Marketing Technology Expo 2019

27 & 28 MARCH

SHOW TIMES: 10AM - 5PM

2019 / LONDON

GUIDING MARKETERS FROM THE PRESENT, INTO THE FUTURE

1000 EXHIBITORS

PREPARE FOR

200

INTERACTIVE MASTERCLASSES

YOUR FUTURE WITH MARTECH

GRASP THE LATEST DIGITAL TRANSFORMATION TRENDS

500

UNMISSABLE SEMINARS

THE AI & VR AGE IS HERE

SPONSORED BY

WELCOME TO THE MARKETING TECHNOLOGY EXPO, 2019.

Martech has shown no signs of slowing in its dominance of the marketing sector over the past year, so to keep you up to date with the resulting tsunami of technological development, the Marketing Technology Expo is back! We’re all set to make the 27th & 28th March the most exciting two days in the 2019 martech calendar, as we once again turn London’s ExCeL into the ultimate hub for marketing technology.

Whether you’re looking to acquire the latest products from the industry’s most innovative suppliers, or discover how the world’s largest brands have applied them to maximise their marketing potential in the digital age, we’ve got you covered!

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This year’s exclusive keynote seminar lineup includes the likes of Depop, John Lewis, Hubspot, LinkedIn, The DMA and Shutterstock, while our immensely popular digital marketing masterclasses will also be making a return, enabling you to put your new-found technical knowledge into practice… and this is just the tip of the iceberg.

As ever, your ticket to the Marketing Technology Expo will also grant you unprecedented access to the B2B Marketing Expo, the Sales Innovation Expo, the Call & Contact Centre Expo and, for the very first time, the Customer & User Experience Expo! What does this mean for 2019? A total of 1,000 exhibitors, 500 seminars, 200 masterclasses and unlimited networking opportunities, all under one innovation-filled roof!

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KEYNOTES

20

SCHEDULE

08

HIGHLIGHTS

22

PARTNERS

14

MASTERCLASSES

24

EXHIBITORS

16

AWARDS

26

FLOORPLAN

Discover when and where you can catch your martech heroes at this year’s show.

Spoilt for choice with so much going on? We’ve got you covered with a comprehensive list of show highlights.

These run on a first come, first served basis, so take a look and get booked in via the website.

We’ll be celebrating the innovators making waves at the very forefront of the industry, so be sure to join us.

Plan your day with our full seminar schedule, to make sure you don’t miss that speaker you’ve been waiting all year to see.

Take a look at a full list of our amazing 2019 partners and supporters.

With so many incredible suppliers to choose from, we’re here to help you work out which ones will benefit you most.

Save yourself some time by locating and planning your route to the exhibitors you want to meet, prior to arriving at the show.

RUNNING ALONGSIDE:

2019 / LONDON

SALES INNOVATION E X P O 2 0 1 9

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DISCOVER THE FUTURE OF DIGITAL

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Back with the largest lineup of leading brands yet, this year’s extensive roster of keynotes will see a plethora of the industry’s most successful names provide invaluable insights on the ever-evolving digital marketing landscape.

In an industry characterised by continuous change and constant technological advancement, we’ve pulled together a plethora of martech’s most marvellous minds to help you gain that crucial competitive edge. Whether you need advice on how to elevate your online reputation, integrate AI and blockchain technologies or leverage the benefits of gamification, we’ve got the seminar for you.

This is a fantastic opportunity to capitalise on a whole host of free advice you won’t be able to find anywhere else, so grab yourself a seat nice and early to avoid disappointment, and sit back and enjoy!

SCOTT BRINKER VP Platform Ecosystem - HUBSPOT

THE NEW RULES OF MARKETING TECHNOLOGY & OPERATIONS Marketing technology and operations has been accepted as a critical function for executing successful marketing programs and delivering a remarkable customer experience. In this keynote, Scott will distill "The New Rules of Marketing Technology & Operations" embraced by best-in-class marketing teams for (1) centralisation, (2) automation, (3) decentralisation, (4) humanisation, and (5) continuous change. These might sound paradoxical, but that''s where the magic of modern marketing operations happens.

