COPA 2013 Digital Show Guide by Fortem International

PRYSM GROUP PRESENTS

BUSINESS ADVICE FOR PRACTICE OWNERS

MASTERCLASSES & WORKSHOPS S R E N O I T I T C A R P 0 NETWORK WITH 3,00 S R E K A E P S RT E P X E M O R F S R A N I M E S 0 5 T N E M P O L E V E D L A N IO , S T PROFESS C U D O PR ENT T S E T A THE L E & EQUIPM R A W T F SO

6-7 JUNE 2013 EVENT GUIDE & SEMINAR PLANNER

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COPA is the event designed for anybody running a medical practice, professional Chiropractors, Osteopaths, Physiotherapists, Acupuncturists and others within the complementary healthcare profession. The event has been designed with everything in mind to help you to grow your medical practice business. With 3,000 practitioners, 60 free seminars, masterclasses and workshops, you’re guaranteed to get something out of the show. COPA is an interactive exhibition and conference designed specifically to help practice owners run their businesses better, meet other like-minded professionals to share ideas, and develop professional knowledge. Bringing together round table discussions, networking, workshops and insightful seminars, the event offers a unique opportunity for private practice rehabilitation therapists like you to obtain the latest tools, techniques and advice within an ever-changing industry. Our expert speakers will give you the opportunity to gain a unique insight from some of the best-known names, thought leaders and industry heavyweights in complementary healthcare. Hear about performance-transforming strategies used by some of the UK’s leading healthcare practitioners as well as leaders from the world of sport and business who are all at the event to inspire and help you develop your business. This show guide will give you information of what to expect over the two-day event. You’ll find details of the comprehensive seminar schedule, information about the speakers and details of the exhibitors who are presenting the latest products and services within the profession.

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The COPA Team

Painless Practice’s vision is to see every practice owner enjoying their work and achieving their vision. Transform your own practice by joining them at the COPA Exhibition in June 2013.

Thursday 17.00 - 17.45

Grow your practice – attract more patients Celia will introduce the Seven Pillars of a Painless Practice – the key foundations upon which a successful clinic of any size is built. With a fun and interactive presentation, she will ensure you think differently about tice Gro ac your practice and take away clear actions for a busier, more successful practice. You’ll be guaranteed to implement ideas into your practice immediately to make a difference! s,

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SEMINAR HALL 3

ALSO SPEAKING

Friday 16.00 - 16.45

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Directors, James Butler and Celia Champion, co-authored The Seven Pillars of a Painless Practice, an essential handbook for therapists whether they’re just starting a practice or are well established and want a change, or need a fresh perspective. Celia will deliver two talks at the show; one looking at growing your practice, the other on encouraging a returning and referring culture. James will also be hosting his own session on making the transition from associate to practice owner.

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Celia Champion is a director of Painless Practice, the leading firm of business coaches for therapists in the UK, providing assistance to therapists who want to increase patient numbers, grow their practice, manage their practice and team better, or plan their exit strategy. Through one-to-one support, public CPD training, customised in-house training, speaking engagements and published materials, the Painless Practice team support health practitioners in transforming their practices to achieve their desired success.

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Hello and welcome to COPA - The UK’s only event for Chiropractors, Osteopaths, Physiotherapists and Acupuncturists.

Whether you want to grow your practice, increase referrals or become your own boss, couldn’t every practice do with a champion?

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KEYNOTE SPEAKERS

MIKE ANTONIADES How hard can running be? Left, right, left, right – now do it quicker. That’s it, right? Wrong. Not only could any of us be taught to run more efficiently, but someone with Mike’s level of expertise can help top-level athletes to rehabilitate after injury. Mike is the Performance and Rehabilitation Director of The Running School. He has been a coach and rehabilitation specialist for 30 years and has worked in the UK, Europe and the USA. He has worked with a number of professional athletes and clubs from different sports including soccer, rugby, basketball, tennis and track & field. He is a qualified UEFA Licensed Coach, Speed Coach, Strength & Conditioning Coach and Rehabilitation Specialist. Mike runs movement re-education workshops and seminars in Europe and the USA, on Rehabilitation after injury, Speed and Power Development, and

Long Term Development of Young Athletes. He has developed a number of performance and Rehabilitation protocols which are used in physiotherapy practices and professional sports clubs. Mike is also a guest lecturer on Injury Prevention and Rehabilitation at two universities. Mike set up the Running School programme after years of working with elite and professional athletes and changing their biomechanics after injury to make them more efficient. He found that the techniques were easily adapted to teaching children and adults how to run efficiently and effectively.

Movement & Running Re-Education Most people believe that running is something that we pick up naturally. But when the pain begins, and after injury we realise that we are actually walking and running inefficiently which can lead to more injuries. Movement and running re-education after injury or surgery is vital for rehabilitation. Most of us have never been taught how to run and after injury we need to regain correct movement. The Running School has developed a movement re-education methodology which helps individuals regain movement, walking and running efficiency after injury or surgery. If correctly coached and practiced, the skill will become more efficient and enjoyable and lead to improved speed.

JAMES BARR The way that people consume media is evolving with every new technology, leading to a staggering amount of choice for consumers and providers alike. James will help you to see the wood for the trees.

SEMINAR HALL 2 Thursday 15.00 - 15.45

KEYNOTE HALL 1 Friday 13.00 - 13.45

James is the General Manager for the Local Sales division of Zoom Media. He has a wealth of experience within marketing, sales and business development that ranges from start-up to large corporate businesses. Over the past 20 years, James has been responsible for the successful launch of several consumer targeted products and services.

MASTERCLASS THEATRE HALL 4 Thursday 16.00 - 16.45

The Hard to Reach Consumer The media landscape is changing. The print trees are parting to allow the digital river to flow. But it’s not just the landscape; it’s the people that live there that are also evolving. Consumers are no longer being told how they must absorb media; they are choosing how they want to consume and that provides businesses with a new challenge. How do you keep up with changing consumer needs, wants and behaviour?

JUNE 2013 COPA PRACTICE GROWTH |

KEYNOTE SPEAKERS

DR NICK WISE DC Because nobody has the time to meet everybody at the show – try as you might - read on to find out how you could generate hundreds of extra complimentary healthcare connections in one easy step.

The Point of Light and the Resonance of Sound: why your protocols should include them both Dr Wise will show how using single diode low-level laser light on the cranium can speed up your results, and increase your referrals. He will explain how an acute injury, whether it’s to soft tissue, the spine or another joint, causes an immediate  change in the information stored at the location of its cranial reflex. Shining light resets the cranial reflex leading to immediate reduction in pain and a speeding up of the healing process. He will also demonstrate his emotional release points, showing how men and women respond to light on different areas of the brain.

MASTERCLASS THEATRE HALL 4 Thursday 12.00 - 12.30

Nick took over his father’s practice in South Carolina in 2007. After experimenting with low-level laser light on points he discovered in a textbook on kinesiology, Dr Wise devised his unique system called Cranial Laser Reflex Technique (CLRT). This system has been expanded into the therapy that he now teaches throughout Europe and the US. He also lectures extensively at international Laser Conferences. He is particularly in demand for his creative and lively presentational style, whilst also demonstrating the range of his skills as a practitioner. His grasp of quantum physics is profound, as is his ability to teach it to others. Not stopping at light, he now integrates sound frequency into his toolbox, having invented a simple and inexpensive way to deliver sound frequencies via a smart phone or laptop.

PROFESSOR FRANCIS SMITH There are many benefits an upright MRI scan has over supine and this is your chance to join Professor Francis W. Smith as he demonstrates them live. Professor Francis W. Smith M.D, FFRRCSI, FRCR, FRSC(Ed), FRCP(Ed), FFSEM (UK) is a Consultant Radiologist and also holds a personal chair in Health & Sports Science at the Robert Gordon University in Aberdeen. As a radiologist, he has worked with MRI since 1980, pioneering its use in clinical practice, especially for the spine and major joints.

During the past 12 years, Francis has worked to develop its use for imaging the body in the upright, weight-bearing position, demonstrating its value for the evaluation of the spine and weight-bearing joints. He has written over 250 scientific papers and is a reviewer for both The Spine Journal and the European Spine Journal. Francis was the inaugural President of the Society of Magnetic Resonance Imaging and is a Gold medal recipient of the International Society of Magnetic Resonance in Medicine. He has also been honoured by the British Institute of Radiology, having been awarded the Barclay medal in 1999 and was appointed the Sir Godfrey Hounsfield Memorial lecturer in 2009.

Upright Positional MRI of the Spine

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Upright MRI allows imaging not only when weight-bearing, but also with the spine flexed and extended. This eG ability makes the diagnosis of specific problems more sensitive than is possible afrom ctic roa supine examination alone. The normal MRI appearances of the spine will be shown in different weight-bearing positions. In addition, a number of case studies demonstrating pathology not demonstrable from supine MRI alone will be demonstrated. teo

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KEYNOTE HALL 1 Thursday 12.00 - 12.45

KEYNOTE SPEAKERS

BRAD BURTON

MARKUS ERHARD

It would be fair to say that Brad Burton is far from conventional. From delivering business seminars clad in jeans and t-shirt, to insisting the title of his book must be Get Off Your Arse – Brad has his own way of doing things. And it’s that unique approach, combined with a strong business background that makes him such a popular speaker. From a position of massive personal debt, no sales and a whinging wife into the bargain, he has spearheaded the country’s fastest growing business network www.4networking.biz, written the highest rated business book on Amazon, Get Off Your Arse and its sequel, Get Off Your Arse Too www.getoffyourarse.biz and found time to be a father to a growing family.

