B2B Marketing Expo 2018 Show Highlights Guide by Fortem International

EUROPEâ&#x20AC;&#x2122;S LEADING B2B MARKETING EVENT 200 INTERACTIVE MASTERCLASSES 700 EXHIBITORS 500 SEMINARS 1 UNMISSABLE EVENT

21 & 22 MARCH

ExCeL LONDON SHOW TIMES: 10.00 - 17.00

SPONSORED BY

BOOKACE PL YOUR NE AT ONLI

Expert-led and interactive masterclass sessions which focus on the areas that are crucial for every business’ marketing strategies. DIGITAL MARKETING TRAINING

SGM take the confusion out of digital marketing to help you focus on your digital strategies, and get results. Their sessions offer engaging and practical hints, tips and techniques through the use of case studies and proven methods.

MASTERCLASSES

.b2bm www

Limited spaces only availab le by booking online www.b2bmarketing expo.co.uk

.co. expo g n i t arke

AVOIDING THE DIGITAL MARKETING TRAP

How to marry CRM systems and marketing automation tools in a more sophisticated way - helping you connect your B2B marketing goals and contact-centric marketing activity with email tools and lead capture, website visitor tracking, sales engagement, surveys and more.

B2B INBOUND MARKETING

How to use HubSpot to generate sales enquiries and what you should do to make your Inbound Marketing strategy a success. Learn how proper implementation of marketing automation tools can leave you to focus on your content strategy and website development.

HIGH-GROWTH DIGITAL MARKETING

Actionable advice and case studies showing you how to significantly increase sales through your website using SEO, content marketing, and Facebook. You’ll also discover the tweaks you can make to your website to increase the leads and sales it generates by 45-85%.

MARKETING AUTOMATION

Learn how to use MailChimp, the world’s leading marketing automation platform, to help your clients grow their business. You’ll discover how to use tools like Google remarketing ads and e-commerce integrations to empower your clients and help them generate more revenue.

ACTIONABLE ADVICE ON INTEGRATED DIGITAL MARKETING

The latest techniques to plan, manage and optimise your digital marketing to compete online as a marketing, e-commerce or technology manager. These masterclasses will help marketers review their digital transformation strategy offering different sector examples and practical advice on where to prioritise.

SMARTER APPROACH TO DIGITAL

Are you making the most from each and every one of your digital marketing channels? Whether you’re looking for practical advice and insight on SEO, content, lead generation, marketing automation, influencer outreach or your digital strategy overall, these masterclasses will show you how to work your strategy harder and make it better.

ingexpo.co.uk

Limited spaces only available by booking online www.b2bmarket

Keynote Speakers

KEYNOTE

SPEAKERS

B2B Marketing Expo 2018 will provide you with more knowledge, more insight, and more inspiration than ever before. We’ve created the finest lineup of keynote speakers the industry has to offer right now - giving you an incredible depth of expertise. Our keynote seminars will be brought to you by people with a track record of success; people who have demonstrated the talent to rise to the top; and people who have spent years as the driving force behind the marketing strategies at some of the world’s biggest brands. Get there early to avoid disappointment!

RAJA SAGGI

HEAD OF MARKETING AT GOOGLE BEST DIGITAL PRACTICES FOR B2B MARKETERS IN 2018

Raja will provide the latest practical tips on how you can use digital advertising to solve B2B customer acquisition, growth and retention challenges in 2018.

WEDNESDAY | 14.00 | KEYNOTE THEATRE 1

JASON MILLER

GLOBAL CONTENT MARKETING LEADER AT LINKEDIN ADRIAN LAST

ITV’S TIPS AND TRICKS FOR BUILDING GLOBAL BRANDS USING B2B

HOW LINKEDIN USES LINKEDIN FOR MARKETING Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network? LinkedIn’s head of content and social media breaks down how LinkedIn uses its own platform to market to customers and prospects across the entire funnel.

MERINDA PEPPARD

B2B MARKETING LEAD AT SALESFORCE B2B MARKETING THAT SALES TEAMS LOVE

Marketers; do you ever feel like you’re a passenger on the great revenue road trip? Would you prefer to be in the driver’s seat? Get the keys and gain control of your marketing ROI with marketing automation. Find and nurture more leads, help sales close deals, and maximise ROI. Join Merinda as she uncovers how she uses marketing automation to drive sales and marketing alignment. WEDNESDAY | 11.45 KEYNOTE THEATRE 1

THURSDAY | 11.00 | KEYNOTE THEATRE 1

EVP OF MARKETING FOR ITV STUDIOS

Everyone is talking about ‘the golden age of television’. But with thousands of new TV programmes launching every year, how do you stand out from the crowd? Using B2B partnerships to unite communities in countries across the world is increasingly important regardless of product, and creating global brands is proven to build long-term value. How is ITV Studios doing it and what are the marketing lessons we can all learn, regardless of team, product or brand? THURSDAY | 14.00 | KEYNOTE THEATRE 1

LAWRENCE DALLAGLIO

ANDREA MUTTONI

RUGBY SUPERSTAR AND ENTREPRENEUR

TECHNICAL EVANGELIST, ALEXA SKILLS KIT AMAZON ALEXA

Alexa is Amazon’s voice service and the brain behind millions of devices including Amazon Echo. Alexa provides capabilities, or skills, that enable customers to create a more personalised experience. There are now thousands of skills available in the UK from brands like The Guardian, Just Eat, Jamie Oliver and Hive, as well as innovative designers and developers.