WEDS | KEYNOTE 1 | 11.00

YOANN PAVY

Head of Digital Marketing - DEPOP

WHY CONTENT IS SO IMPORTANT IN 2019?

Yoann is a data-driven marketing leader passionate about innovative and creative marketing strategies to deliver growth. Striving to blend the frontier between online and offline marketing, keeping a customer first approach!

Join Yoann whilst he explains why most brands do not generate enough content to reach their audience and how you can start making strategic decisions to change that.

WEDS | KEYNOTE 1 | 11.45

JOHN HORSLEY Founder & CEO - DEMAND EXCHANGE

CREATING VALUE THROUGH CONTENT SYNDICATION In a world where b2b buyers have completed over 57% of the customer journey before contacting prospective suppliers, you need to make sure your business is front of mind and being considered.

In this presentation you will learn how market leading vendors build brand equity, and provide value prior to the point of need through the syndication of high-value content.

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THURS | KEYNOTE 1 | 14.00

NICOLA HAMILTON

Senior Director, Brand & Communications - FINASTRA

POWERING GREAT CUSTOMER EXPERIENCES WITH AI AND DATA ANALYTICS Being a creative thinker is no longer enough. Marketers today need to be conversant with big data and artificial intelligence to truly exploit the vast amount of information available to them.

Forward-thinking CMOs are already exploring how AI and machine learning can support their marketing and customer strategies and savvy marketing teams are using data to create and deliver more personalized products and services to customers exactly when they need them.

WEDS | KEYNOTE 1 | 14.00

SABRINA WRIGHT Lead UX Designer - JOHN LEWIS

AUGMENTED REALITY IN THE RETAIL SPACE Sabrina is a lead UX designer at John Lewis. She has worked on nearly every aspect of the John Lewis website and app from homepage to checkout, and has over 10 years of design experience including product design, service and proposition design and user research.

Her seminar will be a case study on designing for AR in the retail space using HCD methodologies and user research.

THURS | KEYNOTE 1 | 11.45

WINNIE PALMER Co-Founder - INNOVATION NATION

DIGITAL TRANSFORMATION IS HUMAN TRANSFORMATION Three years since the World Economic Forum launched the Digital Transformation Initiative.

Statistics are showing that investments are not necessarily yielding desirable outcomes. This session will stress the importance of putting humanity at the centre of digital strategies and explore how a “Wheel of Human Transformation” framework may be what’s needed to underpin successful digital transformation.

WEDS | KEYNOTE 1 | 12.30

GRANT MUNRO SVPr - SHUTTERSTOCK

REINVENTING THE CREATIVE BRIEF TO SCALE VISUAL CONTENT MARKETING The antiquated creative brief process coupled with an unrelenting demand for content across digital channels is straining the marketing and creative ecosystem. With a streamlined process, creative teams can produce content at an unprecedented volume and quality, thus allowing marketers to hit microsegments around the globe. In this session, discover the tools and technology major brands are using to create branded visual content at scale that are cost-effective and engaging.

THURS | KEYNOTE 1 | 13.15

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TIM BOND

Head of Insight - THE DMA

THE 'QUANTUM MARKETING' SKILLS CHALLENGE Marketing is evolving faster than ever, due to rapid technological advancement, proliferation of data and increasingly savvy consumers. Tim will discuss how to keep up with the changing environment, as organisations need to cultivate the culture of continuous upskilling and professional development by attracting and retaining talented staff. Relevant skills are essential for remaining competitive and delivering innovation.