KEYNOTE HALL 1 Thursday 15.00 - 15.45

Markus Erhard invented the Myofascial Taping method in 2006. He is the founder and director of the Physio Training Academy that specializes in myofascial therapies and co-founder of flexotape® - MyofascialTape®. Markus and his team have been invited to many Premier League football and rugby teams, teaching Myofascial Taping and working on ‘problem’ players. Markus has also run many courses for national sport institutes and practitioners including therapists at the health sector and over 30 UK national teams.

KEYNOTE HALL 1 Thursday 13.00 - 13.45

Life. Business. Just got easier. 6 years ago Brad was delivering pizza’s to keep his start-up business afloat – now he is delivering inspiring, hilarious and provocative speaking events on life, business and motivation. You’ll go away all fired up and ready to: Increase your sales, motivate your teams, Innovate successfully and how to deal with knockbacks. Don’t let the jeans & t-shirt fool you, Brad will change the way you think about your life & business forever.

He is a member of the Anatomy Trains Development Group and now specializes in development and teaching, above all the Myofascial Taping that has become a revolutionary method for reliable pain relief of acute and chronic myofascial pain, and enhanced sporting performance. Markus invests a lot of time for fascia and myofascial taping research - now supervising more than 30 studies and research projects (including doing his PHD in physiotherapy.)

Myofascial Taping Myofascial Taping is a revolutionary taping and therapy method developed by Markus Erhard to rid the body of restrictions and restore myofascial balance. The physiological effects are achieved by intensive myofascial release, activation and correction, leading to a structural change of fascia, improved muscle function and control with increased range, as well as enhanced sporting performance. It also provides reliable myofascial pain relief in just one therapy session.

JUNE 2013 COPA PRACTICE GROWTH |

KEYNOTE SPEAKERS

MICHAEL SHELLEY MASTERCLASS THEATRE HALL 5

STEPHEN SMALL MASTERCLASS THEATRE HALL 4

Thursday 14.00 - 14.45

Thursday 15.00 - 15.45

Until the year 2000, Michael worked in the City of London, in various technical roles within the stockbroking and private banking sectors. This all changed in 2001, when Michael was headhunted to help start up an online stockbrokerage company. This company was quickly snapped up by American Express. Michael remained there in a director role for a further nine years, managing and developing American Express’ online infrastructure. The variety and scope of this role allowed Michael to gather knowledge across all relevant sectors of the online world, from how to use the internet as an effective marketing tool through to managing datacentres that provide solid, stable and reliable infrastructure and software. In 2010, Michael formed Leonmedia, an online marketing and web agency that very quickly began to specialise in the orthopaedic and manual therapies sector. Michael firmly believes that an effective online provision is the best marketing tool your practice can have. Leonmedia manage well in excess of 200 websites and provides a full range of agency services including web design, web hosting, search engine optimisation, pay per click, branding, film and videography, graphic design and print.

Anybody that has suffered from back pain will be all too aware how debilitating it can be. Stephen Small specialises in IDD Therapy spinal decompression and his seminar explains how it could be better for the patient than more invasive treatment. Stephen Small is Director of Steadfast Clinics, International Distributor of IDD Therapy Spinal Decompression. This forwardthinking UK-based medical company specialises in cutting-edge non-invasive pain relief treatments and products for joint pain, lower back pain and neck pain, particularly for intervertabral disc related conditions. They work with physiotherapists, osteopaths and chiropractors, as well as clinicians, the trade and the public.

IDD Therapy Spinal Decompression

Michael is a Certified Network Security Engineer (AKA ethical hacking) and is IT Infrastructure Library (ITIL) certified. Michael loves Google.

– How to get better results for herniated discs and grow your clinic.

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Get your site showing more effectively in Google and increase your customer conversion rates through your online channels: Search Engine Optimisation and Pay-per-Click are key to your online arsenal. As well as website optimisation, Michael will discuss tools to grow your practice online. From metadata to blogging, pay-per-click to landing page optimisation, Michael’s seminar will help build your online presence.

utilising SEO or PPC?

IDD Therapy is an expanding category of targeted conservative spinal care for chronic low back pain and neck pain, in particular for disc-related conditions, which have not responded to manual therapy and exercise. The presentation will explain the origins of IDD Therapy spinal decompression, how it was in part developed to address the failings of traditional mechanical traction and look at how the IDD Therapy treatment tool is used in conjunction with other treatment modalities. The presentation will include case tice Gro ac studies, indications and contraindications and examine how IDD Therapy helps bridge the gap between conservative and invasive back pain treatment. COPA

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SHOW FEATURE

THE GREAT WALL Because nobody has the time to meet everybody at the show – try as you might - read on to find out how you could generate hundreds of extra complimentary healthcare connections in one easy step. All too often, your business cards end up tucked away within the dark recesses of someone’s wallet or back pocket, never to see the light of day again – until it’s recycling day. That won’t do much for your practice. 21st century advances have seen developments like Twitter and Facebook enabling us to make new contacts like never before, but there’s still no competition to the good old business card!

The Great Wall. Putting people in touch, literally.

As a solution to this age-old problem, we’ve built an enormous wall that will ensure your card will reach the people you want to make contact with.

THE IDEA IS SIMPLE: 1 2 3

Jot down what your practice is looking for – online marketing, new therapy equipment or virtual receptionist etc. Pin it to the Great Wall, along with your business card. Come back at the end of the day to collect all the relevant business cards pinned to your own.

That’s it! Now you have contact details for the people and companies who can help provide whatever it is that your practice is looking for. Of course, the system works in the other direction too, so if you see a practice that would benefit from your services, pin your card to theirs and get in touch today!

JUNE 2013 COPA PRACTICE GROWTH |

2013 SHOW FEATURE

During the sessions, any Business Show delegate will have the chance to:

4NETWORKING 121 ROADSHOW Meet new contacts, prospects and clients at the 4Networking 121 Roadshow FREE to COPA Show delegates. The people behind the explosive growth of 4Networking - with over 5,000 networking events around the UK every year are bringing their winning networking formula to the COPA Show. Taking the best of their groundbreaking breakfast, lunch and evening events, 4Networking have designed a format unique to the COPA Show which will give our delegates the opportunity to build actual relationships with other business owners on the day.

Unconventional 4N MD Brad Burton explains why his team decided to offer their format to our shows: “What we’ve noticed in the past is that people come to our stands, visit the other stands around the show and listen to the speakers here. And that’s fine, because they get massive value from that. But let me ask you a question. What do you actually need when you’re getting a business going? Sales appointments. That’s what you need. So we’ve put together a format which will fast-track the process of getting those appointments and give you the opportunity, actually at the show, to have a real conversation with other business

• • •

owners. No dancing around the handbag, no working out whether you can approach someone based on whether they’re a closed or open group, but straight to the point in 10 minutes of real business.” During the sessions, any COPA Show delegate will have the chance to: •

•

Visit our ‘Bumf Table’ to leave Business Cards and other information Listen to a short presentation on valuable networking skills Have three 10-minute conversations with other delegates - exchanging contact details at the end to follow up after the event

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Each session will last 45 minutes and every attendee will be offered the chance to join 4Networking’s national network at a specially reduced price only available on the day. Register with 4Networking at Stand 60 in The Business Show for the sessions that will take place on both days at 10am and 1pm. Other similar sessions will be held in The Business Show every hour, starting at 10am and finishing at 4pm both days, as well as in the OMPA Show sessions both days at 11am and 2pm.

WORKSHOP

NEUROMUSCULAR STIMULATION WORKSHOP

SPONSORED BY

DJO Global will be running one-hour CPD workshops on the use of neuromuscular stimulation to expedite recovery and performance. With the wealth of evidence and published literature on NMES, combined with the lack of awareness and undergraduate training, these workshops aim to enhance the therapist’s understanding, but also provide practical solutions to common rehabilitation issues. DJO Global provides a comprehensive summary of the clinical evidence to support many forms of electrotherapy. Access can be gained by registering at MY DJO on www.djoglobal.co.uk. Although not essential, as evidence based practitioners, we would encourage you to visit this site before coming to the workshops.

Introductory Cefar Compex Workshop (Aimed at therapists who have not used NMES.) Includes: Concepts of the Optimal Impulse, Therapeutic NMES interactions with tissue, manipulating frequencies to influence physiological effects, electrode placement, Mi Technology and resourcing the evidence.

Cefar Compex And The Knee Includes: A review of motor points and electrode placement, addressing post-op oedema, pain relief, muscle atrophy, treatment of anterior knee pain, OA knee, Runners knee and patella tendonopathy.

Cefar Compex And The Shoulder Includes: A review of motor points and electrode placement, pain relief, muscle atrophy, rotator cuff treatments incorporating Compex, instability and impingement management with neuromuscular control using Compex.

Cefar Compex And Sporting Performance Includes: Muscle strengthening and conditioning to enhance sporting performance, sport specific exercises for: endurance, plyometrics, preparation for events and active recovery programmes.