WEDNESDAY | 10.15 | KEYNOTE THEATRE 1

CHAMPIONING HOSPITALITY TO MAXIMISE CLIENT ENGAGEMENT

Hospitality comes in many forms and finding the right hospitality for you will lead to building those all-important relationships with your most esteemed clients. Lawrence’s seminar will cover five reasons why you should be using hospitality to entertain your clients.

WEDNESDAY | 12.30 | KEYNOTE THEATRE 1

DAVID BEARD

CRM PRINCIPAL AT SAGE ARE YOU TRULY WORKING ‘END-TO-END‘ WITH YOUR MARKETING?

Email marketing, web portals, legacy systems – most businesses have one or more, together with different owners and often different objectives. But are they enabling true customer management or just creating even more silos in your company? Attend this session to gain insight into getting better business outcomes by aligning people and processes for a smarter CRM program inside your business.

ANDREA CLATWORTHY

HEAD OF ABM FOR FUJITSU

WHY EVERYONE IS TALKING ABOUT ABM ABM is the most exciting thing to happen in marketing technique evolution recently. Especially on 1:1, ABM is hugely rewarding and arguably career enhancing for the marketer, whilst bringing quantifiable business benefits. Having run ABM programmes at Fujitsu for five years, which has been the unofficial training ground for the UK’s ABMers, Andrea’s perspective and insight is well worth hearing. THURSDAY | 12.30 | KEYNOTE THEATRE 1

YVES SCHWARZBART

HEAD OF POLICY & REGULATORY AFFAIRS

GDPR: THE FINAL COUNTDOWN?

On May 25th, the way businesses collect and use consumer information will dramatically change, and the potential for confusion or non-compliance could have a crippling impact on companies across the globe. With just two months left until GDPR takes full effect, this session will help you understand a broad range of topics from consent to legitimate interests, and provide top tips and resources to help you get up to speed before time runs out.

THURSDAY | 13.15 | KEYNOTE THEATRE 1

EMMA KNOX

SENIOR MANAGER, HUBSPOT MARKETING HOW TO SOLVE FOR THE FUTURE CUSTOMER In this insightful talk, Emma will discuss how aligning the sales & marketing departments of a business can create a truly customer-centric company.

THURSDAY | 14.45 KEYNOTE THEATRE 1

WEDNESDAY | 11.00 | KEYNOTE THEATRE 1

Highlights

HIGHLIGHTS JUST A FEW OF OUR...

WORLD-CLASS

ARTIFICIAL

KEYNOTES

INTELLIGENCE

& VIRTUAL

REALITY

Listen to B2B marketing’s most influential figures as they pass on their peerless knowledge and advice.

Experts on AI and VR reveal how you can use these immersive technologies to revolutionise your business’ marketing.

CMA Jason Miller

Raja Saggi

PANEL SESSION

Adrian Last

Live at the Expo, four of CMA’s biggest names will give the latest insight on everything content marketing.

David Beard

SOCIAL

MEDIA Social media shows no signs of loosening its grip on modern-day marketing. Find the best social media strategy for you right here.

Emma Knox

ACADEMY

Innovate you - Join the IDM’s industry-leading tutors for 9 bitesize digital marketing training sessions on topics ranging from the GDPR to copywriting best practice.

Andrea Clatworthy

GDPR SEMINARS

BRAND MARKETING

As a major focus for marketers in 2018, GDPR is covered from every angle by a whole host of experts on the subject.

Brand marketing has never been bigger. Discover how to get your brand known by potential customers around the world this year.

Seizing the Global Data-Driven Opportunity Chris Combemale, The DMA

Implications of ePrivacy for B2B Marketers John Mitchison, The DMA

IDM TRAINING

ote 1 Keyn sday e Wedn 0 15.3

Keynote 1 Thursday 15.30

GOOGLE

MARKETING

21 & 22

MARCH

LEAD

CUSTOMER

GENERATION

EXPERIENCE

Out of fresh lead generation ideas? You’re in luck. You’ll leave this show brimming with innovative methods to generate new leads.

CRM Want to find the perfect CRM system for GDPR compliance in 2018? Look no further than our leading CRM suppliers. Salesbox CRM

Stand 1232

Orangutan

Stand 1612

Companeo

Stand 1430

Customer experience is key for marketers. Find everything you need on customer experience management, the customer journey and engagement strategy.

THE DIGITAL DOUGHNUT MARKETING EXPO IN ASSOCIATION WITH AWARDS The B2B Marketing Expo Innovation Awards recognise the people and products that have helped shape the industry over the past 12 months.

Workbooks Online Stand 1620 Mediahawk

Stand 1616

NETWORKING Meet and connect with thousands of like-minded marketing professionals from across the globe in our dedicated networking area.

DIGITAL

SEO

MARKETING

Digital marketing is evolving at a breakneck speed. Come and learn which emerging technologies you should be utilising this year.

Cut through the noise and hear how to really achieve SEO success for your business in 2018.