WEDS | KEYNOTE 1 | 13.15

DARRYL PRAILL

Chief Marketing Officer - VANILLASOFT

THE DAY MARKETING HELD SALES ACCOUNTABLE Virtual Causeway needed their marketing program spend to generate as many marketing qualified leads (MQL) as possible, and they needed those MQLs turned into sales qualified leads (SQL). The problem was that Sales rejected over half of their MQLs, resulting in excess marketing program spend, lead flow shortfalls, intra-departmental conflict, and an overall questioning of marketing’s effectiveness and contribution. Learn how Virtual Causeway overcame this by implementing an effective sales engagement strategy.

THURS | KEYNOTE 1 | 14.45

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ISS M T ' DON

PREETHI SUNDARAM Technology Marketing Lead - LINKEDIN

TECHNOLOGY BUYING TODAY – HOW ARE YOUR CUSTOMERS THINKING ABOUT PURCHASING TECH? This is your opportunity to join the world’s largest professional networking platform at Keynote Theatre 2 for a very exclusive session, as LinkedIn send one of their top technology experts to London, to enlighten you on the sales and marketing solutions that you can utilise to transform your business.

LinkedIn conducts the largest research in the world into Technology purchasing every year.

This session will look at what factors determine whether your technology will make the short-list or not.

THURS | KEYNOTE 1 | 11.00

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PANEL DEBATE SDRs – WHO OWNS THE TEAM? A SALES VS. MARKETING DEBATE

Marketing generates Marketing Qualified Leads. Sales Development Reps (SDRs), historically managed by Sales, sales-qualify those leads (SQL) and pass them along to an Account Executive for pursuit. However, almost 50% of MQLs are never contacted by SDRs. To remedy this, Marketing should own the SDR team and the entire lead qualification process. Or should they?

Join the UK’s most hated sales trainer as he moderates a Sales vs Marketing debate.

BENJAMIN DENNEHY Sales Training Expert

Benjamin Dennehy, often referred to as the UK’s most hated sales trainer, is an engaging sales speaker and trainer who will explain that the barriers cemented within your selling process is your parents’ fault. His ‘no holds barred’ presentations educate, inspire, motivate and help salespeople overcome many of their daily sales frustrations and struggles.

DARYLL PRAILL

Chief Marketing Officer - VANILLASOFT

Darryl Praill, CMO of VanillaSoft, is a high-tech marketing executive with over 25 years experience spanning startups, re-starts, consolidations, acquisitions, and divestments. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous publications, podcasts, case studies, and best-selling books.

SCOTT AMERSON

Vice President of Sales - VANILLASOFT

Scott Amerson, Vice President of Sales, is responsible for leading VanillaSoft’s global sales team.

Having more than 25 years of sales and executive management experience, he is a proven veteran at building a scalable infrastructure for sales development and call center teams by defining key performance indicators, sales process, and training programs.

WEDS | KEYNOTE 1 | 15.30

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HIGHLIGHTS PRODUCT LAUNCHES Discover the latest products that will make your strategy pop! The show will see the exclusive launch of several pioneering products, set to alter the martech landscape for the very first time.

LIVE

AWARDS Take your industry knowledge beyond the present and into the future, as we recognise the innovators who are paving the way towards the technological world of tomorrow.

DATA & ANALYICS Measure, manage and analyse your marketing performance to maximise its effectiveness and generate ROI.

MARKETING AUTOMATION

Program your marketing automation, and make your day-today repetitive tasks more efficient.

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SPEAKERS We’ve gathered together the greatest and most technologically minded speakers in the industry. Whatever your desired topic or piece of advice, you’re sure to find it at MTEX 2019!

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TED N E M G U A ( REALITY) ry

MASTERCLASSES

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Our masterclasses provide insights and knowledge into the future of marketing from the most renowned industry experts. It's time to put theory into practice!

AI

(ARTIFICIAL INTELLIGENCE) Not sure what AI is yet? That’s all about to change with our AI experts, on hand to showcase how to use these technologies to your advantage.

