july 10 - 16 | 2013
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north east
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circulating in wangaratta, myrtleford, bright, mt beauty, beechworth, yackandandah, rutherglen, chiltern and districts
Producing the goods By KYLIE WILSON
PASSION FOR REGION:
Janelle Boynton looks out over the Boynton’s Feathertop Winery vineyards. PHOTO: Pete Nannipieri
GARDENING WITH
DEBBI
RSPCA
FILM
ROSE
THE
WITH
HEAT
WINE TALK WITH
ANITA
JANELLE Boynton’s passion for food, wine and family drives her endless enthusiasm for the North East’s wine tourism industry. In particular, it is the local industry’s “authentic mum and dad businesses” which the Boynton’s Feathertop Winery spearhead loves most. “I don’t know that I would be as interested in pushing the region if it was full of corporate entities,” she concedes, overlooking the vast vineyard and cellar door she has helped expand with husband Kel and his family. Born in Wangaratta, Mrs Boynton has been instrumental in the winery’s growth in the past decade, including rebranding it after the 2003 bushfires. “It’s rewarding for a business that was vulnerable, to be able to reposition it again to make it sustainable,” she said. And there-in lies the couple’s shared mantra – of collectively creating a “lasting and sustainable business, developed and grown by the team”. “Kel and I could pack up tomorrow and sell up, and not ever have to work another day, but if we keep creating opportunities it’s a great role to have and it’s different for every individual,” she said. “For me, it’s a special moment as part of Feathertop to think we are creating opportunities for people. continued page |
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