Sponsored by

Lawrence Dallaglio, Hospitality Finder Championing Hospitality to Maximise Client Engagement

10.15 - 10.45

Emma Knox, HubSpot How to Solve for the Future Customer

11.00 - 11.30

11.45 - 12.15

Merinda Peppard, Salesforce B2B Marketing That Sales Teams Love

12.30 - 13.00

Andrea Muttoni, Amazon Amazon Alexa

13.15 - 13.45

Tom Ritchie, Cision The ‘Smart Comms’ Revolution: Helping Earned Media Claim its Rightful Place

14.00 - 14.30

Raja Saggi, Google Best Digital Practices for B2B Marketers in 2018 Florie-Anne Virgile, Sam Gallagher, Sean King, Sophie Wooller, Content Marketing Association Exploring How Digital Transformation is Changing the B2B Industry

15.30 - 16.00

Chris Combemale, The DMA Seizing the Global Data-Driven Opportunity

16.15 - 16.45

KEYNOTE 1 THURSDAY

John Horsley, Digital Doughnut Paying the Way Forward: Winning in Today’s Value Economy

KEYNOTE 1 | THURSDAY

Sponsored by

Scott Brinker, ChiefMarTech Mastering Marketing Technology

10.15 - 10.45

Jason Miller, LinkedIn How LinkedIn Uses LinkedIn for Marketing

11.00 - 11.30

Chas Moloney, Ricoh Europe Plc Millennials & Why They Consider ‘Digital Print’ a Disruptive Technology Andrea Clatworthy, Fujitsu Why Everyone is Talking About ABM Yves Schwarzbart, IAB GDPR: The Final Countdown Adrian Last, ITV Studios Building ITV’s Biggest Content into Global Brands David Beard, Sage (UK) Limited Are You Truly Working ‘End-to-End‘ With Your Marketing? John Mitchison, The DMA Implications of ePrivacy for B2B Marketers Simon Hall, NextGen Marketing Solutions Digital Marketing for the B2B Customer Life Cycle

14.45 - 15.15

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.b2bmarketingexpo.co.uk for the latest information.

11.00 - 11.30

Eleanor Sims, StoryMe Squeezing Video into Your Every Day Marketing Strategy

11.45 - 12.15

Ross Howard, Inbox Insight Surviving the Content Explosion in B2B Marketing

12.30 - 13.00

Aniel Bhaga, Ungapped How Not to Build an Exceptional Customer Experience

13.15 - 13.45

Justin Hall, Protocol Global When Not to Use Personas

14.00 - 14.30

Robert Edmonds, NRG Digital Ltd The Essence of Inspiration

14.45 - 15.15

Mr Saad Saraf, Mediareach Advertising 7 Key Trends That Will Shape Brandsâ&#x20AC;&#x2122; Growth Strategy in 2018

15.30 - 16.00

Kirsty Dawe, Really B2B How to Deliver True ABM Campaigns

16.15 - 16.45

Todd Patton, TwentyThree Online Video: What Works, Engages & Converts in 2018?

THEATRE 5 | THURSDAY

Sponsored by

Dr. Furkat Elmirzaev, BuxUp Limited SEO and Social Media Marketing in Russian & Arabic Countries

Speaker from Green River Media Ltd Keep an eye on the digital show guide and website for more updates on this seminar.

David Lockie, Pragmatic How Blockchain Is Going to Disrupt Digital Marketing

Ross Howard, Inbox Insight Surviving the Content Explosion in B2B Marketing

Joel Fletcher, Dynomite Video Production Agency The Latest Trends and Techniques in Video Production

Leon Streete, Business Owner Elevation How to Take Your Next Marketing Campaign Beyond 6 Figures!

David Burke, Captivate Presentations Ltd Creating Effective Presentations by Applying Design, Logic & Science

THEATRE 5 WEDNESDAY

Sponsored by

11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

THEATRE 5 THURSDAY

THEATRE 5 | WEDNESDAY

15.30 - 16.00

THEATRE 15 WEDNESDAY

THEATRE 15 | WEDNESDAY Jodie Williams & Jennifer Hughes, The Marketing Pod Account-Based Marketing: A New Approach to Audience Engagement

James Rodgers, Lunar Animation Animation From Concept to Final Product

Sharanya Ramachandran, Zoho Corporation Private Ltd. The Evolving Role of a Marketer in the Digital World

Simon Ellis & Nikki Brown, ClockWise Marketing Aligning Brand and Marketing to Improve Corporate Culture

Andreas Lalangas, Salesbox CRM How to Become the Modern Sales Director

Kate Duffield, Pink Lizard Promotions Create a Lasting Pattern for Growth

Anthony Gaskell, Reputation.com Why Online Reputation Matters and How to Manage it

THEATRE 15 THURSDAY

Robert Dagge, Dynistics Put Your Money Where Your MQLs Are

THEATRE 15 | THURSDAY Ellie Smith & Ruth Barrows, The Marketing Pod How an Insight-Driven Approach can Improve Your Marketing’s Effectiveness

Jason Sammon, FL1 Digital Inside Google Analytics: What’s Really Happening to Your Website

Stuart Alldis, CDA Growing Your Business - The Digital World Explained

Tony Barker, Orange Punch Ltd. Connecting Through Storytelling

Kenda Macdonald, Automation Ninjas The Future of Engagement

Agnieszka Szrubkowska, Web Behaviour Specialists Digital Marketing Challenges to Overcome When Selling Internationally

Ryan Welmans, SoPro – Social Prospecting Fuelling Your Sales Machine

Mike Pritchett, Shootsta The Power of Storytelling in the Age of Video

Sponsored by

11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

Sponsored by

11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

11.00 - 11.30

Andy Sadler, Infinity Crafting an ABM Strategy That Connects Seller to Buyer

11.45 - 12.15

John Cheney & Christelle Fraysse, Workbooks Online Limited Aligning Marketing and Sales for Business Success

12.30 - 13.00

Richard Bamford and Chris Stevens, Extensis Digital Transformation: How Do You Get What Everyone Wants?

