Going Global May 2014 Show Guide by Fortem International

GOING GLOBAL GRASPING THE GRASPING THE INTERNATIONAL INTERNATIONAL GRASPING THE INTERNATIONAL BUSINESS INITIATIVE BUSINESS BUSINESS OPPORTUNITY OPPORTUNITY

50 Free Seminars

Two days packed with international business experts sharing essential advice and expertise

Unmissable Advice For Exporters

Leading experts give you the guidance you need on exporting in 2014, including The UKTI Export Lounge

Insights For Emerging Markets The latest insights on emerging markets and how to crack them

Meet New Business Connections

Network and meet the right contacts to help you expand your business internationally and find more than 50 carefully chosen suppliers to assist you

2014 SHOW GUIDE & SEMINAR PLANNER

15 MAY | 10AM - 6PM 16 MAY | 10AM - 5PM

ExCeL LONDON

IN ASSOCIATION WITH

Tweet us @goinggloballive Tweet about us #goinggloballive

WELCOME TO GOING GLOBAL LIVE Hello and welcome to Going Global, the UK’s premiere event for British businesses moving into overseas markets.

Whether you can see international potential for your business but have no idea how to realise it, or you’ve made the first moves overseas and want to maximise your return, Going Global Live is THE exhibition and conference for you. The show specially caters for the latest globalisation demands that are being placed on UK businesses, making it an unmissable event for companies that are looking to ‘go global’. Supported by the UKTI, Going Global presents a wealth of educational seminars, workshops, networking events and interactive features – all of which are absolutely free. You’ll find details of everything that’s going on at May’s Going Global in this show guide, to help you plan ahead and make the most of your time at the show. The seminar schedule is packed with the latest knowledge, information and education to better export your products or set up overseas operations in Europe, the BRICS and MINT markets, the gulf and MENA states and more. You’ll find details of every seminar in this guide. These

WELCOME

sessions are always popular and places are on a first-come, firstserved basis so make sure you get there early to avoid disappointment. Our Going Global Workshop is essential for anyone looking to find out more about global trade, covering everything from legal and accounting advice to immigration and local labour legislation. Make sure you don’t miss your chance to quiz the experts directly, by booking your place online now at www. goinggloballive.co.uk And if you’re particularly interested in Africa, why not stop by the Business In Africa lounge to gain first-hand insight from some of the continent’s foremost business leaders? As if all that wasn’t enough, Going Global Live runs within The Business Show - the UK’s biggest business exhibition - giving you even more opportunities to learn about business, find suppliers and network while you’re here. With such a huge amount of information, support and networking across the two days of the show, we hope this show guide helps you to grasp the international business opportunity… We look forward to seeing you at the show!

The Going Global Team

GOING GLOBAL MAY 2014

CONTENTS 03 04 05

INTRODUCTION BY UKTI

UK Trade & Investment’s mission is to support British businesses as they transition into the international market.

SUPPORTERS

The businesses, organisations and chambers of commerce that help make Going Global possible.

BUSINESS IN AFRICA LOUNGE

Speak directly with experts and influencers who can answer all your questions about doing business in or with Africa.

GOING GLOBAL WORKSHOP

SEMINAR HIGHLIGHTS

SEMINAR SCHEDULE

TERRITORY GUIDE

EXHIBITOR LISTINGS

FLOOR PLAN

Expert advice on how to make the move onto the global stage as easy as it can be!

The essential sessions featuring the very best advice from international business.

Full details of every seminar, with times and locations to help you arrange your diary in advance.

A brief overview of your options, including the BRIC and MINT emerging economies.

The complete list of every exhibitor at Going Global Live.

See where you can find every exhibitor, seminar hall and show feature.

INTRODUCTION BY THE UKTI We at UKTI are hugely excited by this event and hope that you make the time in your busy schedule to come and meet us. We have chosen to participate at ExCel as part of our push to help UK business start exporting, research new markets, and set up overseas operations. Selling to a UK client base is difficult enough and selling overseas can

be fraught with complications but help is at hand.

Over the space of the two days at the show, you will be able to find all the advice you need to start exporting, from market research through to logistics and distribution. You will be able to talk to marketing agencies and find out about the various financial tools available in the international trade arena, as well as meet service providers who can help you on your international journey.

This is your chance to hear from some of the most respected names in international trade, with a conference schedule that condenses years of experience into concise, half-hour sessions. Make sure you plan your day, work out which seminar events you need to attend, and come with a list of questions your company will need answered. If half an hour isnâ&#x20AC;&#x2122;t enough, or if you have questions you would rather ask privately, rest assured that the speakers will be available to speak to you in person

COME AND SEE U ON STANDS 3340 throughout the duration of the show. Going Global Live is the ideal forum for UK companies that are seriously looking at exporting or setting up overseas operations. Do make sure you come along to the show, get involved in the seminars and speak to as many of the exhibitors as time allows. The days will go quickly, so make sure to use this guide to plan your time wisely. And be sure to come and speak to us!

THE BUSINESS LOUNGE UKTI have organised our own Business Lounge where visitors can speak to advisers and work out the best ways to start exporting. Youâ&#x20AC;&#x2122;ll meet experts in their field, our International Trade Advisors, who are there to give you unbiased, professional advice and guidance. Years of coalface experience will be at your disposal as we offer you specific export advice and market intelligence.

MAY 2014 GOING GLOBAL

INTRODUCTION

OUR SUPPORTERS

GOING GLOBAL WOULD LIKE TO THANK ALL OF OUR PARTNERS AND SUPPORTERS FOR THEIR HELP AND ASSISTANCE IN PRODUCING THE SHOW.

OUR SUPPORTERS

GOING GLOBAL MAY 2014

EXPLORE YOUR OPTIONS ON THE AFRICAN CONTINENT It’s easy to forget that there are business opportunities in territories within the African continent other than the BRICS’ South Africa. Africa also consists of more than 50 countries, including Egypt, Zimbabwe, Mozambique, Kenya, Senegal, Ghana and Nigeria – all of which can offer different opportunities for the international entrepreneur. Due to visitor demand, there will be an Africa Lounge at Going Global Love, dedicated solely to doing business in Africa. Brought to you by Business in Africa Pays, their primary aim is to highlight the business opportunities in Africa to overseas companies that are interested in growing internationally. We also facilitate further opportunities for companies and investors who are already trading globally. Visitors to the exhibition will be able to speak to experts in this

field, from researching the markets to finding the right partners. They will receive expert advice from companies already operating in Africa and make contacts within service companies that can help expand their business. Sub-Saharan Africa is renowned for abundant oil resources, but increasingly for its expanding multinational companies that saw growth of 30% while developed economies were experiencing historic downturns.

Companies like Blackberry, Hitachi, Deveres and JP Anderson are now investing in the continent, by establishing multiple operations in Africa and working in conjunction with the countries small businesses. With a population of over 900 million people and thanks to its recent growth, there is now a rising middle class to provide both skilled labour and local customers for your product. This recent growth has also seen massive improvements in regional and national infrastructure - as well as communications - that benefit overseas trade. There are massive opportunities in Africa for forward thinking UK companies to take advantage of this developing economy and the growing marketplace it represents.

well as explain what it takes to do business successfully in Africa and how to maximise your return. We will look at logistics, law and culture, as well as outlining the differences between the territories and how to choose which one will work for you. With expert knowledge of conducting business in Africa, this seminar will prove invaluable if you plan to operate on this continent.

The Africa seminars will highlight some of these opportunities, as

ABOUT THE SPONSORS

Founded and led by seasoned event professional Elizabeth Blake, Business in Africa Pays embodies a wealth of international experience in the B2B event industry. Business in Africa Pays enjoys a reputation for high quality, smoothly executed conferences with the delegates’ interest at their very heart. We have created a fantastic learning platform for companies that have yet to enter Africa and wish to learn how, benefitting from our expertise as we cater to our clients’ and delegates’ needs.

MAY 2014 GOING GLOBAL

AFRICA LOUNGE

WORKSHOP

GOING GLOBAL – EASY WHEN YOU KNOW HOW! Do you think your company could succeed overseas, but you don’t know where to begin? We’re here to help you navigate the red tape and keep your costs low whilst making sure that you remain compliant every step of the way.

AT A GLANCE •

Up-to-date advice on how to begin the process of setting up in another country

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Support from our inhouse experts on legal and accounting matters

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Advice on immigration processes

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Advice on HR matters, in particular, relating to local labour law legislation

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Question and answer session to address individual requirements

THURSDAY

FRIDAY

11.00

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15.00

16:00

17:00

WORKSHOP

BOOK NOW

www.goinggloballive.co.uk

Our workshops will give you an insight into what it means to operate in a foreign country as well as give you important and useful tips that will help you to avoid the pitfalls and keep your costs to a minimum. With 15 years’ experience of working in over 100 countries worldwide, we can be there for you from the day you make the decision to venture overseas and we will remain by your side for as long as you need our support. By deciding to expand overseas, you will find that you are entering into the world of the unknown and you may understandably feel uncertain and nervous in the early days. This is where we can assist and relieve you of your uncertainties and support you with any services related to operating your business in another country. Our partners and staff are legal and accounting experts and they can support you with the setting up of your new entity, finding a good location for your office and recruiting local staff. Furthermore, if you are intending to employ expatriate members of staff, our immigration specialists can advise and support your visa and permit applications to

GOING GLOBAL MAY 2014

ensure compliancy at all times. Our accounting partners can set up your payroll and process your accounts and give knowledgeable up-to-date advice on tax laws in keeping with the local tax authorities. If you attend our workshops you will have the opportunity to meet up with some of these experts who can advise you on any matters related to setting up overseas and provide you with a step-bystep guide on where to start and how to move forward.

Our workshop sessions will focus on four main areas: • • • •

Company set up HR issues ( local labour law legislation) Immigration Payroll and accounting

Please come along and join us! We can help you find the confidence to move outside your comfort zone and more importantly, we can help you save money.

ABOUT THE SPONSORS

As leading providers of Global HR solutions, with a wellestablished, international infrastructure, Mauve Group provide tailored HR solutions for all our clients’ requirements. From international payroll and contract management to complete PEO services, our creative and innovative approach ensures all our clients receive a cost effective, reliable and compliant solution.

SEMINAR SCHEDULE

Going Global Live brings you an essential schedule of seminars across both days of the show. You will find full details of every session starting overleaf.

The Going Global live seminar schedule spans every topic for businesses looking to trade internationally, from exporting tips, translation and localisation to individual seminars on the opportunities in key emerging markets. Every session is delivered by an expert, bringing you the very latest information, technology and solutions to ensure that your business thrives overseas. Turn the page now to find the full details of every seminar. They’re always popular and places fill up quickly on the day, so please ensure that you get there early to avoid disappointment.

SEMINAR HIGHLIGHTS

With two seminar halls running non-stop across both days of the show, where do you start narrowing down who you simply must see? We’d recommend starting with any or all of the seminars on this page.

Director General, The Institute Of Export

Founder and Chief Executive of IBDE

LESLEY BATCHELOR

Hall 25, Friday, 11.45 - 12.15

PANEL SESSION

Hall 25, Friday, 14.00 - 14.30

RUDI GURAZIU

SEMIN ARE FIRSTARS -C FIRST SER OME, VE GET THERE D, EARLY!

STEFANO LUCATELLO

Senior Partner And Head Of Kobalt Law LLP

Hall 25, Thursday, 12.30 - 13.00

Top Ten Tips For Exporting

International Trade & Business Panel Session

Doing Business In Emerging Europe

Although nothing is ever that straightforward in terms of global trade, this seminar will cover the main tips that our experience tells us need to be covered, with anecdotal cases to support each element. Not to be missed if you’re trading or looking at trading internationally!

Don’t miss this unique opportunity to hear from some of the leading authorities in international trade, in what promises to be a real highlight of the show. This panel session draws together key figures from international trade including Trevor Barton, RBCC; Washington Kapapiro, Business in Africa Pays; Rudi Guraziu, IBDE London; Yves Hayaux du Tilly, Nader, Hayaux & Goebel and the Mexican Chamber of Commerce in Great Britain; and Kevin McCole, UK India Business Council. With opportunity to ask your burning questions, this is an essential session if you are considering overseas trade.

