Emergence of Social Media by K. Srinivasan 2 Dec 2009 at NITTTR, Chennai
What we will discuss today • Trends of internet growth • Mainline Media and net editions • Broad view of social media • How to make use and discussion
Present trend • Globally, out of 6.7 bn population 1.7 bn use net (25.6% penetration) • In Asia, out of 3.8 bn population 0.7 bn use net (19.4 % penetration) • North America and Europe penetration at 74% and 53% respectivley.
Present trend - Asia • Hongkong, Singapore, Taiwan, South Korea and Japan have more than 65% penetration • India 7.0 %. (around 8 crore users) • Growth rate over 2000 - 1500%
India and China • China penetration 25.3% and India 7% • Broadband India 5.2 M and China 33 M • China information are not authentic
Traditional media • Print newspapers, magazines, books • Television • Broadcast Radios like AIR
All in lakhs
Hindu
TOI
Dina malar
Eenadu Sakshi
ABC Jun 09
13.6
29.3
6.7
13.2
12.6
IRS R2/09
52
135
96
146
125
Alexa Rank
N/A
3010
1319
1623
5289
Unique visitors
1.40
0.54
0.13
0.28
0.11
Malayala manorama Alexa 1700 UV 34 K
Dinamalar 1319 Eenadu 1623 TOI 3010 Sakshi 5289
Major Indian TVs on net NDTV
Times Now
IBN Live
Aajtak
Alexa Traffic Rating
1179
22761
38928
36544
Unique visitors Oct 09
1.1 lakh
0.06 lakh
0.22 lakh
0.02 lakh
What is social media? • User generated contents • Using online technologies
How different from traditional media? • Social media is also known as Media 2.0 • User generated content (UGC) • Contents can be changed after publication
Media 2.0 comparison • Interactive • Popularity of the subject • Usage of text, images, audio and video • Citizen journalism
Media 2.0 - comparison • No limitation for space, time, duration • Syndication and distribution • Collating data from other sites eg: Google adsense, RSS feeds, widgets
Evolution of social media • 1970s - E mail • 1980s - List servers • 1990s - Discussion groups , chats, personal websites
Evolution of social media • 1995 - Social networking sites like classmates.com • After 2000 - Blogs, podcasts, Wikis • 2005 - Web 2.0 various applications like tags, book marks
Social media - medium • Blogs • Message boards / social networking • Podcasts (audio and video) • Wiki
Blogs • Technorati has tracked 130 M blogs • Estimated blogs of around 250 million globally
Blogs vs Mainstream media • During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter) • Latest info not available • Audience discrimination between blogs and mainstream media getting lesser
Blogging sites • Blogger • Wordpress • Typepad • Myspace
Social Media Networks • Facebook – 129 M unique visitors in Oct 09 • Linkedin – 15.5 M • Twitter – 23 M • Orkut etc – 0.4 M
• 350 M active users • 50% logon every day • 55 M status updates each day • 2.5 billion photos uploaded / month • 70 languages / 180 countries • 70% of users outside USA • 65 M users access through mobile – 180 operators in 60 countries provide support
Podcasts • Transferring your PC into a radio station and tower • Audio format of blog • Both audio and video
Podcast servers • YouTube – 70 M videos – 85 M unique visitors in Oct 09 • Blip TV – 2 M unique visitors • Odeo – 2 lakh unique visitors
Wiki • A website that can be individually or collaboratively edited using a web browser • Many wikis - Popular Media wiki • Wikipedia - online encylopedia many languages
Wikipedia • 14 M articles in 260 languages • English has 3 M articles • 85000 + active contributors • 67 M unique visitors in Oct 09
Important social media networks • Facebook – 350 M – Alexa Rk 2 • Myspace – 264 M – Rank 11 • Twitter – 45 M – Rank 14 • Linkedin – 50 M – Rank 42 • Hi5 – 80 M – Rank 48 • Orkut – 67 M – Rank 125
How Teachers can use
Learn the importance of social media and also create awareness amongst the students – including cyber law awareness
How to use? • Be part of all relevant social media groups • Keep close watch on the writings • They can provide good input for latest developments
How to use • Create Fan page in Facebook for your Organisation or even Dept. • Share important useful information in Twitter / FB / Linkedin • Keep yourself updated
Open House
Thanks K. Srinivasan www.prpoint.com www.indiavision2020.org 91766 50273 prpoint@gmail.com