13.15 - 13.45

Sarah Cunningham, AdRoll Creating True Business Impact with Social Media in 2018

14.00 - 14.30

Erhan Korhaliller, EAK Digital Lt How to Become an Industry Authority & Double Your Revenue

14.45 - 15.15

Tim Peniston-Bird, Orangutan Supercharge Sales by Transforming Sales Teams and Customers

15.30 - 16.00

Glen Westlake, BrightTarget Ltd Supercharge Your B2B Sales & Marketing Funnel with Predictive Analytics

16.15 - 16.45

Natalie Gorton, Gold-Vision CRM Make GDPR Work for Your Business Using Truly Integrated CRM

THEATRE 16 | THURSDAY

THEATRE 16 WEDNESDAY

Sponsored by

Andy Sadler, Infinity Crafting an ABM Strategy That Connects Seller to Buyer

Peter Turay Jr & Alex Pushkin, Content 45 How to Give B2B Marketing a Digital Facelift

James Beeson, RIKA Digital The Madness of the Modern Marketer

Adam Selwyn, Creative Clinic The Challenge of Marketing Challenging Subjects (With Communication That Challenges)

Wendy Allen & Tony Dent, Prime Prospects 10 Top Tips for Startups

Denis Zekic, CeeDoo.com 5 Easy Steps to Build Your LinkedIn Lead Generation Machine

Richard Sackville-West, RedFlag Alert LLP Maximising Sales Force Adoption of CRM Through Robotic Process Automation

Speaker from Element 26 Ltd Keep an eye on the digital show guide and website for more updates on this seminar.

11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

THEATRE 16 THURSDAY

THEATRE 16 | WEDNESDAY

15.30 - 16.00

16.15 - 16.45

THEATRE 17 WEDNESDAY

THEATRE 17 | WEDNESDAY

Sponsored by

11.00 - 11.30

James Simpson, Harvest Digital B2B Digital Transformation – Accident or Design?

11.45 - 12.15

Léo Dubert, Sendinblue The Keys to Improve Your Email Deliverability

12.30 - 13.00

John Aylott, Fourleaf Connecting Your Marketing Channels to Achieve Maximum Results

13.15 - 13.45

Chris Elson, Diverse Interactive Are you Ready for the Next Generation of Content Marketing?

14.00 - 14.30

Guido Derkx, StoryTEQ How Personal Video Can Generate 95 Million Views Without Media Spend

14.45 - 15.15

Allistair Hunter, Direct Solutions How Direct Mail Can Help You

15.30 - 16.00

Richard Sackville-West, RedFlag Alert LLP To Improve Efficiency, Sell to the Known – Not the Unknown

THEATRE 17 THURSDAY

Søren Laumand, Siteimprove Keep an eye on the digital show guide and website for more updates on this seminar.

THEATRE 17 | THURSDAY

Sponsored by

Clare Gilham, Feefo Keep an eye on the digital show guide and website for more updates on this seminar.

Adam Rubach, Ogury Upgrading Your B2B Marketing Strategy Through Granular Mobile Data

Steve Sullivan, Channel Doctors (with FiveCRM) GDPR – Too Important to Leave to the Lawyers!

Luke Quilter, Sleeping Giant Media Search is Back in Town… Again!

Mark Maclure, Stream Comms 20/20 Loyalty

Jamien Middleton, The Animation Guys Our Videos Suck!

Adam Williams, DBS Data B2P – The Next Generation of Intelligent Targeting

Speaker from Liberty Williams Keep an eye on the digital show guide and website for more updates on this seminar.

16.15 - 16.45

11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

16.15 - 16.45

11.00 - 11.30

Gordon Glenister, BPMA – British Promotional Merchandise Association 21 Ways to Engage Your Clients Using Merchandise ‘Creatively’

11.45 - 12.15

Stuart Alldis, CDA Growing Your Business - The Digital World Explained

12.30 - 13.00

Jason Sibley, The Creation Agency Using Buyer Intent Signals in Your Sales and Marketing

13.15 - 13.45

Tania Varga & Peter Yates, Axonn Media What Works (And What Doesn’t) in B2B Marketing

14.00 - 14.30

Mohamed Khodja, Companeo Let’s Optimise Your B2B Lead Generation Strategy

14.45 - 15.15

Mark Lloyd & Jason Daraz, FlexRM Limited CRM: The Sequel – This Time it’s Personal

15.30 - 16.00

Simon Gittings, lnvestis Realising Your Digital Communications Potential Through Connected Content