The seminar provides an excellent opportunity for exporters and investors interested in exploring the challenges and opportunities of doing business in Central and South East Europe, the regulatory framework and the potential impact that the recent developments on Ukraine can have on Europe’s FDI. In addition, the seminar will explore the concept of commercial diplomacy and the role that diplomatic missions can play in enhancing trade and investment promotion.

Hall 26, Thursday, 13.15 - 13.45

How To Set Up Your Foreign Business Avoiding The Pitfalls The Seminar will take the audience through the general set up and incorporation procedures of a new business venture abroad with tips and suggestions on how to avoid the pitfalls that newcomers may face.

MAY 2014 GOING GLOBAL

SEMINAR HIGHLIGHTS

HALL 24 > THURSDAY 11:00 - 11.30

John A Foord F.I.C.S. Grange Shipping Ltd. Transporting goods overseas need not be daunting – Use professional expertise. The thought of transporting your goods overseas may fill some with trepidation; the labyrinth of fiscal and documentary requirements can appear problematical. The options for overseas shipments are road, rail, air or sea and choosing the best for you is essential. There are many reputable and reliable companies who can guide you through the process. This presentation will give an insight to actual process of shipping your products to anywhere in the world, and what you may need to consider.

Jacques W. LEUBA SMT SWISS MUTUAL TRUST SA, Geneva & Zug, Switzerland Cross-Border, Tax Efficient Structuring For Your Global Business Overview of the main tax and corporate structuring points to consider when taking your business global; identifying the costs and benefits of various tax jurisdictions; choosing where to grow profits and capital tax efficiently.

11.45 - 12.15

14.00 - 14.30

Our seminar will discuss the alternative finance options now available to UK exporters, with a detailed look at the funding available through online invoice trading. More than £50 million of export activity has been funded through MarketInvoice. Hear how ambitious and fast growing UK SMEs are using the online platform to fuel their export growth. Come and hear from the people behind MarketInvoice and get your questions answered.

The seminar will focus on the range of support options that the IPO provides for companies going overseas and how these interact with the wider UK Government services. In particular, this talk will highlight the work of the IPO attaché network, which is active in China, India, Brazil and South East Asia.

Ari Last MarketInvoice Innovative Ways To Fund Your Export Growth

12.30 - 13.00

Sarah Boumphrey Euromonitor International How to Succeed in Emerging Markets This session covers the factors which should be considered by companies when assessing emerging markets, recognizing the challenges to be overcome. Sarah will analyse the long term potential of emerging economies before taking a closer look at some key growth markets. The session will also cover the factors affecting market selection before moving on to take a look at the strategies companies are employing in order to overcome the challenges of doing business in emerging markets.

13.15 - 13.45

Helen Scott 4X Currency Corporation Ltd Currency Pitfalls to Avoid A beginner’s guide to the main currency issues to consider when exporting for the first time. The seminar will cover spot and forward trades, forex terminology and market timing.

14.00 - 14.30

SEMINAR SCHEDULE

GOING GLOBAL MAY 2014

Bill Russell Intellectual Property Office Going overseas: How can the IPO help?

14.45 - 15.15

Neil Williamson Director, Emerging Law What Legal Support Do You Need If You Are Operating In Sub-Saharan Africa? This presentation will examine the extent to which you need legal advice, the options available to you and the pros and cons of each backed up with real–life examples. We will also examine the qualities that you should look for in the lawyers that you use.

15.30 - 16.00

Martin McKenzie Progressive People Networks Signing on the dotted line: Martin McKenzie gives top tips on closing the big deals How do you take a client from being really interested to signing on the dotted line? What needs to happen? Understanding the key components of decision-making means you can identify what the client’s key issues and needs are. Martin will be sharing some of his top tips of how he brokered deals up to £8.5BN.

HALL 24 > FRIDAY 10.15 - 10.45

Ari Last MarketInvoice Innovative Ways To Fund Your Export Growth

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.goinggloballive.co.uk for the latest information.

NOTES

Our seminar will discuss the alternative finance options now available to UK exporters, with a detailed look at the funding available through online invoice trading. More than ÂŁ50 million of export activity has been funded through MarketInvoice. Hear how ambitious and fast growing UK SMEs are using the online platform to fuel their export growth. Come and hear from the people behind MarketInvoice and get your questions answered.

11:00 - 11.30

Helen Scott 4X Currency Corporation Ltd Currency Pitfalls to Avoid A beginnerâ&#x20AC;&#x2122;s guide to the main currency issues to consider when exporting for the first time. The seminar will cover spot and forward trades, forex terminology and market timing.

11.45 - 12.15

12.30 - 13.00

James Behan Managing Director, RenePort Ltd A Practical Guide To Trade And Investment In Nigeria Nigeria is now the biggest African economy by GDP which presents a fantastic opportunity for UK businesses entering the market. That is not to say it is without its challenges. This talk will provide a practical approach to trade and investment whilst outlining regulatory, political, cultural and other related issues that can impact your business in this exciting market. James will also be accompanied by his colleague Tony Ayavoro.

MAY 2014 GOING GLOBAL

SEMINAR SCHEDULE

HALL 25 > THURSDAY 11:00 - 11.30 Panel Discussion

Ade Stone (Chair) Business In Africa Pays The Opportunities Of International Expansion In Sub-Saharan Africa Africa’s rise is an observable fact but with every upturn there are risks to consider. This panel will discuss the opportunities available to the international business persons. The consumer trends that promise a profitable landscape and the challenges that may arise on the way into the fruitful continent.

11.45 - 12.15

Levent Yildizgoren TTC wetranslate Ltd How To Use Your Website To Go Global? One third of the world population has internet access. This makes almost every country your potential customer. You don’t necessarily need to be in the country you are selling to. You can use your website as the first step to going global. Your website is a valuable asset which can be put to even better use making that investment you’ve already made, work harder for you!

12.30 - 13.00

In this dynamic and interactive session, author and senior Culture trainer, Matthew Hill, will talk through some of the hidden pit falls of working with a mixed workforce, managing a diverse team and travelling or living abroad. The presentation will then turn to solutions: essential preparation that helps develop your mindset to favour success over catastrophe.

14.45 - 15.15

Ann Ellis Mauve Group Latin America Useful Tips On How To Succeed There Latin America offers a host of exciting but largely untapped opportunities for businesses looking to expand outside their home territories. Based on her own experiences, Ann will address some of the stumbling blocks that arise when doing business in Latin America, covering topics such as local labour legislation, employers’ risks and liabilities and complex payroll issues.

15.30 - 16.00

Rudi Guraziu IBDE London Doing Business In Emerging Europe

Kevin McCole UK India Business Council How To Do Business In India

Kevin will outline the incredibly diverse nature of the Indian market and how any business considering an investment in India should ensure they are adequately prepared in approaching it. He will highlight the role of UKIBC and how it has helped many a business build strong and effective trade links with India, with particular focus on the ongoing programme of UKIBC Business Centres that are emerging within India, starting in New Delhi.

13.15 - 13.45

Marina Fahrenbruch RAK FREE TRADE ZONE Business Opportunities In The Emirate Of Ras Al Khaimah Ras al Khaimah (RAK) is one of the seven Emirates which comprise the United Arab Emirates (UAE), along with Abu Dhabi and Dubai. With reputation for a business-friendly investment environment and competitive cost of establishing and operating companies, the emirate is a world-class investment destination where 12,000 international businesses are currently established across nine free zone parks.

14.00 - 14.30

Matthew Hill Farnham Castle Intercultural Training The Challenge Of Cultural Diversity: Moving From Difficult To Different To Dynamic And Delicious

SEMINAR SCHEDULE

GOING GLOBAL MAY 2014

16.15 - 16.45

Clare Suttie Atlas Translations Not Just For Translation Checking that your brand will work in other cultures is a vital step in taking any product or service to new markets. A message that works in one culture may sound very different in another…. Causing offence is costly, and lost reputation is hard to get back.

HALL 25 > FRIDAY

11:00 - 11.30

14.00 - 14.30 Panel Discussion

Ras al Khaimah (RAK) is one of the seven Emirates which comprise the United Arab Emirates (UAE), along with Abu Dhabi and Dubai. With reputation for a business-friendly investment environment and competitive cost of establishing and operating companies, the emirate is a world-class investment destination where 12,000 international businesses are currently established across nine free zone parks.

11.45 - 12.15

14.45 - 15.15

Marina Fahrenbruch Rak Free Trade Zone Business Opportunities In The Emirate Of Ras Al Khaimah

Lesley Batchelor Institute of Export Top Ten Tips For Exporting Although nothing is ever that straightforward in terms of global trade this presentation will cover the main tips that our experience tells us need to be covered. With anecdotal cases to support each element – a not to be missed if you’re trading or looking at trading internationally.

12.30 - 13.00

Dennis Mills Major Events International Opportunities And Challenges Of Supporting Major International Sporting Events To provide an overview of the types and scale of the opportunities in this iconic and growing market and to de-mystify some of the perceptions which prevent organisations and companies from pursuing their objectives. Lessons learned of good and bad practice follow a regular pattern and advice to potential hosting cities and companies seeking to win contracts will be provided. Feedback and interaction from the audience will be encouraged.

13.15 - 13.45

Levent Yildizgoren TTC wetranslate Ltd How To Use Your Website To Go Global?

Nigel Lang Consultant, UK India Business Council International Trade & Business Panel

Yves Hayaux du Tilly Nader, Hayaux & Goebel + Mexican Chamber of Commerce in Great Britain Doing Business In Mexico This seminar will provide companies with an overview of the Mexican business ambiance and legal bases to set up a company in Mexico. Yves is the managing partner of the London office of Mexican independent Law Firm, Nader, Hayaux & Goebel. Since 1991, Yves has been helping foreign investors enter the Mexican market, and advising them in Mexican related operations and transactions. Yves also led the companies that founded the Mexican Chamber of Commerce in Great Britain.

15.30 - 16.00

Anna Bastek & Alex-Michelle Parr Wolfestone 10 Steps To Export Marketing Success The aim of this seminar is to give you a practical toolkit to achieve increased overseas sales. As well as tips on how to successfully localise your website, you will have practical tips that will help you maximise SEO potential in new markets. E.g. how should you approach messaging, images and content overseas? Delegates will leave informed on how to dominate new markets using online and cross-cultural marketing.

NOTES

One third of the world population has internet access. This makes almost every country your potential customer. You don’t necessarily need to be in the country you are selling to. You can use your website as the first step to going global. Your website is a valuable asset which can be put to even better use making that investment you’ve already made, work harder for you!

MAY 2014 GOING GLOBAL

SEMINAR SCHEDULE

HALL 26 > THURSDAY 11:00 - 11.30

Perry Burns Working Capital Partners A: Exporting B: Getting Paid - 2 Different Things For businesses venturing into exporting for the first time, getting paid by an overseas debtor can be a nightmare. The system of documentary credits is complex and requires considerable expertise to ensure that payment is received on time. In this seminar Perry Burns of Working Capital Partners Ltd will explain how international documentary credits work and demonstrate a new and much simpler alternative.

11.45 - 12.15

Gary Muddyman Conversis Selling Into Foreign Markets, Overcoming The Linguistic And Cultural Challenges Considerable time and effort is invested in perfecting a proposition for a domestic market. Research, analysis, positioning, developing channels and executing sales. But what happens when distributing your products and services outside of your home market.

12.30 - 13.00

UK businesses are in danger of being left behind as North American and EU companies achieve the AEO standard in improving the security of their supply chains. This brief overview provides a number of reasons why your company should seriously consider achieving AEO accreditation, especially if you are selling to multinational companies, and specifically to the USA.

14.45 - 15.15

Lise Bertelsen China-Britain Business Council Doing Business In China The seminar will cover doing business in China, looking at market entry and set-up. Lise will cover some of the greatest challenges and pitfalls UK companies must look out for when doing business in China – including IP and due diligence. The seminar will also look at how CBBC assists companies doing business in China, and the services we offer at each stage of market entry and set-up.

