Valley Rental Housing Journal April 2015

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April 2015

Rental Housing Journal Valley 2. Student Loan Debt Affects Real Estate Investments in a Big Way 4. What Does Your Workplace Culture Say About Your Organization? 6. Ask The Secret Shopper

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WWW.RENTALHOUSINGJOURNAL.COM • PROFESSIONAL PUBLISHING, INC

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Energy-Efficiency Improvements Can Help Existing Multifamily Properties Remain Competitive Ten Cities With Skyrocketing Rent

By Christine DiGangi

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orry, Silicon Valley — rent in San Francisco is still on the rise. Zillow's Rent Index, which looks at median rents in the nation's hottest markets, has San Francisco and San Jose at the top of its list for largest year-over-year increase. As unwelcome as that news may be for people in the Bay Area, it's probably not surprising. San Francisco tends to get the most attention when it comes to stories about the expensive places to live (New York, its constant competitor for that dubious distinction, saw only a 2.1% increase in median rent, compared to San Francisco's 14.9% jump), but housing costs have jumped significantly in some smaller markets, like Denver and Kansas City, Mo., as well. The Zillow Rent Index is based on the estimated monthly rental price of properties in Zillow's database, including single-family homes, condos, co-ops and apartments, regardless of whether or not they're listed for rent. Nationwide, median rent increased 3.3% from January 2014 to January 2015, at $1,350. Here are the metro areas that had the largest yearcontinued on page 6 Professional Publishing, Inc PO Box 30327 Portland, OR 97294-3327

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+ In 2014, Energy Trust of Oregon Incentive Programs Saved Over $4.6 Million for Multifamily Property Owners

he U.S. Census Bureau confirmed that Portland is among the 10 fastest growing major metropolitan cities in the country. Portland is also considered a top destination for investors, and for “millennials,” also known as Generation Y, which comprises almost one-third of the Portland population, and 24 percent of the U.S. population. It is expected that during 2015, the millennial demographic will have $2.45 trillion of purchasing power worldwide across multiple channels. This demographic is envi-

ronmentally conscious, technically savvy and community oriented -and the Portland metropolitan area is the community where many call “home.” Portland is estimated to add 112,000 new apartment units over the next 20 years. Over 7,000 apartment unit permits were granted in 2014, and approximately 26,000 new units are in the current pipeline. With evidence of a robust and healthy construction market, there’s no better indication that Portland’s multifamily market is in its prime.

Attracting younger residents to older properties So, how can existing multifamily properties remain competitive during this new construction boom? Energy-efficiency improvements and retrofits are an affordable alternative that can help keep existing multifamily properties competitive and attract tenants. These improvements not only help to increase property value, but can provide significant cost savings while reducing energy consumption. Energycontinued on page 7

Angie’s List Shops The Market; Finds Lead-Paint Misinformation & Violations By Jo Becker, Education/Outreach Specialist, Fair Housing Council of Oregon

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ast fall angieslist.com published a very interesting article for their subscribers entitled “LEAD: Still Lurking.” This month I’d like to share some salient points from that article with you. Arm Yourself With Information Homeowners can’t rely on contractors and their local hardware store to know their stuff where lead paint is concerned. What follows is portions of the Angie’s List article by Paul Pogue

PRSRT STD US Postage PAID Portland, OR Permit #5460

with additional reporting by Kaley Belakovich, Oseye Boyd, James Figy, Staci Giordullo, Garrett Kelly, Lacey Nix, Michael Schroeder, Stephanie Snay, and Cynthia Wilson. Angie’s List takes lead paint seriously. That’s why they decided to conduct a “secret shopper” program this year to test contractors and hardware stores about their knowledge of lead safety. It’s been four years since the Environmental Protection Agency (EPA) implemented its Renovation, Repair, and Painting (RRP). Did

awareness about the dangers of lead increase? Maybe. Are contractors passing along good advice about lead safety? Not always. While interviewing candidates for the project, the last thing a consumer expects to hear is: “It’s just a bunch of B.S., really.” However, that’s exactly what one contractor told one of Angie’s List reporters. Angie’s List contacted 150 randomly selected painters, remodelers and window contractors, and 50 hardware stores, in 10 major cities continued on page 3

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