THURSDAY 10.30 – 11.30

Introductory Cefar Compex Worshop

12.00 - 13.00

NMES And The Knee

14.00 - 15.00

NMES And The Shoulder

15.30 – 16.30

NMES And Sporting Performance

17.00 - 18.00

Introductory Cefar Compex Worshop

FRIDAY 10.30 – 11.30

Introductory Cefar Compex Worshop

12.00 - 13.00

NMES And The Knee

14.00 - 15.00

NMES And The Shoulder

15.30 – 16.30

NMES And Sporting Performance

Enhance understanding and provide practical solutions to rehabilitation.

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KEYNOTE HALL 1 THURSDAY 11.00 - 11.45

15.00 - 15.45

Tips to successful launch and grow your business

Myofascial Taping

Doug Richard School for Startups

Markus Erhard Physio Training Academy

In our view Doug Richard is the Don of the Dons of Entrepreneurialism in the UK today. Nobody has a greater understanding of what is needed to be a real entrepreneur, and in this seminar he will share with you how to start and grow a profitable business. Based on a tried and tested curriculum, Doug will be telling you his 10 questions you must be able to answer about your business in order for it to success.

Myofascial Taping is a revolutionary and most successful taping and therapy method, developed by Markus Erhard - totally different and much more effective than kinesiology taping - based on fascia research and the Anatomy Trains, to rid the body of restrictions and restore myofascial balance. Join Markus in this seminar to find out more about new myofascial taping techniques and the astounding results this can have instantly.

12.00 - 12.45

16.00 - 16.45

Upright Positional MRI of the Spine – Precise diagnosis improving patient management

The Private Practitioner is there any help out there?

Upright MRI allows imaging not only when weight bearing, but also with the spine flexed and extended. This ability makes the diagnosis of specific problems more sensitive than is possible from a supine examination alone. The normal MRI appearances of the spine will be shown in different weight bearing positions. In addition a number of case studies demonstrating pathology not demonstrable from supine MRI alone will be demonstrated.

It is cold out there … you are on your own now … what next? What help is available? Can anyone help me? Here are some tools and some signposts. Here is the arm around the shoulders. The water cooler moments – just when you need it.

13.00 - 13.45

17.00 - 17.45

Life business just got easier

Taking the next step

6 years ago Brad was delivering pizza’s to keep his start-up business afloat – now he is delivering inspiring, hilarious and provocative speaking events on life, business and motivation. You’ll go away all fired up and ready to: Increase your sales, motivate your teams, Innovate successfully and how to deal with knockbacks. Don’t let the jeans & t-shirt fool you, Brad will change the way you think about your life & business forever.

A physio’s personal journey from graduation to starting their own sports injury clinic. What experience is important, type and timing of post-graduate education, working in a clinic vs on the slopes, working on your own vs as part of a team. A sports injury based perspective.

Professor Francis Smith Medserena Upright MRI Ltd

Brad Burton 4Networking

Geoff Simons Private Practice Hub

Helen O’Neill Fix

14.00 - 14.45

Lucinda Brock Chipping Norton Physiotherapy Clinic

The experience of purchasing a practice Having qualified as a physiotherapist in 2001, Lucinda Brock spent 5 years working in the NHS completing rotations and then focusing on musculoskeletal physiotherapy from children to the elderly. In this seminar, Lucinda will be discussing her personal experience of purchasing an existing physiotherapy practice and building on an already successful business by making it your own.

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KEYNOTE HALL 1 FRIDAY 11.00 - 11.45

14.00 - 14.45

Using the Nintendo Wii for therapeutic intervention

Pushing the boundaries of clinical practice

Dr Murray Griffiths

Hywel Griffiths Therapyworks Franchising Ltd

Dr Murray Griffiths explains the benefits of using the Nintendo Wii for rehabilitation and balance. Murray has presented at numerous international corporate conferences and has made guest appearances on radio. This is a must see seminar for all.

As a physiotherapist for the Wales rugby team, Hywel Griffiths’ professional ability is constantly being tested within one the most physically demanding sports in the world. Alongside this, Hywel also runs a successful franchise physiotherapy practice. Hywel will be speaking at COPA, offering visitors a unique insight into building a lucrative healthcare practice, and working at the highest level of sports injury management.

12.00 - 12.45

15.00 - 15.45

Dr. Phil Harrington, CMLSO K-LaserUSA

Practical uses on patients and how to establish K-Laser therapy into your practice

Helen O’Neill Fix

Taking the next step

Class IV laser therapy treatment techniques and outcomes will be discussed, along with suggestions on creating optimal patient flow to successfully implement the K-Laser in your practice.

13.00 - 13.45

16.00 - 16.45

The Hard to Reach Consumer

Understanding Phototherapy using Laser and LEDs

James Barr Zoom Media

The media landscape is changing. The print trees are parting to allow the digital river to flow. But it’s not just the landscape; it’s the people that live there that are also evolving. Consumers are no longer being told how they must absorb media, they are choosing how they want to and that provides businesses with a new challenge. How do you keep up with changing consumer needs, wants and behaviour?

Jessica Nelson Omega laser Systems Ltd

An overview of the principles and practice of Phototherapy and clarification of the important parameters involved. Featuring Low Level Laser and LED use, this will include reference to the growing research base, the various types of equipment available and the practicalities and benefits of implementing the therapy into today’s clinic. Make your decision on incorporating Phototherapy an informed one.

Notes

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HALL 2 THURSDAY 11.00 - 11.45

15.00 - 15.45

The Private Practitioner is there any help out there?

The Hard to Reach Consumer

Geoff Simons Private Practice Hub

James Barr Zoom Media

12.00 - 12.45

16.00 - 16.45

Fisioscissione Innovative Myofascial treatment

Strategies to drive your business to financial success

Innovation in myofascial treatment! In this seminar, Dr. PT Gregor Comploi will be discussing Fisioscissione®, a painless and soft myofascial technique, which perform techniques that facilitate the body for functional recovery. It is used for manual treatment of connective miofascial tissue, in physiotherapy, osteopathy, rheumatology, orthopedics and in sports medicine.

Discover what the world’s elite physiotherapy leaders are doing to enhance their results and explode their business success. You’ll learn the latest musculoskeletal business model, which is literally transforming businesses, supersede patient satisfaction and drive an ever-increasing number new patients through the door. Understand the power of creating a point of difference for your business to build your competitive advantage.

13.00 - 13.45

17.00 - 17.45

John Davie & Ben Champion Professional Performance Specialists

Dr Maurice Dunstan Effective Patient Billing

Proven Marketing Strategies to explode your numbers

Medinvoicing Limited

Dr. PT Gregor Comploi Prosomed – Innovative Physiotherapy

The PPS Marketing program will show you strategies that work and which you can employ immediately. In this thought provoking seminar, John Davie and Ben Champion will show you how to embed internal and external strategies and processes that deliver results. You will learn how to use your existing database effectively, how to drive new patients into your business, and why a structured marketing calendar is essential.

John Davie Professional Performance Specialists

This seminar aims to provide delegates with useful insights into the process of billing patients and private medical insurance companies within the independent healthcare sector. Best practice will be highlighted including whether individuals or practices do the billing themselves or whether they delegate their billing to a third party. It will cover common pitfalls and errors and emphasise the importance of tight billing procedures to improve practice cash flow and reduce bad debts.

14.00 - 14.45

Geoff Simons Private Practice Hub

The Private Practitioner is there any help out there? It is cold out there … you are on your own now … what next? What help is available? Can anyone help me? Here are some tools and some signposts. Here is the arm around the shoulders. The water cooler moments – just when you need it.

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HALL 2 FRIDAY 11.00 - 11.45

14.00 - 14.45

Sole trader, partnership, cost-sharing arrangement or company?

Clinical Applications of Chattanooga Intellect RPW (Shockwave)

We will be looking at the advantages and disadvantages of each of these different ways in which your business can be structured. Consideration will be given as to whether a change makes sense and if, when is the appropriate time to make the change. We will also consider the most tax efficient strategies for extracting profits form the business.

The theory and clinical applications of Shockwave, alongside clinical evidence to support its effective use. Hands-on demonstrations will be available for a more interactive experience

12.00 - 12.45

15.00 - 15.45

Michael Bennett Michael B Bennett Ltd

Marie Fontaine Nexysoft

Go Paperless and Increase Your Efficiency Paperless clinic management software has become a standard to manage your practice efficiently. With a particular focus on Chiropractics, this is one seminar that you don’t want to miss as it promises to change your perspective on how to manage your practice. Come and learn how an innovative clinic management software will save you time that you can give back to your patients and lets you enjoy life!

13.00 - 13.45

Helen Keegan Greendawn Accounting Ltd

Cliff Eaton Chattanooga / DJO UK Ltd

James Butler Painless Practice

Making the transition from associate to practice owner If you are about to branch out and start your own clinic, this engaging presentation will get you thinking about the important things you need to remember and how to make the whole process manageable. Sharing top ideas and experience from hundreds of practice owners, this will transform the first months of your new clinic. Those with established practices may find it a useful refresher too, and everyone will leave with clear ideas to put into practice immediately.

16.00 - 16.45 Glenn Withers APPI

Managing Your Finances The 10 easy steps to an organised business.

Pilates: More than exercise. How to use Pilates to build a successful private practice

As both a practising acupuncturist and joint owner of an accounting practice, Helen Keegan understands the concerns of healthcare practitioners in running their own businesses. From starting your business to the day-to-day management of your finances, join Helen in this not to be missed seminar to learn how you can stay in control.