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VIP AREA

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DIGITAL

TRANSFORMATION Strategically utlise the latest technology that resolves traditional problems, with the guidance of our digital experts.

NETWORKING

Join a network of over 20,000 proactive marketing and sales professionals; heed their advice and learn from their mistakes, as you strategise for your business’ future, one connection at a time.

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RED BY

SPONSO

VOICE SEARCH

VIDEO

Command the internet with just your voice; leading research and development companies will have the latest gadgets for you to speak to the technology of tomorrow.

Embrace the new wave of video marketing, and discover the most effective way to integrate this area of technology that never stops evolving.

CONTENT Learn how to stimulate maximum interest from your audience, by utilising digital content marketing to your advantage.

EXCLUSIVE SHOW OFFERS

Exclusive offers will be available from an array of exhibitors; who doesn't love a bargain? These are only available during the show, so be sure to get them whilst you can!

VR

(VIRTUAL REALITY) Immerse your customers into a different world of marketing, with the very latest VR products.

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Don’t miss a beat!

Follow #B2BMarketing19 and take full advantage of this year’s packed show agenda!

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W sure y e’ll make about ou don’t f orge tha maste t all-impor t tant rclass that y s ou’re ession bo in for oked !

Afraid you’l l miss out w ith so many happening incredible th at this year’ ings s MTEX? Don made it easi ’t worry! W er than eve e’ve r before for you to keep of all of you track r favourite features.

Receive live updates on the entire e #B2BMark vent by usin eting19 on g so cial media, with everyth and keep u ing happen p ing from on e end of th ExCeL, to th e e other!

This is the place you want to come to be able to find out about all the new technologies that you can take advantage of, to give you business the edge.

SCOTT BRINKER VP Platform Ecosystem Hubspot

MARKETING IS CHANGING...

ARE YOU READY? There is now an array of technologies that promise to simplify the marketing world. These technologies not only increase user experience, but they direct customer journeys, push brand messaging and collect data. With so much technology available from just a click away, it’s critical that marketers have an effective understanding of their marketing technology.

The significance of martech has never been more vital within the marketing world; every business is different, therefore every business should have a different marketing stack, tailored to its services. When building a marketing stack businesses need to consider their goals and priorities to organise accordingly, by ensuring the end goals are aligned with performance-focussed tasks.

QUEUE MTEX… Featuring keynote seminars from the likes of Hubspot, Microsoft, John Lewis, Shutterstock, Depop, the DMA and Finastra, plus some of the most innovative suppliers in the world, MTEX will provide you with crucial insights into the technology that is forming the future of marketing. Thousands of the most proactive marketers will descend on the event to snap up the opportunity to collect high quality leads, launch high quality products or services direct to the market with immediate feedback, and meet countless new clients face-to-face over two days.

This is why we’ve added MTEX to the B2B Marketing Expo family for another incredible year, as the event continues to solidify its position as the leading marketing event in Europe! The success of these shows is built on an ethos of delivering outstanding educational content that draws on industry professionals and offers an engaging visitor experience, becoming a vital part of the continuous evolution of the marketing sector and, of course, continuing to bring you the very latest from the incredible world of martech for the foreseeable future!

With 1,000 exhibitors, 500 speakers and 200 masterclasses combined over five shows all under one roof, this year presents an unmissable opportunity to make your business the very best it can be.

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MASTERING PRODUCT EXPERIENCE

MASTERCLASS This masterclass explains why it's impossible to have a compelling customer experience without a top-notch product experience.

In the digital age, consumers expect, and demand, a top-notch experience, no matter what channel they’re shopping on. But brands and retailers can’t provide customers with those first-rate shopping experiences without first offering a compelling product experience.

This masterclass features insights from Akeneo, as well as several partners, on how brands and retailers can use Product Information Management to provide the product information and omnichannel experiences customers crave. It will also showcase how companies can use PIM to make life easier for their employees, bring passion and emotion to their product descriptions, and, most importantly, boost sales. Don’t miss out!