16.15 - 16.45

Neil Payne Kwintessential Localisation Mistakes Even Smart People Make

Anna Bastek & Alex-Michelle Parr Wolfestone 10 Steps To Export Marketing Success

‘Going Global’ inevitably means dealing with foreign languages and cultures. Localisation is all about ensuring you, your product or service fit in with your new target country. However, localisation is often side-lined as low priority leading to issues later down the line. In this seminar Neil will be illustrating common mistakes even smart people make when going international – helping you avoid them and better preparing your efforts to go global.

The aim of this seminar is to give you a practical toolkit to achieve increased overseas sales. As well as tips on how to successfully localise your website, you will have practical tips that will help you maximise SEO potential in new markets. E.g. how should you approach messaging, images and content overseas? Delegates will leave informed on how to dominate new markets using online and cross-cultural marketing.

13.15 - 13.45

Stefano Lucatello Kobalt Law LLP International Solicitors How To Set Up Your Foreign Business Avoiding The Pitfalls The Seminar will take the audience through the general set up and incorporation procedures of a new business venture abroad with tips and suggestions on how to avoid the pitfalls that newcomers may face, derstand customers and reduce your risks .

14.00 - 14.30

John Reed EXPORTAID Authorised Economic Operator Why UK Exporters Need To Be Accredited

SEMINAR SCHEDULE

GOING GLOBAL MAY 2014

HALL 26 > FRIDAY 11:00 - 11.30

14.00 - 14.30

John Reed EXPORTAID Bioclad – Organising An Sme To Develop International Markets A case study based on the support that Exportaid has provided for Bioclad in Harrogate over the past 2+ years, developing the company from an occasional and reactive exporter to a company with clear strategies for both its international and domestic business.

11.45 - 12.15

14.45 - 15.15 Panel Discussion

Many SMEs are high on motivation but low on resources. Going after global markets naturally requires investment, this session will help SMEs focus their attention and budget on key areas necessary to ensure viable and sustainable market penetration activity. Specifically, we will be looking at the interdependence between local market targeting, communicating with the local market and ensuring a suitable and scalable delivery platform is in place.

Africa’s rise is an observable fact but with every upturn there are risks to consider. This panel will discuss the opportunities available to the international business persons. The consumer trends that promise a profitable landscape and the challenges that may arise on the way into the fruitful continent.

Gordon Husbands Wordbank Ltd Marketing, Communication, Technology Getting Your Language Right

12.30 - 13.00

Neil Payne Kwintessential Localisation Mistakes Even Smart People Make

Ade Stone Business In Africa Pays The Opportunities Of International Expansion In Sub-Saharan Africa

NOTES

13.15 - 13.45

Stefano Lucatello Kobalt Law LLP International Solicitors How To Set Up Your Foreign Business Avoiding The Pitfalls The audience will be taken through what to do and expect when buying property abroad and tips on how to avoid the problems and pitfalls often encountered by first time buyers.

MAY 2014 GOING GLOBAL

SEMINAR SCHEDULE

HALL 27 > THURSDAY 11:00 - 11.30

Steven Tait UK Trade & Investment Free Export Sales Leads From Government!

With so much to think of day-to-day, and being so close to their own business, it can be easy for an SME to ‘lose the plot’ when it comes to their international marketing. This easy-tofollow seminar gives some helpful hints on how to keep on track, and source some great help along the way.

Are you looking to dip your toe in the export market or are you already a successful exporter? The UKTI Business Opportunities Service has been around for over 30 years and can help your company with 1000’s of sales leads. We have Number 10 backing to help your business thrive in over 100 international markets and it’s free! Steven Tait will explain how your company can really benefit.

11.45 - 12.15

Graham Snape UKTI South East Your Export Journey & UKTI See how UKTI can assist you in your export journey. UKTI has experienced export professionals who will help you research and plan your export market visits and, by liaising with our extensive network of Commercial Officer and Overseas Colleagues, will help you with those first steps in a new territory. Along the way ITAs will ensure that you have access to best possible advice in drawing up an export action plan.

12.30 - 13.00

Mike Josypenko Institute of Export, speaking on behalf of www.opentoexport.com Export Bootcamp - Ten steps to export success Targeted at companies who are new to export, or considering exporting for the first time. Get your ten point checklist to ensure your business is in shape to start exporting. The checklist will cover key questions such as ‘is my business ready to export’, ‘how long will it take to see a return’ and ‘where do I start!’. To view the full Export Bootcamp webinar series for free visit www.opentoexport.com

13.15 - 13.45

Abdul Mann Morgan Goodwin Going Global with Your Business High-level introduction to why UK businesses should be thinking globally, to help themselves, and the UK economy as a whole. Topics covered are: UK Exporting Today; How a UK Trade Deficit Affects YOU; Domestic Market vs International Market; Common Concerns on Going Global; Export Process Overview and importance of Export Documentation.

14.00 - 14.30

Deborah Lynch-Doyle UK Trade & Investment An ABC of International Marketing

SEMINAR SCHEDULE

GOING GLOBAL MAY 2014

14.45 - 15.15

Paul Taylor UK Trade & Investment Emerging Europe: Grow your Business in Central & Eastern Europe This session highlights major commercial opportunities in the CEE (Poland, Czech Republic, Slovakia, Austria, Hungary, Romania, Bulgaria, Slovenia, Croatia). The region absorbs £16 billion in UK exports (£4.1 billion in services) and with close proximity to the UK, EU membership and healthy growth prospects, offers major near-shore export potential. Hear about key business sectors (energy, infrastructure, life sciences, security, engineering and services), export tips, routes into market and available support.

15.30 - 16.00

NOTES

HALL 27 > FRIDAY 11:00 - 11.30

Steven Tait UK Trade & Investment Free Export Sales Leads From Government! Are you looking to dip your toe in the export market or are you already a successful exporter? The UKTI Business Opportunities Service has been around for over 30 years and can help your company with 1000’s of sales leads. We have Number 10 backing to help your business thrive in over 100 international markets and it’s free! Steven Tait will explain how your company can really benefit.

11.45 - 12.15

12.30 - 13.00

13.15 - 13.45

Sarah Boumphrey Euromonitor International How to Succeed in Emerging Markets

14.00 - 14.30

14.45 - 15.15

15.30 - 16.00

NOTES

This session covers the factors which should be considered by companies when assessing emerging markets, recognizing the challenges to be overcome. Sarah will analyse the long term potential of emerging economies before taking a closer look at some key growth markets. The session will also cover the factors affecting market selection before moving on to take a look at the strategies companies are employing in order to overcome the challenges of doing business in emerging markets.

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SEMINAR SCHEDULE

EXPORT IN GENERAL

BRIC TERRITORIES

While we in the UK are still feeling the aftereffects of the global crisis, many emerging countries have seen economic growth, making them attractive to British businesses thinking internationally. We take a look at the most promising territories that you should be considering. 2012 was a milestone in international trade. It saw Britain sell more goods to countries outside the EU than inside it for the first time since the 1970s. As the Euro zone is still deflated following the crisis of 2008, UK exporters are focusing on emerging economies that are seeing import growth as their own economies continue to grow. Global trade data indicates that emerging economies in Asia and the Middle East have recorded the fastest growth in traded imports over the past decade, now accounting for almost half of global imports. In the five years to the end of 2012, exports to China and South Korea have more than trebled, while India increased by 83%. Exploring these new markets has helped the UK to narrow

its trade deficit on a monthon-month basis. Although the UK remains a net importer, the trade gap in goods with non-EU countries dropped last year from £4bn in May to £2.6bn in June, while exports of goods reached £78.4bn, the highest on record. This performance was boosted by a rise in sales to America and China. Prime Minister David Cameron said that, “Increasing the number of SMEs that sell overseas by 100,000 has the potential to add £30 billion to the UK economy. In other words, if we boost the number that export from around one in five to over one in four we could pretty much wipe out the trade deficit. We need this to be a country where more people think ‘I start my own business and I can sell to the world’.”

The acronym ‘BRIC’ refers to Brazil, Russia, India and China; four countries that showed huge promise for economic growth back in 2001. South Africa added the ‘S’ to ‘BRICS’ when it joined the group in 2010, but many investors still refer to the countries as ‘The Big Four’, excluding the late addition on the grounds that South Africa’s potential doesn’t match that of its peers. Other than their potential for growth, none of the four share any other traits. China and India’s economies are based on manufacturing, with high levels of imports, where Brazil and Russia are both big exporters of natural resources. The political landscape varies wildly between the territories, too. Experts differ in their projections for the BRIC countries, with some

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predicting that they might overtake the G7 economies as soon as 2027, while others are looking more towards 2050. In 2010, the BRIC territories accounted for one quarter of the world’s gross national income. With 301 billionaires, the BRIC countries combined had more billionaires than Europe as of 2011. Here’s a quick overview of each country.

BRAZIL

RUSSIA INDIA

CHINA

As the nation that has won more World Cup trophies than any other, you might be surprised to learn there’s more to Brazil than football.

Since Russia traded communism for capitalism, the country has come through the turmoil of change by opening its borders to trade.

With both the world’s largest population and the fastest growing economy, China is undeniably the place to be doing business.

Not only is Brazil the biggest economy in Latin America, but it overtook the UK last year to become the sixth largest economy in the world. In 2011, Forbes ranked Brazil as having the eighth largest number of billionaires in the world - that’s more than even Japan! The good news for UK companies looking at export markets is that the country’s recent economic growth has seen a rapidly growing consumer class of more than 100 million people. Indeed, so strong is this market sector that July saw the strongest increase in retail sales since January 2012, offsetting a declining industrial output to produce second quarter growth that was stronger than anticipated. The Brazilian government is now forecasting 2.5 per cent gross domestic product (GDP) growth this year. But it isn’t just the potential customer base that makes Brazil so inviting for British businesses. In terms of digital users, Brazil is the fifth largest market, with an estimated 90 million people buying online. For shrewd entrepreneurs, this is an opportunity to reach customers through low-cost, maximumimpact digital marketing, products and services. Brazil also serves as continental hub for trade with ten neighbouring nations, giving easy access to markets across the emerging region. With a program of infrastructure development underway, this will only make Brazil more attractive to UK companies looking to export to South America.

Russia is one of the fastest growing economies on the planet. Like neighbouring China, it has opened itself up as a free market, with many promising opportunities for international businesses. Despite the global economic situation, Russia remains one of the healthiest and better performing markets in Europe, with the eighth largest economy in the world. In 2007, the World Bank declared that the Russian economy had achieved “unprecedented macroeconomic stability,” while the Russian Government predicts stable growth rates for the future at around 3.4% of GDP. Moscow had the highest number of billionaires of any city in the world in 2011. As one of the world’s most populous countries (143 million), consumer demand is ever-growing from its educated workforce, which helps maintain its reputation as a commercial hub for the region. Russia is still an infant in capitalist years, with a ravenous consumer class that is not only looking to make and spend money, but is growing in number by the day. Luckily for Russia, it has enormous reserves of natural resources. Russia’s oil and gas production, with its pipeline projects, have not only remained a primary source of Russia’s economic growth, but also helped develop the country’s relationship with Europe and Asia.

India is now attracting a different kind of visitor from the backpacker looking to find themselves. These days, it’s more likely to be a corporate traveller looking to find big business. To say that India’s economy is doing well would be an understatement. Since 1991, India has undergone an economic paradigm shift, with economic liberalisation - including industrial deregulation, privatising state-owned enterprises and less control on foreign trade - helping to unleash the country’s enormous growth potential. India has the second largest population in the world, behind only China, with a population of around 1.2 billion, and the country’s rapid economic growth has resulted in wealth and prosperity for entrepreneurial urbanites. It is this large educated middle class that makes the country popular for overseas companies looking to outsource work and providing these services accounts for more than half of India’s economic growth. Despite this explosion in service provision, industry and manufacturing remain big business in India, with such products as textiles, chemicals, food, and steel all playing their part in the country’s continuing success. India’s growth has averaged more than 7% per year since 1997 and today, the Indian economy boasts deep capital markets and liberalised foreign investment, which only spells good news for international businesses. India is also one of the few countries to have weathered the global financial crisis; a resilience that has not only attracted the world’s largest companies, but allowed Indian entrepreneurs to take on overseas markets.