Glen will be providing an in depth look at how a private physiotherapy or allied health centre can increase its revenue through the addition of a Pilates service. In this seminar founder of one of the UK’s largest and most successful private physiotherapy groups, Glenn Withers, will talk us through the process that has lead to APPI Health Groups continued growth year on year for over 10 years in a volatile economic climate.

Notes

JUNE 2013 COPA PRACTICE GROWTH |

HALL 3 THURSDAY 11.00 - 11.45

15.00 - 15.45

Buying/selling a practice

How to maximise your online presence

We will consider the various valuation options and how this is impacted by what the seller will be doing after the sale. It is important to be clear about what is and is not included in the sale. What are the pre-sale considerations that may lead to a higher valuation? In addition we will consider the issues surrounding whether premises are included and finally how do we deal with employees & associates.

In this seminar Michael will outline the benefits of a bespoke design versus a template website: It is important to understand when trying to start a business or grow an existing one, your Image and your brand, which can help make you stand above your competitors. Michael will also cover the importance of ranking high with google and other search engines, and how to achieve it.

12.00 - 12.45

16.00 - 16.45

Proven Marketing Strategies to explode your numbers

Do multi-disciplinary practices work?

Michael Bennett Michael B Bennett Ltd

John Davie & Ben Champion Professional Performance Specialists

Michael Waters Visualise Web and Graphic Design

Michael Bennett Michael B Bennett Ltd

We will be looking at the different ways in which multi-disciplinary practices are organised and considering the potential impact of each option. Structure is important especially with a highly aggressive approach from HM Revenue & Customs. We will consider both the advantages and disadvantages of the multi-disciplinary practice and examining an unexpected potential nightmare.

13.00 - 13.45

17.00 - 17.45

The Receptionist in the Cloud

Grow your practice – attract more patients

Cloud based technology has made outsourcing a cost effective and efficient basis to run the office side of your business. Choosing the right app or software can make all the difference to the way your clinic runs. In this seminar, Jennifer will be discussing appointment booking services, what they can do for you, how they work, how to choose the right software, and how it will help your business to grow.

Celia will introduce the Seven Pillars of a Painless Practice – the key foundations upon which a successful clinic, of whatever size, is built. With a fun and interactive presentation, she will ensure you think differently about your practice, and take away clear actions to improve your Seven Pillars, contributing to a busier, more successful practice. You will hear some top tips, do’s and don’ts and you’re guaranteed to implement ideas into your practice immediately to make a difference!

Jennifer Spencer Real Time Reception Ltd

Celia Champion Painless Practice

14.00 - 14.45

Dr. Phil Harrington, CMLSO K-LaserUSA

Understanding the clinical and scientific proof behind class IV laser therapy Class IV laser therapy is a safe and effective treatment modality for a variety of conditions. Most laser therapy research has been conducted on cell and tissue cultures. Dr. Phil Harrington will be discussing Class IV laser therapy treatment techniques and the outcomes, along with suggestions on creating optimal patient flow to successfully implement the K-Laser in your practice.

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HALL 3 FRIDAY 11.00 - 11.45

14.00 - 14.45

Hands-on help for a busy practice

Are your associates really self-employed?

We are a successful telephone answering service established in 2005 with the sole intention of becoming the perfect solution to endless automated systems, answer machines and unhelpful people that frustrate us all every day. Let us take you on the Ultimate Customer Service roller coaster ride! We will show you how you can change the way you run your practice – giving you the time to focus on your Clients and treatments.

HM Revenue & Customs are currently on the warpath against disguised employments, whether these are through self-employment, partnership or company. We will look at how you can protect yourself, whether you are principal or associate, from HMRC attack and consider the impact of losing any challenge to your status and becoming treated as an employee.

12.00 - 12.45

15.00 - 15.45

Iratxe Elorriaga Virtualware

David Balen Balens Insurence

Customised Rehabilitation on Neurodegenerative Disorders

Risk Management and Risk Transfer for Manual Health Professionals

Kinect technology has an advantage over other technologies “there is no need to use a sensor to connect the user with the game”. The physiotherapists of our centre have developed some exercises, that can be used on patients with different kinds of decreased motor functions which are common in our patients suffering from Multiple Sclerosis: upper limb function, double and single support balance, etc.

Insurance and risk management can be a mine field for the unwary! David Balen, a specialist Insurance Consultant for Manual Health Professionals, explains clearly and simply the issues involved and how to deal with (or preferably avoid!) potential claims situations.

13.00 - 13.45

16.00 - 15.45

Sarah Preece and Alex Densley Professional Call Minders Ltd

Jeremy Allen Blue Zinc IT Ltd (TM2)

The practice of the future The practice of the future must find ways to increase their patient capacity without sacrificing the quality of care provided or adding more work to already busy practitioners. Join Jeremy in this seminar to learn how you can enhance the lives of your patients and your staff.

Michael Bennett Michael B Bennett Ltd

Haavard Engell GaitLine

Risk Management and Risk Transfer for Manual Health Professionals The experience of 300 Olympic- and World Championship medals put into your life line – The Gait Line, an innovative and biomechanically advanced footwear company of Norwegian origin. Unique experience with a dedicated research and development department has led us to develop what we believe to be one of the most advanced shoes in the world.

Notes

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MASTERCLASS THEATRE HALL 4 THURSDAY 11.00 - 11.45

15.00 - 15.45

Therapeutic effects of increasing blood flow with OnPulseTM technology

IDD Therapy Spinal Decompression – Advancing intervertebral disc treatment

Increasing blood flow is well documented as being an important strategy in helping patients to recover from a range of acute and chronic musculoskeletal conditions. Tom will provide an overview of the most pertinent research, and explain how the stimulation of motor nerves. Tom will explain the benefits of increasing blood flow in relation to the inflammatory and rehabilitation processes.

IDD Therapy is an expanding category of targeted conservative spinal care for chronic low back pain and neck pain, which have not responded to manual therapy and exercise. The presentation will explain the origins of IDD Therapy spinal decompression, how it was in part developed to address the failings of traditional mechanical traction and look at how the IDD Therapy treatment tool is used in conjunction with other treatment modalities.

12.00 - 12.45

16.00 - 16.45

The Point of Light and the Resonance of Sound: why your protocols should include them both

Movement & Running Re-Education

Tom Wainwright Firstkind Ltd

Dr Nick Wise DC Light for Life Cranial Laser Reflex Technique

Stephen Small Steadfast Clinics Ltd

Mike Antoniades The Running School

Dr Wise will explain how an acute injury can cause an immediate change in the information stored at the location of its cranial reflex. Shining light resets the cranial reflex leading to immediate reduction in pain, and a speeding up of the healing process. He will also demonstrate his emotional release points, showing how men and women respond to light on different areas of the brain.

Most people believe that running is something that we pick up naturally. But when the pain begins, and after injury we realise that we are actually walking and running inefficiently which can lead to more injuries. Movement and Running Re-education after injury or surgery is vital for rehabilitation. The Running School has developed a Movement re-education methodology which helps individuals regain movement, walking and running efficiency after injury or surgery – Come down to this seminar to find out more.

13.00 - 13.45

17.00 - 17.45

Markus Erhard Physio Training Academy

Myofascial Taping Myofascial Taping is a revolutionary and most successful taping and therapy method, developed by Markus Erhard - totally different and much more effective than kinesiology taping - based on fascia research and the Anatomy Trains, to rid the body of restrictions and restore myofascial balance. Join Markus in this seminar to find out more about new myofascial taping techniques and the astounding results this can have instantly.

Dr. Dieter Breithecker Federal Institute on the Development of Posture and Movement, Germany

Bodies and Brains in Motion – How health and alertness can perform in an enriched environment Environmental enrichment concerns how the complexity of body, mind and soul is affected by the stimulation of its surroundings including the opportunity to move. Think outside the box and make it move! Healthy systems are self-regulated to maintain physiologic constancy. A hallmark of physiologic systems is there extraordinary complexity. A living organism requires mobile furniture.

14.00 - 14.45

Alla Pashynska Ltd ICE HEALTH Cryotherapy

Cryotherapy is the revolutionary treatment to put you ahead of the competition

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CRYOTHERAPY is used by sports professionals from all over the world and it increasingly forms part of an intensive rehabilitation programme for top-level athletes. The masterclass will include case studies, indications and contraindications and explain how the treatment induces an anti-inflammatory protection effect and suggest that Cryotherapy reduce the time of recovery by positive effects on immunological parameters and the regeneration process.

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MASTERCLASS THEATRE HALL 4 FRIDAY 11.00 - 11.45

14.00 - 14.45

Fisioscissione – Innovative Myofascial treatment

Class IV laser Therapy

Dr. PT Gregor Comploi Prosomed – Innovative Physiotherapy

Dr. Phil Harrington, CMLSO K-LaserUSA

Innovation in myofascial treatment! In this master class, Dr. PT Gregor Comploi will be discussing Fisioscissione®, a painless and soft myofascial technique, which perform techniques that facilitate the body for functional recovery. It is used for manual treatment of connective miofascial tissue, in physiotherapy, osteopathy, rheumatology, orthopedics and in sports medicine.

