Rental Housing Journal On-Site January 2016

Page 1

Rental Housing Journal On-Site

January 2016

3. Delivering a Dynamic Digital Experience 6. Landlord-Tenant Law Q & A 8. Desire to Buy Strong Despite Affordability, Economic Concerns 9. Effective Strategic Planning

13. 4 Faces of Leadership and the Importance of the Vision Thing 14. Dear Maintenance Men – Pests & Preventative Care 17. How to Take Care of HVAC Systems and Prevent Disease

18. Change Your Behaviors to Become a More Inspiring Leader in 2016 20. Ask the Secret Shopper – Advertising Sources 23. 4 New Years Resolutions Every Property Manager Can Keep

www.rentalhousingjournal.com • Professional Publishing, Inc 17,000 Papers Mailed Monthly To Puget Sound Apartment Owners, Property Managers & Maintenance Personnel Published in association with Washington Association, IREM & Washington Multifamily Housing Association

Do-itYourself Landlords May be Working Below their Paygrade

More Renters Avoid Pricey Apartments

Apartment Insights Washington is celebrating its 10th Year Anniversary! We are pleased to bring you accurate, insightful data each quarter on the King, Snohomish, Pierce, Kitsap and Thurston County markets. We were the first company to spot the market turnaround after the Great Recession. Our research has been featured in the Wall Street Journal, USA Today and many more publications. We deeply appreciate your continuing support!

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he economic conditions of recent years have led many Americans to look to the real estate market for investment opportunities. Considering there are now nine million more renters than there were a decade ago and rental rates continue to increase, now may seem like the time all those property investors have been long awaiting, right? Unfortunately, what many property investors fail to realize is the high cost and demanding lifestyle that accompanies their investment if they choose to self-manage as a do-it-yourself (DIY) landlord. Approximately 80 percent of investors who lease single-family residences manage their property themselves, subsequently taking on the responsibilities of rent collection, regular property inspections, tenant issues, repairs, maintenance, and occasional legal action.

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Seattle – The latest Apartment Insights survey shows rents increasing 0.6%. The vacancy rate bumped up to 4.32% according to Tom Cain of Apart-

ment Insights. The data are from his Seattle firm’s 4th quarter statistics and trends on 50+ unit properties in the King/Snohomish market

Vacancy: 4.32% The vacancy rate for our nonrandom survey of conventional, stabilized 50+ unit properties in the King/Snohomish market is 4.32%. This is up from 4.07% last quarter. It was 4.55% a year ago. King has a vacancy rate of 4.39% and Snohomish County a 4.03% rate. The overall vacancy rate which includes properties in lease-up remains virtually unchanged at 6.78%. continued on page 5

Build Community in Three Steps By Jen Piccotti, SVP Education and Consulting, SatisFacts and ApartmentRatings.com

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s an industry, we’re consistently focused on developing a sense of community. A critical budget line item is Resident Events. And yet, participation in our pizza parties, breakfast-on-the-run, Disney movie sing-alongs, or Super Bowl viewing parties are minimal, at best. To make matters worse, when asking residents about their satisfaction with “Sense of Community,” the national average is 3.40 on a 5-point scale. That translates to a “Warning” classification on our rating scale. Ouch! Lately, as we’ve been presenting workshops and seminars, we poll the audi-

ence by asking, “As you think about the upcoming weekend, how many of you are looking forward to hanging out with your neighbors?” The typical response from a room full of around 150 people is 3 or 4

Advertise in Rental Housing Journal On-Site Circulated to over 20,000 apartment owners, on-site and maintenance personnel monthly.

Call 503-221-1260 for more information

raised hands. After a year of conducting these non-scientific experiments, we feel convinced that what we’re seeing in the classrooms is not very different from what you’re seeing on-site. Yet continued on page 11


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