AT A GLANCE: • Learn Akeneo’s do’s and don’ts of product information management • See how product experience management can lead to better customer experiences • Discover how Akeneo PIM can help make life easier for a wide range of employees and team members • Master the use of emotional product information to help drive purchases • Determine if your company is ready for PIM • Find out how Akeneo PIM can help your company boost sales

WEDNESDAY 11.00

11.00

EXCELLENT CUSTOMER EXPERIENCE MUST START WITH AN EXCELLENT PRODUCT EXPERIENCE

ACCELERATING B2B COMMERCE WITH PIM

12.00 BEST PRACTICE FOR DEPLOYMENT OF A PIM PROJECT

13.00 THE LAST SECRET OF ECOMMERCE AND PRINT – FRIENDS OR ENEMIES OF THE CUSTOMER EXPERIENCE

14.00

ABOUT THE SPONSOR Akeneo is a global leader in Product Information Management (PIM) solutions that enable retailers and corporate brands to deliver a consistent and enriched customer experience across all sales channels, including eCommerce, mobile, print, and retail points of sale. Akeneo’s open source enterprise PIM dramatically improves product data quality and accuracy while simplifying and accelerating product catalog management.

LOOKING BEYOND THE HORIZON OF B2B COMMERCE: PRACTICAL EXAMPLES AND OUTLOOK ON MARKET DEVELOPMENTS

15.00 COMMA MIXOLOGY THE RIGHT BLEND FOR PRODUCT DATA

16.00 DYNAMIC ASSET MANAGEMENT - THE KEY TO AMAZING CUSTOMER EXPERIENCE

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THURSDAY

12.00 INCREASING SALES AND PRODUCTIVITY THROUGH PIM: LIVE DEMO

13.00 THE LAST SECRET OF ECOMMERCE AND PRINT – FRIENDS OR ENEMIES OF THE CUSTOMER EXPERIENCE

14.00 DYNAMIC ASSET MANAGEMENT - THE KEY TO AMAZING CUSTOMER EXPERIENCE

15.00 EXCELLENT CUSTOMER EXPERIENCE MUST START WITH AN EXCELLENT PRODUCT EXPERIENCE

16.00 IMPROVING THE OMNICHANNEL EXPERIENCE WITH PIM

BOOK BOOK ONLINE! ONLINE!

Masterclass Stand: 2060 Our Stand: 1960

We Are Your Creative Digital Agency We work in partnership with you to help grow your business with our passion and expertise. Come and talk to us today!

INNOVATION AWARDS

STAND 1166

The continuous incorporation of martech into the industry as a whole has seen the launch of an amazing range of tech solutions, which have transformed campaigns and user experiences drastically over the past 12 months. At our live awards ceremonies, you’ll be able to check out the innovators who are paving the way when it comes to delivering the finest solutions that these developments have bred, as we acknowledge the very best of the best.

BEST TECH INNOVATION This award is open to businesses delivering a marketing product or service to the B2B or B2C sector which has groundbreaking potential for change - from artificial intelligence, augmented and virtual reality, apps, animations and video to e-commerce solutions and webdesign services. Finalists will offer a product or service that is technology-based and either a leader in its field or new & innovative; supporting and creating digital transformation across any sector.

WEDNESDAY | 12.30

THE NOMINEES Leadfeeder.........................................2230 Amaryllo International Inc................2560 Kuro Dragon ......................................1724 Nominet..............................................2272 Appetite Creative Solutions..............2280

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Our awards provide an incredible opportunity for our visitors to take their industry knowledge beyond the present and into future, as you gain exclusive access to the cutting-edge products and services at the forefront of innovation. Plus, with each finalist showcasing their product or service to a panel of industry giants in front of a live audience, the awards make for an entertaining and educational break from the hustle and bustle of the show floor.