As western countries remain mired in the financial crisis, entrepreneurs are increasingly looking to get a foothold in China, hoping to benefit from its increasing growth and consumer class. The country’s economic expansion, alongside rapid market changes and government reforms, means it’s no longer just a global base for low-cost manufacturing. China may still be the world’s largest exporter, but it’s also the world’s second biggest importer. Goods exports to China hit a record high in June and rose more than 20 per cent in the second quarter, compared with the same period last year. This export increase to Asia is partially due to the disposable income of the new Chinese middle classes, which has contributed to a greater demand for British luxury goods, including fashion and cars. UK exports have also been aided by clusters of well-connected new cities, such as those in the Shandong and Jiangsu provinces, which can be reached by high-speed rail and national air hubs. Despite China’s growing influence on the world stage, there are still challenges for any UK business looking to conduct business there. Competition is fierce, but it must be the language and etiquette barriers that present the biggest obstacle. Being such an otherworldly country, China’s markets are all very unique. For instance, many western companies that have attempted to sell products ‘as-is’ have failed. To be recognised by Chinese consumers, businesses have to sell products and services the Chinese way.

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MINT TERRITORIES With the BRIC territories now having firmly established themselves as growth markets, more adventurous investors are looking for new overseas opportunities. Economist Jim O’Neill, who first coined the BRIC acronym in 2001, has smelt the fresh potential in the air of four territories that he has appropriately coined ‘MINT’. And he’s not alone – other economists have also identified Mexico, Indonesia, Nigeria and Turkey as emerging economic giants. Each of these countries is going to see a rise in the number of people eligible to work relative to those not working over the next 20 years, with some of them matching the double-digit rates of growth that China enjoyed between 2003 and 2008. Economists predict that the

MINT territories could join the top 10 largest economies in the world - after the US, China, and BRICS - within three decades. We’ve put together a brief overview of each territory and their potential for economic growth to help you identify the right opportunity for your business.

MEXICO

Of all the MINT countries, it is perhaps Mexico that financial investors are most excited about. With a population of over 113 million - making it the most populous Spanish-speaking country in the world - Mexico has one of the world’s largest economies. Mexico owes much of its rising wealth to oil, as the tenth largest oil producer in the world, but it also now boasts the sixth largest electronics industry in the world, growing 20% between 2010 and 2011, manufacturing products such as display screens. Mexico is the largest silver producer in the world and it is also growing as a commodity producer, with experts speculating that it could take over China’s position as the world’s leading provider of affordable mass production. Mexico’s geographical location is set to give the country an advantage as patterns of world trade change. Not only does Mexico neighbour the USA, but it’s also perfectly placed to trade with Latin America, making it a good candidate for distribution operations. President Enrique Peña Nieto is leading widespread national reforms in every area, from education, energy and fiscal policy to the institution of government itself. Due to rapid advances in Mexico’s infrastructure, a growing middle class and rapidly declining poverty rates, forecasts predict the country will enjoy a higher GDP per capita than all but three European countries by 2050. Average income for 2012 was $10,600, which IMF Goldman Sachs predicts will rise to $48,000 by 2050. But it’s the forecast level of GDP growth at 4.0% between 2015 and 2050, when Mexico may have the fifth largest economy in the world, that makes the country an attractive proposition for overseas investors looking to capitalise on the potential of this emerging market.

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INDONESIA NIGERIA

TURKEY

Indonesia has the world’s fourth biggest population after China, India, and the USA. Jakarta, the capital and Indonesia’s largest city, has a population of 28 million, making it the third biggest conurbation in the world. Predictions suggest that with its large population, Indonesia will be ranked seventh in gross domestic product (GDP) by 2050. Indonesia is a strong commodity producer that is looking to expand its commercial activities in the coming years.

If the predictions are right, then Nigeria will become one of the 20 largest economies in the world by 2020. The capital city is Abuja, but Nigeria’s largest city is Lagos, with 15 million residents, which the Nigerian government estimates will expand to 25 million by 2015. More than 500 languages are spoken by an estimated 170 million Nigerians, but as a reminder of British colonisation, English is the official language, making trade easier for UK businesses.

Turkey has the third-fastest growing economy in the world – faster even than China! Last year’s 10.3% growth was largely determined by construction, which makes up 6% of the Turkish economy, rising to 30% if you include related industries such as steel, timber and energy.

Indonesia has the largest economy in outheast Asia with an estimated gross domestic product (nominal) of US$928.274 billion in 2012. The estimated nominal per capita GDP was US$3,797, and per capita GDP PPP was US$4,943 (international dollars). Indonesia was the only member of the G20 to lower its public debt-to-GDP ratio in 2009 and with an improving infrastructure, property prices in Jakarta are rising sharply.

Nigeria has abundant natural resources, with oil playing a significant role in the Nigerian economy, accounting for 40% of GDP, but it’s rapidly expanding in sectors such as the service industry and finance, with its own stock exchange. The reemergent manufacturing sector is the third largest on the African continent, including leather, textiles, and vehicle production for the likes of Peugeot and Bedford. But the star of the show is Nigeria’s communications industry, which is one of the fastest growing telecommunications markets in the world.

Indonesian president, Susilo Bambang Yudhoyono, stated at 2011’s World Economic Forum on East Asia that Indonesia will be in the top ten countries with the strongest economy within the next decade. This is backed up by figures released by IMF, Goldman Sachs that show a projected growth in average income for the country from $3,600 in 2012 to $21,000 in 2050. What does Indonesia owe this growth to? Certainly the large population helps, as a more educated middle class is set to swell the ranks of workers. But Indonesia also benefits from its advantageous location in the heart of South-east Asia and deep connections with China. With China riding the crest of the economic wave in the BRICS territories, Indonesia looks well placed to capitalise on the success of its neighbour.

Economic development has been hindered by years of military rule, alleged corruption and mismanagement, but now that democracy has been restored, resulting economic reforms have seen Nigeria back on track towards achieving its full economic potential. According to Citigroup, Nigeria will see the highest average GDP growth in the world between 2010 and 2050.

In 2012, Turkey’s capital city, Istanbul, had the fifth most billionaires of any city in the world with 30, behind Moscow (78), New York City (57), London (39), and Hong Kong (38). In 2011, Turkey had the world’s 15th largest GDP-PPP and 18th largest Nominal GDP. By 2050, this nominal GDP is set to grow to $4.45 trillion USD, becoming the 14th largest in the world. Obviously, Turkey is renowned as a holiday destination with a huge influx of tourists in the high season, but it also has a large domestic base of consumers, with average annual earnings in the region of $10,000, or £6,000. IMF, Goldman Sachs predict this will rise to $48,500 by 2050. Turkey has long enjoyed a good reputation for producing consumer goods and it’s increasingly looking to white goods and products with higher ticket prices to drive further economic growth. Thanks to its location and history, Turkey is in an unusual position in that it can be considered to belong to both the West and East, joining the EU Customs Union in 1995. As a result, Turkey’s ambition of combining its political landscape and Muslim faith with Western commerce presents a unique challenge to overseas investors keen to take advantage of the country’s rapid growth.

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AFRICA AND THE MIDDLE EAST

GULF STATES

AFRICA If there’s one global territory that’s conspicuous for its rapid urban expansion with cosmopolitan cityscapes and lavish lifestyle, it’s the Arabian Gulf. While Dubai might grab your attention with its towering skyscrapers and glamorous lifestyles of the rich and famous, Abu Dhabi remains the powerhouse economy of the Emirates. The UAE has one of the highest GDP per capita in the world and Abu Dhabi owns the majority of these resources. Technology, logistics and professional services are all booming markets in the GCC, where the rapid expansion of businesses in so many diverse sectors is driving development of the infrastructure, support services and supply chains.

Don’t forget that there are business opportunities in territories within the African continent other than BRICS’ South Africa. The African continent consists of more than 50 countries, including Egypt, Zimbabwe, Mozambique, Kenya, Senegal and Nigeria – all of which can offer different opportunities for the international entrepreneur. While sub-Saharan Africa is renowned for abundant oil resources and the continent as a whole relies heavily on exports of raw materials, it is increasingly known for its expanding multinational companies that saw growth of 30% while developed economies were experiencing historic downturns. Companies like Blackberry are now investing in the continent, by establishing multiple operations in Africa. Africa has more than a billion people and thanks to growth that has outstripped East Asia for the last 10 years, there is now a rising middle class to provide both skilled labour and local customers for your product. This recent growth has also seen massive improvements in regional and national infrastructure - as well as communications - that benefit overseas trade. In July, US President Barack Obama announced a US$7 billion plan to further develop infrastructure and work more closely with African heads of state. There are massive opportunities in Africa for forward thinking UK companies to take advantage of this developing economy and the growing marketplace it represents.

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Not only is the culture very different to the UK, but there are variations across each Gulf Cooperation Council (GCC) country. Saudi Arabia is the largest country in the area, with the world’s largest oil fields and it’s also promoting heavy industry, such as petrochemicals, fertilizers, and steel. The Kingdom of Bahrain is an archipelago of 33 islands diversifying its oil-based economy by attracting commercial companies, particularly within IT. Kuwait holds 10% of the world’s reserves of crude oil - the third largest quantity in the world – and it’s increasingly manufacturing building materials like plastics, cement, and metal. The State of Qatar produces less than 1% of the world’s oil, with banking playing an important role in their economy. Oman is transforming itself into a major exporter of natural gas. Manufacturing is also a growth area, including textiles, cement blocks, furniture, fertilizers, and fibreglass products.

MENA

MENA stands for ‘Middle East and North Africa.’ This loose collection of countries incorporates the UAE, as well as countries like Egypt, Iran and Tunisia. The population of the MENA region is at least 321 million people, which equates to about 6% of the total world population. The MENA region has 60% of the world’s oil reserves, from 8 of the 12 OPEC nations and a combined GDP of about $2.9 trillion. In April, the International Monetary Fund created a new region called MENAP, which adds Afghanistan and Pakistan to the MENA countries.

EMERGING EUROPE

Member states that have joined the EU in the last five years are starting to mature and opportunities for UK businesses are developing right now. Emerging Europe consists of nine territories with more than 100 million consumers, just two or three hours from the UK.

With a far lower market penetration compared to markets that are closer to home and lower risk then markets further afield, UKTI suggests that, “The Emerging Europe region represents the most exciting opportunity for UK companies of all levels in Europe.” UK exports to the Emerging Europe territories were worth more than £15 billion last year, more

than doubling in volume over the last 10 years. The nine territories that come under the umbrella term of ‘Emerging Europe’ are Austria, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, and Slovenia. Poland, Czech Republic, Slovakia and Hungary are particularly exciting at the moment, showing growth rates comparable with Russia or Brazil.

SLOVAKIA

HUNGARY

ROMANIA

SLOVENIA

Slovakia separated from the Czech Republic in 1993 and following several reforms, it joined the EU in 2004, adopting the Euro in 2009. The government made it easy for foreign investors to move into Slovakia, by introducing business friendly policies, particularly in the automotive and electronic sectors. It’s also attractive to British businesses thanks to cheap skilled labour, low taxes, a relaxed labour code, and its geographical location.

It seemed unlikely when Hungary’s economy minister predicted an economic fairy tale for Hungary in 2013, but the country managed to grow by 0.7 per cent last year – more than the region’s poster boy, Poland. Prime Minister Viktor Orban’s even suggests that Hungary’s growth rate could be the highest in the region this year. Hungary’s good fortune hangs on production for luxury car manufacturers that include Audi and Mercedes. The IMF suggests that impending business-minded policies will revive the economy further, with a new central bank focus on increasing business lending.

Towards the end of last year, Romania’s economy grew at its fastest rate in two years, with GDP growing by 4.1 per cent. British companies did an average of €6.3 billion of business annually in Romania between 2010 and 2013. That doubles the amount since the country joined the EU in 2007, since when The Economist reports it has been worth €30 billion in turnover and €3.7 billion in profit to British businesses. With industrial production increasing by 7.1 per cent, exports growing faster than imports and unemployment lower than in Britain, Romania looks an increasingly tempting market.

Slovenia’s economy has one of the highest levels of state control in the EU, while the level of foreign direct investment is one of the lowest. GDP growth may only hover around one per cent annually, but Slovenia has only shown one year of negative growth since the start of the global crisis (2009). It’s also one of only 10 countries to hold a positive current account balance in Europe. Slovenia has an educated workforce, welldeveloped infrastructure, and holds a commanding strategic location for transport between the Balkans and Western Europe.

