Professional Publishing, Inc
www.TheLandlordTimes.com
January 2013
COLORADO
DENVER METRO • COLORADO SPRINGS • BOULDER
Vol. 5 Issue 1
Monthly Circulation To More Than 7,000 Apartment Owners, Property Managers, On-Site & Maintenance Personnel
Apartment Insurance Costs Increase for the Second Consecutive Year According to National Multi Housing Council Report The cost to insure apartments increased by 9.5 percent between 2011 and 2012, marking the second consecutive year of rising insurance expenditures according to the National Multi Housing Council’s (NMHC) Apartment Cost of Risk Survey (ACORS). The survey covers data from more than one million apartment units, the largest number of units covered by the survey to date, operated by 55 apartment firms, tracking three principal components of insurance premiums: property, general liability and workers’ compensation. The 9.5 percent increase in 2012 came entirely from property risk costs, with general liability and workers’ compensation costs staying virtually unchanged from 2011. “Respondents noted that their Continued on page 3
Investors Anticipate Opportunities in Commercial Real Estate across All Major Property Sectors in 2013, According to Latest PwC Real Estate Investor Survey™ Greater Investor Optimism in Retail, Especially for National Regional Malls; Technology Office Markets and Warehouse Sector Showed Steepest Cap Rate Declines in Q4 As 2012 drew to a close and the industry's recovery progresses, commercial real estate offered varied investment opportunities across each major sector and a diverse number of cities, even though macroeconomic uncertainties still exist, such as the fiscal cliff, according to the fourth quarter 2012 findings of the PwC Real Estate Investor Survey. Professional Publishing, Inc PO Box 30327 Portland, OR 97294-3327
According to the report, investors in the office sector are showing a greater acceptance for slower growth and less apprehension about moving further out on the risk spectrum. Although core trophy assets remain the preferred target of both domestic and international investors, aggressive pricing and improved fundamentals have resulted in certain investors looking to buy
Current Resident or
either core in strong secondary markets or less-than-core in primary markets. "The commercial real estate industry continues to show its investment durability as assets command attractive spreads over fixed-income investments and offer more stability than stocks, while most property sectors Continued on page 3
PRSRT STD US Postage PAID
Please note any problems below and notify us at:
Permit #5
PO Box 30327 Portland, OR 97294-3327
Snohomish, WA
❑ My name was misspelled ❑ Remove my name from the Colorado mail list ❑ Change of address:
How To Get Started In Real Estate Investing There are many methods for acquiring wealth available across the globe today. One of the most easily accessible ways even for the new investor is real estate investing. Many people have made millions of dollars by investing in the real estate market in one form or another. Real estate is a profitable vehicle for the investor who is dedicated to learning about all of the different types of investments, option, risks and potential rewards that come with real estate investing. There are many different ways to invest in real estate. Here are some of the more common ones people use to get started. Find investment deals in real estate in: New York City Los Angeles Chicago Houston Boston Seattle 1) Rental property. This is one of those rare real estate investments where you can make money even if you pay top dollar for the property. The reason is you are going to hold onto this property for the long term. You're only requirement is the property generate a positive cash flow. This means after you sum up all of your expenses on the property like financing cost, taxes, insurance and a vacancy rate, the amount you are collecting in rent surpasses this figure. This is one of the classic "get rich slow" methods of real estate investing. You are making a small amount of money each month from the property in rental income, and you are also slowly building up equity in the property over time as you pay down the mortgage. 2) Pre-construction investment. This is also known as buying property on "spec" or on the speculation that when the property is finished it will sell for a much higher price than you have invested in it. This is seen mostly in new condominium projects where investors fight to buy the units before they are built assuming the price will come up once construction is complete. I have known investors who have purchased several condo units in a facility being built and put $5,000 down on each unit as a down payment. Then before the property was even constructed "flipped" their contract to an end buyer who was willing to pay them 4 to 5 times their down payment just to get in on the deal. The problem with this type of investing is it normally only works when a market is going up regularly. In a down market like we are experiencing these types of deals are much harder to find but they are still out there. There are still part of the country that are very desirable to live
Continued on page 4
N
ow that the holidays are behind us, anyone who was not able to move before they rang in the New Year will be resuming their search for a new home. Follow up is the key to closing the sale when no decision is made on the first visit. However, many leasing people still hesitate to keep in contact with their prospective renters or make call backs on the appoint-
ments that are no shows. This question may shed some light as to why this occurs: Q: I know I should probably follow up more on my guest cards and also call people who make appointments and don’t show up, but calling people back makes me feel like I’m “bugging them.” If they’re really interested, won’t they just come back or call me? Serving the Portland/Vancouver Multifamily Housing Industry More than 21,000 Distributed Monthly www.