Dr. Phil Harrington will use his experience as a boarded US Chiropractor and licensed Medical Laser Safety Officer to provide an informative overview of techniques in combining Class IV laser therapy to a medical clinic to enhance the overall pain management and effective rehabilitation of musculoskeletal damage. This 45 minute session will show how simple it is to use the K-Laser in practice without compromising any existing valuable techniques

12.00 - 12.45

15.00 - 15.45

Sarah Turner NES Health Ltd

The New Science of Energy and Information Medicine

Mike Antoniades The Running School

Movement & Running Re-Education

How do cells and organs know what to do? What causes them to lose function? How can you assist them to restore proper function, so that the body can more easily recover its own self- healing capabilities? In this seminar, Sarah Turner, Head of Research at NES Health, will be discussing how NES has developed an information and energy healthcare solution to support and stimulate the body’s own self- healing capability, following 30 years of continuing research.

13.00 - 13.45

16.00 - 16.45

Markus Erhard Physio Training Academy

Ed Butler MCSP AposTherapy

AposTherapy, an Introduction to the scientific background and the principles of treatment This seminar will discuss AposTherapy and the scientific background from a bio-mechanical and a neuro-muscular perspective. The benefits and limitations of current treatments for Osteo-arthritis of the knee will be explored, followed by how AposTherapy aims ‘to bridge the gap’. There will be a number of video case studies and the audience will be encouraged to ask questions at the end.

Notes

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MASTERCLASS THEATRE HALL 5 THURSDAY 11.00 - 11.45

15.00 - 15.45

Using the web to manage and market your practice

Pilates: How to make it Safe and successful!

Glenn Shoosmith BookingBug Ltd

As the web continues to become an integral part of all practices, there is an increasing list of tools and platforms available to help alternative healthcare professionals to develop their practice Having spent several years working with healthcare practices and other service businesses to grow and manage their businesses online, Glenn will share his learnings, tips, advice and case studies looking at how you can make a big impact on your practice by making the most of the web.

Sophie Contreras APPI Health Group

International presenter and physiotherapist Sophie Contreras will talk through what the unique difference is with the APPI Method compared to many other styles of Pilates. This will lead into a practical demonstration of the various levels of Pilates that can be incorporated into an allied health facility. The APPI run over 60 classes a week in their London studios, using the APPI method in beginner, intermediate and advanced classes

12.00 - 12.45

16.00 - 16.45

Clinical Applications of Chattanooga Intellect RPW (Shockwave)

Fisioscissione – Innovative Myofascial treatment

Cliff Eaton MSc BSc(Hons) MCSP has spent his career working in professional sport at an elite level . In this seminar, Cliff will be discussing the theory and clinical applications of Shockwave, alongside clinical evidence to support its effective use. Hands-on demonstrations will be available for a more interactive experience

13.00 - 13.45

17.00 - 17.45

How to optimise your website for maximum business growth – you don’t have to be selling online to need a fantastic website

Bio-resonance therapy explained with the help of Les Dawson at the piano

Cliff Eaton Chattanooga / DJO UK LTD

Oliver Hall QUICK FILMS

We will take you on a journey on how to optimise your website to become a resource that your clients use, share and shout about. Using techniques including video, social media, SEO and blogs Oliver will guide you through step by step. We’ll look at why you need video and how to use social media to create an active following. From there we’ll briefly look at how all these topics affect your SEO.

Dr. PT Gregor Comploi Prosomed – Innovative Physiotherapy

Mark Reeves Ovantis Ltd

A look at the use of bio-resonance as an aid to fast, accurate diagnosis and complementary therapy in the 21st Century. A completely different approach is adopted in an attempt to explain in a less scientific method than usual, involving Les Dawson, Eric Morecambe and Mark Reeves at the piano.

14.00 - 14.45 Michael Shelley Leon Media

How online marketing is vital for today’s practice Should your practice be utilising SEO or PPC? The world of online marketing can be a murky one – full of acronyms, subject specific terminology and differing opinions – so knowing which option to take is paramount. This seminar will power through the jargon, take you through some easy to implement tips and set you on the road to gathering more customers from your online presence.

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MASTERCLASS THEATRE HALL 5 FRIDAY 11.00 - 11.45

14.00 - 14.45

The Private Practitioner is there any help out there?

Cryotherapy is the revolutionary treatment to put you ahead of the competition

Alla will be explaining how CRYOTHERAPY treatments make use of the body’s natural response to low temperatures. Understanding how this safe and natural-150C treatment can reduce inflammation, speed up recovery, ease chronic pain and heal nerve damage. As well as easing the effects of rheumatism, osteoporosis, spondylitis, rheumatism, MS, fatigue and depression, it has been shown to boost sporting performance.

12.00 - 12.45

15.00 - 15.45

Geoff Simons Private Practice Hub

Fern Joseph Fern Joseph Media

Alla Pashynska Ice Health Cryotherapy Ltd

Dr. PT Gregor Comploi Prosomed – Innovative Physiotherapy

Leverage The Power Of Social Media To Grow Your Business

Fisioscissione – Innovative Myofascial treatment

Fern will walk you through the importance of using Social Media to promote your business, along with the same strategies she used and continues to use, to build an active and responsive network of over 45 000 followers across her social networks.

13.00 - 13.45

16.00 - 16.45

John Davie Professional Performance Specialists

Celia Champion Painless Practice

Strategies to drive your business to financial success

Encouraging a returning and referring culture in your practice

Encouraging patients to complete their recommended treatment plan, come back for different ailments AND refer others to your practice, all contributes to a busier more successful practice. Learn about easy ways to generate a returning and referring culture amongst patients and best practice in managing the process. You are guaranteed to walk away with cost-effective, easy to implement ideas!

Notes

JUNE 2013 COPA PRACTICE GROWTH |

Thousands of business people to network with; hundreds more pioneering exhibitors; the country’s most respected business speakers; relentlessly evolving show features; and so much more – The Business Show is always getting better, ensuring no two shows are ever the same, and each new show offers more than the last.

The Business Show organisers are an innovative bunch, constantly thinking up new ways to help your idea get off the ground and ensure your business reaches its full potential. So, whether it’s an interactive workshop on a time-saving piece of software, or some top advice on reenergising your marketing materials – you can rest assured it will all be at June’s Business Show.

Now incorporating the Business Startup Show, The Business Show is for everyone, from starting out to actively growing – whether you have a brilliant idea

One of the show features is FaceTime; a networking opportunity designed to connect business people quickly and easily, facilitating discussion on

FREE TICKETS TO THE BUSINESS SHOW

This June will also see brand new educational workshops, adding to an already impressive collection run by the likes of Sage and Intellectual Property Office. These workshops have been designed to ensure you leave the show with the very best information tice Grohelping you make ac the right decisions in the crucial stages of your business. Ch

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If you’re starting or growing a business, The Business Show is the must-attend event. The Show will be held at ExCeL London, 6-7 June. Tickets are completely free and available at www.thebusinessshow.co.uk

There’s another show happening right next door to COPA Practice Growth – and you can get in for free. As well as offering a wealth of seminars, workshops and exhibitors, The Business Show is a prime opportunity for networking and lead generation for the sales professional.

As well as FaceTime, the event plays host to several other networking events including the immensely popular Speed Networking, where you’ll make dozens of connections in just minutes. But if you’re more interested in walking away from the show with investment, rather than business cards, you can. Midas Touch and Angels Den are back again for June, providing visitors with a platform to pitch to a panel of multimillionaires for real capital investment.

Business Show?

ist

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What’s on at June’s

6 - 7 JUNE 2013 ExCeL LONDON

the most pertinent topics within the most relevant industries, all face-to-face. There are eight round tables in the FaceTime area, each relating to a business topic such as marketing or raising finance, with each table chaired by an expert. Tables will be made up of business people like you, all eager to quiz the experts, find out how others are working and improve their business. To book your place at FaceTime, and any of the other features for that matter, simply visit www.thebusinessshow. co.uk - all features fill up very quickly, so book early to ensure you get a session.

What makes this event

and want to know how to make money from it, or you’re an SME who wants to take the next step up. And everything is completely free, from the entry ticket to the workshops, the seminars to the networking. In short, there’s no event quite like it. If you’re in business, you need to be there.

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The Business Show has always tried to support UK start-ups and small-medium enterprises with everything needed to start and grow a business – from access to the latest tech products, to innovative ideas for revolutionising sales – all completely free and under one roof.

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THE BUSINESS SHOW

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And, of course, The Business Show will present an all-star speaker line-up, featuring Dragons’ Den’s James Caan and 249 other engaging speakers, all delivering advice on everything from branding to budgeting, CRM to SEO.

So if you aspire to be the next dragon, make sure you see James Caan’s seminar in the Keynote Hall; if you have designs on boosting your online presence, go to an internet marketing workshop delivered by the experts; if you want to find out about the latest technologies and business tools available, talk to a specialist exhibitor. The Business Show really does offer everything you could possibly need to start or grow your business. Over the last 12 years, the event has become a hotbed of entrepreneurial activity, and in that time it has welcomed more people through its doors than any other business show in the UK. Today, the event is more ambitious than ever, determined to help drive your business onwards and upwards, whatever your industry or bright idea. Why not look in next door while you’re at COPA Practice Growth and see what The Business Show has to offer?

Thousands of business people to network with

350 EXHIBITORS All handpicked and relevant to visitors, The Business Show exhibitors boast the latest tools and technologies to help businesses get off the ground and growing.

