Legal Marketing Summit

27 & 28 MARCH WEDNESDAY: 10AM - 5PM THURSDAY: 10AM - 4PM

DIGITAL MARKETING NETWORKING TIPS & OPPORTUNITIES LAW FIRM MARKETING CLIENT RETENTION MARKETING STRATEGY CUSTOMER SATISFACTION EFFECTIVE CAMPAIGN PLANNING LEAD GENERATION

THE ULTIMATE PLATFORM FOR MARKETING PROFESSIONALS WITHIN THE LEGAL SECTOR BRAND DIFFERENTIATION MARKET ADAPTATION BUSINESS DEVELOPMENT R.O.I BRAND AWARENESS CONTENT MARKETING SOCIAL MEDIA

WELCOME THE ULTIMATE PLATFORM FOR MARKETING PROFESSIONALS WITHIN THE LEGAL SECTOR Following feedback from previous editions of LegalEx, this year we have introduced the Legal Marketing Summit Theatre! We’re really excited to launch this feature of the show, as many of our previous visitors asked for us to introduce more speakers and exhibitors who directly address how marketing can help legal practices and businesses.

The Legal Marketing Summit Theatre will facilitate a whole new level of learning and will be packed with a dozen seminars which will offer guidance for you to grow your practice effectively and help position your business above others by utilising a successful marketing campaign. This area of legal practice expansion and development is often overlooked at legal events and this is why we have organised the Legal Marketing Summit to address all the questions you might have, and help to you make your business the best it can be!

Influential and expert professionals from within the sector will address any and all questions and queries you have regarding legal marketing, and will inspire you with powerful insights into how you can improve this challenging area of the legal industry.

Over the course of the two days, this summit will boast an exceptional line-up of experienced and knowledgeable marketeers. The full listing of every seminar in our agenda is available in this show guide, so you can properly organise your days in order to make the most of your time at the show. You will also glean the latest insights into the world of online marketing, learn how to get the most out of your firms marketing spend, and also ensure that your customers are experiencing the highest standards of customer experience possible.

RUNNING AS PART OF LEGALEX 2019

DIGITAL MARKETING NETWORKING TIPS & OPPORTUNITIES LAW FIRM MARKETING CLIENT RETENTION MARKETING STRATEGY BRAND DIFFERENTIATION MARKET ADAPTATION BUSINESS DEVELOPMENT CUSTOMER SATISFACTION EFFECTIVE CAMPAIGN PLANNING LEAD GENERATION BRAND AWARENESS CONTENT MARKETING SOCIAL MEDIA R.O.I.

SPEAKERS

KEYNOTE

This is your chance to brush up your knowledge on every aspect of legal marketing.

A wide range of related topics will be covered, digital marketing, networking tips, law firm marketing, client retention, and much much more.

The following pages cover all the seminars this marketing summit will host, and which you simply can’t afford to miss.

to be “Want an expert?

Learn from the experts in the world of legal marketing

JOE REEVY

CROSSELERATOR LTD / LEGAL RSS How to use Connectedness and Influence to Build Your Practice FAST! (Why Networking Works) The best way to sustain growth at reasonable cost for professional practices is REACH. In this seminar we’ll look at the ways you can do this at low cost and maximum ROI and at some of the best examples of building reach…and some of the things you shouldn’t do (especially with your website). We have used these techniques successfully for more several years to build a strong reach: you can too!

How to use BD automation to save your marketers hundreds of hours annually This seminar will show BD people in law firms and other marketers some of the automation that is available which will enable them to grow their influence on the web and businesses quickly and effectively and how automation is the key to building ‘reach’ – THE most important aspect of successful web marketing. Used well, automation can have hundreds of hours annually, meaning better ROI, happier partners and less stress!

WEDS 11:45 THEATRE 7

THURS 11:45 THEATRE 7

RICH DIBBINS

CONSCIOUS SOLUTIONS Online Marketing in 2019. What’s working?

What’s not?

