazy Rebranding Campaign

1.2

Basket Crazy Rebranding Campaign

Creative Brief

asket Crazyâ&#x20AC;&#x2122;s lack of a identify-

to the community through charitable basket donation and due

ing log and access to online

to the fact that the industry is on going in terms of sales. Com-

orders along with the low eco-

petition from major distributors that carry high volume and on-

nomic state of the country will be a determining factor in the

line sites donâ&#x20AC;&#x2122;t offer the personal touch of a one of kind design

development of a strategic campaign. This can be achieved

themes, concepts and motifs for all occasions, which is Basket

through the ability to expand and increase volume for more of

Crazyâ&#x20AC;&#x2122;s unique selling propositions. By establishing the right

a reach, establishing a basket of the month club, giving back

media mix and maintaining budget restraints Basket Crazy can increase sells through visual brand recognition.

Deliverable & Timeframe

Brand Development

Logo Design Wed site Reconstruction Print Ads Media mix 5-7 months

Scope Design a logo and web

1.3

site that will make the

reach of Basket Crazy greater than the Las Vegas area

Concept

The concept is developing brand indenity. Being a home based business that has been in operation for ten years without a logo or web site has hindered future customers to recognized this brand. Rebranding will gain revenue. Establishing a marketing strategy through fliers, newspaper ads and other gorilla media with in the allotted budget.

14 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

SWOT Analysis 1.3

Brand Mission To provide an outstanding gift experience, by designing one of a

Strengths

• Lower over-head and flexibility, personal touch of a one of a kind design,

• Local vendors for supplies at a moments notice • Designs for every occasion

artistically

S O

tegrity of fair business practice at all times. Expand the brand to show growth, innovation, new products

and thrive for success as we take this

brand into anew and promising era of gift giving.

Opportunities

•Ability to expand and increase volume for more of a reach

• Marketing budget restraints

• Limited hours spent on sales and promotions

W T Threats

• Competition from major distributors that carries high volumes of inventory

• Establish basket of the month club for frequent

• Economy at a low

• Give back to the community in form of a donation

• No recognizable brand identity

customers

• Industry is on going in terms of sales

16 Basket Crazy Rebranding Campaign

• Home based business

• Wed site is out dated and lack of design concept.

• Keeping up with new trends in the market

est, trustworthy and maintain the in-

• No brand or logo established with the company

• Keeping up on new trends in the market

• Wide range of prices and sizes of products

kind unique gift baskets. To be hon-

Weaknesses

• High unemployment rate

Brand Vision To obtain a brand through a

1.3

new logo design and web site that will enhance the growth of a new customer base and wider reach. Ensuring

growth in the gift basket market and

leaving brand recognition in the minds of consumers, and increasing the

artistic ability to create new designs

themes and concepts for a new generation of clients

• Poorly designed and in affective web site

Basket Crazy Rebranding Campaign

Target Tribes

The target tribes for Basket Crazy are individuals looking for a unique gift for that special

someone that is hard to shop for or that likes something different, one of a kind and customized.

They are trendsetters located in the Las Vegas area. They could be anyone from your next door

1.3

neighbor to your best friend.

Families Small Companies Las Vegans Friends Service Providers Religious Communities Professional Associations

18 Basket Crazy Rebranding Campaign

Unique Selling Position

Basket Crazyâ&#x20AC;&#x2122;s has committed their product to be designed with the personal attention to de-

tail and for a specific individuals in mind. With a large variety of products offered and local vendors

within range next day delivery is offered year around. This is crucial when dealing with competitors and pricing.

1.3

Large variety of products Local vendors Personal attention Next day delivery Competitive pricing Competitive advantage over large companies

Basket Crazy Rebranding Campaign

Target Demographics

Adventurous

1.4

Spunky

Vivacious Romantic

Fun 20 Basket Crazy Rebranding Campaign

Loving

Target Audience

Demographics

...who, what, why and where asket Crazy is a licensed sole proprietorship

unique gift baskets. To be honest, trustworthy and

maintain the integrity of fair business prac-

home-

tice at all times. Expanding the

based business, operating

brand through fresh creative

for ten years in the Las Ve-

assets, increased web-pres-

gas, Nevada area. Basket

ence and a new product

Crazy offers a wide variety of

line. The textures and

gift baskets for any occasion

fonts will represent the

imaginable. Gourmet food,

of the companies affirmation

and welcome to Vegas gift bas-

to offer a gift experience that

kets are some of the various de-

signs created daily. Basket Crazy’s

tives, real estate agencies and, friends and family

will be memorable to all.