AUSTRIA

BULGARIA

POLAND

Austria is one of the 12 richest countries in the world in terms of GDP per capita, with a developed social market economy, featuring a large service sector and a solid industrial sector. The country has traditionally traded mainly with Germany, but EU membership has seen increasing trade with other countries in the union, including the UK. Austria’s unemployment rate of 4.3% was the lowest in the EU in 2012.

Bulgaria had a gross national income per capita of $6,280 in 2010, showing a positive growth to 0.2% the same year. Strong sectors for the country include energy, mining, metallurgy, and machine building, while the main exports are clothing, iron and steel, machinery and refined fuels.

THE CZECH REPUBLIC The Czech Republic has the third biggest economy in Central Europe after Poland and Austria. Its financial recovery is driven by exports, with analysts predicting its growth to accelerate this year. More than 20 per cent of the Czech economy is highly dependent on production in the motoring industry, with Germany its principal trade partner.

Following the fall of The Berlin Wall in 1989, Poland’s economy grew 177 per cent by 2007. During Europe’s financial problems of 2009, when the union’s GDP contracted by 4.5 per cent, Poland’s actually grew by 1.6 per cent. You can see why Bloomberg Business Week calls Poland, “Europe’s Most Dynamic Economy”. With a population of 38 million people, Poland’s growth is projected to be 2.5 per cent this year.

MAY 2014 GOING GLOBAL

EXPORT TERRITORIES

11th Annual Russo-British Chamber of Commerce

BUSINESS FORUM 4 - 5 June 2014, London

The UK’s leading event for the discussion of business between Russia and Britain. Join over 200 businesses to learn about key opportunities in Russia. Wednesday 4th June 2014 Black Tie Gala Dinner hosted by HRH Prince Michael of Kent The Royal Automobile Club, Pall Mall, London Guest Speaker: Angela Brav, Chief Executive Europe, InterContinental Hotels Group (IHG) Thursday 5th June 2014 Conference: RBCC Business Forum 2014 BMA House, Tavistock Square, London Discussion Topics include:

‘Encouraging and Facilitating Export’ ‘Promoting Two-Way Investment’ ‘Moscow’s Development as an International Financial Centre’ ‘Developing Russia’s Infrastructure - Opportunities for UK Companies’

Speakers include:

HRH Prince Michael of Kent, Patron, Russo-British Chamber of Commerce HE Alexander Yakovenko, Russian Ambassador to the UK Fiona Woolf CBE, Lord Mayor of the City of London Tim Barrow, HM Ambassador to Russia

...and many more to be announced

For more information and to register visit:

www.rbccforum.com or contact Anthony Love, Business Development Manager, RBCC, on 0207 931 6455 or email anthony.love@rbcc.com.

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Farnham Castle Intercultural Training Stand number 3786 Acknowledged as one of the world’s principal providers of global cultural expertise for business, Farnham Castle provide training, consultancy,coaching and support services for any international business situation, enabling organisations and their employees to develop a truly global mind set. 01252 720419 www.farnhamcastletraining. com GeoPal Solutions Stand number 3386 Mobile Workforce Management - GeoPal is a cloud service and mobile app to manage mobile workforces, reducing admin costs & increasing productivity, giving your business a competitive edge. Reduce admin costs by up to 50% and increase productivity by up to 20%, by replacing paper forms with mobility. 0800 520 0458 www.geopalsolutions.com Go Group Stand number 3596 Go’ is an innovative, comprehensive and hassle-free service for anybody moving, or simply on the move. From corporate moves to student moves, from travel arrangements to tax returns, Go has it all. +32 3 360 78 39 www.go-group.com Grange Shipping Ltd. Stand number 3561 01394 605200 www.grangeshipping.co.uk HCR Employeee Relocation & time4care Stand number 3586 HCR is a multi award winning global Relocation Management Company with its HQ in the UK and a world connect network of partners. time4care is an employee benefit specialising in providing families with expert advice on the care they choose, the way they fund it and any legal considerations. +44 (0)1256 812700 www.hcr.co.uk www.time4care.co.uk Hessel Relocation Expense Management Stand number 3400 Employee relocation creates a complex, individual and variable trail of relocation expenses and international payments - a trail that

needs to be checked, reconciled, reported and paid. Hessel Relocation Expense Management makes sure you get the money right. +44 (0) 1892 669901 www.hessel.co.uk Highworth Stand number 3168 Expanding business network providing financial, fiscal and legal services. International scope. Logistical support and expert local guidance. +357 99556766 www.highworth-network.com Interdean International Relocation Stand number 3187 Interdean Relocation Services has been established since 1959. In this period Interdean has moved and relocated over one million people around the world. Interdean Relocation Services has always been innovative and provided peace of mind for expatriates, families, assignees, transferee 0208 961 4141 www.interdean.com IPM Global Mobility Stand number 3370 IPM Global Mobility works in the international HR sector providing specialist HR, tax and relocation services and management tools to businesses that employ people who are assigned to work overseas. +44 (0)845 458 5643 www.ipmglobalmobility.com K2 Corporate Mobility Stand number 3400 K2 provides independent Global Mobility solutions to a variety of companies. Our portfolio includes shipping, relocation and expense management services. Delivered in a truly customer centric way. Our own in house mobility experts providing advice on policy, benchmarking, vendor reviews,governance. 01932 849500 www.k2corporatemobility.com KDC Limited Stand number 3168 KDC Chartered Accountants Limited is a modern, independent professional audit firm. Our mission statement is too simple. “The Pursuit of excellence through customer care” 00357 22875730 www.kdc.com.cy

Kingsley Napley LLP Stand number 3572 Kingsley Napley is an internationally recognised law firm based in central London, supporting clients in all areas of their business and private life. We are recognised as having one of the best immigration teams in the UK with over 12 years in the top tiers of the legal directories. +44 (0)20 7814 1200 www.kingsleynapley.co.uk Knightly Apartments Stand number 3392 Knightly Apartments offers a selection of 30 Luxury Serviced Apartments in 18 locations throughout Central London. Select from a range of Studio,1, 2, 3, or 4 bedroom apartments and penthouses in Mayfair, St James’s, Knightsbridge, Belgravia, Marylebone Covent Garden Soho St Johns Wood Little Venice +44 (0) 7976 713 139 www.knightlyapartments.com Kobalt law LLP Stand number 3156 Kobalt Law LLP is an International Law firm based in Chelsea London, with associate offices abroad. The international lawyers and Notary Public advise clients wishing to buy property or set up a business in a foreign country. The team specialise in understanding and navigating foreign countries’ +44 207 739 1700 www.kobaltlaw.co.uk Kwintessential Stand number 3568 Kwintessential help clients achieve their international goals through a range of localization services. Translation, Website Internationalization, Interpreting, Training, Bespoke Research and Export Marketing are but a few of the ageny’s specialisations. 01460 279 900 www.kwintessential.co.uk MarketInvoice Stand number 3540 MarketInvoice is the UK’s first online invoice trading marketplace, where SMEs selectively sell their invoices to a pool of global investors. It is a working capital solution, allowing businesses to immediately access funds that are normally tied up between 30 - 120 days. 02036979416 www.marketinvoice.com

Marlin Apartments Stand number 3580 London’s leading serviced apartment provider with over 700 apartments located within central London. Our apartments are a home away from home; contemporary, comfortable, convenient, with all the luxuries of a hotel, as well as being three times the size of an average London hotel room. 0207 378 4840 www.marlinapartments.com Mauve Group Stand number 3760 Mauve Group are leading providers of global HR solutions and have the knowledge and expertise to help you navigate the international employment maze. From employing a single resource overseas to setting up a local entity, Mauve Group can support you throughout your journey of worldwide expansion. +44 (0)1904 619266 www.mauvegroup.com Mauve Group Stand number 3176 Mauve Group are leading providers of Global HR Solutions and have the knowledge and expertise to help you navigate the international employment maze. From employing a single global resource to setting up a local entity, Mauve Group can support you throughout your journey of global expansion. +44 (0)1904 550530 www.mauvegroup.com Meet Your Niche Stand number 3360 Meet Your Niche, is an innovative matchmaking and consultancy platform that introduces insight and branding strategy connections for growing and established UK businesses keen to develop products/services to sell in key emerging markets (Africa, Latin America, Middle East and Asia) and vice versa. +44 (0)1904 550530 www.meetyourniche.com Mexican Chamber of Commerce in Great Britain Stand number 3564 The MexCC provides guidance and support to all types of organisations in order to catalyse a positive change in the trade and investment relations between Mexico and Great Britain. It is the place where businessmen, politicians, academics and NGOs meet to pursue business opportunities. +44(0)2071274234 www.mexicanchamberofcommerce.co.uk

MAY 2014 GOING GLOBAL

EXHIBITOR LISTINGS

MOVE Guides Stand number 3177 MOVE Guides is a unique employee transition solution that improves satisfaction and reduces costs. Using our configurable technology, local knowledge and global footprint, we support new hires and employee relocations from offer to onboarding. +44 20 35407546 www.moveguides.com MUTUAL TRUST LTD Stand number 3168 As an independent trust company, Mutual Trust operates with integrity and reliability on behalf of clients worldwide, who include high-net-worth individuals, professional advisors, financial institutions and companies. +357 22772240 www.mutual-trust.com Nexus Business Services / Agencies Stand number 3756 Nexus Business Services provides a one-stop shop for all your business formation, relocation and pro needs in the UAE. Nexus specializes in business services for companies and individuals establishing a commercial presence in the UAE with currently more then 30 multi national companies under us. +971 2 6277442 www.nbsuae.ae Oxford Business Group Stand number 3552 Oxford Business Group (OBG) is a global publishing, research and consultancy firm, which publishes economic intelligence on the markets of Latin America, the Middle East, Asia, and Africa. +44(0)2031595327 Phaidon International Stand number 3588 Phaidon International is an award winning micro-specialist staffing group, proud to deliver recruitment solutions through 8 specialist recruitment brands across 28 key markets. Operating from 4 regional offices, we currently place candidates across 44 countries. +44 20 3002 6460 www.phaidoninternational. com Plaudunt.com Stand number 3762 Plaudunt – a Latin word that simply means “They strike hands to complete a bargain”. Plaudunt. com -a space where businesses can come together and “strike hands” online to help nurture,

EXHIBITOR LISTINGS

grow and build business relationships and networks. Online -the new meeting space. Global -the new local. +41766494677 www.plaudunt.com Professional Call Minders Stand number 3372 At Professional Call Minders, we are experienced, skilled, professional, friendly and helpful members of your team, delivering a first class and personal service. Utilising seamless technology, we can work virtually for multi sited companies operating in the UK or Overseas. 0845 606 6925 www.professionalcallminders. co.uk Progressive People Network Stand number 3166 Progressive People Network is a world class training programme founded by Martin McKenzie; international strategist, consultant and entrepreneur. Using the latest techniques, models, and coaching strategies, PPN is based on knowledge and experience shared with the top1% of business leaders globally www.PPNWorld.com RAK Free Trade Zone Stand number 3740 Business Opportunities in the Emirate of Ras al Khaimah +49176 80007162 www.rakftz.com Relocate Global Stand number 3570 Re:locate is a specialist multimedia publishing company connecting and informing HR, global managers and relocation professionals globally. We are the leaders in this niche and growing global market. 01892 891334 www.relocatemagazine.com RenePort Stand number 3360 RenePort is a specialist advisory firm providing trade & investment services to organisations expanding internationally. We are a unique organisation combining local market knowledge, sector expertise and a dynamic network in over 20 key emerging and frontier markets. Established in 2011 RenePort in 02084324676 info@reneport.com

