Customer Service

Quality of Service

On every pricing level there is a client for you.

Question is, are you the stylist for that level of client?

Yes, we all want a client who will pay hundreds of dollars for our services, but realistically is your service really worth that amount?

You must take into account your skill level and the experience you provide for your client. If you are advertising on Craigslist or operating out of a dirty salon, you are ABSOLUTELY NOT providing an experience worth hundreds of dollars. Think about the places you want to spend your money. You want your clients to say, “my service was worth every dollar spent.” Your clients want to feel they look good.

It’s your job to provide that!

Price Increase

The key to pricing is flexibility. Every client can’t and won’t pay high service prices so have a range of prices that you will accept.

For example: Your Loc maintenance prices range from $60-90. This creates room for you and your client to be flexible. This also ensures that you to get paid even if it's not your max pay out.

Gradually increase your prices. In my experience going up $5 per month is the most effective method to increase your prices. Think about it like this, your service price is $60 and your client pays $65 ($5 tip included). They're already giving $5 extra, so increase your base price from $60 to $65. Use the $5.00 method when you want increase your prices. Increase monthly or as you see fit.

Continue to build your prices, especially catering to veteran clients. You may experience push back and even lose some clients. Pay attention to how your clients are responding to your price changes.

Yes, it’s your business but ultimately your clients have to be able to pay your prices. Find your sweet spot and stick with it. This method helped me to get my desired price point. Here's the game!

Customer Service

Treating clients right is another key to your business. Word of mouth will travel far beyond where you can go alone and where you skills will take you. The client's experience start from the booking process. When they call to make appointment, be patient and answer all questions. If you don’t know the answer, don’t give one. Instead, say, "I’m not sure of that."

Give references for them to get to their hair goals. Be truthful at all times. Selling clients a dream just to make a dollar will catch up and kill your business in the end! You will be exposed! Your clients should be having an experience with you, so pour into them, listen to them, counsel them.

Resolving Conflicts

In resolving conflicts, being the stylist does not make you right. The customer will not always be right either, but there is always a compromise that can be used to help resolve issues. If any inconveniences arise between you and your client, take accountability for it.

Apologize and correct the issue. You would rather have your client say, “we had an issue but my stylist and I resolved it." As opposed to, “I don’t like how I was treated. I won’t go back“.

Your clients will tell the good and the bad about you and your business.

TRUST!

Creating the Environment

Your salon/suite should reflect you or project the mood you want your clients to experience. I have owned three salons. They've all had different vibes. My third salon was my favorite. My energy set the tone and my clients could feel my mood the second they walked through the doors.

The salon was a space of peace and education.

Let me paint the picture for you:

Dimmed lights in the shampoo room as peppermint essential oil diffused the air.

Jazz, gospel, or RnB music in the background. Martin and Hidden Colors playing on television. One-on-one space for intimate conversation.

PBL (Purebelle Locs) Loc Art on the wall.

Raining Aloe Hair & Skin Products stocked on the shelves. Complimentary fresh-pressed juices, water, and champagne in the mini fridge.

Grass wall by the door for post-service selfies....

Have

What type of environment do you want to create?