BEST MARKETING MANAGEMENT TOOL This award recognises the power that managing and unlocking data has in increasing collaboration and driving business growth. The award is open to businesses which provide products or services that support the implementation of GDPR, or overall relationship, asset and data management. Finalists will be providers that are either leaders in their field or providing new, fresh approaches - of CRM, data management, content management software, analytics and email/marketing automation platforms.

WEDNESDAY | 14.00

THE NOMINEES Introhive..........................................1650 Zymplify...........................................2416 Automation Ninjas..........................1452 Kulea.ma......................................... 2734 Digital Marketing Implementation Services.................. .1172

AGENCY OF THE FUTURE

SPONSORED BY:

This award recognises the fundamental role that agencies play in the way digital technology is changing the marketing landscape. It is open to agencies delivering services in B2B or B2C sectors - from full service and direct, digital and internet agencies to advertising, media and PR agencies. Finalists will be agencies demonstrating a futureproof strategy for their clients; delivering proven creativity and innovation to generate success for their clients.

WEDNESDAY | 15.30

THE NOMINEES PMYB..................................................1830 Semetrical Ltd....................................1682 Edit.................................................... 1818 Eden Agency......................................2062 Angle Studios....................................1652 Empower Marketing Ltd...................2102 DigitalParade....................................1819

SALES INNOVATION EXPO AWARDS BEST SALES ENABLEMENT PLATFORM................WEDS | 11.00 SALES TECHNOLOGY OF THE YEAR...........THURS | 11.00

CALL & CONTACT CENTRE EXPO AWARDS SECURITY SOLUTION OF THE YEAR.........THURS | 12.30 BEST ENGAGEMENT SOLUTION.............THURS | 14.00 BEST COMMUNICATIONS PROVIDER.............THURS | 15.30 17

www.marketingtechexpo.co.uk/e-magazine |

We know you may be thinking, 'how do I keep up with all the incredible features at the show?' Well, don't worry - we're making sure we're keeping you updated through our absolutely awesome e-magazine!

Marketers Mind is the all encompassing e-magazine created by marketers, for marketers, that is not only filled to the brim with exclusive show offers, but also the very latest from the worlds of b2b and martech!

SCAN THE QR CODE AND SIGN UP FOR FREE OR VISIT: marketingtechexpo.co.uk/e-magazine

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MASTERCLASSES & SEMINAR SCHEDULE

WEDNESDAY TIMETABLE Excellent Customer Experience MUST Start with an Excellent Product Experience

Best Practice for Deployment of a PIM Project

The Last Secret of Ecommerce and Print – Friends or Enemies of the Customer Experience

11.00

12.00

13.00

14.00 Looking Beyond the Horizon of B2B Commerce:Practical Examples and Outlook on Market Developments

Comma Mixology - The Right Blend for Product Data

Dynamic Asset Management - The Key to Amazing Customer

15.00

16.00

THURSDAY TIMETABLE Accelerating B2B Commerce with PIM

Increasing Sales and Productivity through PIM: Live Demo

The Last Secret of Ecommerce and Print – Friends or Enemies of the Customer Experience

Dynamic Asset Management The Key to Amazing

Excellent Customer Experience MUST Start with an Excellent Product Experience

Improving the Omnichannel Experience with PIM

11.00

12.00

13.00

14.00

15.00

15.00

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KEYNOTE THEATRE 1 THURSDAY

KEYNOTE THEATRE 1 WEDNESDAY

KEYNOTE THEATRE 1 | WEDNESDAY

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SPONSORED BY

Scott Brinker, Hubspot & chiefmartec The New Rules of Marketing Technology & Operations

11.00 - 11.30

Yoann Pavy, Depop Why Content Is so Important in 2019?

11.45 - 12.15

Snapchat Stay tuned via our website to keep up to date with who we have in store for this seminar session!

