Use of Interactive Signage in Marketing Technology
Businesses use Interactive Digital Signage and Digital Kiosks for advertising and delivering services effectively. Now let's take a look at the types of interactivity and its uses in marketing technology:
Touch Screens They are the most known ways of digital interaction. It enables audiences to browse on-screen information. The touch-enabled wayfinding, self-serve kiosks and ad campaigns are more widespread today.
QR codes These are the simplest form of interactivity. To access the information the users need to scan the code with the QR reader application on their Smartphone. QR codes find use in information, money transfer and website sharing.
Social Media
Social media is the most effective way of driving public engagement and generating on-screen content. For example, businesses can run social media campaigns with hashtags and have the post displayed on the digital signage screen after the moderation process.
Interactive Games
Interactive digital games are the most creative marketing strategy to drive audience engagement with your brand. Many international brands host interactive game competitions and offer prizes to the winners. This is an effective way to build brand reputation.
Check-in Kiosks
Nowadays, check-in digital screens kiosk are becoming popular in hospitals. It helps patients or visitors to enter their information easily and improves user experience.
Interactive Digital Signage has emerged as the current marketing trend in this era of digitalization. And there is also a rapid increase in the number of interactive digital signage manufacturers across the globe.