Hundreds of pioneering exhibitors

250 FREE SEMINARS That’s not a typo. There really are 250 seminars over two days at The Business Show, offering an unparalleled schedule covering the most pertinent of topics – from social media marketing to employment law.

COUNTLESS OPPORTUNITIES With several networking features, chances to pitch for investment, dozens of interactive workshops and lots more – the scale of the event is staggering.

JUNE 2013 COPA PRACTICE GROWTH |

STAND CH406

STAND CH290

GROW YOUR PRACTICE ONLINE

Every practice could benefit from an online presence to boost their business.

It almost goes without saying that in the 21st century, you need to be online to be in business, but how do you do it well? Start out by following these three simple steps.

and fairly deal with any complaints or public criticism that is made about your practice. Never criticise customers - even the unruly ones!

Setting up and running your private practice can be a lonely business. Wouldn’t it be nice if there was a place where you could share practical business advice and resources with other therapists? Now there is - the Private Practice Hub.

1. Get a good website Every business needs a well laid-out and stylish website. The Yellow Pages recently went into receivership for a reason: your customers will search online for healthcare services. Engage a professional web designer if possible, or use a DIY service such as WordPress. Give key contact information, detail the services you offer, make it visually engaging and use phrases that will help you to be found in web searches.

2. Get social Complementary Healthcare thrives on endorsement and testimony. Use social media to re-tweet and Facebook good feedback from customers, to answer questions about your services and to very positively

THE BUSINESS OF THERAPY

3. Get a video Video improves your Google hits, because Google ‘rates content’. Visitors no longer want to read pages of text, which is why YouTube is the world’s second-largest search engine as users choose to get answers as video. The way we access the web is changing too, reading on the small screen of a smartphone or tablet is ineffective; increasingly people want to view websites rather than read them. Don’t be tempted by poor quality video. It represents your business and when it comes to healthcare, no customer wants to take a gamble on an unprofessional looking business. The cheapest video production service on the web is QuickFilms.co.uk, offering set price packages that make professional video affordable for every business.

This brand new online resource is gaining a reputation as the best place for therapists to get help setting up and running their private practice. There are hundreds of articles covering finance, software, marketing, admin, HR and professional issues, plus free resources such as business plans and financial templates. Therapists can also discuss business issues and concerns on the Private Practice Blog, which is regularly updated with the latest advice. The site founder, Geoff Simons, has worked with a busy private

practice for several years. He has a particular interest in software and technology, and how it can help private practitioners run their business smoothly without tying themselves up in knots. The Private Practice Hub is constantly on the lookout for user-friendly technology and they’ve managed to get hold of some brand new software, CPD Click, designed specifically for therapists. CPD Click helps you find, filter and record the CPD courses that are important for you - no more sifting through emails until you find something of interest.

And the best bit? The Private Practice Hub is totally free - and always will be! Get your free CPD software at stand number CH406, or for further information, visit www.privatepracticehub.co.uk

JUNE 2013 COPA PRACTICE GROWTH |

THE JOURNAL FOR SPORTS INJURY PRACTITIONERS

SPORTEX MEDICINE is published quarterly and written specifically for sports medicine professionals working in the rehabilitation of musculoskeletal injuries.

Visit us at BOOTH CH96 and see our full range of resources for your practice

ISSUE 51 Jan 2012 ISSN 1471-8 138

SPORTEX MEDICINE: ■ Contains CPD quizzes and certification. ■ Summarises key findings from the research journals each quarter ■ Features clinical reviews, case studies and articles on clinical reasoning ■ Covers worldwide developments in sports medicine ■ Provides a range of practical patient resources ■ An online reference resource of over 300 articles ■ Videos, animations and CPD quizzes online

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Advice handout postmenopausal weight gain and fat around the waist) is a risk factor for several common cancers. ■ Improved immune function (the

body’s natural immune system) has the potential to destroy tumour cells and prevent tumour growth.

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SUBSCRIBE FROM ONLY £54 A YEAR

THE JOURNAL FOR HANDS-ON MANUAL THERAPISTS

SPORTEX DYNAMICS is published quarterly and written specifically for manual therapists. ISSUE 3 1 Jan ISSn 1744-9 2012 383

SPORTEX DYNAMICS features: ■ Online quizzes with CPD certificates ■ Case studies and protocols ■ Clinical reviews promo ■ Printable client advice leaflets b est ptinrga ■ A summary of each quarter’s key cti in highlig ce hts research ■ An online reference resource of over 300 articles ■ Videos, animations and CPD quizzes online

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Physical activity and cancer

hoW doEs physiCal aCtivity hElp pREvENt CaNCER?

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■ More regular and frequent bowel

movements - this reduces the amount of time the colon needs to store waste material which

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decreases the exposure of tissue in the colon to cancer-causing substances.

■ Increased body fat content (obesity,

■ Physical activity helps reduce many

other forms of ill-health such as high blood pressure, high blood cholesterol and being overweight. ■ It also reduces the risk of osteoporosis and the risk of falling. ■ In addition physical activity and a healthy diet, helps reduce stress and improves your feeling of well-being.

if you get any of the following problems stop and speak to your gp or contact Nhs direct: (see box on next page): ■ Extreme fatigue ■ Joint or bone pain ■ Leg pain or cramps ■ Discomfort in your chest or upper body brought on by physical activity ■ Uncomfortable or severe breathlessness during your activity ■ Dizziness or nausea on exertion

■ Listen to your body when exercising

because each person responds differently to physical activity and to cancer treatment. ■ If you feel particularly tired from

treatment on an exercise day, you could try exercising for less time or at a lower intensity than usual. Or plan to exercise the following day instead. ■ Set yourself realistic goals and don't over do it.

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While stamina-based activity is particularly important for health benefits, you also need to include some strength and flexibility-based activity to get the best health gains. stamina-type Walking, swimming, cycling, dancing, tennis and tamina-type activities: housework (washing floors or windows) strength-type Walking uphill, carrying shopping, climbing stairs, trength-type activities: gardening (digging or mowing) and housework flexibility-type lexibility-type activities: Dancing, yoga, Pilates, T’ai Chi and gardening

frequency Your main aim is to build up to 30 minutes of moderate intensity activity on 5 or more days of the week. If this seems too much to start with, try starting with 3 x 10 minute walks spread throughout the day and work towards 2 x 15 minute walks and then 30 continuous minutes. One goal is to try and increase your activity by 2 minutes each day. intensity

Moderate intensity means breathing harder and getting warmer than normal. It does not need to be hard and it shouldn’t cause you pain. You should be able to talk and be active at the same time.

advice

Whatever your chosen activity, it should be performed at a gentle intensity which gradually increases until after about 10 minutes you have reached the level you can maintain for your chosen period of activity. This gets the blood flowing to your muscles and allows your heart rate to increase gradually. When you are nearing the end of your activity you should also slowly decrease the level of activity over 5-10 minutes to allow your heart rate to slow down gradually.

tips ips on increasing your activity level ■ Walking is an ideal activity as it’s free and easy to do anywhere. Perhaps take

a dog for a walk to make it more interesting or use a pedometer to count your steps.

achilles tendinosis

■ Look for opportunities to be active during your whole day. For example park at

on by Sim

the far end of the car park, or walk one stop further to catch the bus, and take 10 minutes out of your lunch break to go for a walk. ■ Try using the stairs instead of the escalator. If you do use the escalator start by walking part of the way up and graduallyBalance progress and to walking up the exerciSeS whole Strengthening, StaBility way. gaStrocnemiuS gaStrocnemiu ■ Choose activities that you enjoy doing. Involve your friends Stretch and family to make your activities fun, sociable and enjoyable. Lean against a wall or chair for support,

Exercises for

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take a small step forward with one leg, stand with both heels in contact with floor. Bend the front knee (keeping the back knee straight) and your head up and hips forward. You should feel a stretch in your calf. Hold for 20-30 seconds.

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SoleuS Stretch Keep the same position as above but bend the back knee (instead of keeping it straight) while keeping the heels on the floor. Again you should feel this stretch in your calf area, although this stretches a different muscle. Hold for 20-30 seconds. SetS

RepS

Flexor halluci halluciS longuS Stretch Sit on a chair in the position shown in the picture. Pull your toes back towards you so that your heel points outwards and you feel a stretch in the muscle that runs down the back of your calf and attaches to your big toe. Hold for 10-20 seconds. Perform on both feet. SetS

RepS

ankle invertor/evertor Stretch In the same position as above, this time turn your foot gently so the sole is facing the ceiling and then reverse the movement so the sole of your foot is turned towards the floor. Hold for 10-20 seconds. Perform on both feet.

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le douBle raiSeS with goals and don’t worry if you miss one day. Just Remember Setheel yourself realistic Support (gaStroc troc make sure thatmuScle) the next day you pick up where you left off. Use a wall or chair for support. Rise up on your toes using both feet together and then lower your heels slowly to the floor. Rise up on two counts and lower on two counts. As long as you are able to perform this exercise without pain, move onto the next SetS RepS Rep exercise. 3

douBle le heel raiSeS with Support (SoleuS oleuS muScle) Standing on a stair using the bannister for support, bend your knees and then rise up on two feet for two counts and lower for two counts. Don’t let your heels drop below the level of the stair and keep your knees bent. If you can do this exercise without pain, move Set SetS RepS onto the next exercise. 3 10 douBle (or Single) ingle) heel raiSeS rai with Support upport Stand on a stair using the bannister for support and rise up on two feet for two counts, then lower for three counts. As long as you are pain-free try lowering so your heels so they drop below the level of the stair. If this is pain free progress to one SetS RepS foot (as shown in the picture). 3 10 eccentric ccentric knee Squat Using the back of a chair for support. Stand on your injured leg and slowly bend your knee as far as you are able keeping your heel on the floor. At the lowest point put down your other foot and using the muscles of the thigh return back to the starting position.