GOING GLOBAL MAY 2014

Russo-British Chamber of Commerce Stand number 3565 The Russo-British Chamber of Commerce is an independent, notfor-profit membership organisation established in 1916 to help Russian and British companies do business together. We represent the widest network of Russo-British business people, with over 400 member companies in the two countries. 0207 931 6455 www.rbcc.com SMT SWISS MUTUAL TRUST SA Stand number 3168 Corporate, trust & banking advice, including tax structuring, for private companies and entrepreneur families with cross-border business interests and assets in different countries.Provides advice and implementation services in Switzerland and the main international finance centres across the world +41 22 901 0111 www.smt-fiduciary.com Start Up Overseas Stand number 3750 www.startupoverseas.co.uk is the definitive online resource for companies looking to expand internationally. 0117 903 1014 www.startupoverseas.co.uk The Arab-British Chamber of Commerce Stand number 3542 The Arab-British Chamber of Commerce is a membership organisation, founded in 1975, to promote economic activity and facilitate trade between the UK and the 22 member countries of the League of Arab States. 020 7659 4865 The Institute of Export Stand number 3752 Established in 1935, the Institute of Export is the professional membership body representing and supporting the interests of everyone involved in international trade. It is the only professional body in the UK offering accredited formal qualifications in International Trade. 01733 404400 www.export.org.uk The Middle East Association Stand number 3754 The Middle East Association (MEA) is the UK’s leading business forum for promoting trade and investment with the Middle East and North Africa. www.the-mea.co.uk

Thorntons Travel Stand number 2132 MANAGING YOUR BUSINESS TRAVEL Enabling you to get on with managing your business. Pro-active consultants and online solutions dedicated to meeting your travel requirements. Bespoke Global Fares, Hotels & Rail search system, ensuring we provide you the best price on any itinerary worldwide. 0117 929 1633 www.tbtm.co.uk Trade and Export Finance Limited Stand number 3755 Specialist Financial Consultancy that provides banking advice, help for funding orders and carrying out research in International Trade. 0121 683 8926 www.taefl.co.uk Trade-Link (UK Division) Ltd. Stand number 3556 Trade-Link is an international consultancy firm located in the UK and The Netherlands. Specialising in business with Japan, we have been creating new business channels for our European clients since 1993. Our services include market entry activities, corporate strategy and new business development. 01753-893984 www.trade-link.eu Travelinguis Stand number 3380 The Interpreting App for Travellers! Travelinguis is a language services company providing telephone interpreting services for the travel industry. Our product is designed for companies wanting to offer their customers 24-hour access to an interpreter on any phone. www.travelinguis.com TTC wetranslate Stand number 3554 For 20+ years we’ve been translating for companies, who do business with speakers of other languages. Our team are always happy to collaborate, innovate & translate. The primary focus is what the client wants & right behind that is to be right up-to-date with today’s technology & maket demands +44 (0)1245 216 930 www.ttcwetranslate.com

UK India Business Council Stand number 3555 UK India Business Council is the premier business-led organisation promoting bilateral trade and investment between the two countries. Our mission is to facilitate an increase in trade between the UK and India through business to business dialogue. 0207 592 3040 www.ukibc.com UK Trade & Investment (UKTI) Stand number 3340 UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice 020 7215 5000 www.gov.uk/ukti Wolfestone Stand number 3746 Wolfestone is a language company defined by international marketing excellence. Over the last seven years, Wolfestone has helped clients take advantage of global opportunities. Translation, voiceovers and multilingual SEO are just some Wolfestone services that have helped clients grow overseas 01792 450972 www.wolfestone.co.uk Working Capital Partners Stand number 3146 We provide selective invoice discounting, working with businesses that need cash flow but donâ&#x20AC;&#x2122;t want traditional factoring. Clients sell only the invoices they want to â&#x20AC;&#x201C;no minimums or admin fees. Clients can also export with confidence - our unique Export Overdraft makes exporting safe & simple 020 8203 6500 www.workingcapitalpartners. co.uk

EXHIBITOR A-Z 4X Currency Corporation

3551

Kingsley Napley LLP

3572

AirWatch

3780

Knightly Apartments

3392

Arkevista

3745

Kobalt law LLP

3156

Association of African Owned Enterprise

3360

Kwintessential

3568

MarketInvoice

3540

(AAOE) Atlas Translations Ltd

3148

Marlin Apartments

3580

British and Colombian Chamber of

3562

Mauve Group

3760

Mauve Group

3176

Commerce Business in Africa Pays

3360

Meet Your Niche

3360

Business Start Up Qatar

3368

Mexican Chamber of Commerce in

3564

Channel Trading

3560

Great Britain

CHIMPORT - UK Pavilion. China Imported

3560

MOVE Guides

3177

MUTUAL TRUST LTD

3168

Brand Fair China-Britain Business Council

3566

Oxford Business Group

3552

Commonwealth Business Council - CBC

3546

Phaidon International

3588

Ecom Global Network Ltd

3158

Plaudunt.com

3762

EdgeDocs

3547

Professional Call Minders

3372

Emerging Law

3360

Progressive People Network

3166

Euromonitor International

3550

RAK Free Trade Zone

3740

Europcar

3592

Relocate Global

3570

EXPAD SA

3398

RenePort

3360

Expatax BV

3756

Russo-British Chamber of Commerce

3565

Exportaid

3742

SMT SWISS MUTUAL TRUST SA

3168

Farnham Castle Intercultural Training

3786

Start Up Overseas

3750

GeoPal Solutions

3386

the Arab-British Chamber of Commerce

3542

Go Group

3596

The Institute of Export

3752

Grange Shipping Ltd.

3561

The Middle East Association

3754

HCR Employeee Relocation & time4care

3586

Thorntons Travel

2132

Hessel Relocation Expense Management

3406

Trade and Export Finance Limited

3755

Hessel Relocation Expense Management

3400

Trade-Link (UK Division) Ltd.

3556

Highworth

3168

Travelinguis

3380

Interdean International Relocation

3187

TTC wetranslate

3554

IPM Global Mobility

3370

UK India Business Council

3555

K2 Corporate Mobility

3406

UK Trade & Investment (UKTI)

3340

K2 Corporate Mobility

3400

Wolfestone

3746

KDC Limited

3168

Working Capital Partners

3146

MAY 2014 GOING GLOBAL

EXHIBITOR A-Z

FLOOR PLAN

GOING GLOBAL LIVE

SEMINAR HALL 6

WEALTH TRAINING COMPANY SEMINAR HALL 15

SEMINAR HALL 7

SALES INNOVATION EXPO SEMINAR HALL 4

SEMINAR HALL 5

GLOBAL MOBILITY EXPO 1600

OFFICE MANAGEMENT & PA THE BUSINESS SHOW

BUSINESS WORKSHOP

1590 1594

1800 1802

1804 1806

1803

1596

2012

2017

2014

2016

2005

BUSINESSES FOR SALE

1990 1992

SEMINAR HALL 3

2018

2212

2216

2210

2214

2200

2006

2204

1994 1996

1584 1586

FUNDING & CASHFLOW WORKSHOP

1980 1982

2202

2418 2416

2208

2406 ECOMMERCE WORKSHOP

2392

GET ONLINE WORKSHOP

1986

2410 2414 2412

121 ROADSHOW

SEMINAR HALL 11

1580

2218

2394

2398

2390

2396

2380

2384

1984

SEMINAR HALL 18

1570 1572

1574 1576

1770

1772

1776

1970 1972

1562

1564 1566

1760

1762

1766

1960 1964

1162

1166

1362

1366

1160

1164

1360

1364

1152

1153

1352

1150

1976

2170

2172

2176

2370

2372

2376

SEMINAR HALL 19

1560

SEMINAR HALL 17

2386

1154

1356

1358

1354

1355

1550

PERSONAL INFLUENCE HALL

1558

1751

1950 1954

THE WILEY STARTUP SCHOOL

1956

2360

2368 2364

2366

2350 2352

2357

2354

2356

MIDAS TOUCH

2358

1750 ELATION SALES WORKSHOP

1340

1140 1142

MENTORING WORKSHOP

1446

1540

1542

1546

1530

SELF EMPLOYMENT WORKSHOP

1940 1942

1730 1734

1737

1732

1736

EN Start-Ups

1738

1946

THE INTERNET BUSINESS SCHOOL

2340

1936

2130 2132

2137

2134

2138

2136

2342

EXPERIAN WORKSHOP

2346

2336 2337

A Campaign Supporting Young Businesses

SALES GROWTH WORKSHOP

1132

1136

1130

1134

NETWORKING AREA

1336

1438

1434

1522 1520

1120 1122

1320 1321

1324 1322

1326

1526

1527

1524

1528

1720

1724 1722

1726

1924

1922

1928

1112 1114

1310

1328

1312

CRM WORKSHOP

1910

1305

1110

VISITORS ENTRANCE

FLOOR PLAN

GOING GLOBAL MAY 2014

2126

2326

2320

1332 1912

1918

1911 1914 1916 SEMINAR HALL 16

2120 2122

1920

KEYNOTE HALL 1

LIVE FEED 1

1900 1904

1907

1902

1906

1908

2112

2118

2312

2315

2110

2114 2116

2310

2314

2108

2302

2305

2308

2106

2300

2304

2306

2102 2104

2107

VISITORS ENTRANCE

2318 2316

THE BOARDROOM SEMINAR HALL 8

2812

2610 2612

2617

2810

2817

2614

2616

2814

2816

2600 2602

2604 2606

BUSINESS PLANNING WORKSHOP

2790 2792 BRANDING WORKSHOP

FSB SEMINAR HALL 10

2806

2780

2572

2576

2770

SEO WORKSHOP

2767

2764

2766

2750 2752

2757

2754

2756

ANGELS DEN

2740

COFFEE AREA

3180

2970

2972

2768

2976

2960 TWEET MEET

3400 GLOBAL

3406

3392

3384

3398

3596

3588

3380

3188 3187 3386

3580

3586

3372

MOBILITY WORKSHOP

SALESFORCE WORKSHOP

2788

2776

2760 2762 SPEED NETWORKING

2745

2786

2772

SEMINAR HALL 21

3004

2796

2784

3210

3000 3002

2794

SEMINAR HALL 12

2570

SEMINAR HALL 9

3170

3176 3177

3370

3160 3162

3166

3360

3168

3572

3368

SALES OFFICE

3150 3151

2758

3156 3158

3592

3570

3562

3565

3561

3564

3566

3340

3140 3142

3788

3780

3568

3768

MAUVE WORKSHOP

3760

SEMINAR HALL 24

3762

3551

3552

3555

3750 3752

3755

3550

3554

3556

3754

3756

3540 3542

3146 3148

3786

3576

3560

BUSINESS CONNECTIONS

2744 2746

3376

SEMINAR HALL 22

3546 3547

3740 3742

3758

SEMINAR HALL 25

3745 3746 SEMINAR HALL 26

2530 2532

2537

2534

2536

2520

2538

2528 2524

2512

2513

2510

2514

2502

2503

2500

2504

2526

EMAIL MARKETING WORKSHOP

2736

2726 2728

2722 2720

2730

2930

2922

CLOUD COMPUTING WORKSHOP

2724

3130

3120

3534

3110

3126

3326 3325

3116

3510

3513

COFFEE AREA

KEYNOTE HALL 2

3106 mCOMMERCE WORKSHOP

3100

SEMINAR HALL 27

3720

3516

3514

2508

3535 3734 MICROSOFT DYNAMICS WORKSHOP

3328 3522

2920

2518

3530 3532

3334 CAREER PROGRESSION WORKSHOP

3712

3713

3708

3710

3714

3706

3304

3502

3503

3306

3500

3504 3506

3508

3702 3700

SEMINAR HALL 28

SEMINAR HALL 29

VISITORS ENTRANCE

MAY 2014 GOING GLOBAL

FLOOR PLAN

The Global Network for Major Events

Helping you succeed in Major Events • International Market Penetration • Mission planning • Business seminars and workshops • Bid support • In-country representation • Membership scheme • Discounted access to international expos

www.majoreventsinternational.com Tel: +44 (0) 2079 349004

enquiries@majoreventsint.com

Stand 3745

THE WORLD OF DATA OPENS DOORS FOR EXPORTERS Think of the key things you need to consider and decisions you need to make with regard to exporting. Which product or service do you want to export? Which country should you focus on? What partners or agents should you choose? Who are your main competitors in this new market and how can you differentiate yourself from them? These are but a few of the questions you may have. Having the knowledge to answer them and make informed choices can really benefit your business. So access to the right information, at the right time, is vital for any organisation that intends to stay ahead in an increasingly complex, competitive and rapidly changing world. The volume of data available to support you is growing at an extraordinary rate. The BBC has reported that according to

IBM, 2.5 exabytes - that’s 2.5 billion gigabytes (GB) - of data was generated every day in 2012. Just think how much data you have stored on your mobile phone, on your company website and what is made available publically on the internet. Companies, governments, charities and international

“Arkevista has helped us to prioritise which countries to export to and then provided profiles of key prospects in our target countries. We now know which countries are likely to be easiest for us to export to, which countries make it easiest for people to buy from us and which represent the best market potential for our products. In short, we know where we are going to get the best returns. On top of this, we know the size and locations of the key distributer networks, together with the key contact details of those involved. They have saved us so much time and effort. “ John Grace, Director, Essential Nails

organisations such as the United Nations, the World Bank and the World Health Organisation all publish data either because they have to, or because they want to. This vast reservoir of knowledge can provide key information to support your decisions; it is a

matter of knowing where to look, how to fuse the data together and analyse it. This is what Arkevista does. Put simply, our purpose is to find and extract the information that will give advantage and opportunity to our clients. We take away the complexity and hassle, delivering the information in the right format for them to make timely decisions. Whether you are a large and established organisation, or a niche player, the information can make a real difference.