12.30 - 13.00

Tim Bond, The DMA The ‘Quantum Marketing’ Skills Challenge

13.15 - 13.45

Nicola Hamilton, Finastra Powering Great Customer Experiences With Ai and Data Analytics

14.00 - 14.30

Huawei Stay tuned via our website to keep up to date with who we have in store for this seminar session!

14.45 - 15.15

Benjamin Dennehy, Darryl Praill, Scott Amerson, VanillaSoft SDRs – Who Owns The Team? A Sales vs. Marketing Debate

15.30 - 16.00

KEYNOTE THEATRE 1 | THURSDAY

SPONSORED BY

Preethi Sundaram, LinkedIn Technology Buying Today – How Are Your Customers Thinking about Purchasing Tech?

11.00 - 11.30

Sabrina Wright, John Lewis Augmented Reality in the Retail Space

11.45 - 12.15

Winnie Palmer, Innovation Nation Digital Transformation is Human Transformation

12.30 - 13.00

Grant Munro, Shutterstock Targeting the World: Scaling Visual Content Marketing

13.15 - 13.45

John Horsley, Demand Exchange Creating Value Through Content Syndication

14.00 - 14.30

Darryl Praill, VanillaSoft The Day Marketing Held Sales Accountable

14.45 - 15.15

15.30 - 16.00 Stay tuned via our website to keep up to date with who we have in store for this seminar session!

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.marketingtechexpo.co.uk for the latest information.

THEATRE 5 | WEDNESDAY Alastair Higgs, Dotcentric Intelligent Personalisation to Maximise Conversions

11.00 - 11.30

Dominic Lusardi, Animmersion AR, VR, MR - Which R Is Right for You?

11.45 - 12.15

Richard Nockles, Surround Vision Reinventing VR | the Evolution of Engagement

12.30 - 13.00

Andrew Nicholson, Kulea.ma Build Your Own Martech Stack. The Future of Sme Marketing

13.15 - 13.45

Igor Volzhanin, DataSine 6 Ways AI Will Transform Customer Experience

14.00 - 14.30

Aureate Digital Strategic Consultancy and Sales Stay tuned via our website to keep up to date with who we have in store for this seminar session!

14.45 - 15.15

THEATRE 5 WEDNESDAY

SPONSORED BY

15.30 - 16.00

THEATRE 5 | THURSDAY

SPONSORED BY

James Larman, DRUM Telling Tales. The Case for Braver Brand Story-telling in an Algorithmic World.

11.00 - 11.30

Justin Hall, Protocol Global The Three Essential Tech Skills Every Modern Marketer Needs

11.45 - 12.15

Chris Wickson, Akkroo What Event Exhibitors Can Learn from the Growth of Marketing Technology

12.30 - 13.00

Nigel Bridges and Stewart Boutcher, Beaconsoft Six Practical Steps to Improving Your Digital Marketing Campaigns

13.15 - 13.45

Chelsea Gurr, Dacadoo Using Digital Gamification and AR to Engage and Motivate an Audience

14.00 - 14.30

David Raab, Company Customer Data Platform Institute

14.45 - 15.15

Vanina Ivanova, AdEx Network To Blockchain or not to Blockchain?

15.30 - 16.00

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.marketingtechexpo.co.uk for the latest information.

THEATRE 5 THURSDAY

Stay tuned via our website to keep up to date with who we have in store for this seminar session!

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OUR PARTNERS B2B MARKETING EXPO | MTEX | SALES INNOVATION EXPO

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Year after year, we ensure that we continue to work with the organisations, associations, and publications that are behind the phenomenal growth of the industry.

Our partnerships are invaluable, and we would like to say a huge thank you to the partners that have been by our side, every step of the way.