16.15 - 16.45

J Cromack, MyLife Digital GDPR: Putting Individuals at the Heart of Your Data Strategy

THEATRE 18 | THURSDAY David Elkins, Zoho Coroporation The Deep Archive: Building a Content Marketing Plan That Works

Simon Phillips, NetXtra Navigating the Perfect Storm – The E-commerce Future Of B2B

Radek Sadurski, ClickMeeting Adapt or Become Extinct

Inga Romanoff, Romanoff Consultants Practical Content, Data & Personalisation

Andreas Stoll, Stoerkens GmbH How to Use Storytelling in Video Marketing

Sam Rutley, PushON Ltd 10 Tips for Taking B2B Online

Harry Bott, Mediahawk Limited How to Get 100% Attribution From Phone Call to Sale

THEATRE 18 WEDNESDAY

Sponsored by

11.00 - 11.30

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

14.00 - 14.30

14.45 - 15.15

THEATRE 18 THURSDAY

THEATRE 18 | WEDNESDAY

15.30 - 16.00

THE IDM TRAINING ACADEMY

WEDNESDAY SCHEDULE Duncan Smith

10.30 - 11.15

Join the IDM and their industry-leading tutors for 9 bitesize digital marketing training sessions. From the essentials of B2B marketing, to copywriting best practice, to action planning for the GDPR, get the latest insights from the experts and prepare to innovate you. Each session is worth 1 CPD point.

THURSDAY SCHEDULE Mike Rogers F IDM

10.30 - 11.15

Five GDPR steps you still have time to complete… and a few you don’t!

Using Google Analytics to improve the cost effectiveness of SEO and PPC

Whether you’ve decided on legitimate interests or consent, there’s still time to protect your ‘position’. Privacy Notices can be checked and changed, critical suppliers assessed, balancing tests and impact assessments filed! Join IDM Tutor Duncan Smith for your ‘T-minus 10 and counting’ checklist.

Google Analytics is a powerful product but many businesses do not know how to use its functionality to optimise their digital marketing campaigns. This seminar will show you how to configure Google Analytics and drill into the details of reports so that you can maximise the returns from your SEO and PPC marketing efforts.

David Hearn F IDM

11.30 - 12.15 11.30 - 12.15

How marketers can perform better during the consideration phase

Martin Chillcott F IDM

B2B marketers are now responsible for a greater part of the sales cycle and are subject to considerably more scrutiny. This has led to anxiety around the consideration phase of the B2B customer journey. In this session we’ll be exploring how can we deliver the sales-qualified leads that are demanded of us and how to prove the effectiveness of our nurturing strategy.

Having made all that effort to attract new customers, you need to hang on to them and help them spend more. And ‘win back’ the best ‘lost’ customers. Martin gives us 35 years’ experience of doing all that, in just in 45 minutes. A pragmatic approach to targeting your efforts, making an impact and understanding the differences between B2C and B2B. Or is it all just H2H?

Andy Grant

The Who? Why? and How? of retaining customers

14.30 - 15.15 14.30 - 15.15

B2B Marketing update: 20 essentials in 20 minutes

Matt Banks

B2B Marketing Essentials; from GDPR to understanding your markets and customers to planning and building campaigns that deliver results, 20 essentials in 20 minutes. A quick fire overview of the essential steps that you need to take to help you plan and ensure the success of your B2B marketing activities.

Optimisation within the B2B Sales Cycle

Mike O’Brien F IDM

15.30 - 16.15

Typical B2C optimisation techniques are not always applicable within a B2B sales cycle. The length of the cycle, the internal and external business factors impacting purchasing decisions, and the average cost of a typical B2B product or service V’s B2C, are just a few examples of crucial differences. The presentation will focus on these differences, and discuss how to achieve effective optimisation within your B2B sales cycle.

Marketing automation and human productivity This session will explore ways in which digital marketers can meet the disruptive challenge of automated and machine learning systems by finding new ways to increase personal productivity. Along the way, this session will also explore the nature of mix and match roles in streamlined workflows and systems designed to cope with the demand for instant gratification among consumers, the impact of zero-based budgeting, mutating client agency relationships and the rise of real-time micro marketing machines.

Andy Letting

Tim Tucker F IDM

15.30 - 16.15

How to write B2B copy without being boring You might think that your industry is boring, but your customers don’t. That’s why you can improve your copy by understanding what it is that gets your readers tuning in. In this session you’ll learn how to enrich your content with copywriting techniques that truly engage your audience, no matter how ‘dry’ the subject matter. Use elements of storytelling, rich metaphors, personalisation and more to bring your copy to life.

16.30 - 17.15

Understanding programmatic media buying This session will provide a beginners guide to programmatic media buying, how the channel has evolved and why are advertisers moving 80% of their budget into programmatic.