With 2,000,000+ searches on legal subjects and the fact that over 80% of adults are now online, it’s not disputed that you need an effective online presence. However, it’s not just about having a good website. This session will be offering a review of what a law firm’s website should have to be successful in 2019. Offering practical ideas that can be implemented into your current website or one you are planning to build.

WEDS 12:30 THEATRE 7

THURS 14:00 THEATRE 7

KAREN DUNNE-SQUIRE ELATION EXPERTS

Giving Your Customer the Red Carpet Treatment The experience that your client has when working with you is fundamental to how successful your business is. Creating robust processes that drive an excellent customer journey will set your practice apart from the rest. In this highly popular seminar you will come away with the tools you need to identify the gaps in your current process and understand how to overcome these to give your customers the red carpet treatment – every time.

THURS 14:45 THEATRE 7

GARY WHEAT

LEGALBRANDS LIMITED The need to differentiate to build your brand As the legal world becomes increasingly competitive it is vital you understand who you are and why people should instruct you. In this seminar we look at how differentiation can help you rise above the rabble.

WEDS 14:45 THEATRE 7

THURS 12:30 THEATRE 7

“

NICK FRANCIS

LARA SQUIRES

CLARE FANNER

Marketing on a budget

How to get £100k+ more income into your law firm quickly

CONSORTIUM BUSINESS SOLUTIONS

CLIO

Law firm marketing.

Practical advice on marketing for law firms.

Digital marketing. SEO. Blogging. Billboard ads. No matter how you are thinking of doing it, law firm marketing, or the practice of attracting new potential clients to their law firm, can consume a lot of time and energy. This seminar will help you understand where you need to make sure you’re investing money and time, so that you can focus on running your law firm and practicing law.

THURS 13:15 THEATRE 7

A brief overview of why you should have a strategy, what it should include and what comes next. We will then talk about some specific marketing tactics that in many cases are free.

FIND GET GROW

A poor client experience is costing law firms £thousands. Clare will share data that demonstrates that a £10M turnover firm could be losing an average of £120,000 fee income each year.Can you afford to ignore this issue? Clare will share the steps you should take to give you the know-how, skills and confidence to deliver better value from existing opportunities and clients.

WEDS 14:00 THEATRE 7

WEDS 11:00 THEATRE 7

PETER WATSON DISTRACT

Innovative Digital Marketing for Law Firms.

Thanks to decreasing organic reach, and increasing digital ad costs, brands are now having to become more disruptive than ever before to get their message out, but what should they be doing? Peter will share what he is recommending his clients, as well as one of the greatest secrets in marketing in the legal industry; which, if you’re brave enough to do, will have a huge impact on your business.

WEDS 13:15 THEATRE 7

THURS 15:30 THEATRE 7

GEREMY JOHNSON GLOBAL LAW MEDIA AND TV

STEPHEN BEDFORD CONICAL

How your law firm will survive in the 21st century

The need for integrated marketing in law firms

Technology and consumer expectations are changing the law firm model. To maximize your chances of survival, you need to be aware of how the market is shifting and understand the drivers of change. Geremy Johnson, Esq. Founder of Global Law Media and TV, is a mission-driven lawyer and consultant that focuses on the various aspects of tax law and business strategy affecting entrepreneurs and businesses. After graduating from Law School and with a passion for public service, he began his legal career as a Prosecutor for the City of Philadelphia, one of the top District Attorney Offices in the United States. There he litigated over a combined 200 criminal trials and motions.

Marketing is now composed of multiple disciplines.

These disciplines are widely advocated by exponents BUT marketing needs to be an integrated function if it is to be effective.

WEDS 15:30 THEATRE 7

THURS 11:00 THEATRE 7

Steve is MD of Conical. Conical specialises in marketing support for professional services firms. Steve has previously held roles as Marketing Director in 2 FTSE companies, has spoken at events around the world and has authored several reports on law firm marketing.

WED 16:15 THEATRE 7

WHY IS LEGAL MARKETING ESSENTIAL?

1.

