Rental Housing Journal Arizona June 2016

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Rental Housing Journal Arizona

June 2016 - Vol. 8 Issue 6

2. To Satisfy or Not to Satisfy? – Is it Even A Question?

4. Delaware Statutory Trusts – An Innovative 1031 Exchange Strategy

3. Look to Student Housing for Best Practices in Efficiency

8. Ask the Secret Shopper – Teamwork 9. Dear Maintenance Men – Utilitarian Upgrades, Smelly Sinks and Fixing Fans

WEB DESIGN

WWW.RENTALHOUSINGJOURNAL.COM • PROFESSIONAL PUBLISHING, INC Monthly Circulation To More Than 7,000 Apartment Owners, Property Managers, On-Site & Maintenance Personnel

3 Ways SEO Can Supercharge Profiting Your Student Housing Properties from Clean SEARCH ENGINE OPTIMIZATION Technology Electric Vehicle Charging and Energy Upgrades By Peter Vierthaler, President of Synergy Investments

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re you prepared for the coming age of electrical vehicles (EVs)? Have you noticed more and more Leafs and Teslas navigating the streets of Seattle? I have, and I am wondering where they will be charging as their numbers swell. Electric vehicles are a growing percentage of the vehicle mix, and renters are already making housing decisions based on the convenience of charging at home. Apartment buildings with charging stations will have a distinct advantage as EV ownership continues to grow. What’s more a new generation of charging stations that track electric usage will convert vehicle charging from a cost to a source of additional income.

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s a leader in SEO and online apartment marketing, I have worked with hundreds of student housing properties and portfolios over the years. Whenever a university community calls MultiFamily Traffic, they always have the same problems for us to fix. 1. The phones in the leasing office are not ringing

2. The property has become occupied only with students, with little or no non-student renters, the property is one step away from becoming a frat-house.

MARKETING

3. They are either in the throes of, or, about to enter the “crazy months” of summer season lease-up. If they don’t get units leased for the next school year now, the property

manager may be looking for a job come September. Having spent most of the last decade focused on SEO and online apartment marketing, I have seen fir5st hand what it takes to solve these problems for our student housing clients. I worry about the properties that haven’t shared this continued on page 10

Basics of Student Housing

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tudent housing can be one of the most profitable niches of buy and hold real estate around. But of course, that’s only if you know what you’re doing. Student housing comes with two major advantages that should attract investors:

PRSRT STD US Postage P A I D Sound Publishing Inc 98204

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Advantage 1 Higher Rents: Students will generally pay a premium since they rent by the bedroom rather than by the house, as a family would.

Professional Publishing Inc., PO Box 6244 Beaverton, OR 97007

Advantage 2 Almost Guaranteed Rents: By requiring a cosigner from each student’s parcontinued on page 6

Advertise in Rental Housing Journal Arizona Circulated to over 10,000 apartment owners, on-site and maintenance personnel monthly Call 503-221-1260 for more information

Text 51WAYS to 44222 to receive the FREE e-book 51 Ways to Increase Your Rental Property Cash Flow (And 10 Ways to Ruin It)


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