Wayfinding Tips in a Post Covid-19 World
Corona virus has brought the globe to its feet. It ruined our economy and is still posing a great threat to our lives. It took the breath of millions of people around the world.
One thing is pretty clear, the pre-COVID-19 world will be entirely different from the post-COVID-19 world. People wearing a mask in public will be the most common scene we are going to witness for a while.
It’s time to transform the challenges into opportunities! It’s time to shift wayfinding strategies to enable people to navigate in a post-COVID-19 world.
Best Wayfinding Practices
Visitor management solutions In this pandemic situation, it is quite common for visitors to show hesitation to interact with people and equipment such as touch screens, pens, manuals, etc in public. There comes the need for brands/ organizations to install no-touch wayfinding kiosks to assist visitors safely.
Announce you are open Installing banners and wayfinding displays are the best means to announce you are open. You can also display the operating hours of your stores. Moreover, you can attract customers by displaying offers or discount sales.
Shift Communication Strategy It is important to change the layout and tone of the signage message to something more pleasant and friendly. Try to avoid alarming messages and create wayfinding signs with sweet tones to instil a sense of community.