STAGE A VACANT LISTING THE TOP FIVE REASONS TO STAGE A VACANT LISTING STAGE A VACANT LISTING STAGE A VACANT LISTING THE TOP FIVE REASONS TO

@stagingcraft home staging business is with sellers of vacant properties that have lingered. So, without further ado, here are the top five reasons why it’s important to have your sellers work with an Accredited Staging Professional to get their homes ready for MLS photos and the market:

@stagingcraft home staging business is with sellers of vacant properties that have lingered. So, without further ado, here are the top five reasons why it’s important to have your sellers work with an Accredited Staging Professional to get their homes ready for MLS photos and the market:

Your expertise as a Realtor is solid; that’s why you’re on the mailing list for Real Producers Bucks. You likely have repped sellers of vacant residential properties in the past. Were they staged? And why bother staging them when they’re going to sell anyway in this market?

Your expertise as a Realtor is solid; that’s why you’re on the mailing list for Real Producers Bucks. You likely have repped sellers of vacant residential properties in the past. Were they staged? And why bother staging them when they’re going to sell anyway in this market?

These are questions I hear often from Realtors who haven’t used home staging as a marketing tool for fast, profitable sales and to elevate their own brand. The fastest-growing part of my

These are questions I hear often from Realtors who haven’t used home staging as a marketing tool for fast, profitable sales and to elevate their own brand. The fastest-growing part of my that ability. Again, NAR and IAHSP report that only one in 10 buyers can visualize how empty spaces can be set up and used. Staged rooms show buyers how to live in a house beautifully. I tell Realtors all the time that my staging enables prospective buyers to use MY imagination! that ability. Again, NAR and IAHSP report that only one in 10 buyers can visualize how empty spaces can be set up and used. Staged rooms show buyers how to live in a house beautifully. I tell Realtors all the time that my staging enables prospective buyers to use MY imagination!

1) Nobody buys a house: That’s right...no one sets out to look for a house; instead, they’re searching for a home in which to live. Empty houses don’t create an emotional connection for buyers, and staged homes are inviting. According to research by both NAR and the International Association of Home Staging Professional (IAHSP), the average amount of time a potential buyer will spend in a staged home is double the time they spend looking at a vacant property.

1) Nobody buys a house: That’s right...no one sets out to look for a house; instead, they’re searching for a home in which to live. Empty houses don’t create an emotional connection for buyers, and staged homes are inviting. According to research by both NAR and the International Association of Home Staging Professional (IAHSP), the average amount of time a potential buyer will spend in a staged home is double the time they spend looking at a vacant property.

3) Empty rooms don’t o er a frame of reference: Why make buyers guess whether their own furnishings will fit in a bedroom? Will their large table with all those leaves fit in the dining room when family comes over for a holiday meal? Staged rooms take the guesswork out of the equation when buyers consider a purchase.

3) Empty rooms don’t o er a frame of reference: Why make buyers guess whether their own furnishings will fit in a bedroom? Will their large table with all those leaves fit in the dining room when family comes over for a holiday meal? Staged rooms take the guesswork out of the equation when buyers consider a purchase.

2) Buyers don’t have our imagination: When you and I walk into a vacant property, we see what “can be.” Most buyers don’t have

2) Buyers don’t have our imagination: When you and I walk into a vacant property, we see what “can be.” Most buyers don’t have

4) Empty houses can cost money: Because staged houses always sell more quickly than vacant, your

4) Empty houses can cost money: Because staged houses always sell more quickly than vacant, your sellers are actually spending more to sell an empty house. This is especially true of flips, in which margins may be thinner and maintenance, mortgage/loan payments, and other carrying costs. can eat into investors’ profits over time. Staged homes sell faster and for a higher profit. sellers are actually spending more to sell an empty house. This is especially true of flips, in which margins may be thinner and maintenance, mortgage/loan payments, and other carrying costs. can eat into investors’ profits over time. Staged homes sell faster and for a higher profit.

After... Before...

5) Home staging “accentuates the positive”: Small rooms, low light, odd space configurations, outdated

5) Home staging “accentuates the positive”: Small rooms, low light, odd space configurations, outdated flooring and bathroom tile...It’s way easier for buyers to see and focus on the negative aspects of a property when it’s empty. We know they’ll often try to use those negatives in negotiating price. Staging a house de-emphasizes negative attributes and–in many cases–enables buyers to be willing to overlook some of those negatives because they’ve connected emotionally to the property. flooring and bathroom tile...It’s way easier for buyers to see and focus on the negative aspects of a property when it’s empty. We know they’ll often try to use those negatives in negotiating price. Staging a house de-emphasizes negative attributes and–in many cases–enables buyers to be willing to overlook some of those negatives because they’ve connected emotionally to the property.

Nancy Vander Zwan, ASPM(TM), is Owner and CEO of StagingCraft, based in Bucks County and serving Bucks, Montgomery and Chester counties, western Philly suburbs and the lower Lehigh Valley. She’d love to connect with you on Instagram at @StagingCraft.

Nancy Vander Zwan, ASPM(TM), is Owner and CEO of StagingCraft, based in Bucks County and serving Bucks, Montgomery and Chester counties, western Philly suburbs and the lower Lehigh Valley. She’d love to connect with you on Instagram at @StagingCraft.

Were you, your broker, or the team featured in an issue of Real Producers? Want a copy of your article or full magazines that you were featured in?