CPD ACCREDITED COURSES

MEET 100S OF INNOVATIVE SUPPLIERS TRANSFORMING

MARKETING IN 2018! 1 Stop Data • 1 Stop Data Ltd • 3XP • 4net-technologies • 800Comms by vServices • 8x8 • Absolute Signs & Graphics • AccessVR Ltd • Act-On Software • Aculab • Adenzo • Adroll • Adzooma • Aeriandi • Aesir • AgentBase UK Sales Agent Register • Aircall • Akero • Akkroo • Allwag Promotions • Alpha Card Compact Media • Animmersion • ANT Marketing Ltd • Arise Virtual Solutions Inc. • Ash TV • Aspect Software • Atol Business Solutions Ltd. • Automation Ninjas • Avaya • Avizent Ltd • Axon Garside • Axonn Media • AzteQ Solutions Ltd • B2B Info Champions • B2B Marketing Lab • BAM Student Marketing • Banana Apps • Bee Social Marketing • BIAB london (business in a box) • Bigger Brigher Better • Bigtincan • Blotto Studio Ltd • BlueToad Inc • Boost Performance • BPA Quality • BPM Works Limited • Brand Conversation • Brand Recruitment • Brandingmag • BrightTarget (A Sidetrade Company) • Britannic Technologies • British Promotional Merchandise Association • Buffalo 7 • Bulk SMS Ltd t/a Voodoo SMS • Business film Booth • Business Junction • Business Owner Elevation • Business Systems (UK) Ltd • BuxUp • Calabrio • CallPage • Canon Europe • Capita • Capstone Intelligent Solutions • Captivate Presentations Ltd • CDA • CeeDoo Digital • Celebrity influencer • CELUM GmbH • Challenger Mobile Communications • Chat Ninjas • Chopras Ghana Limited • Cision • Citycom Technologies • CLCA Call Direct • ClickMeeting S.P • Clockwise Marketing • CloudLead • Cludo • Cognism • Collab • Collier Pickard • Companeo • Compas • Computech IT Services • Computer Law Training • Conduit Global • Connect Managed Services • Contact Careers • Contact One • ContactCenterWorld.com • Content 45 • Content Guru • Conversica • Conversocial • CORPDATA • CrankWheel • Creation Agency • Creative Clinic • Creditsafe • Cylo • DAC Group • Daktela • Databowl • DBS Data • dc-activ • Depositphotos • DIABOLOCOM • Dial Once • Difference Corporation • Different Dynamics • Differentia Consulting • Digital Doughnut • DigiTechMark Ltd • DIRECT SOLUTIONS • Diverse Interactive • Dixa • DoWell Research • Dynistics • Dynomite Video Production Agency • EAK Digital • Eckoh plc • Edge NLP Limited • Ekomera Consulting Services • Elation Experts • Element 26 • Elephants Don’t Forget • Emailcenter UK LTD • EMC Advertising Gifts • Enable Technologies • EngageSales • Ensize UK Ltd • eSales Hub • Ethos Voice & Data Limited • everymessage • Excelerate360 Ltd • Exchange Communications • Exposure Ninja • Extensis • ExtraMile Communications Ltd • Fast Generations Ltd • Feefo • First Exhibition Services Ltd • FIVE CRM • Five9 Inc, UK Ltd • FL1 Digital • Flashbay • FlexeStand • FlexRM Limited • Flockler • fluffyegg. • FOAP • Force 24 Ltd • Fourleaf • Full Rotation Animation • Fusion Analytics • G2 Crowd • G3 Comms • GamEffective • Genesys • Genii Ai • GFM ClearComms • Giant iTab • Glitch Studios • Gold-Vision CRM • GoSquared • Green River Media • Grypp Corp Ltd. • G-SMATT Europe • Guidebook • Harvest Digital • Headshed • Heyware A/S • Hospitality Finder • ICA • IDT Telecom • Imagen • imapt • Impero • Inbenta • Inbound Fintech • Inbox Insight • Infinity • InfluencerDB • Injixo • Instant Magazine • Institute of Sales Management • Interactions • Investis • Investis Limited • IPFingerprint • IPIA (Independent Print Industries Association) • IR • iResearch Services • Kingsline Solutions Ltd • KJS We are Direct Mail • Klood Digital • Kluster Intelligence • Kogan Page • Landing Page Platform - Landingi.com • Lanyard Factory Limited • Launchpad CRM • Lead Forensics • Leadfeeder • Lessonly • Letterbox Distribution.com • Liberty Williams • Libris Systems • Lightico • Live & Wired • Loxysoft AB • Lunar Animation • Lusha Systems Ltd • Luware UK Limited • M12 Solutions • MA Knowledge • MailChimp • Mailing Guy Ltd • Maintel • Marke Creative Merchandise • Marketcolor • Marketing & Creative Handbook Ltd • MarketMakers • Marstan Press • Maximum Network Solutions • MediaBeacon • Mediahawk Limited • Mediareach Advertising • Meltwater • Metigy • mkodo Ltd • MOO • Mot Juste Communication Services • Motiv8 Training • Motivus Consulting • MyLife Digital • Natterbox Limited • Nemorin Creative Film & Video Ltd • Nettl • NetXtra • NeuroInsight • NewBase • NewBook CRM • Nexsales Corporation • Noetica • Nominet • NRG Digital Ltd • NRICH by Natify • OBRIEN DIARIES LTD. • Ogury • Oldfield • ON24 • OneTrust • OnlyMarketingJobs.com • Open Space Advertising Ltd • OptiOp Quality Management • Opus Telecoms • Orange Punch • Orangutan • Orchard Resourcebase Ltd • Oxford College of marketing • P for Production • Parkes Display & Expo • Passle • Pavilion Promotional • PCI Pal UK Limited • Pink Lizard Promotions • PIXAFUSION Digital • Playou videos • Pod Packaging • PPC Stars Ltd • PR in a Box • Pragmatic • Premier Choice Group • Premier CX • Prime Prospects (part of CMR Group.com Ltd) • Print Strategy Europe • ProcedureFlow • Professiona Forums • Protocol Global Ltd • Pro-Active Business Information • Pulsar • PushON Ltd • Puzzel • Qbase Data Services Ltd • Quant Marketing • Radioville • Readpeak Oy • Really B2B • Red Banana Design • Red Flag Alert • Red Rabbit Productions • RedPoint Global • Refract • Reputation.com • Reviews • Ricoh UK • RIKA Digital • RingCentral UK • RMG • Romanoff Consultants • Sabio • Sales Mastery Magazine • Sales Pitch Pro • Salesbox CRM • Salesframe • SalesGym 360 • SalesLevers • SalesSeek • SalesValue • Sangoma Technologies • SearchStar • Seller Performance Ltd • Sellsy • Semafone • Sendinblue • Serenova • ServiceNow • Sesui - Cloud Communications • Shipley Limited • Shootsta • Showpad • Silver Softworks • Simply Law Jobs • Siteimprove • Six Degrees Group • Sleeping Giant Media • Smart Cookie Media • Smart Insights • Social Seeder • Solar Communications • SoPro - Social Prospecting • Space Indent • Spark response • Spearline • Spitch • Springboard • Staffino UK Ltd • Statwolf • Stephen M.S lai & Co CPA • Stickyeyes • Stoerkens GmbH • Stoke RIpley Creative • StoryMe Video + Video Strategy • StoryTEQ • Stream Comms Ltd • Successful Mindset for Life • SuperOffice Software Limited • Supersonic Playground • SVM Global • Synap • Syntec CardEasy • Talkative • Telappliant • Telekonnectors UK Limited • Telsa Media Ltd • TenFold • TeraByte IT Limited • The Animation Guys • The Brilliant Bakers • The Catalyx • The Daily Sales • The Digital Marketing Association • The DMA • The Film Yard • The Institute of Direct and Digital Marketing • The Marketing Pod • The Next Big Thing • The Professional Sales Association • The Sales Rainmaker • Theory Films • Thinking into Results • Tilkee • topclick • Total Marketing Solutions • TRC Group • Trina Wright • Trip Builder • TrueStory • Trustpilot • Tungate Group • Turn2Coaching • TwentyThree • UK Contact Centre Forum • UK Datahouse • Ultracomms • Ungapped • U R Promotions • Valooto • Vanessa Hunt Consulting Ltd • Vanilla Soft • VAU Company • Veritone • VideoSmart • Virada Training • VoiceBase • VOWLUME LTD • Vox Digital • VR/AR Association • Vsynergize • Vuelio • Warners Midlands Plc • Web Behaviour Specialists • Web Studio Lab • Web Ventures • Webcertain Group Ltd • Webio • Webmart • Webmart Ltd • Webworks • Widen • Will Internatioanl • Willow Group Exhibition Solutions • Wing Lee Creative Ltd • Workbooks Online Ltd • Z-CARD Ltd • Zoho Corporation • Zoho Desk • Zymplify

