Rental Housing Journal Arizona
February 2016 - Vol. 8 Issue 2
2. 14 Points That Must Be In Your Apartment Building Leasing and Marketing Plan
4. How Are You Helping Your Prospective Residents Who Are Searching For Trustworthy, Honest Content About Your Property Management Business
6. Inherit A House? – How To Rent It Out 9. Dear Maintenance Men – Landscaping, Graffiti & Power Tools
WWW.RENTALHOUSINGJOURNAL.COM • PROFESSIONAL PUBLISHING, INC Monthly Circulation To More Than 7,000 Apartment Owners, Property Managers, On-Site & Maintenance Personnel
5 Extraordinary Ways to Market and Lease Apartments
by Theresa Bradley-Banta
W
hen it comes to marketing and leasing apartments Craigslist might be your best source—but it’s not the only game in town. Zillow.com, HotPads.com, Rent.com, Apartments.com, your own website and social media can all generate good traffic. But have you explored new resources and strategies lately? Try these ideas for great results:
1. Market Where Your Target Renter Hangs Out Take a minute and think about where your target market likes to spend their leisure time. You can find some unusual places to advertise. Often these are places that your competitors haven’t thought of like:
Handling Application Deposit Disputes
M
ost landlords require a prospective resident to pay a deposit to hold an apartment until completion of the application process. A problem arises, however, when the individual does not enter into a lease agreement and he or she demands the deposit back. The following article will address this issue. Management usually requires a prospective renter to pay an application fee to cover its expenses. This includes
credit, rental history and criminal records checks. Additionally, a landlord may require a deposit to hold a particular rental unit. In other words, management takes a specific apartment off the rental market and reserves it.
Written Agreement One of two things may occur which results in the resident’s demand for return of the deposit: the property approves the individual and he or she de-
cides not to move in; or the property denies the person residency. In either scenario, management can protect itself by implementing a written agreement that specifically addresses the deposition of any monies paid. The “Deposit to Hold Agreement” section of the AMA Rental Application states in part: In consideration of management holding the apartment for me, I agree to pay a holding deposit of $_______ and a $________ non-refundable fee for administrative processing. The holding deposit is refundable if my Application is not approved (14 day delay required for bank clearance of check). I may cancel this agreement and be refunded my holding deposit (14 day delay required for bank clearance of check) by notifying you of my decision to cancel by 5:00 p.m. on _____________, 20____. continued on page 7
Your Community Network –
Doorway to Delivering New Dollars from Digital Services
• Movie theaters (place an ad during the “pre-show entertainment”).
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continued on page 10
By Eric Markow
Y
our renters not only want to live on your properties, they also want to live on the Internet and the World Wide Web! In a recent article, we talked about the increased value and desirability that implementing wireless (Wi-Fi) internet access in each of your units would
bring to your properties. Wi-Fi services would make your properties more efficient, and more in tune with the needs of today’s renters – whatever their age.
Presto – You’ve Built a Network What we haven’t talked about is the fact that implementing Wi-Fi in all of
Advertise in Rental Housing Journal Arizona Circulated to over 10,000 apartment owners, on-site and maintenance personnel monthly Call 503-221-1260 for more information
your units actually builds your own private community network -- a sort of mini-internet all your own! So now that you have this network, what can you do with it? continued on page 3