SetS

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The information contained in this article is intended as general guidance and information only and should not be relied upon as a basis for planning individual medical care or as a substitute for specialist medical advice in each individual case. To the extent permissible by law, the publisher, editors and contributors accept no liability for any loss, injury or damage howsoever incurred (including negligence) as a consequence, whether directly or indirectly, of the use by any person of the contents of this article.

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■ Journals ■ Patient education leaflets (print and online) ■ Massage Therapy Survival Guide ■ Sports Injuries Refresher series FREE SAMPLES AVAILABLE WHILST STOCKS LAST

Real networking, real relationships, real business… Would you like COPA Practice Growth to give you some real business appointments?

4Networking is the UK’s largest joined-up business network and already run over 5,000 networking events every year in towns and cities across the UK. We are thrilled that they have agreed to bring their ground-breaking and proven format to COPA Practice Growth. Each of the FREE 1-hour sessions will allow attendees to build real relationships quickly, taking the best from 4Networking’s unique breakfast, lunch and evening meetings. Meet real business owners and have a real conversation with them – fast-tracking those relationships that used to take so long to build. Want in? Visit 4Networking at Stand 60 in The Business Show to register for free. PS: We’ve persuaded www.4Networking.biz to offer an exclusive Business Show discount on their membership. Remember to ask on the day!

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EXHIBITOR LISTINGS Algeos UK CH341 Bringing you high quality, fun and easy to use products to help with the rehabilitation and physiotherapy process. 0151 448 1228 www.algeos.com/

AposTherapy CH400 AposTherapy is an innovative, personalised, non-surgical and drug-free medical programme for knee and back pain, based on a foot-worn biomechanical device which is individually-calibrated by specially-trained chartered physiotherapist. 0800 909 8009 www.apostherapy.co.uk

Apotree CH402

APPI Health Group CH220 APPI is the leading provider of private healthcare and education in the UK today. APPI developed its world leading Rehabilitation based Pilates program over 10 years ago. Since then, we have been the leaders in the development of Pilates within the Physiotherapy and allied health world. 0845 370 2774 www.appihealthgroup.com

Back in Action CH12 Improve patient outcome & increase practice income with The Mobiliser & Spinalyser from Backinaction. By adding a marketing tool & treatment enhancement at the same time! These extraordinary products will distinguish you from other practitioners in your area and build an exceptional reputation.

CH230 Established in 1950, Balens are a fourth generation, ethical, family run business focussing on advice, support and service. We specialise in Insurance for Individual Health Professionals, Affinity Groups and Health Related Organisations. We offer a wide range of insurance and financial services. 01684 893 006 www.balens.co.uk

BookingBug Ltd CH42 BookingBug is a complete online scheduling system that sits at the heart of healthcare and complementary healthcare practices around the world. It is a platform for attracting new clients, managing existing ones and taking bookings and enquiries online 24 hours a day. 020 3287 9111 www.bookingbug.com

C&P Medical Trading Ltd

Chiropractor Network

Fern Joseph Media

CH286

CH282

The Chiropractor Network is a reliable resource for Chiropractic businesses seeking a local audience. Chiropractor-Network helps local practices reach up to 500 daily visitors that search the website for chiropractic treatment. 0845 680 0625 www.chiropractor-help.co.uk

Getting Your Business More Business Online. Learn to Leverage the Immense Power Of Social Media and the Mobile Web to expand your potential customer base. We provide powerful Social Media Marketing training and techniques and Social Media management to help you grow your business.

Clinical Lasers

07896 310309 fernjoseph.com

CH224

Firstkind

Light for Health Ltd & Cranial Laser Reflex Technique CH370 CLRT is a new development in natural pain relief and soft tissue normalisation, using brief light stimulation on cranial reflexes. Applied alongside what you already do, CLRT takes your results to another level. Light for Health is proud to sponsor its developer, US chiropractor Dr Nicholas Wise DC. 020 7485 4220 www.lightforhealth.co.uk

C&P Medical Trading are a specialist medical supplies website run by medical supplies wholesaler C&P Medical Trading Ltd. 01225 707188 www.c-pmedical.com

Canonbury Physio CH204 Canonbury has been supplying healthcare professionals for 30 years, we remain truly committed to providing high quality products at competitive prices and the very best service. We offer a ‘onestop’ shop for all your practice requirements from everyday consumables through to surgery equipment. 01280 706661 www.canonburyphysio.com

Chattanooga CH190 Chattanooga is the world’s largest manufacturer of rehabilitation equipment for treating musculoskeletal, neurological and soft tissue disorders. 0800 5870857 www.international.chattgroup.com

Healthy Home Office

01494 572040 www.gekodevices.com

Greendawn Accounting Ltd Greendawn Accounting Ltd is an accountancy practice with firsthand knowledge and experience of complementary healthcare professions. 01531 631270 www.greendawnaccounting. co.uk

Health Communication Media Ltd.

Healthy Home Office work closely with specialist practitioners who refer their clients to us in order for us to advise on how they can work in a more comfortable working environment through our ergonomic seating, height adjustable desking and accessories. Gro tice stand Visit usacon CH206.

Journal for Unified Manual Healthcare (UMH), is a peer reviewed Journal that looks into the latest research in physical therapeutics. UMH is a Pan European Journal, focusses at bringing harmonisation in Manual Healthcare within European Countries.

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Firstkind Ltd will be showcasing the geko device, designed to increase blood circulation for the prevention and treatment of oedema, that could arise from conditions such as osteoarthritis of the knee or ankle, the promotion of wound healing and the treatment of venous insufficiency and ischemia

CH206

01483 600085 COPA www.healthy-homeoffice.com

CH292

CH280

CH381

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www.backinaction.co.uk

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0207 2372036 www.umh-online.com

EXHIBITOR LISTINGS IAM tools Ltd

Quick Films

CH222

CH364

We supply professionals with backgrounds in Physiotherapy, Chiropractic, Osteopathy, Sports Therapy and other manual therapies. Working with IAM tools (Instrument Assisted Massage) is a • huge hand saver, • very versatile and • time efficient technique to use within your practice.

Quick Films are on a mission to make high quality web video affordable to every businesses.

07802 473323 www.iamtools.co.uk

ICE Health Cryotherapy Ltd CH71 CRYOTHERAPY is used by sports professionals such as Mo Farah, Welsh Rugby team, Jessica Ennis, Formula 1 Driver Mark Webber, jockey Tony McCoy to name but a few, and it increasingly forms part of an intensive rehabilitation programme for top-level athletes. 07760460858 www.icehealth.co.uk

Physicool CH394 Physicool supply a range of reusable cooling bandages which combine instant cooling, compression and support. Used by surgeons, therapists and sports enthusiasts; Physicool rapidly reduces inflammation and pain whilst speeding up recovery. 07824 593 772 www.physicool.co.uk

Leon Media CH200 Bringing you the finest in web design, web hosting, Google optimisation & SEO campaigns, content management, ecommerce & payments.

01372 365 082 www.quickfilms.co.uk

Back In 2 Hours

practice deals with a wide range of businesses but Michael specialises in Osteopaths, Chiropractors, Physiotherapists, Podiatrists, Doctors and similar professionals.

range of healthcare professionals across the world. Using lasers and LEDs its equipment can offer a whole new dimension to your practice.

020 8449 9642 www.mbbfcca.co.uk

+44 (0)1787 477551 www.omegalaser.co.uk

National Training Centre

GaitLine

CH96

CH296

A 2 hour Diagnostic Service for those suffering from back painConsultation, MRI Scan and Treatment Pathway

The National Training Centre provides education and training in the areas of complementary medical healthcare and health related fitness which lead to industry recognised qualifications and offers excellent continuing professional development and training in the areas of bodywork and health fitness.

0207 042 0300 www.backin2hours.co.uk

Medinvoicing Limited CH232 Medinvoicing was formed in 2008 to address a specific need; accessible, simple, professional and timely billing of private medical insurance companies and selfpaying private patients. Our service provides a flexible, low cost alternative to expensive practice management systems. 0207 118 9950 www.medinvoicing.co.uk

Medserena Upright MRI Centre CH20 The Medserena Upright MRI Centre is a Private imaging Centre located at 114a, Cromwell Road, London, SW7 4ES. Upright Positional MRI is a new concept providing real benefits to patients: • Weight-bearing and variable patient positioning enables a more precise diagnosis • Truly open system enhances patient comfort for an anxiety-free examination 0845 519 7747 www.mri-london.com

01702 558001 www.leonmedia.co.uk

Michael B Bennett Limited CH128 Michael has run his own practice for 13 years and has seen it grow to a client base of over 1000. The

CH238 www.gaitline.com

Ovantis Ltd CH380

35318827777 www.ntc.ie

Ovantis Ltd is the UK Sole Distributor for Physiospect NLS bio-resonance non-invasive diagnostic devices and the Introscan Quantum Physiotherapy Device, used by complementary therapists whose clients demandÂ swift, accurate health diagnosis, combined with effective painless therapy.

