World
TAKEOVER CHRONICLES OF A CEO BOSS
this journal belongs to: ________________________
my business
my legacy
SWOT Strengths: factors that give an edge for the company over its competitors. Weaknesses: factors that can be harmful if used against the firm by its competitors. Opportunities: favorable situations that can bring a competitive advantage. Threats: unfavorable situations that can negatively affect the business.
Conducting a SWOT has 5 key benefits: Simple to do and practical to use Clear to understand Focuses on the key internal and external factors affecting the company Helps to identify future goals Initiates further analysis
SWOT
Analyze
YOUR BIZ!
What is a SWOT analysis? A SWOT analysis is done by creating an organized list of your business's (or potential business's) greatest strengths, weaknesses, opportunities, and threats. A SWOT Analysis focuses on one objective at a time. That single objective may be a strategic business objective, marketing tactic, project, or new product/service. Your business's strengths and weaknesses are internal to the company, while opportunties and threats are external. You can change them over time but not without some planning, strategy, and work. Conducting a SWOT analysis is a powerful way to evaluate your company or current project, whether you’re a sole business owner, or have a team of employees. Organizing a comprehensive SWOT analysis provides a unique opportunity to gain greater insight into HOW your business will or does operate. You can use the SWOT method on many aspects of planning in your business. As stated before, a SWOT analysis could essentially be used in other areas of your business. You could use SWOT analysis to evaluate potential strengths and weaknesses of planned advertising campaigns, social media content projects, or even whether your company should be represented at a vendor show or industry event. Once you've completed the foundation for your SWOT Analysis, the next step is to match your strengths with your opportunities and strategize on converting your weaknesses into strengths. Use the next few pages to conduct your SWOT anaylsis and then complete your SWOT Action plan.
SWOT
STRENGTH WEAKNESSES. OPPORTUNITIES THREATS
SW OT
EXTERNAL
INTERNAL
HELPFUL
HARMFUL
analysis
Inspire your
S
STRENGTH
Strengths are internal, positive attributes of your company. These are things that are within your control.
What business processes are successful?
What assets do you have in your team, such as knowledge, education, network, skills, and reputation?
What physical assets do you have, such as customers, equipment, technology, cash, and patents?
What competitive advantages do you have over your competition?
analysis
Inspire your
W WEAKNESS
Weaknesses are negative factors that detract from your strengths. These are things that you might need to improve on to be competitive.
Are there things that your business needs to be competitive?
What business processes need improvement?
Are there tangible assets that your company needs, such as money or equipment?
Do you have any additional potentional weaknesses? If so, what are they?
analysis
Inspire your
O
OPPORTUNITIES
Opportunities are external factors in your business environment that are likely to contribute to your success.
Is your market growing and are there trends that will encourage people to buy more of what you are selling?
Are there upcoming events that your company may be able to take advantage of to grow the business?
Are there upcoming changes to regulations that might impact your company positively?
If your business is up and running, do customers think highly of you?
analysis
Inspire your
T THREATS
Threats are external factors that you have no control over. You may want to consider putting in place contingency plans for dealing them if they occur.
Do you have potential competitors who may enter your market?
Will suppliers always be able to supply the raw materials you need at the prices you need?
Could future developments in technology change how you do business?
Are there market trends that could become a threat?
Compare /
Contrast
SW OT
STRENGTH
WEAKNESSES OPPORTUNITIES
vs
vs
THREATS
analysis STRENGTH
Notes
WEAKNESSES OPPORTUNITIES
S W O T
notes notes notes notes
THREATS
SWOT
Action
PLAN
SWOT Analysis Should Drive a SWOT Action Plan Use a SWOT Action Plan to identify what action you will take to: Leverage strengths Workaround weaknesses Take advantage of or avoid opportunities Create barriers to threats and prepare for trends The SWOT Action Plan is a matrix that identifies where the Strengths, Weaknesses, Opportunities, and Threats can be leveraged and employed across each other. At these crossing points, strengths can be used to win opportunities and reduce threats. Opportunities can be used to build new strengths and outweigh weaknesses. Move the rank ordered Strengths, Weaknesses, Opportunities, and Threats from each quadrant of your SWOT into the headings for the SWOT Action Plan. You may need to rewrite your additional notes on the SWOT Notes page.
Strengths (Intermal/Positive)
Opportunities
(External/Positive)
Threats
(External/Positive)
Weaknesses (External/Negative)
Strengths: Opportunities Actions Weaknesses: Opportunities Actions
Strengths: Threats Actions
Weaknesses: Threats Actions
"If you don't like something, change it. If you can't change it, change your attitude."
-Maya Angelou
SWOT
STRENGTH WEAKNESSES. OPPORTUNITIES THREATS
SW OT
EXTERNAL
INTERNAL
HELPFUL
HARMFUL
steps I will take to achieve this goal: 1. 2. 3. 4. 5. 6. 7.
to keep on track, I will...
Goal deadline date:
my goal:
MONTH ________________
notes:
tasks:
Task List
WEEKLY
________________________________
week 1:
week 2:
week 3:
week 4:
somewhere... START
My Plan:
step 1
step 2
step 3
date:
FAVORITE
quote
Network
MY NETWORTH
date:
this month I want to focus on:
places to go to make this happen:
people to meet with:
event date:
meeting date:
__________________
PERSONAL TO-DO
list
THINK
tank
__________________
BUSINESS TO-DO
list
THINK
tank
brains beauty
business