The target audience for Bas-

ket Crazy, are residents of the Las Vegas

area with disposable income, a wide age group,

that order seasonally.

married or single, trendsetters and unique individuals

ing gift experience by designing one of kind,

rience.

Basket Crazy’s mission is to provide an outstand-

22 Basket Crazy Rebranding Campaign

old and up, with the tenacity of finding unique gifts and the ability to use a computer.

Income: Education: Location: Interests:

Shopping for unique gifts, recreation, sports,

concerts, surfing the web

Disposable

1.4

High school and higher Las Vegas, Nevada and farther with access to the Internet

unique bold classy structure

bath and spa, time capsules,

loyal customers have been casino execu-

Basket Crazy’s campaign will entice women and men in the age group of 21 years

looking for a unique one of a kind designed gift expe-

Market:

Tenets

• Disposal Income

• Fun

• 21 + age group

• Vivacious

• Married or single • Educated

• Adventurous

• Male or female

• Small corporate client • Relators

Basket Crazy Rebranding Campaign

Demographics

New Logo

Basket Crazy Si

24 Basket Crazy Rebranding Campaign

Custom Gift Baskets

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Competitors Logo

Demographics ac

1.4

The Company

Brand Followers

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Think Outside The Basket

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Ages 21 and up Higher Education Married Or Single Computer Literacy Disposable Income Las Vegas Area

Their enjoyment is making other feel fantastic when receiving a gift from them. They shop relentless for the perfect present to fit that special and unique individuals style. Their trendsetting outlook towards the new and hottest product in the market is a gold medal performance for them. All ages are sure to enjoy receiving a unique gift basket. With a wide variety of basket design options available it will be easy to find a gift for that special someone in your life.

1.4

Key Tenets: Spunky Fun Vivacious Adventurous

. . .a tisket a tasket help me find a Basket Basket Crazy Rebranding Campaign

Creative Development 2.0 2.1 Logo 2.2 Design Research 2.3 Moodbroads 2.4 Print Ads 2.5 Web Designs & Motion Graphics

Logo Development

Logo Sketches

..... a new weave to be wooven

company. The tagline “From simple to spec-

recognizable logo.

the effect of a basket and what can be placed

an animal print background with the company’s information. Creating a logo was a key factor

in rebranding the companies image and reconition in the market and with consumers.

The first concept was to incorporate the

two intial “B and C” of “ Basket Crazy” and titlt

the C to represent the crazyness and fun of the

inside. Placing a basket on the inside of the

“C” to ensure the consumer that a gift basket

company is represented through the log o design was the created. Using a cool blue tone

and a rich gold along with the soild chocolate

brown rounded out the color palette. This clolor scheme gives a feel of fancey along with

fun to attract consumers and give the needed brand recognition of the company.

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.....old concept

22 Basket Crazy Rebranding Campaign

2.1

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Custom Gift Baskets

Initially the concept was a buisness card with

tacular”. is curved in an upward motion with

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last ten years has no

.....new concept

2.1

asket Crazy for the

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Basket Crazy Rebranding Campaign

Researh Design

Tagline Concepts From Simple to Extravagant!

Let us fill you a basket of joy!

This tagline is describing to customers that Bas-

The thought of given a gift that comes in a bas-

prices for their gift baskets.

and will enlighten the receiver so much that it

ket Crazy offers a wide range of designs and

2.2

Unusual! Unexpected! Unpredictable! Using words that have the same prefix and de-

2.1

will make you read more of the copy.

Re-Gift or Re-Think!

scribing the uniqueness of the baskets, visually

Many people receive the same gifts over and

could make someone have a special gift experi-

because they were given a gift that they did not

leaves the readers creating ideals of how they ence.

Think Outside the Basket! This clique term is being reused to influence the

over or gifts are received that have been re-gifted like or could use.

A tisket a tasket what can we put in your basket?

readers to problem solve about what items no

Rhyming is a way in which you can catch read-

in the baskets.

singing as if it were lyrics in a song.

matter how different or extreme could be placed

Unique gifts for, Unique individuals!

erâ&#x20AC;&#x2122;s attention and will leave them repeating or

Crazy for Baskets, Crazy for Fun!

Trendsetters looking for an out of this world gift

Craziness and fun is a great combination and if

out what could is different about Basket Crazy vs.

to have a fun and crazy gift experience.

would want to read on to the body copy to find other gifts that they have given in the past.

