Match your Landing Page and your Ad

6. Match your Landing Page and your Ad:

If you‟re using paid ads as part of your sales strategy, there‟s a simple tweak that will increase your conversion rates and skyrocket your sales. You should not try to mismatch different landing pages and ad patterns to make them work together. No, you should customize landing pages to match your ads or vice versa. While designing paid ads for a landing page, keep following things in your mind –

Matching Layout –The layout of your landing page should closely resemble your ad‟s color and layout. This cohesive approach won‟t distract potential buyers with the change in visual appearance.

Matching Message –The message imparted by your ad should reflect on your landing page also. You don‟t have to copy the message, but the message‟s essence needs to be the same.