Offer Money Back Guarantee

9. Offer Money Back Guarantee:

A customer who is making a significant investment on your site –you should try different ways to assure customers about the quality of your product. When you offer a money-back guarantee to your customers, they will be assured that their money is safe with you even if they don‟t like your product. On the other hand, it shows to your customers that you are fully confident about your product‟s quality. Essentially, this promise encourage your visitors to make a purchase.

10. Simplify the Checkout Process:

Each layer that you build between the customer and the final checkout point will drive your customer away from the sale. You should try to make your check out process as simple you can. Especially for eCommerce companies, it is very useful to create a simple checkout point. Amazon has introduced a One-Click Ordering option to simply increase their sales.

To simply checkout process, you should put all checkout details on one page because each new tab will increase the chance of abandonment. Next, you can hide checkout options until the potential customers don‟t enter the previous information. Just ask information step by step to reduce the friction in the checkout process.