DIRECTOR OF ENGAGEMENT & CURATION APPOINTMENT BRIEF JANUARY 2020
HoSB | JANUARY 2020
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DIRECTOR OF ENGAGEMENT & CURATION
INTRODUCTION Thank you for your interest in the magnificent House of St Barnabas. Our work today is informed by our belief that employment is one of the most effective routes out of homelessness. We have created an ambitious new integrated social business model running a not-forprofit members’ club at No 1 Greek Street. The Club provides part funding for our charitable Employment Academy - and also a supportive environment where graduates can get work experience and mentoring support as they go through our programme. Our approach is driven by our mission; to break the cycle of homelessness. We aim to create the strongest community of people who are invested in creating a fair and equal society, and a future where lasting work is a reality for people affected by homelessness. We recognise that gaining and maintaining paid work is instrumental to independence and security, and that in a society where there is so much disconnect it is important to have an environment where people feel connected. This is why we embrace the support and collaboration of our members and partners in all that we do. We are now looking for a new Director of Engagement and Curation who is a strategic and commercial thinker with exceptional relationship-building skills and a creative vision, to help lead our social purpose private member’s club into the next phase of its life.
You will be working as part of a fun and passionate team to define and implement our strategy across membership, communications, income and events programming. You will be committed to our mission to break the cycle of homelessness and work creatively to engage our community to do this. As part of our community, we hope you will be excited to work and play here and build a programme of music, impact and culture events that everyone wants to be part of; to deliver income, retain our members and convene discussions that further our impact. With a new CEO in place and joining at the beginning of year one of our five-year strategy, there will be ample scope for you to help shape and build the future of the House of St Barnabas. We’re open-minded about the experience needed for this role; you could come from a private member’s club, arts and culture organisation or membership organisation - or something else entirely - and we welcome applicants with both private and voluntary sector experience. The key thing is that you can develop concrete plans to deliver our strategy and commercial objectives; that you can lead and inspire a department to turn those plans into reality and that you’re up for having fun along the way.
Come help us break the cycle of homelessness, one cocktail at a time. Rosie HoSB | JANUARY 2020
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WHO WE ARE AND WHAT WE DO “ENTER THE HOUSE OF ST BARNABAS A PUBLIC-MINDED PRIVATE MEMBERS’ CLUB IN LONDON IS DEMOLISHING STEREOTYPES” DAZED AND CONFUSED
Our vision is of a future where lasting good work, a secure home and a supportive network are a reality for those affected by homelessness. Our mission is to break the cycle of homelessness. We deliver our mission through our Employment Academy, through which participants experience a holistic programme of long-term support, helping them secure good work, a good home and a good network. When this programme is in progress, participants take on work experience throughout the House, in the club spaces and in our offices. The House of St Barnabas team act as professional buddies, working closely with them to provide skills training and to set a positive example of ways of working. This one to one support throughout the programme, and our wider club community of members and supporters, provides a supportive environment in which our participants can challenge themselves to change their lives. Over the five years since our Employment Academy launched, 190 people have successfully graduated from our programme. On average 63% of our participants move into employment and 52% are still working over a year later. We deliver two programmes a year and with ongoing mentoring support we work with just over 100 people across the year. 80% of graduates gain City and Guilds qualifications in Business Administration or Hospitality. 4
DIRECTOR OF ENGAGEMENT & CURATION
Underpinning our Employment Academy is our vibrant member’s club based in our grade 1 listed building, right in the heart of Soho. Our member’s club further deepens our impact by: • Providing a network for our participants of supportive mentors, employers and friends • Offering a training ground for those returning to work through real-world work placements in hospitality and office-based roles • Convening creative conversations across sectors and disciplines working to break the cycle of homelessness We fund our work through the profit we make from membership and private hire, combined and matched with fundraising. In order for our model to work, we aim to run an outstanding private members club; bringing together a diverse community of creative people who care about social change. We want them to experience high quality food and drink, a personalised service and an engaging offer of culture and events that entertain and enlighten.
OUR HOUSE Our Grade 1 listed townhouse and Gothic Chapel, steeped in history, create a unique and special space. We encourage and enable our members to connect, discuss, create and exchange ideas. Our diverse programme of members’ events includes intimate live music performances, regular DJ sets, tastings, interviews with people of note, craft workshops to refine or unleash your skills, first-class festivities to celebrate those special occasions, plus comedy, poetry and theatre. We also surround ourselves with a changing roster of beautiful and thought–provoking contemporary art, and an eclectic genre and decade hopping soundtrack.
