Benefits of using digital signage in movie theatres
Gone are the days of static signboards and canvas movie posters, nowadays, movie theatres make use of digital signages to create an impact on moviegoers.
Multiplexes can use digital signage to display commercials, ticketing information, food boards, seat information, and more. Now let’s take a look at the benefits of incorporating digital signage display screen in movie theatres:
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Film promotions Customers spend a significant amount of time ‘waiting' in multiplexes for the movie to begin, to buy snacks, etc. This time is perfect for displaying upcoming films. It can be accomplished by displaying motion posters, trailers, and other information. Digital signages can be used to display QR codes that can be scanned for buying coupons for the next show.
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Traffic Information Displaying traffic information is another way to enhance the value of digital signage. The screens can be set to depict traffic as viewers exit the cinema and travel home. They'll have instant access to information like traffic delays and road closures, making it easier for them to travel to their destinations.
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Wayfinding Wayfinding digital signages will help moviegoers to navigate through multiplexes. When there are several screens, floors, and areas to consider, it's easy for customers to become confused. With wayfinding displays, it is easy for customers to locate their destination. Likewise, the customer can use an interactive map to locate the restrooms and food court.
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Encourage safety measures In this COVID-19 scenario, as theatres resume normal operations, safety precautions are being put in place to prevent the spread of germs and viruses. Face masks, seat distancing, and sanitizers are examples of these measures. Theatres must maintain these safety measures to keep cases low and their doors open. With indoor digital signage displays, theatres can remind customers and employees to follow safety measures.
The advantages of incorporating digital signage in movie theatres are virtually unlimited. The prospects for huge revenues, driving business goals, and engaging filmgoers, and more make digital signage display screen a worthy investment. Indeed, the advantages of digital marketing outweigh the traditional marketing mediums in terms of