Rental Housing Journal On-Site June 2016

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Rental Housing Journal On-Site

June 2016

8. Implementing A Utility Bill Back System For Multifamily Properties

3. Profiting From Clean Technology 4. Delaware Statutory Trusts 7. Look to Student Housing for Best Practices in Efficiency

9. New Legal Requirement for Washington Rental Properties 11. Dear Maintenance Men – Utilitarian Upgrades, Smelly Sinks and Fixing Fans

12. Ask the Secret Shopper – Teamwork 15. Multifamily Insights – Swimsuit Edition (Pool Rules) 23. Summer Safety Measures for Apartment Communities

www.rentalhousingjournal.com • Professional Publishing, Inc 17,000 Papers Mailed Monthly To Puget Sound Apartment Owners, Property Managers & Maintenance Personnel Published in association with Washington Association, IREM & Washington Multifamily Housing Association

1Q16 Market Overview Multifamily Housing Update

Seattle, WA Payroll Job Summary Total Payrolls Annual Change RCR 2016 Forecast RCR 2017 Forecast RCR 2018 Forecast RCR 2019 Forecast

3 Ways SEO Can Supercharge Your Student Housing Properties

A

s a leader in SEO and online apartment marketing, I have worked with hundreds of student housing properties and portfolios over the years. Whenever a university community calls MultiFamily Traffic, they always have the same problems for us to fix.

1,611.7m 49.4m (3.2%) 42.2m (2.6%) 33.9m (2.1%) 30.9m (1.8%) 28.2m (1.7%)

1. The phones in the leasing office are not ringing

RCR 2020 Forecast 25.1m (1.5%) Unemployment (NSA) 4.2% (Apr.)

3. They are either in the throes of, or, about to enter the “crazy months” of summer season lease-up. If they don’t get units leased for the next school year now, the property manager may be looking for a job come September. continued on page 5

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Basics of Student Housing

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1Q16 Payroll Trends and Forecast Seattle payroll trends remained on a robust trajectory during the first quarter, rising at a 49,400-job, 3.2% yearon year rate; up from 4Q15’s 46,800job pace. The solid performance was achieved with little help from the foundation manufacturing and business service sectors, which collectively added positions at a 5,100-job, 1.3% rate, down from 9,600 (2.4%) jobs in 4Q. Rather, growth was propelled by rapid hiring by trade, software and financial services concerns, where headcounts increased at a 16,330-job, 4.5% annual rate, up from 11,000 (3.0%) in the prior quarter. While the headline business continued on page 6

2. The property has become occupied only with students, with little or no non-student renters, the property is one step away from becoming a frat-house.

S

tudent housing can be one of the most profitable niches of buy and hold real estate around. But of course, that’s only if you know what you’re doing. Student housing comes with two major advantages that should attract investors:

Advantage 1 Higher Rents: Students will generally pay a premium since they rent by the bedroom rather than by the house, as a family would. Advantage 2 Almost Guaranteed Rents: By requiring a cosigner from each student’s parents, it’s highly unlikely that you will lose out on any rents or damages. continued on page 19

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