24 Basket Crazy Rebranding Campaign

ket and that is filled with items that brings joy

you throw a gift basket into the mix you are sure

Basket Crazy Rebranding Campaign

Moodboards & Toolbox ......the shape and flow

rasping

2.3

the tone

and con-

cept of Basket Crazy was achived through a seriers of visual ele-

ments arranged with a graphic

toolbox and moodboard. These

are helpful method of design that ensure the shape and flow of the comapnyâ&#x20AC;&#x2122;s lanuage and vibe is

created to ensure that Basket Crazy is represented in the mannor that they wish to be heard.

26 Basket Crazy Rebranding Campaign

2.3

Print Concepts Pattern Concept

2.4

Focussing on

the texture in the background enhanced the the overall concept of

the design. This would

work well in an a magazine ad. such as Travel & Liesure or Architect Digest.

28 Basket Crazy Rebranding Campaign

Type Concept

The main focus

of the type and the

information giving this ad would work well in a magazine such as

Time, Oprah, or newsweek.

Imagery Concept

2.4

The bold image

of the basket and the

man thinking grab the

viewer and brings them in to the ad and what

is it featuring. This is a universal ad that could be used in a variety of magazines.

Basket Crazy Rebranding Campaign

Web Design

â&#x20AC;&#x2122;ve designed the homepage so that it has a clear and clean concept and is user

friendly. Basket Crazyâ&#x20AC;&#x2122;s site that is op-

erating now is very bright, so choosing this new color

palette trasnforms the new site so that it is soothing to the readers,

The information tabs are located at the top of the

site in white font enclosed in a chocolate strip so that

they stand out. Iâ&#x20AC;&#x2122;m not sure if I want to move the logo from the top left corner or make it larger. I might try

centering it but I then would have to move everything else down. Still working a few things out.

The people thinking with thoughts floating over

their head is controversy because of the font reading

down. I think it works in this case and is not hard to read. Let me know what you guys think.

The photos of the baskets, gives the audience an

idea of how some of the products look. I will be updat-

ing the photos seasonally and for special occasions. As

you roll across the photos it will show what occasion the basket is appropriate for.

30 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Motion Graphics ...........stroyboards and sketches

2.6

he initial concept of the storybords desings started the a couple a

woman recieving a present and that it is a present she has recieved

before. the second concept was to have a man sitting at a computer

desk trying to think of the perfect gift to give. Both concepts would have worked to so that

the target audience would come to the conclusion that Basket Crazy is the idea place to find

the perfect gift, but we needed to reach a larger group. The final motion graphic to work well and reaches a wider range of comsumers is fun and whismical and displays a wide variety

of products along with a catch phrase discribing how the items can benifit the person receiving the gitf basket.

32 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Style Guide 3.0 3.1 Logo Standards 3.2 Logo Display Guidelines 3.3 Color Palette 3.4 Print Collateral 3.5 Font Choice

Basket Crazy Rebranding Campaign

Various Logo Designs

experience that will enhance the receivers individual

the two tone reversed type represents the fun tone of the

personality. Being a home based business it is necessary for

company along with the tag lines circular form states that

Basket Crazy to incorporate brand recognition locally and gain

they can insure the usability of a wide range of customers.

a larger reach through the internet.

of the company enrich the new design to a professional

Establishing a logo that is polished and businesslike

Not having a logo to incorporate the previous flow

level through the whimsical basket inside of the type.

that carries a wider reach. Maintain a newly designed logo

Finally the shape of the tag line incorporates the feel of a

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•Descriptor •Tag line

Three Logo Designs:

1 Stacked Layout with descriptor and tag line

2 Stacked with capital letters of company and tag line

3 Capital letters of the company’s name with descriptor

3.1

Font Choices Busso Normal

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basket and the variety of items that can be placed inside..

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will create an competitive edge against larger gift companies

Custom Gift Baskets

and recognition in the market place. The new logo with

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fest into a more profitable outcome in terms of revenue

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are trendsetters in

•Type

3.1

whereas Basket Crazy had not established one will mani-

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asket Crazy target audience

•Symbol

....defining the design

Logo Standards

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This type was best used in the design of the logo for it’s ability to be reversed of the capital letters in the title of the company, original size is 66/72..

Almeria-Regular

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Custom Gift Baskets

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Is used only in the descriptor of the company and can be used

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36 Basket Crazy Rebranding Campaign

New Design

with or without the entire logo, wit a 10pt size.