House of St Barnabas values WE ARE INCLUSIVE We are creating an environment where all people can thrive. We understand the positive impact that difference has. WE ARE ENCOURAGING St Barnabas is known as the son of encouragement and encouragement underpins all that we do working with people. We understand that change is not a linear process, that people can move through positive and negative experiences and that we all need support throughout our lives. WE ARE FAIR In a complex world we seek to do what is right and increase access to opportunity. WE ARE CREATIVE We are ambitious, we look for opportunities within our community and beyond, to increase the impact and value of our work. With limited resources available we know we need to be creative with what we have and agile in how we work with and through others.
THE FUTURE We have exciting plans for the future. We intend to support those already in work but who want to progress from a first job after homelessness to “good work”, with better pay, more regular hours and better prospects for promotion, and we intend to increase provision through our accommodation pathway. To do this we will need to grow our commercial income from both the club and private hire (including a potential building development project). We also want to better use the skills and connections of our community of members and supporters in pursuit of our aims.
Over the next five years we will: 01
Increase our depth of support for Employment Academy graduates into both Good Work & Good Home increasing from 5% to 50% of working graduates gaining both.
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Engage our community to increase our impact, income and influence.
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Provide a high-quality hospitality offer, supported by a strong F&B partnership.
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Invest in our people, become an employer of choice and a beacon of good work in hospitality.
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Grow our whole House income to £5m (£3m social business + fundraising; £2m F&B).
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Invest in our buildings and infrastructure to underpin our impact and income ambitions, ensuring we are carrying out our custodian duties.
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FINANCIALS Our accounts include the consolidated financials of both the Charity and our Trading Subsidiary. Our income has been steadily growing since 2015. We now have an ambition to grow this further from £2.3m to £3m over the next five years through membership and fundraising growth. This will give us the capacity to fund our strategic ambition above. We also aim to increase the food and beverage income of our catering partner from £1.5m to £2m, which relies on stronger programming and engagement of our music and events programme. The Director of Engagement and Curation will lead this growth, supported by a Head of Income and Fundraising team.
Income and Endowments £0.65M
Expenditure £0.04M £0.59M
£1.08M
£1.15M
£1.07M
Donations and legacies Other trading activites Other
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DIRECTOR OF ENGAGEMENT & CURATION
Raising funds Charitable activites Other
ORGANISATION CHART Board of Trustees of Charity Board of Events Ltd (Trading Subsidiary)
Chief Executive
Head of People
Director of Finance & Risk
Head of Finance
Director of Engagement & Curation
Head of Marketing & Communications
Head of Operations (building and IT)
Director of Impact
Head of Employment Academy
Director of Hospitality/General Manager Deputy General Manager/Head Chef
Head of Income
Membership Manager
GOVERNANCE We are governed by a Board of Trustees that meet five times a year. Our trustees are responsible for control and guarantee that: •
The charity is efficient, effective and achieving the best possible impact
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The assets are safeguarded
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Proper records are kept and public information is reliable
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The charity complies with relevant laws and regulations HoSB | JANUARY 2020
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DIRECTOR OF ENGAGEMENT & CURATION
ROLE DESCRIPTION JOB TITLE:
Director of Engagement and Curation
REPORTING TO:
Chief Executive
RESPONSIBLE FOR: Head of Marketing & Communications, Head of Income, Membership Manager HOURS: Flexible working is in place between the hours of 08:00 – 19:00 Work outside of these hours may be required in certain circumstances. Core working hours are 10:00 until 16:00, Monday to Friday. CONTRACT: SALARY:
Full-time (will consider four days a week)
£61,547
LOCATION: START DATE:
The offices of The House of St Barnabas, 1 Greek Street, W1D 4NQ TBC
The House of St Barnabas is at the forefront of a movement blending business and purpose to achieve significant social impact. Our fantastic private member’s club and charity is seamlessly integrated to break the devastating cycle of homelessness through paid employment. In the process, we are redefining the notion of a private club, challenging stereotypes, and creating change. The House of St Barnabas (HoSB) is a charity pledging to break the cycle of homelessness. We run a social business, our members’ club in our Grade I listed home on Soho Square to help people prosper through paid employment, allowing them to break their cycle of homelessness. We are seeking to re-define the notion of a private members’ club, challenging stereotypes around ideas of exclusivity and creating a community united by a passion for social change.
Academy participants and graduates are at the heart of all we do. The journey for trainees starts with a 12-week Employment Programme offering onsite work experience and training throughout the club and charity offices, and continues with 12 months of mentoring and ongoing support from our Academy team. When our programme is in progress, participants will be on work experience throughout the House; in the club spaces and in our offices. The HoSB team act as professional buddies to those in officebased roles, working closely with them to provide skills training and to set a positive example of ways of working. This one to one support throughout the programme gives the participant a nurturing environment to learn and flourish.