DISCOVERY

The way in which we communicate is constantly evolving, and often drastically. Keeping on top of this is essential, especially when conducting the marketing for your law firm. Often, law firms aren’t as inclined to set a high budget for marketing. However, if one invests in this practice, more often than not it will result in profit and will be a positive step forward for your business.

With more and more law firms practising using purely digital methods, digital marketing should be at the forefront of any business. Relying on repeat client work or word of mouth may not be as effective as it used to be. Being constantly aware of new ways of working is always a great way to keep ahead of other firms.

Although it seems like the world is moving faster than ever and marketing strategies can seem complicated, a primary aspect of marketing remains about client relations.

How do you come across to potential clients?

How do you treat your current clients? It is about finding a balance between finding the new whilst simultaneously looking after existing customers.

2.

STRATEGY

The internet can be an impersonal place at times, and with a wealth of knowledge at your fingertips, it can become easy to fade into the background of search engines. It is sometimes difficult to gain that face-to-face relationship with clients that engages them directly with your company.

However, digital marketing can be used to combat this.

Recently some lawyers have taken to social media sites such as Twitter and Linkedin to keep engaged with clients on a less formal basis. Having a personal profile allows the firm to have a face, making it far more approachable. Investing time in these profiles, interacting with clients or anyone who has queries is vital to standing out from the crowd, and building relations with potential new and existing clients.

3.

IMPLEMENTATION

For new firms, marketing is essential to build a client base who may be inclined to work with established firms.

Thinking about what makes you unique and celebrating this makes all of the difference, and for new businesses it is worth the time and money to gain the results and stand out from the existing competition.

This online presence has to be utilised in an effective manner and committing time is key. The more information and news updates that are available online about your firm, the more clients will feel as though they are building trust with you; whilst also getting the sense that they are in the know.

Things like regular news updates and blog posts are worth investing time in to show clients that you are committed and keeping them in the loop about how your firm is working.

With the ever expanding world of Legal Marketing, it is hard to stand out from thousands of other firms. This is why investing in marketing for your firm has become an essential necessity; simply being online isn’t the solution.

4.

MEASUREMENT

Clare Fanner, Find Get Grow How to get £100K+ More Income into Your Law Firm Quickly

11.00 - 11.30

Joe Reevy, Crosselerator Ltd How to use Connectedness and Influence to Build Your Practice FAST! (Why Networking Works)

11.45 - 12.15

Rich Dibbins, Conscious Solutions Online Marketing in 2019. What’s Working? What’s Not?

12.30 - 13.00

Peter Watson, Distract Innovative Digital Marketing for Law Firms

13.15 - 13.45

Lara Squires, Consortium Business Solutions Marketing on a Budget

14.00 - 14.30

Wayne Dharana, Exposure Ninja How to Spy on Your Competitors’ Digital Marketing Strengths and Weaknesses

14.45 - 15.15

Geremy Johnson, Global Law Media and TV How Your Law Firm will Survive in the 21st Century

15.30 - 16.00

Stephen Bedford, Conical The need for Integrated Marketing in Law Firms

16.15 - 16.45

THEATRE 7 WEDNESDAY

THEATRE 7 | WEDNESDAY

Geremy Johnson, Global Law Media and TV How Your Law Firm will Survive in the 21st Century

11.00 - 11.30

Joe Reevy, LegalRSS How to Use BD Automation to Save Your Marketers Hundreds of Hours Annually

11.45 - 12.15

Wayne Dharana, Exposure Ninja How to Spy on Your Competitors’ Digital Marketing Strengths and Weaknesses

12.30 - 13.00

Nick Francis, Clio Law firm Marketing. Practical Advice on Marketing for Law Firms

13.15 - 13.45

Rich Dibbins, Conscious Solutions Online Marketing in 2019. What’s Working? What’s Not?

14.00 - 14.30

Karen Dunne-Squire, Elation Experts Giving Your Customer the Red Carpet Treatment

14.45 - 15.15

Peter Watson, Distract Innovative Digital Marketing for Law Firms

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.legalex.co.uk for the latest information.

THEATRE 7 THURSDAY

THEATRE 7 | THURSDAY

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