“Our global market is changing and developing rapidly. Working with Arkevista, we can now leverage large volumes of data from multiple sources to identify the number of times our customers choose our product over and above others and where [in the world] we should be developing and promoting new products. Arkevista’s ability to identify and analyse new key data sources for us has been instrumental in helping us provide our customers with the content they need, increasing our international sales. “ Ken Dearman, Insight Manager, UK Hydrographic Office

MAY 2014 GOING GLOBAL

EXHIBITOR

Stand 3564

CONNECTING BUSINESS AND PEOPLE

There are three main services that the MexCC provides:

THE AUTHORIT VOICE OF ATIVE M BUSINESS EXICAN E THE UNIT S IN E KINGDOMD

• • •

Intelligence Strategic Events Representation

As a member of the Mexican Chamber of Commerce, you will receive the Chamber’s e-newsletters and industry reports provided by our members or strategic partners, all the material disseminated by the Chamber involving trade and commerce between Mexico and the UK, free entry (or special rates) to most of the Chamber’s events, privileged access to VIP events depending on the membership type and special rates and discounts in a wide range of services.

OUR VISION

If you’re looking to do business in or with Mexico, find out what help and support The Mexican Chamber of Commerce can offer.

WHO WE ARE The Mexican Chamber of Commerce in Great Britain (MexCC) represents Mexican and British entrepreneurs doing business in Great Britain and Mexico.

MEMBERSHIPS Patrons

BECOME A ! MEMBER

As main beneficiaries of the MexCC, they are entitled to appoint a representative to the Advisory Board, a corporate body that collaborates in shaping the strategy of the MexCC. The Patron’s logo will appear in all the stationery of the MexCC, including letterheads and website banners. Annual rate: £6,000 plus VAT.

Corporate Members Under this category, corporations are entitled to greater involvement and presence during the MexCC events. Their representatives are encouraged to promote and advertise their business to other members. Annual rate: from £1,000 plus VAT

Individual Members This membership has been designed for individuals willing to participate in the activities and services of the MexCC. However, brand presence is restricted for this kind of memberships. Annual rate: £120.00 plus VAT.

EXHIBITOR

GOING GLOBAL MAY 2014

It promotes strong and long lasting relationships among its members and stakeholders and it is the place in which businessmen, politicians, academics, diplomats, and non-governmental organisations of Mexico and Great Britain meet, creating an ideal environment to pursue business opportunities. The MexCC is the authoritative voice of Mexican businesses in the United Kingdom. It is the first Mexican Chamber of Commerce in Europe and only the third in the world (after the US and China).

WHAT WE DO The MexCC works for its members, and they are on the very top of our organisational diagram and according to their requirements we build projects and collaborate in specific ventures.

MexCC

To become a main source of intelligence; the issues and concerns of our members dictate our agenda through our Board of Directors, Board of Advisors, General Manager and Volunteers. To offer high profile and effective strategic events; we strongly believe in the power of networking and this is why the Chamber’s main goal is to provide a networking platform for companies and individuals engaged in trade and investment between Mexico and the UK as an opportunity to interact with senior figures whose remarks may be relevant to the MexCC members’ interests. To become a representative of companies through marketing and PR; we understand the importance of marketing as part of a business development strategy to penetrate new markets. As ‘insiders’ of both Mexican and UK markets, we have the adequate tools to market and promote companies willing to expand to overseas markets.

8 Northumberland Avenue, WC2N 5BY, UK contact@mexcc.co.uk

The GLOBAL ECONOMIC FORUM 2014 will aim to:  Discuss the challenges of doing business worldwide;  Explore strategic business, trade and investment opportunities in the countries represented at the Forum; Explore the role of Trade and Export Finance in enhancing international growth  Boost the profile of UK and other international business interests and expertise.  Provide the gateway for prospective investors interested in exploring global FDI climate and opportunities with the added bonus of direct contact with worldwide policy-makers and businesspeople. Organised as an integral part of the IFB 2014 official programme the forum has been planned to be one of the highlight events of the Festival, to coincide with the attendance of the Executive Bureau of United Cities and Local Government, an international organisation representing more than 1000 cities across 95 countries; and The Global City Leaders Summit, representing over 200 city leaders from around the world. Participants will have the opportunity to maximise their networking during lunch and coffee breaks throughout the Forum as well as during the third day, dedicated to B2B meetings only.

REGISTER NOW @ WWW.IBDE.ORG TO SECURE YOUR PLACE AT THIS MUST-ATTEND EVENT EARLY BIRD RATES £95 (SAVING £300). STANDARD RATES £395 INTERNATIONAL DELEGATES CAN ATTEND FOR FREE. Please contact events@ibde.org SPEAKING, SPONSORSHIP AND EXHIBITION OPPORTUNITIES ARE AVAILABLE. CONTACT INFO@IBDE.ORG FOR DETAILS

A limited number of complimentary tickets are available for senior executives. Please contact events@ibde.org for details. Confirmed speakers include, among others:    

Sir Michael Rake, Chairman of BT Group and President of CBI Luis Alvarez, CEO, BT Global Services, BT Group Peter Chase, Vice President, U.S. Chamber of Commerce Courtney Fingar, Editor, fDi Magazine, Financial Times Group Strategic Partners

IBDE – Integrating World Markets

   

Premier Partner

Sir Thomas Harris, Vice Chairman, Standard Chartered Max Steinberg CBE, Chief Executive, Liverpool Vision Simon Galpin, Director-General, InvestHK Rudi Guraziu, Chief Executive, IBDE

Media Partners

www.ibde.org

Visit us at Stand 3746

Translation and linguistic services in over 200 languages

72%

of customers overseas prefer to buy products with information in their own language

56%

say product information in their language is more important than price

Our services can help you engage overseas customers and grow your export sales Translation

Voiceovers

Transcreation

Subtitling

Localisation

Multilingual SEO

Wolfestone will be hosting seminars on international marketing tips at Going Global Live. Take a look at the seminar guide for more information. We will be launching a series of webinars and e-books about export marketing in Summer 2014. Pre-register for both at: wolfestone.co.uk/going-global

Trusted by:

GET IN TOUCH

0845 000 0083 hello@wolfestone.co.uk @wolfestone www.wolfestone.co.uk

Stand 3556

DOING BUSINESS IN JAPAN

THE PERFECT FOR EURO TIME COMPANIEPEAN INVEST IN S TO D BUSINESS OING IN JAPAN

The land of the rising sun has been a popular destination for traders around the globe for centuries. Its oriental appeal and mysterious culture have offered lucrative opportunities for those able to establish foothold in the country. Fast forward to 2014 and Japan is the third largest economy in the world and one of the most important players in global trade. Contrary to popular belief, the Japanese market is not an impenetrable fortress. In fact, many foreign businesses managed to increase their exports and have accomplished explosive growth in sales in the first few years upon entering the country. Japan’s 125 million inhabitants have money to spend and generally appreciate quality products.

ment, it would be the perfect time for European companies to invest in doing business in Japan. A quality product or service combined with the right attitude will take you a long way. However, Japanese culture and society are so different from ours and an understanding of the local business mentality and customs are essential. You would not be the first to misjudge your prospect’s thoughts completely and ruin your chances of making a big sale altogether.

Considering the Japanese Yen being relatively cheap at the mo-

The most obvious barrier is language, as most Japanese companies, large multinational corporations aside, still don’t have English speaking staff. Hiring an interpreter is an option, but the true challenge only starts when engaging in conversation. Whether your prospect is speaking English directly or through an interpreter, odds are he’s thinking in Japanese.

Trade-Link (UK Division) Ltd www.trade-link.eu jeffrey@trade-link.eu 01753-893984

This might not seem like much of a concern; however it can cause you to waste time on the wrong prospects, or even go as far as having disastrous (financial) consequences.

course just one simple example of a problem that foreign businesses might face in Japan.

Japanese businessmen, and Japanese people in general, are very polite and as a result tend to feel uncomfortable saying ‘no’. They have subtle ways of expressing their disapproval that might remain unnoticed to foreigners. The Japanese, not wanting to offend their conversation partners, sometimes make suggestions or invitations out of politeness, without intending to proceed with them. A Japanese salesman will pick up such signals and cut his losses, whereas his European counterpart might be thinking the complete opposite. Such misunderstanding and inability to turn someone down sometimes leads to second or third meetings and expensive dinners out of courtesy from the Japanese party, leaving the European businessman to think that he is on his way to land a huge business deal. This is of

The ability to combine cultural aspects and having a full understanding of the local business culture and unique consumer behaviour will determine your success in Japan. The complex culture can be perceived as an obstacle, but the key is to turn it in your favour. Once you’re in, you can count on long term business relationships, reliability and extreme loyalty.

Trade-Link (stand 3556) has over 20 years of experience in business with Japan. As consultants and representatives, the organisation has helped countless businesses enter the Japanese market and develop marketing strategies. As experts in the relationship between European and Japanese companies, Trade-Link can help your company grow and increase activities overseas.

MAY 2014 GOING GLOBAL

EXHIBITOR

BOOK YOUR FREE CONSULTING SESSION NOW

LEADERS IN MARKET RESEARCH

• •

Are you looking to develop your business plan? • Are you exploring international markets? Could market research help you to take the next step?

Euromonitor would like to share our expertise with you. Click here to book a one-to-one meeting with our team of experienced consultants to talk through your next business venture. Using our award winning Passport database, we can answer those burning questions, allowing you to take the next step forward. Spaces are limited, click here to secure your meeting

Euromonitor International are proud winners of the Queen’s Award for Enterprise: International Trade. Adding this to the Online Trade Information Portal of the Year 2013 & 2014 and the Private Business of the Year Award 2013, Euromonitor is delighted to share our expertise in how to take the next step in your business, with confidence. Did you know? • • • • •

SAVE 25% ON EUROMONITOR REPORTS WHEN YOU PLACE YOUR ORDER AT THE SHOW VISIT US AT STAND 3550!

12 of the world’s largest 25 consumer markets, are emerging economies Consumer expenditure in emerging markets will expand by US$13 trillion between 2013 and 2025 4 out of the 5 largest populations globally are in Asia Pacific (move from last bullet) With combined consumer expenditure of US$2,468 billion in 2013, the world’s 25 largest emerging market cities form a larger consumer market than Germany or the UK In 2018 the population of Sub-Saharan Africa will exceed one billion – that’s more than the population of Europe and Australasia combined

About Euromonitor International Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. Established in 1972, we have more than 41 years of experience publishing international market reports, business reference books and online databases on consumer markets. Proud winners of

JOIN US TO LEARN: HOW TO SUCCEED IN EMERGING MARKETS Sarah Boumphrey, Head of Countries and Consumers at Euromonitor will discuss the factors which should be considered by companies when assessing emerging markets, recognizing the challenges to be overcome. JOIN SARAH AT THE FOLLOWING TIMES: Thursday 15th May Friday 16th May

12:30 – 13:00 13:15 – 13:45

Hall 24 Hall 27

Stand 3560

COME AND SELL TO CHINA

IF YOU MAKE IGH OR CREATE H MER U NS QUALITY CO UK AND HE T IN S T C U PROD UT HOW TO O D WANT TO FIN A, COME AND HIN EXPORT TO C ABOUT BEING S U TALK TO . UK PAVILION PART OF THE START PACKAGES £995 FROM JUST

Want to Sell to China or nearer to home? You could find your ideal partner at Chimport, The China World Brand Fair at Guangzhou, 23-25 September 2014.

want to find out how to export to China, come and talk to us about being part of the UK pavilion. Packages start from just £995

Demand for high quality UK products in China has never been higher. Food and drink, fashion and accessories, health and beauty products, baby products, home and giftware are just some of the product categories affluent Chinese consumers are buying now.