STAFF Publisher Will Johnson • will@propubinc.com
Editor Andrea Coulter • andrea@propubinc.com
Circulation Manager Andrea Coulter • andrea@propubinc.com
Designer Andrea Coulter • andrea@propubinc.com
Advertising Sales Will Johnson • will@propubinc.com Terry Hokenson • terry@propubinc.com
TheLandlordTimes.com The statements and representations made in advertising and news articles contained in this publication are those of the advertiser and authors and as such do not necessarily reflect the views or opinions of Professional Publishing, Inc. The inclusion of advertising in this publications does not, in any way, comport an endorsement of or support for the products or services offered. Metro Apartment Manager is produced monthly and is published by Professional Publishing Inc. An Oregon Corporation. PO Box 30327 Portland, OR 97294-3327. (503) 221-1260 • (800) 398-6751 Copyright 2013. All rights reserved.
Do you have storm damage? Let us check for you!
Insured
Licensed
It does seem “logical” that a person interested in your community will just naturally get back in touch with you. However, there are a multitude of options out there right now. Besides, renting an apartment is a lot of hard work, and it’s also a MAJOR buying decision. People who are looking for a new home NEED YOUR HELP! They will continue to need assistance until they reach a decision about where they want to live. If you think back to the last time you made a major purchase, it’s likely that the salesperson helped you with your buying decision. It was probably their knowledge of the product, combined with pointing out how it would meet your needs, which were some of the determining factors in your decision. This would require the salesperson to have excellent product knowledge, establish ALL your needs (i.e. size, style, color preference(s), budget constraints, etc.) and then close the sale. However, if you weren’t quite ready to decide and then looked at and considered other options, you may have forgotten about some of the benefits of the product you looked at initially. This is where the follow up work comes in. The salespeople who keep in
TIRED OF COLLECTING RENT CHECKS AND DRIVING TO THE BANK?
touch with their prospects can continue to sell the benefits of their product long after the prospect has left the sales floor. This will deepen the relationship that was established so there is a sense of commitment on both sides. Now imagine your most recent prospective renters and the circumstances causing them to relocate. Put yourself in their place and think about all the decisions they have to make as a result of their move. If you have an apartment at your community that will work for them and you are sincerely interested in meeting their needs, why wouldn’t you follow up with them? Of course if all you care about is just renting an apartment and not the person who will be living in it, then you’re right: You would “just be bugging them.” People can recognize a phony a mile away. On the other hand, people are also pretty good at detecting when someone sincerely cares about them and has their best interests at heart. The follow up work you do will come off as a true expression of your desire to meet the needs of your prospective renters, if you genuinely care about them. If you have a question or concern that you would like to see addressed next month, please ASK THE SECRET SHOPPER by making contact via e-mail. Your questions, comments and suggestions are ALWAYS welcome! ASK THE SECRET SHOPPER Provided by: SHOPTALK SERVICE EVALUATIONS Phone: 425-424-8870 E-mail: joyce@shoptalkservice.com Web site: www.shoptalkservice.com Copyright © Shoptalk Service Evaluations
• Enjoy online
rent collection • No activation or monthly fees • We will provide a no cost, no obligation professional roof inspection •
We currently work with many Property Managers to increase property value and customer retention
•
Member of NARPM, BOMA and several Colorado Chambers of Commerce
•
Fully Licensed and accredited through the Better Business Bureau since 2004
•
References available upon request
Call today to schedule a consultation with
Rich Wolf 720-232-5096
2
eRent Payment
303-459-4990 www.erentpayment.com
Serving the Denver Metro Multifamily Housing Industry More than 7,000 Distributed Monthly If your target market includes the rental housing industry in the Denver Metro Area, you will not find a more efficient, cost effective way to reach your target.
Please call & consult your Account Executive for more Details 503-221-1260
The Landlord Times - Colorado • January 2013
COLORA
COLORADO Apartment ...continued from front page greatest challenges in 2012 came from obtaining adequate and affordable coverage in traditional catastrophe risk zones. In fact, catastrophe exposed properties were the major drivers of the increase in premium costs and higher deductibles,” said Rick Haughey, NMHC’s Vice President of Property Operations and Technology. “With U.S. catastrophe losses in 2012 expected to be moderately higher than average due to Hurricane Sandy, the outlook for insurance costs in 2013 remains uncertain. This uncertainty mitigates what would be downward pressure on 2013 catastrophe rates due to strong underwriting capacity for primary insurers and reinsurers.”