R E D B A N A N A D E S I G N .C O.U K

CO M E V I ST U S | STA N D N UMBE R 1 1 64

RED BANANA DESIGN WEB | BRANDING | PRINT | PRODUCT & PACKAGING

sales@redbananadesign.co.uk | +44(0)203 086 7768

59% more people would have read this ad if it was animated*

the

nimation uys

Want to ďŹ nd out how to make your marketing pounds work harder for you? theanimationguys.com | wecanhelp@theanimationguys.com

*Forbes 2016

Business Lists

Accurate, detailed, up to date AND GDPR safe to use.

Right Person, Right Job, Right Place stan 108 d 2

For the best direct marketing results

25 YEARS

01626 777 400

sales@corpdata.co.uk www.corpdata.co.uk

ALWAYS UP TO

DATE

Stand: 1356

Social Selling & Lead Generation March 22nd, Theatre 16 14:45 - 15:15

Your complete solution for genuine business reviews & insight

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Speak to one of our experts today, to learn more about how genuine Feefo reviews and our award-winning platform can transform your business!

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Stand 1220

sales@feefo.com | 0203 362 4209 | feefo.com

The leading call intelligence platform

Do you want your digital marketing to generate more sales calls?

35%

Start a conversation with us today at stand 1332 Infinity connects your digital strategy to drive sales, on and offline

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With 91% of B2B marketers now using content marketing... (Content Marketing Institute, 2018)

...there has been a content

N O I S O L EXP ...and the world of B2B lead generation has changed.