Want To Sell Nearer To Home? Crosshead ecommerce is a fantastic way to build sales and brand awareness in new markets, especially in the fast growing BRIC and APAC economies. Established marketplaces like Amazon, ebay, and Rakuten are trusted shopping environments for millions of buyers Come and see how you can who last year spent over $100 start selling overseas online. billion online, an opportunity recognised and taken up by increasing numbers of Channel Trading blue chip retailers, brand owners, manufacturers URL: www.channeltrading.co.uk and distributors.

Chimport, the fast growing World Brand Import Fair, held at Pazhou International Centre, Guangzhou is a dedicated trade show for businesses wanting to sell into China. The show will feature more than 50 countries, all with their own dedicated pavilions and this September sees the launch of the “Best of The UK” pavilion.

Over 20,000 agents, distributors, wholesalers and retailers all looking to import a wide range of quality consumables are expected to attend. When you sell at Chimport you don’t just get a stand, we provide complete pre-, during and post-show support that includes on-stand translators, lead follow-up after the show with reports back in English, logistics to and from the show, social media campaigns and targeted emails to prospective buyers, show catalogue. It’s so much more than ‘just’ a three-day show! If you make or create high quality consumer products in the UK and

Emerging online market places in such as T Mall in China, as well as others in

South America are opening up to imported brands and offer an even greater opportunity. Asia’s online economy is expected to be the largest in the world by 2015. We can provide you with a fully outsourced solution to reach these markets that allows you to focus on your business without the need for investment in staff, software, training, translation and dedicated customer services.

EMAIL: ben.w@channeltrading.co.uk PHONE: 0845 548 0227 TWITTER: @ChannelTrading MAY 2014 GOING GLOBAL

EXHIBITOR

IN ASSOCIATION WITH

The magazine for traders, exporters, re-exporters and producers in the Middle East region For more information, visit

www.tradeandexportme.com

About Trade and Export Middle East Trade and Export Middle East is a monthly magazine in English, published by CPI Media Group in association with Dubai Exports, and is aimed at the trading community in the region. The magazine is supported by a converged media platform of print, website, e-newsletters, social media, corporate events, round tables, breakfast meetings and more. Trade and Export Middle East intends to serve as a primary reference tool for existing and prospective traders in need of a practical and results-based guide to exporting and importing. Armed with practical advice and analysis, it highlights domestic and international key issues, as well as business opportunities for the trade community regionally and internationally. More information about the magazine can be found at www.tradeandexportme.com

Aparna Shivpuri Arya Senior Editor +971 554479585 +971 44409133 aparna.arya@cpimediagroup.com

Sarah Motwali Director of Sales Business Division +971 (0) 50 678 6182 sarah.motwali@cpimediagroup.com

Vanessa Linney Sales Manager Trade and Export ME +971 (0) 52 962 2460 vanessa.linney@cpimediagroup.com

Stand 3762

PUTTING BUSINESSES IN TOUCH We caught up with Adaeze Ekwueme, Founder of Plaudunt.com, to talk about the inspiration behind the innovative global business networking site and how it can help companies around the world to make contact.

Q. Tell us a little bit about your business. Plaudunt is a social network for businesses. Businesses around the world can create a free profile in seconds using their business name, logo and contact information. Members send handshake requests and they can join groups including mastermind groups, send messages and add photos, videos and bios of senior staff members to their profile. All interactions on Plaudunt are with your business name, so it intrigues other members to find out who your business is and what you do. In short, if Facebook and Global Yellow Pages had a baby, it would look very much like Plaudunt.

Q. Where did the idea come from? I was in Brazil last year developing an investment guidebook for potential foreign investors with The Investour Group, Plaudunt.com’s parent company. I interviewed a lot of companies and government agencies for the book and I was asked so many times by CEOs and Ministers how they could

Plaudunt – The Business Matchmaking Site

EXHIBITOR

connect with companies outside Brazil. Looking for a solution, we explored forming a private group on an existing social network, but this required people interact as individuals rather than companies, so it fell short of our requirements.

Q. What have been

After some investigation, we saw that no social network operated purely as a business-to-business network, so Plaudunt was born to fill the gap in the market. Plaudunt is a Latin word that simply means “They strike hands to complete a bargain”. A lot of small businesses that sell to other businesses have signed up, including printers, digital agencies and business coaches. We also have Chambers of Commerce and Professional Associations using the Plaudunt site to connect their member companies to each other. Our members are very instrumental in coming up with new ways to use our technology.

Plaudunt is relatively new; we’ve been live for just over a month and the reaction has been good so far. We spent almost a year developing the site and it was challenging getting the right team together with the right chemistry to build and manage it. Now we have a team at our office in Geneva, Switzerland and support technical staff in San Francisco and India, so we cover three time zones. As a social network, we have to constantly innovate. We had a lot of plans in beta for where we expected the site to go, but nothing beats having a live site and letting your members dictate the pace and direction.

www.plaudunt.com +41766494677

GOING GLOBAL MAY 2014

the major hurdles when building the business?

We still face hurdles daily, although it’s worth it when we receive a Handshake request from a company in Iceland or even from another company in our office building in Geneva. We are actually our very own success story and have met a few

companies on Plaudunt including a London-based printer that is designing our T-shirts for the exhibition.

Q. Where do you see the business in five years? Still growing as people start businesses daily, and innovating as we fully expect that the business landscape will be predominantly digital in five years’ time. We want to have a lot of success stories and for Plaudunt to be a reference point when researching a company. In the same way people check other people’s Facebook profiles to find out more about them, we want Plaudunt profiles to be checked to find out more about companies. We would like to have companies in every country in the world and for Plaudunt to be the goto site for local and global b2b interactions. We hope for Plaudunt to be accessible and viable to and for the masses, as well as for companies in countries at different economic stages of development and with different needs to use Plaudunt as a tool to connect the dots.

“You can trust us to deliver” • For all your export cargo movements. • Freight rates available to any destination worldwide. • Customs Brokerage - Import / Export / Transhipment. • EUR1 & ATR1 Authentication. • Freight Forwarding. • European & International Road Freight - Full / Part Loads / Groupage. • NVOCC & ERTS Operators. • Vessel Agency / Line Representation. • Vessel Chartering / Project Cargo Management. • Fresh & Frozen Produce Specialists. • Home Office Section 5 Authority. • VIP Service - Complete Information Management. John Foord FICS: T: +44 (0) 1394 605231 E: johnf@grangeshipping.co.uk Demi Duran (Sea & Air Freight): T: +44 (0) 1394 605216 E: demi@grangeshipping.co.uk

“Modern methods, traditional service”

China-Britain Business Council Helping UK companies grow and develop their business in China

The China-Britain Business Council is the leading organisation helping UK companies grow and develop their business in China. Our mission is to help companies of all sizes and sectors, whether new entrants or established operations, access the full potential of the fastest growing market in the world.

60 Years of Engagement, 23 Offices in China and the UK

Through 60 years of engagement, we have built up exceptional connections with government and business across China. We have a network of experienced bilingual advisers based across our network of 10 offices in the UK and 13 in China to provide advice and support to companies, whether looking to enter the market, grow their existing China business or to access opportunities to service Chinese companies expanding their global presence. We deliver a wide range of practical services, including: advice and consultancy, market research, event management, trade missions and exhibitions, and setting up rep offices.

A Partner of UK Trade & Investment (UKTI)

As a partner of UKTI we deliver its business-to-business services in China, including the Overseas Market Introduction Service (OMIS), which enables UK companies to identify partners, arrange market visit programmes and carry out preliminary market research. All UK companies are eligible to access the service, which is an excellent option in addressing a one-off business challenge and to get a taster of the China market.

Become a Member of CBBC

However, for companies more serious about growing a China business, CBBC membership provides the bespoke advice, on-going support and connectivity necessary to achieve longterm success in China. CBBC members also benefit reciprocal membership of the Beijingbased British Chamber of Commerce in China (Britcham). Joining us provides access to a membership base of more than 900 British companies and individual members, along with extensive links to partners, organisations and local Chinese companies.

Visit us at stand 3566 for further information!

www.cbbc.org

The Arab-British Chamber of Commerce

Partner for Business in the UK and the Arab World The Arab-British Chamber of Commerce has been committed to the encouragement of Arab-British trade and economic cooperation since 1975. Under the leadership of the Secretary-General and CEO, Dr Afnan AlShuaiby, together with its experienced staff, the ABCC is ready to assist both Arab and British businesses in making the most of the new opportunities that are constantly emerging from the multibillion dollar trading relationship that exists between the UK and the Arab world.

ishing ethic of our many and varied services:

Direct Certification and Legalisation Service Foreign Office Service Notary Services Export Club and Networking Opportunities Conferences Arab-British Forums and Exhibitions Rapid Visa Service to Arab Countries Translation Service Business Research Services Online Advertising Opportunities Free Publications Magazine | Directories Daily e-Newsletter International Trade Training Courses Arabic Language Training Cultural Training Programme Special Member Rates on Meeting and Function Room Hire Organising Events on behalf of Members Special Member Rates for Hotel Bookings

__________________________________________________________________ For additional information on how to become a member contact: Dr Lamya Al-Imara: T: 020 7659 4865 | E: l.al-imara@abcc.org.uk Arab-British Chamber of Commerce 43 Upper Grosvenor Street, London W1K 2NJ | T: +44(0)20-7235 4363 | F: +44(0)20-7245 6688 | W: www.abcc.org.uk

GLOBAL LAUNCH SPRING 2014 Previously off market and referral only

ARE YOU PROGRESSIVE?

Progressive People Network is a world-class training and development programme founded by Martin McKenzie; consultant to the top one percent of CEO’s globally. PPN achieve results by providing each member with their own blueprint for success along with personal and professional plans to take them to their goals. For the first time, access exclusive one percent knowledge previously available to those industry and business leaders is now available to SME’s who are committed to taking their business to the next level by incorporating leading strategies into their organisations and companies to save time, money and get those top results. Features • SME Directors Package • Bespoke Development Programme • Unique In-house Training Packages • One-to-one Coaching • Win-win Networking with Like-minded People

Sign up online to our newsletter for top business tips, invitations to one-off events and to join the World of PPN! PPNWorld.com

VISIT US ON VISIT US ON STAND 3166 Facebook.com/PPNWorld

@PPNWorld

PPNWorld.com

0207 873 2151

Fund your export growth with MarketInvoice

MarketInvoice is an award-winning invoice trading platform, giving SMEs immediate access to funds otherwise tied up for between 30 to 120 days. Fast-growing UK exporters are turning to MarketInvoice because: • • • •

On MarketInvoice, businesses trade their individual invoices with a network of global investors, instantly unlocking funds they then use to reinvest in new people, products and markets. MarketInvoice is helping UK exporters do business in over 30 countries. Approximately 40% of the £150m funded via MarketInvoice to date has been for export purposes. The funding process is transparent, simple and fast, with many invoices now being funded in part by the UK Government. The online application form only takes 15 minutes and once registered, invoices can be traded and funds accessed within hours.

They are able to sell single invoices online, only as and when they need to There are no contracts or hidden fees No requirements for debentures or personal guarantees Signing up is free and funds can be drawn-down the same day

W: http://marketinvoice.com T: 0845 548 0508 E: info@marketinvoice.com

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NOTES

25/03/2014 14:42:50

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BUSINESS SHOW2014

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