Common mistakes to avoid when getting started with Digital Signage
Hello!
Digital signage displays are quite popular nowadays. Almost all sectors ranging from retailers to hospitals deploy digital displays for various purposes. In this slide, we have detailed common mistakes to avoid when getting started with digital signage
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Choosing consumergrade screens Often people commit the mistake of purchasing the wrong screens. The two types of screens available in the market are consumer-grade screen and commercial-grade screen. The consumer-grade screens are cheaper compared to commercial screens.
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However, consumer screens are ideal for 5 to 6 hours usage whereas commercial screens are perfect for 24/7 usage. Commercial-grade screens seem to be a safe bet for both indoor and outdoor applications. So don’t settle for consumer screens, even if it’s costly go for commercial screens.
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ng up to date When it comes to content, updating is important otherwise, viewers will lose interest. Always create content based on your target audience. This is very important for restaurants as they need to update their menu based on the time of the day.
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The overall theme of the restaurant also has to correlate with the content on digital menu boards. So don’t miss out to update content.
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Forgetting the CTA 7
It is important to create content that prompts the viewer to do something. Only engaging content with a call to action can drive consumer action and thereby increase sales. So don’t miss out to include a call to action.
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Delivering too much content The primary objective of outdoor led screens is to deliver information in a professional, concise and simple manner. It is better to display content that’s attractive and easy to read at just a glance. Always use large fonts. Also remember, do not clutter your digital signage with too much
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THANK YOU
So keep the above-mentioned tips in mind to reap benefits from digital screen solutions.
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