ď STAND 1112

WWW.INBOXINSIGHT.COM

We are non-profit Association providing the essential connection between Print and its markets. We give Marketeers: • • • •

New ideas for maximising the impact of their brands Insights on marketing in a digitally-led age New knowledge of print’s extraordinary, technology-led capabilities FREE advice and help to source suppliers and maximise marketing ROI

www.epip.london

Supported by

FIND OUT MORE ON STAND 1001

Don’t miss our exciting annual conference! EPIP – Everything’s possible in print – 3rd July 2018, Congress, London

Expert speakers will revolutionise the way you use your marketing channels

www.ipia.org.uk

t: 01785 253796

e: info@ipia.org.uk

For all enquiries contact: hello@weareimpero.com / +44 20 7998 7571

www.weareimpero.com

01442 244444

info@azteq.com

New 3D technology; improve footfall, increase sales!

This exciting, screen-less, lightweight, 3D technology is helping some of the worldâ&#x20AC;&#x2122;s largest retailers stand out amongst the crowd! By creating a 3D holographic image, which appears to float in mid-air, it captures consumer attention using custom created 3D content. AzteQ provide a complete demo, survey, supply, installation and support service across the UK.

Come and meet us on Stand 732 ÂŠ 2018 AzteQ Solutions Ltd AzteQ House Maxted Corner Eaton Road Hemel Hempstead Hertfordshire HP2 7RA

www.azteqvision.com

The Conversational Middleware Company

If customers donâ&#x20AC;&#x2122;t even call their Mothers anymore but

are messaging them instead Do you really think they want to call your

businessâ&#x20AC;Ś

Make it easier to intelligently engage with customers and them with you! Come talk to us a stand

2272

Home

Blended AI Driven Conversational Engagement by

LETS TALK

.com

Be Ready to Throw Away your Perception of the Norm

The speed of the world is changing and the breaking of the old order has gathered momentum in technology, politics and society. But we still remain stubbornly in human bodies for now! When A.I. finally gets a grip, it will close the loop between technology and the uptake of information. Everything digital will move to its logical outcome in an unswerving logical blip. Until that point, we will have to remain promoters of free-thinking and the idiosyncratic in our marketing thoughts. Everything from ideation and brand identity to digital marketing or product sourcing. As long as you or your customers love it, we are justifying our collaboration.

Come and talk to us on stand 1180 Tel: 01438 750333 | Email: info@winglee.co.uk | www.winglee.co.uk

Turn Customers into Brand Champions Boost star ratings. Gain insights. Drive revenue.

Listings

Social Surveys

Insights

Reviews

uksales@reputation.com 0800 066 4781

Our platform helps you capture and enlist the Voice of the Customer to deliver an exceptional Customer Experience.

Visit our stand 1116 for a Live Demonstration

The internet landscape is changing around us. Make sure you and your clients continue to stand out. THE ERA OF THE .BRAND Names such as .bentley, .gucci and .microsoft are already leading the way, taking advantage of the power of branding to the right of the dot. Get ahead of your own competitors and talk to Nominet today about how we can support you in offering this .brand service to your clients.

Visit us at stand 524

Come and visit us at

STAND 1090 to find out more

As experts in all aspects of marketing and communications recruitment, we do the hard work, so you don’t have to.

Are you currently looking to expand your marketing team?

We’ve got a special retained recruitment offer available for the Marketing Expo 2018

01223 242423

info@brandecruitment.co.uk

www.brandrecruitment.co.uk/expo2018

21 & 22 MARCH

ExCeL

LONDON

EUROPE’S LEADING EVENT FOR CONTACT CENTRE & CUSTOMER EXPERIENCE PROFESSIONALS

700 500 200

EXHIBITORS

SEMINARS

MASTERCLASSES

CALLANDCONTACTCENTREEXPO.CO.UK | 01179 902097 | @CallCentreEx

THE LOYALTY AUDIT How effective are your sales promotions, incentives and loyalty programmes? How do you measure the ROI and over what time period? If you have been deploying short term tactical incentives for a while, do you know if they are really effective? Or do they just produce a a short spike in sales and then everyone returns to their old habits? Are your incentives and promotions really driving a change in customer behaviour? Finally, and mostly crucially, do you understand what your customers think of your efforts? Are you actually rewarding what they value or just giving stuff away?

We are offering a 20% discount to all visitors at the B2B Expo. (Code: B2B860) Find out how loyal your customers are.

MORE INFORMATION Visit us on stand 1460 to find out more. Call us on 01844 208180.

Visit www.streamcomms.com/B2Bexpo2018 to view further information on the loyalty audit.

How Loyal Are Your Customers? Do you want to know how loyal your customers are? Our customer loyalty audit explores the values and behaviours of new, existing and lost clients. Who doesnâ&#x20AC;&#x2122;t want to know what their clients really think of them? There may well be opportunities you are missing or experiences you could put in place to augment the relationship.

THE LOYALTY AUDIT How effective are your sales promotions, incentives and loyalty programmes? How do you measure the ROI and over what time period?

We are offering a 20% discount to all visitors at the B2B Expo. (Code: B2B860)

If you have been deploying short Find out how loyal your term tactical incentives for a while, customers are. do you know if they are really effective? Or do they just produce a a short spike in sales and then everyone returns to their old habits? Are your incentives and promotions really driving a change in customer behaviour? Finally, and mostly crucially, do you understand what your customers think of your efforts? Are you actually rewarding what they value or just giving stuff away?

MORE INFORMATION Visit us on stand 1460 to find out more. Visit www.streamcomms.com/B2Bexpo2018 to view further information on the loyalty audit. Call us on 01844 208180.