How ...continued from front page in and growth.
are
experiencing
market
3) Flipping houses. This is a type of property investment that has made leaps and bounds in the last few years thanks to the popularity of many popular home improvement and house flipping shows on cable networks in the last few years. This has become a very dangerous thing as people who have no idea what it actually takes or costs to renovate and flip a property are buying homes because they think "I saw it on television and I can do that" Television doesn't show
The Landlord Times - Colorado • January 2013
Additional key findings: The mean (nonweighted) average for the total cost of risk increased 9.5 percent in 2012, driven by an increase in property cost of risk, which accounts for 70 percent of the average apartment firm’s total cost of risk. The mean average property cost of risk increased by 10.4 percent and average per occurrence deductibles increased to $118,000 from the unusually low average deductible of $66,000 in 2011. The mean average general liability cost of risk remained virtually unchanged in 2012 after a 9 percent increase last year. The mean average workers’ compensation cost of risk in 2012 also remained similar to 2011 at $1,038 per
you the whole picture. You have to be aware of all of the hidden costs like marketing the property, closing costs, carrying costs if it doesn't sell right away, etc. You need to make sure you are buying the property at a significant discount to cover yourself completely. 4) Buy and hold. As mentioned above, real estate tends to gain value over time. Bad properties in bad neighborhoods will accrue equity if given enough time. History has shown us that even when a large market correction occurs like has happened now, properties eventually
full-time employee. Property terrorism insurance takeup rates increased to 91 percent in 2012, compared to 85 percent in 2011. A slight decrease in property terrorism insurance rates was also reported. About the Survey The ACORS contains information about property, general liability, umbrella, workers compensation, D & O, professional liability, employment practices, environmental, and newly added insurance lines including terrorism and cyber liability. Fifty-five firms representing over one million apartment units supplied data on rates, deductibles, retentions, key coverage terms, claims history and more for the key lines of coverage.
do recover and increase in value. The secret is to make sure the property is at least covering it's own costs while you wait for the equity to build up in it. 5) Lease options. Not everyone has perfect credit. For those who have credit issues finding a lender to purchase a home can be an impossible task. They need time to get their credit repaired. These people are perfect candidates for lease options. They will pay above market value for the house and put a non-refundable down payment down. They are willing to pay for the privilege of rebuilding their credit while working towards a
Firms that completed the survey can receive exclusive access to the full data set, along with the report analysis by Conning Research and Consulting on behalf of NMHC. Non-participating NMHC members can download an executive summary and a PowerPoint summarizing the results at www.nmhc.org/goto/61017. Based in Washington, DC, NMHC is a national association representing the interests of the larger and most prominent apartment firms in the U.S. NMHC’s members are the principal officers of firms engaged in all aspects of the apartment industry, including owners, developers, managers and financiers. One third of Americans rent their housing, and more than 14 percent live in a rental apartment. For more information, contact NMHC at 202-974-2300, e-mail the Council at info@ nmhc.org, or visit NMHC’s web site at COLORA www.nmhc.org.
path of home ownership. For these people, a lease option presents a solution to their lending problem and buys them the time they need to get their credit and/or income ready to go to a traditional lender. Media Contact: James Paffrath RealtyPin. com, 1-(866) 960-8649, james@realtypin. com News distributed by PR Newswire iReach: https://ireach.prnewswire.com PR Newswire (http://s.tt/1ygg7)
3
COLORA
COLORADO
Investors ...continued from front page continue to post occupancy gains and rental rate growth," said Mitch Roschelle , partner, U.S. real estate advisory practice leader, PwC. "Foreign investors are particularly bullish on U.S. commercial real estate as they look for stable investments during uncertain times abroad. In 2013, Survey respondents expect to see an uptick in sales activity as property owners cull portfolios to take advantage of the low cap rate environment. And as investment capital continues its trend of matriculating beyond just apartments, cap rates are expected to compress across the entire asset class."
6.70% is the lowest reported for this market since the second quarter of 2008. Due to this cap rate compression, some Survey participants are taking time to identify CBD assets to sell – while others remain in search of select buying opportunities. In the apartment sector, surveyed participants believe market conditions continue to favor sellers, but some investors sense that rents may have peaked for now and that certain markets have become overpriced. In addition, investors remain attentive to the near-term impact of new construction. Consequently, this market's average initial-year market rent change rate dipped for the second consecutive quarter, suggesting less upside in this market.