We are looking for a special individual to join us who is excited to play a part in people’s journey towards lasting paid employment and independence. HoSB | JANUARY 2020
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KEY RESPONSIBILITIES Our ambition is to engage our community to increase impact, income and influence. As our Director of Engagement and Curation, you will lead this work, shaping our membership and communications strategies and curating the member experience within the Club. The role requires exceptional strategic and commercial acumen, blended with creativity and a desire to have social impact. Specific responsibilities include: DEVELOP AND DELIVER OUR MEMBERSHIP STRATEGY • Build our membership profile and strategy to increase acquisition and retention • Ensure excellent membership experience • Deliver membership income targets • Work closely with our hospitality partner to ensure our offer aligns with the membership strategy
CURATE AND DELIVER AN ENGAGING EVENTS AND CULTURE PROGRAMME AT THE CLUB, DELIVERING FOR MEMBERS, ENGAGING THE PUBLIC AND DELIVERING OUR MISSION, INCLUDING: • An outstanding range of talks and discussions that align to our mission • DJs, concerts and entertainment aligned to the ethos of the club • Art exhibitions • A best in class food and beverage experience, including special events, tastings and promotions MANAGE AND SUPPORT OUR HEAD OF MARKETING & COMMUNICATIONS TO ENSURE • Excellent membership communications both internally and externally • Our media engagement and its unique blend of social and commercial is clearly and widely communicated • A strong House of St Barnabas brand is developed MANAGE AND SUPPORT OUR HEAD OF INCOME TO DELIVER INCOME GROWTH • Act as an ambassador for the charity’s fundraising efforts • Develop corporate and major donor relationships PLAY A LEADERSHIP ROLE AS A MEMBER OF OUR SENIOR LEADERSHIP TEAM • Be part of the corporate leadership of the organisation • Lead and develop your department into a high performing team • Plan and budget aligned to our annual cycle • Foster and encourage collaboration across the House of St Barnabas • Present and report to the Board of Trustees as required • Act as an ambassador for the House of St Barnabas with stakeholders
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DIRECTOR OF ENGAGEMENT & CURATION
PERSON SPECIFICATION We recognise that this is a unique role and that candidates might come forward from a range of backgrounds. We are looking for someone who can bring vision and a strategic approach to the House of St Barnabas, whilst also being pragmatic in making things happen and bringing energy and fun to the House. ESSENTIAL EXPERIENCE
PERSONAL ATTRIBUTES
• Proven experience of developing and delivering strategy to engage and inspire communities, creating experiences, either in a membership, communications or audience-focused role • Experience of event programming or production • Excellent verbal and written communication skills • Excellent relationship building abilities • Ability to multitask, deliver under pressure and to deadlines • Experience of leading a team, and working with colleagues as part of a high performing leadership team
• A commitment to ending the cycle of homelessness and deliver social impact • Highly collaborative and enjoys being part of a team • Flexible schedule - the role will require some work outside standard hours • Creatively driven and culturally in tune to develop/foster a network and knowledge to execute a diverse range of events • Thrives in a fast paced and diverse environment
WHAT WE CAN OFFER YOU Why working with us is great • 33 days per annum holiday (including Bank Holidays) • 35 hour working week • Flexible working in line with business needs, with core hours between 10:00 – 16:00 • Half a day extra leave for your birthday so you can celebrate in style • Free barista coffee from our club downstairs(!) • Auto-enrolment into pension • Access to a whole host of talks, gigs and events • Attending our amazing graduation ceremonies HoSB | JANUARY 2020
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DIRECTOR OF ENGAGEMENT & CURATION
HOW TO APPLY To apply to become Director of Engagement and Curation at House of St Barnabas, please upload a CV and a supporting statement of no more than two pages of A4 via the link below. As an inclusive employer House of St Barnabas actively encourages applications from people of all backgrounds and cultures. We ask that you complete the equal opportunities information online when you submit your application via our website. The information collected will be treated as confidential, used for statistical purposes only, and will not be treated as part of your application. Finally, please ensure that you have included your contact number and email address, as well as any dates when you will not be available or might have difficulty with the indicative timetable. Applications should be made via the Prospectus website at: www.prospect-us.co.uk/jobs/details/HQ00176813
Recruitment Timetable Deadline for applications: Interviews with Prospectus: Interviews with House of St Barnabas:
2 February 2020 10 - 14 February 2020 24th and 26th February 2020
These dates may be subject to change and applicants will be advised in advance should this happen.
Recruitment Process Should you decide to make a formal application, you will receive feedback within seven working days of the closing date.
Queries If you have any queries on any aspect of the appointment process, need additional information or would like to have an informal discussion, please contact Gareth Parsons or Roberta Giubilini at Prospectus on 020 7691 1920, or email gareth.parsons@prospect-us.co.uk roberta.giubilini@prospect-us.co.uk
HoSB | JANUARY 2020
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DIRECTOR OF ENGAGEMENT & CURATION
