Rental Housing Journal Valley
October 2016
2. Fix and Flip or Rent 4. 8 Ways to Profit By Properly Managing Your Commercial Leases 5. Dear Maintenance Men – Roofs and Winterizing
EUGENE · SALEM ·ALBANY · CORVALLIS WWW.RENTALHOUSINGJOURNAL.COM • PROFESSIONAL PUBLISHING, INC
As Increased Apartment Construction Catches Up With Demand and Political Pressures Stifle Rents, Google May Be the Best Way For Operators to Continue Raising Rents
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ll is fair in love and war, and portfolio managers that love revenue and rent increases are using Google (of all things) to win the war for the most profitable renters. And, its working! Let’s take the bay area for example, easily one of the hottest markets in the United States. In 2015, San Francisco experienced double-digit increases in apartment rents with occupancy rates unaffected by these skyrocketing increases. This year has been a bit of a different story. Although rent increases are still at a more than acceptable 3.7% for most of the Bay, it’s a far cry from the boom of 2015. With many renters unable or unwilling to pay premium rent in San Francisco choosing to look to the east in Oakland, the battle to capture renters willing to “pay-to-stay” has turned to SEO and Google search results to maintain high single digit and even double digit annual rent increases in the cooling San Francisco market. The counter-pressure from construction completions on 2016-2017 San Francisco rent increases is turbocharged in the political arena with city leaders asking private developers in San Francisco to rent 20 percent of units in new apartment buildings at below-market prices. Requirements like this take an even bigger bite out of developers and property managers margins, placing even more importance on maximizing revenue from the market-rate 80%. Search engine optimization or SEO in short, is a process that highly skilled dig-
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Preparing Your Furnace For Winter
he weather is getting colder and colder out there. It’s time to break out the warmer jackets and turn on the heat. But before you turn on your heater, winterizing your investment properties (especially the HVAC system) should be at the top of your to-do list. Your tenants will rely on the heater throughout the cold months of winter, so it’s important to prepare the system for the upcoming winter days. Here are some helpful tips on how to get it ready.
Tip #1: Clean and replace filters.
Did you know that dirty and clogged filters can cause big problems? Furnace filters are incredibly important parts of
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5 Key Research Findings About Tenants And Rentals
By John Triplett, Rental Housing Journal
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new survey designed to help property managers and owners gain insight into what tenants care about the most in their apartments shows insight on: • What will they pay more for? • What drives them crazy? • What makes them happy? • What makes them sign a lease or renew a lease? • What makes them move on from a property? The rental survey was done by Buildium in the summer of 2016 and the company said it was created because, “As property managers or owners, naturally you want to highlight the best assets of a rental, benchmark rentals against the competition, and discover which convenience features will encourage great tenants to stick around. That’s why this report was created.” continued on page 3
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