Investors Becoming More Comfortable with Buying in the Retail Sector The above chart illustrates that the decline in overall capitalization (cap) Investor Outlook Through 2015 The PwC Real Estate Barometer rates has extended to the retail sector. According to the fourth quarter Survey included in the Survey tracks the anticfindings, investors remain optimistic ipated performances of the four main about investing in the national regional property sectors (office, retail, indusmall market despite a slow-moving trial, and multifamily) from 2012 to economic recovery and a challenging 2015. For the office sector, even though retail landscape. Buying opportunities the sector's recovery as a whole lags remain few and far between, especially behind other commercial property secfor Class-A+ and Class-A malls, with tors due to lower job creation among huge barriers to entry making high- office-space using companies, as well quality malls thrive, which also keeps as an evolving work environment, many metros are benefiting from a lack owners from selling them. According to surveyed participants, of new supply. As a result, the baromyields have compressed too much for eter places 35.2 percent of the U.S. well-leased strip shopping centers that office stock in expansion by year-end some are considering buying value- 2012. This percentage is expected to add in great locations due to a lack of grow through 2015. Pockets of strength exist in the retail new supply. For power centers, challenges mainly stem from rising Internet sector and are starting to outnumber retail sales, merchant consolidations, the weaknesses in certain trade areas. and an inability to easily shrink into The barometer places 45.6 percent of the U.S. retail stock in recovery by yearurban streetscapes. In the fourth quarter of 2012, the end 2012. As the industrial sector conaverage overall cap rate, the initial tinues to recover, occupancy gains are return anticipated on an acquisition being reported in most industrial marand a reflection of an investment's kets across the country. As a result, the anticipated ownership risk, decreased portion of U.S. industrial stock in recovin 24 of the surveyed markets, held ery is expected to grow annually steady in seven, and increased in just through year-end 2014. By year-end one of them. The overall cap rate shifts 2015, the expansion and recovery phasremain irregular with tech office mar- es of the real estate cycle will dominate kets (i.e. San Francisco) and the ware- this sector. Underlying fundamentals for the house sector both showing some of the METRO, ARIZONA U.S. multifamily sector remain extremesteepest declines. The national ware- VALLEY, house market's cap rate compression, ly positive through 2015 due to pentwhere the average overall cap rate up demand and a growing preference declined 40 basis points, reflects the for renting instead of buying. The optimistic outlook held by most sur- expansion phase of the cycle will dominate this sector for the next four veyed investors. The average overall cap rate declined years. "While recent slowdown in the again in the Survey's CentralAug, Feb, national Apr, Jun, Oct,theDec Business District (CBD) office market, country's economic recovery and job marking nearly ten instances of quar- gains has reduced leasing activity terly declines since the first quarter of across much of the nation's office sec2010. Moreover, the current average of tor, it has not had the same impact on
the warehouse sector, with many surveyed investors calling the sector extremely healthy," stated Susan Smith , editor-in-chief of PwC's quarterly real estate investor survey. "While the U.S. multifamily sector remains a top investment choice, concerns about new supply and overpricing do exist, which has some investors looking to other sectors, like retail, which had been a bit taboo for many investors for quite a while, but is starting to regain attention even with the rising popularity of e-commerce." Information about subscribing to the PwC Real Estate Investor Survey can be found at www.pwc.com/us/ realestatesurvey. About the PwC Real Estate Investor Survey™ The PwC Real Estate Investor Survey, now in its 25th year of publication, is one of the industry's longest continuously produced quarterly surveys. The report provides overviews of 33 separate markets, including ten national markets -- regional mall, power center, strip shopping center, CBD office, suburban office, flex/R&D, warehouse, apartment, net lease, and medical office buildings. The report also includes a review of 18 major U.S. office markets including Atlanta, Boston, Charlotte, Chicago, Dallas, Denver, Houston, Los Angeles, Manhattan, Northern Virginia, Pacific Northwest, Philadelphia, Phoenix, San Diego, San Francisco, Southeast Florida, Suburban Maryland, and Washington, DC. In addition, the report covers three regional apartment markets - - MidAtlantic, Pacific, and Southeast, and two regional warehouse markets - East North Central and Pacific. In
addition, the National Development Land Market is included in the second and fourth quarter issues while a comprehensive lodging report is included in the first and third quarters. The fourth quarter 2012 report also features up-to-date information relating to forecast periods, structural vacancy replacement reserves, forecast values, tenant improvement allowances, and vacancy assumptions. In addition, each issue of the survey contains over ten tables of market data focusing on value expectations, tenant improvement allowances, forecast periods, structural vacancy, and growth rates. About the PwC Network PwC firms help organizations and individuals create the value they're looking for. We're a network of firms in 158 countries with more than 180,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com. Learn more about PwC by following us online: @PwC_LLP, YouTube, LinkedIn, Facebook and Google +. © 2012 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc. com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. www.prnewswire.com
ON-SITE-NW SEATTLE
APT. NEWS
Salsbury Industries
Now You’re Cooking! • GE and Whirlpool kitchen equipment • In-unit washers and dryers • Direct-to-unit delivery available • Appliance haul-away options • Fast delivery, expert service Revenue-producing Laundry Lease Options Also Available!
1010 East 62nd Street, Los Angeles, CA 90001-1598 Phone: 1-800-624-5269 • Fax: 1-800-624-5299 4
303-901-4862 • www.appliancewhse.com The Landlord Times - Colorado • January 2013
COLORA