Rental Housing Journal Valley
December 2015
2. Flipping Edges Out Renting As The Preferred Investing Strategy
5. Historic Lending Discrimination Settlement Addresses Allegations of Modern Day Redlining
4. 4 Reasons Why Women Will Lead the Business World in the 21st Century 6. Dear Maintenance Men – Emergency Preparedness
EUGENE · SALEM ·ALBANY · CORVALLIS WWW.RENTALHOUSINGJOURNAL.COM • PROFESSIONAL PUBLISHING, INC
Will 2016 be a Super El Niño Year? By Jerry L’Ecuyer and Frankie Alvarez of Dear Maintenance Men
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e have been living with drought in the Western United States for a long time now. So the prediction of a strong, wet El Niño year is quite appealing. Will it fill our reservoirs, recharge our aquafers, and bring us back to normal? Hard to tell; many experts say we may need multiple years of El Niño to be back to pre-drought conditions. First a short explanation by some of the experts as to what an El Niño condition is. An El Niño is a weather pattern produced by unusually warm ocean temperatures in the Equatorial Pacific. The El Niño phenomenon is associated with extreme weather around the globe and in California it typically means a wet winter with higher than normal rain levels. As early as last spring, the National Oceanic and Atmospheric Administration (NOAA) was predicting a 60 percent chance that the El Niño conditions will continue all year. Now that we are much closer to the end of the year, the experts are predicting closer to 100% that 2016 will being a strong or super “El Niño” year. Dr. Dough Gillham a Meteorologist, PhD tells us: “We are in the midst of a rapidly strengthening El Niño event which will likely peak later in fall as one of the strongest El Niño events on record.” El Niño has a reputation for bringing mild winters to much of the country, especially across the northern States. The two strongest two El Niño events on record prior to this year (198283 and 1997-98) were quite mild from the Pacific Northwest to the Northeast. Only the Southwestern States saw below average temperatures during those winters. However, a review of other El Niño winters shows that a strong El Niño does continued on page 7 Professional Publishing Inc., PO Box 6244 Beaverton, OR 97007
The Top Amenity Trend in 2016 for Today’s Tech-Savvy Residents:
Property-Wide WiFi Part I of III
By Eric Markow
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ith widespread technology use by residents of all ages and the rise of the Millennial generation, property-wide WiFi, Gigabit speeds, WiFi calling, and smart home features are what’s next in technology trends for apartments in 2016. Rental properties have to provide the technology amenities the market demands, starting with high-speed, reliable internet service. Apartment living is evolving because of shifting population dynamics. With 77 million tech-savvy Millennials (ages 18-36) entering the apartment market, they are transforming the demand for technology-oriented amenities in both private and shared residential spaces. It’s not hard to see why Internet is the No. 1 desired technology-based amenity today.
In addition to attracting droves of new residents, new technologies actually have the potential of opening up untapped ancillary income for owners. High speed access to the internet for information and entertainment is an in-
tegral part of the lives of more and more Americans, but especially the millennials who grew up with such services. Dense, bandwidth intensive content such as YouTube videos, movies, and continued on page 3
Credit Screening By Jo Becker Education/Outreach Specialist Fair Housing Council of Oregon
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t is a common practice for housing providers to screen applicants based on credit score and credit history. From a fair housing perspective, providers can decide how to set their credit criteria as long as they apply it consistently regardless of the protected class status of the applicant. Recently, I receive a call from a landlord who wanted to know how he could apply an exception to the FICO score requirement he has without running PRSRT STD US Postage PAID Portland, OR Permit #5460
POOR afoul of fair housing laws. He wanted to make an exception if a low credit rating is tied to high medical bills2. This is a generous (and, frankly, realistic) consideration, given that the number one cause of bankruptcies in this country are due to unpaid medical bills, outpacing those caused by credit-card bills or unpaid mortgages, according
GOOD to an CNBC article (http://www.cnbc. com/id/100840148). Reportedly, having health insurance doesn’t buffer many from such financial hardship. If housing providers decide to have exceptions to their screening criteria, the policy includes an explanation of when exceptions would be made. A common continued on page 7
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