NES Health

07966 452688 www.ovantis.co.uk

CH306 NES Health are at the forefront of energy therapy. Used by complementary therapists worldwide to help identify energetic distortions in clients, enabling them to take control of their own health. A combination of Chinese medicine with modern health treatments.

Osteopath Network CH286

01202 785888 www.neshealth.com

The Osteopath Network is a reliable resource for Osteopathic businesses seeking a local audience. Osteopath-Network helps local practices reach up to 1,200 daily visitors that search the website for osteopathic treatment.

NexySoft

0845 680 0615 www.osteopath-help.co.uk

CH340 NexySoft is a 100% paperless clinic management software used by clinics all over the world. It is bringing you the technology of tomorrow and bridging the gap between health and technology. 1-877-891-3657 www.nexysoft.com

Omega Laser Systems Ltd CH236 Omega Laser Systems Ltd is a specialist low level laser manufacturer with 20 years experience of providing phototherapy equipment and training to a wide

Painless Practice CH212 Painless Practice is the leading firm of business coaches for therapists in the UK, providing assistance to chiropractors, osteopaths, physiotherapists and acupuncturists who want to increase patient numbers, grow their practice, manage their practice and team better, plan their exit strategy or simply work more on their business rather than mostly in it. 01491 659073 www.painlesspractice.com

JUNE 2013 COPA PRACTICE GROWTH |

EXHIBITOR LISTINGS Physio Track Limited CH300 PhysioTrack patient mobile app supports an exercise prescription and management system for therapists. Patient compliance and appointment retention is improved. Content includes extensive exercise photos and instructions. Free SMS, push messaging inc in therapist subscription. Free app for patients 3.53872E+11 www.physiotrack.co.uk

Physio Training Academy CH406 Original Myofascial Taping courses The Physio Training Academy of Markus Erhard is the origin, home and only provider of original Myofascial Taping courses. Myofascial Taping is a revolutionary, unique, most innovative and successful taping and therapy method, developed by Markus Erhard. It is totally different to kinesiology taping - with a totally different taping & therapy approach based on fascia research and the myofascial connections (Anatomy Trains) to rid the body of restrictions and restore the body’s natural myofascial balance - instantly and effectively. 0049-151-23469264 www.physiotrainingacademy. co.uk

Posture Genie CH276

Professional Call Minders CH226 At Professional Call Minders, we are experienced, skilled, professional, friendly and helpful members of your team, delivering a first class and personal service. Utilising seamless technology, we handle your calls as if we were working based within your practice. Our professional team will build relationships with you and your clients, ensuring that we understand your needs and adapt accordingly. We can offer reception cover, PA support, diary management, appointment scheduling, appointment reminders and administrative tasks. Our objective is to allow you to treat your patients, safe in the knowledge that you will never miss a call or potential patient whilst you are unavailable or busy. 0845 606 6925 www.professionalcallminders. co.uk

Prosomed Innovative Physiotherapy CH404 FISIOSCISSIONE - Innovation in Myofascial Manual Therapy. New treatment method characterized by being an ergonomic, precise and painless technique. Discover this new possibility for manual fascia treatmet. We provide courses! Treat pain, tendinitis, tascia restrictions, oedema, scar.

0039 329 6060 346 www.innovative-physiotherapy.com

Private Practice Hub CH290 The Business of Therapy The Private Practice Hub is the place to go for free business tips and advice. Therapists can access hundreds of articles about setting up a private practice, including finance, administration, marketing, HR and professional issues.

CH202 The UK specialists in providing affordable, high-quality, virtual office reception services. 0845 8733251 www.realtimereception.com

CH332 Discover what the world’s elite Allied Health leaders are doing to enhance their results and explode their business success. You’ll learn the latest musculoskeletal business model, which is literally transforming businesses, superseding patient satisfaction and driving practise performance 01344843430 www.pps-global.com

Rushcliff Ltd CH360 PPS is one great product with many ways to use it - currently by more than 6500 practitioners and staff across more than 2400 clinics looking after millions of patient records in the UK and around the world. 0845 0680 777 www.rushcliff.com

SWP CH362 Courses in the South West for Physiotherapists, Osteopaths, Sport Physicians Chiropractors, Sport Therapists and other Therapists Welcome to SWP. We offer affordable courses that not only teach evidenced based practice, but focus on the assessment skills and rehabilitation treatment. 07736457692 southwestphysio.co.uk

sportEX journals and education CH294 We publish two journals for sports medicine and rehabilitation professionals including physios, osteopaths, sports therapists and rehabilitators and manual therapists. Our commissioning editors are based all over the world and our goal is to bring you the current global best practice. 2013 th w

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01173 250990 www.privatepracticehub.co.uk

Real Time Reception Ltd

Professional Performance Specialists (PPS)

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Steadfast Clinics Ltd CH50 International distributor of IDD Therapy non-surgical spinal decompression, SDS SPINA machines and new Thermedic FAR Infrared therapy systems. 01279 602030 www.SteadfastClinics.co.uk

The Mentholatum Company Ltd CH284 SPECIALISTS IN MUSCLE AND JOINT CARE. The Mentholatum Company Ltd is the acknowledged market specialist in the world of non-prescription, topical pain relief products. Based in Scotland, we manufacture and supply a wide range of healthcare products which are sold in over 60 countries worldwide. 01355848484 www.mentholatum.co.uk

The Physiotherapy Site CH286 The Physiotherapy Site is a reliable resource for physiotherapy businesses seeking a local audience. The Physiotherapy Site helps local practices reach up to 2,500 daily visitors that search the website for physiotherapy rehabilitation. 0845 680 0619 www.thephysiotherapysite. co.uk

The Running School CH304 The Running School teaches you how to run and then how to run fast! We are the leaders in Running Coaching! We analyse your running biomechanics and identify possible movement & running imbalances and weaknesses. We then develop running and training programmes based on your objectives and targets and use our unique coaching methodology to get you there. For kids and beginners to elite athletes. 0208 563 0007 www.runningschool.co.uk

EXHIBITOR LISTINGS Therapyworks Franchising Ltd

Verity Furniture Ltd and Aeris

CH274

CH72

Patients can be confident in the level of care and professionalism received at Therapyworks - we have been in the business of providing exceptional quality health solutions for more than 15 years and guarantee to provide patients with only the best solutions possible. 01443 841181 www.therapyworks.co.uk

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UK home of innovative, award winning ergonomically designed & engineered solutions to one of the countryâ&#x20AC;&#x2122;s biggest health issues in the workplace - backache. 01684 574836 www.verityfurniture.com

Virtualware Group CH270

TM2 CH302 TM2 is all about giving you the flexibility to do what you do best - delivering the best possible care to your patients. It is built using the very latest technologies, so itâ&#x20AC;&#x2122;s easy to use, secure and packed full of innovative features, including patient & diary management, and finance & business. 033 33 442 600 www.insideTM2.com

VBS Direct Limited CH374 K-Laser is a leader in Class IV laser therapy It provides improved acute and chronic tissue healing and pain management from superficial to deep musculoskeletal injuries and osteoarthritis. K-Laser works well in conjunction to your existing therapies, but provides increase profitable therapeutic solutions for all your customers. It is also a great differential from the competitor practices, with customers proving to be the best advertising of the K-Laser success. 0845 528 0336 www.klaser.co.uk

Virtualware Group is a business group formed by companies specialized in designing and creating innovative solutions based on immersive and interactive technologies. 0034 946 452 130 www.virtualrehab.info/en/

Visualise Web and Graphic Design CH210 Visualise is a web and graphic design company. Catering for all types of business, we offer a fully comprehensive design, branding and website service. From an initial design brief, creating, publishing and hosting of the website through to continued support after the website is up and running. 01603 767 413 www.visualisedesign.co.uk

Zoom Media CH112 Zoom Media has transformed the way health club members connect with their community both nationally & locally through our extensive range of products and services. We provide cutting edge audio visual advertising solutions across 4,000 screens in over 700 health clubs nationwide. 0203 511 2111 www.zoommedia.com

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COPA MASTERCLASS HALL 4

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NEUROMUSCULAR STIMULATION WORKSHOP

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THE GREAT WALL OF PRACTICE SPACE

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CH332 CH406

CH404 CH400

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CH294 CH296

CH394

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CH204 CH206

CH284 CH286

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CH280 CH282

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CH42

CH374

CH50

CH370 COFFEE AREA

CH20

CH10 CH12

CH364 CH360

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CH274 CH276 CH270 CH362

COPA MASTERCLASS HALL 5

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CH340 CH341

VISITORS ENTRANCE

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Reach more. Spend Less. Don’t make this week’s advertising next week’s recycling. Welcome to the world’s largest digital fitness advertising network. Zoom Media’s digital TV advertising connects your business to your local community all day, every day. The average member visits twice a week* 74% of club members have above average income* 88% of club members notice Zoom’s in-house TV programming* 12.7% of the UK population are regular gym goers.* *Source: Target Group Index © 2012 Kantar Media

For more information contact: LOCALSALESENQUIRIES@ZOOMMEDIA.COM T. (0161) 457 0888 F. (0161) 457 0889 BROADSTONE HOUSE, BROADSTONE ROAD, STOCKPORT, CHESHIRE SK5 7DL ZOOMMEDIA.COM