9. Offer Money Back Guarantee: A customer who is making a significant investment on your site – you should try different ways to assure customers about the quality of your product. When you offer a money-back guarantee to your customers, they will be assured that their money is safe with you even if they don‟t like your product. On the other hand, it shows to your customers that you are fully confident about your product‟s quality. Essentially, this promise encourage your visitors to make a purchase.