Metro Rental Housing Journal April 17

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Rental Housing Journal Metro

April 2017

2. Rental Affordability is Worst in Minority Neighborhoods 4. Homes in Short Supply as Home Shopping Season Kicks Off 5. RHOA President’s Message

7. Essential Cleaning Tips and Techniques for the Spring 11. Mind Your Business – Tia’s Tips for Better Rental Management 12. Top Cities for Millennials 13. Are You Ready to Rent to Millennials?

www.rentalhousingjournal.com • Professional Publishing, Inc

14. Dear Maintenance Men: 15. Where Are the Nation's Young Homebuyers Now? Pittsburgh, DC and Des Moines 18. Ask Landlord Hank

Portland/Vancouver

Published in association with: Multifamily NW; Rental Housing Association of Oregon; IREM & Clark County Association

How To Improve Your Tenant Selection and Screening

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By Landlord Hank

was very proudly showing my very first rental property, which had been extensively renovated, to a nicely groomed and mannered young woman. She arrived for her tour, on time, in a newer vehicle, praising the property and saying she'd love to rent it. I fancied myself as astute and a good judge of character so I thought I'd skip the tenant screening step. I had her fill out an application and pay the fee. I told applicant I would let her know later in the day. As I thought more about not screening this tenant I decided to reconsider. I did screen her and found out she was in the process of eviction and hadn't paid rent in three months! So do not learn the hard way. Here are some questions and answers to help. Question: The landlord/investor has the property ready to rent-everything has been repaired and works properly, the unit is clean and looks great, inside and out. You have shown the property to a tenant proscontinued on page 9

Professional Publishing Inc., PO Box 6244 Beaverton, OR 97007

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The World is Searching for Reliable Property Managers

irtually every month I meet or hear of a rental income property owner who wants to expand their portfolio. They’re searching throughout the 50 states for deals that make sense to them. Of course finding a lucrative “cap rate” is a challenge in today’s world. With interest rates still at historical lows, the return-on-investment (ROI) is also very low. The “cap rate”, aka capitalization rate, is the rate of return on a real estate investment property based on the income that the property is expected to generate. Are you aware of the cap rates nationwide? Knowing what they are, especially in your state and the surrounding states in your region gives you a competitive advantage. On your web page or social media page you’d be able to offer your insights. Those insights based on up-to-date information and exceptional awareness continued on page 8

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Creating a Buzz to Attract Renters to Your Properties

By Mary Girsch

n the Chicago Tribune, the real estate section has a weekly feature that profiles an apartment community in their readership area, taking great care to describe the apartment in rich, picturesque detail. It’s one of my favorite parts of the newspaper; allowing me to experience a property that I may not typically visit. While this may not be feasible for most apartment communities, there are ways to create a similar buzz about your own communities. These can range bolstering your social media profile to teaming up with area businesses that are willing to send applicants your way. While the strat-

PRSRT STD US Postage PAID Portland, OR Permit #5460

egies may vary, all can work to drive more quality applicants to your properties. • Ramp up your social media strategy.

This can be anything from creating a Facebook profile if you don’t already have one, to posting more in-depth information such as photos and videos of your apartment community that can be easily viewed and shared. Virtual tours of your community may also be useful. And don’t underestimate the value of Twitter, which can quickly get information out about your community and drive people back to your website for more information. Encourage your residents to share their positive experiences on social media as well. • Create a professional website that is loaded with tools that will appeal to continued on page 9

Text REALESTATE-ROI to 44222 to receive a digital copy of this year's Real Estate Opportunities in Investing (ROI) Finding Investing Success in Today's Housing Market


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