Beach Normal

The two capital along with the descriptor can be used in print ads, or a mix form of media. The type is formal and whimsical at the same time. Size is 36pt. and circles the companies name to represent the outline of a basket, without tracking or kerning. Custom Gift Baskets

Basket Crazy Rebranding Campaign

Logo Display Guidelines

Print Standards

Colors

asket Crazyâ&#x20AC;&#x2122;s logo will be recognizable to the new

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campaign.

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3.2

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sizes to incorporate different interactive media and promotional aspects of the

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to the brand. The logo must be developed in various

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3.2

and previous target market that will become equated

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Basket Crazy Rebranding Campaign

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These are unaccept-

3.2

able usage of Baskets Crazyâ&#x20AC;&#x2122;s logo designs. Never place the texture behind the logo, use a

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bright or colorful background, change the colors of the pal-

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ette, distort or skew or place

Wrong color palette

athe pattern through the logo. The feel of the log should re-

main elegant and whismiscal.

Distorted or skewed

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Texture

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Pattern through logo

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can be displayed as a border to all logo designs.

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Textured background displays an elegant tone that is used throughout the print ads and

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3.2

the various logo samples and can be used in all interactive media.

textured linen paper. The arrangement of the design should represent

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ogo can be displayed on white or light colored background and lightly

Proper Logo Usage

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Background color

Basket Crazy Rebranding Campaign

Logo Color Palettes

Print Collateral t o spe

Y: 6

B: 186

K: 3

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K: 70

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Basket Crazyâ&#x20AC;&#x2122;s logo can be

M42 K: 0

G: 127

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B: 21

G: 36

Y: 80

M: 70

B: 161

G:123

Y: 19

M: 46

fr o

R: 19

C:84

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C: 50

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3.4

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displayed with these four colors, with a white background or re-

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R: 35

G: 31

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7|7

e sk

u |C

a Cr

42 Basket Crazy Rebranding Campaign

ta c ular

removing the tag line, descriptor or

C: 0

K: 14

B: 44

can not be modified aside from

Y: 99

G:115

versed out. Logo or color palette

M: 52

R:159

C: 33

28. 02.2

669

w. | ww

bask

zy tcra

.net

8838 Shamu lv, nv 89147 | 702.228.6690 | www.basketcrazy.net

Basket Crazy Rebranding Campaign

Letterhead im

pl e

t o spe

ula

1”

asket razy

1”

upper left hand corner and

3.4

Logo remains in the

fr o

Business Card ct

3.4

should always be placed on

stationary , business card and

1/8”” 1/8”

ing envelope.

asket razy

pl e

t o spe

ula

.5”

fr o

with the exception of the mail-

.5”

ed at the bottom of all collateral

or mailing information is locat-

1/2”

3/4”

mailing envelope. Call to action

3”

Basket Crazy | Custom Gift Basket Cathie | 8838 Shamu lv, nv 89147 | 702.228.6690 | www.basketcrazy.net 4”

.5”

8838 Shamu lv, nv 89147 | 702.228.6690 | www.basketcrazy.net

44 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Print Media

Interactive Media 3.4

3.4 Typeface:

Almeria

Size:

Busso Normal

48pt. 12pt. Color:

C:84 M:42 Y:6 K:0

C:33 M:52 Y:99 K:14

C:51 M:69 Y:72 K:61

Width:

40 picas 50 picas

20 picas 30 picas

46 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Interactive Media 3.4

3.4

Tag line:

Almeria 48pt.

Buttons:

Busso normal 12pt.

Subhead: Subtitle:

Busso 18pt.

Graphic: RGB Color value

Set at 72ppi

Almeria 12pt.

Body Copy: Almeria 12pt. Logo:

2x2 size

48 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Font Choice 3.5

Dragon:

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

2.5

0123456789!@#$%^&*()_+

Busso:

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+ Almeria: ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()_+

50 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Final Designs 4.0 4.1 Buisness Stationary 4.2 Digital Media 4.3 Packaging 4.4 Promotional Items 4.5 Advertising 4.6 Others

Buisness Stationary .....write it out

2.1

54 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Digital Media

56 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Packaging

58 Basket Crazy Rebranding Campaign

Basket Crazy Rebranding Campaign

Promotional Items

ift mG u s to

60 Basket Crazy Rebranding Campaign

Promotinal Items

kets Bas

Basket Crazy Rebranding Campaign

Advertisment

62 Basket Crazy Rebranding Campaign

Advertisment

Basket Crazy Rebranding Campaign

Advertisments

64 Basket Crazy Rebranding Campaign

References

Basket Crazy Rebranding Campaign