Nefarmer

Page 1

PLEASANT HILLS HENTY CULCAIRN WALLA HOLBROOK WALLA GEROGERY COBRAM TABLE TOP COROWA MULWALA ALBURY

PICOLA ECHUCA

KYABRAM SHEPPARTON ROCHESTER MOOROOPNA ELMORE GOORNONG BENDIGO

Fax (03) 5721 9447

Email: nefarmer@nenews.com.au

cab

MYRTLEFORD BENALLA MOYHU

EUROA CHESHUNT AVENEL STRATHBOGIE

SEYMOUR

Phone (03) 5723 0100

CHILTERN TALLANGATTA CORRYONG WANGARATTA

MANSFIELD

CIRCULATIONS AUDIT BOARD

Part of the Farmer Group Rural Newspapers Covering Victoria Published since 1984 PAGES 12-14

JULY, 2013

37 Rowan Street, Wangaratta 3677

FARM SAFETY PAGES 16-17

Poultry

$1 at newsagents

PAGES 19-20

Frost Management

Charmac wool a hit Martin family taking the fashion industry by storm

TERRIFIC TEXELS:

THE Texel is this year’s feature breed at the Australian Sheep and Wool Show at Bendigo. The 136th show will celebrate 20 years since the arrival of Texels to Australia and runs from Friday, July 19 to Sunday, July 21.

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SPECIAL LIFT-OUT INSIDE

AS if Leon Martin wasn’t busy enough with his Limousin stud and his agronomy work, now, together with his wife, Sandra, they are taking the Australian wool processing and fashion design industry by storm having developed a new style of ethically produced wool. The couple has used fine and medium micron wool from their Charmac Merino flock to design and develop an ethically produced, pure wool crepe weave. They came up with the concept of a woven fabric new to the Australian fashion scene, and featuring skin comfort and drape, after receiving feedback from domestic and international fashion designers. Mr Martin said the message from the Northern Hemisphere about ethically produced, nonmulesed wool continued to be “massive”.

“The research we have done overseas indicated that the fashion industry is concerned about sheep mulesing in Australia,” Mr Martin said. “So we took the opportunity to bring Charmac Merino sheep into Australia with one of the reasons being they don’t need to be mulesed. “When we talked to big retailers in New York and San Francisco, the talk of mulesing was a conversation stopper. “From their perspective it’s not necessary and there are other options, so we bought in the Charmac merinos borne out of their feedback,” he said. The Charmac is a South African Merino breed, originally derived from the Australian Wanganella Merino and with a naturally bare breech, requiring no mulesing. It is a wrinkle free, clean breeched sheep with soft handling, high yielding white wool. Continued page 6

F/12d11229-v11/27.13


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