CALL & CONTACT CENTRE | C+UX EXPO

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1 Stop Data Ltd

112/2510

101translations

1732

1UC

921

24x7 Multi-Lingual Call Centre LiveSalesman

442

360 Resourcing Solutions

172

4icg

1941

4net Technologies Ltd

432

8x8

610

Branded Content Marketing Association (BCMA)

1580

Bright Pattern Britannic Technologies

686

Gem Worldwide Ltd

2084

Genesis Design Ltd

2652

1934

Genesys

840

DigitalParade

1819

Genii Ai

476

Direct Solutions

1660

Genius Marketing

1454

Distract

1530

George Amua

2190

Diverse Interactive

2050

Giant Leap Video

2442

Dixa

732

GiftPay

1782

DMA

1676

giosg

752

DMLK Video

2550

Gold-Vision CRM

1820

dotcentric

2624

GoSquared

2784

dotdigital

2360

Gradwell Communications

934

DRAYTON

2460

Graydon UK Ltd

1176

2160

Grazitti Interactive

1722

GrowthStream

2786

Grypp Corp Ltd.

484

Halifax Consulting

2552

Hallam

1464

Hastee Pay

1070

Heyware

412

Highspot

2570

720

British Middle East Corporation

2254

Digital Marketing Association

2530

BPMA

1734

Digital Marketing Implementation Services

1172

Broadley Speaking

2162

Digital Media Team Ltd

Bulk SMS Limited Trading as VoodooSMS

170 1772

Business Junction

1696

AdEx Network

2736

Business Systems (UK) Ltd

360

BusinessesForSale.com

2188

Adzooma

1930

CallMiner

472

Aeriandi Ltd

1072

Callwise Solutions Limited

684

Calverley Group

2180

Cambridge Marketing College

1352

2484

Gala Technology Limited SOTpay

Differentia Consulting

BulkSMS.com

Airview Productions Ltd.

230

760

450

530

G3 Comms

Difference Corporation

462

Aculab PLC

Aircall

2542

756

132

1672

910

G-SMATT Europe

872

AboutMatch Ltd

Adoppo Limited

Fuze

Dickson Training & Development Ltd

Akeneo

2534

CC Expertise

980

Akkroo

2535

CCA Global Ltd

162

Dynomite Video Production Agency

CDA

2060

Easypromos

Cirrus

500

Eat My Logo Limited

1784

CITYCREATIVE

1560

Eckoh

456

CLCA Call Direct

582

Econoprint (UK) Ltd

ClickSend.com

1748

Eden Agency

Climb

1806

Eden Videos

1584

Clip Ltd

2314

Edit Agency

1818

Cloudlead

2862

eGain

Cognism

2010

eKomi Ltd.

1954

CommuniGator

1680

Element 26

2124

CommVersion UK Ltd

2451

1882

Compas

1723

Elizabeth Michelle Consultancy

Conduit Global

600

Embrace Branding & Marketing

1970

Confident Approach

2574

EMC Advertising Gifts

2182

Inbenta

320

1332

Emphasis

856

Inbox Insight

1800

440

Empower Marketing Ltd

2102

Inchoo

1670

Engaging Heroes

586

Infinity

2022

enjoy!

2214

Infosit

2444

eSales Hub

1330

InGenius

750

EscalateAI Ltd

942

Excell Group

220

innogy Consulting & Ventures UK Ltd

1110

Exposure Ninja

1480

inSurge

1922

Extensis

2110

Intellectual Property Office

2860

ExtraDigital Ltd

2440

ExtraMile Communications

2104

Intershop Commerce Cloud: everything you need to sell online

2170

Fieldsmartr.Com

2576

Interventus Group Ltd

2452

Find Us On Web

2750

Finsbury Media

2286

Fireworx

1786

FIVE CRM

2240

FIVE CRM / CallPro CRM

700

Allwag Promotional Merchandise

2024

AloTech

144

Alpha Card Compact Media

1972

AlphaBlues

830

Amaryllo International B.V.

2560

Amaryllo International Inc

1250

Amore Bakery LTD

2100

Angle Studios

1652

Animmersion

2600

Anywhere365

300

Apifonica

2192

Appetite Creative Solutions

2280

Appian

944

Apteco Ltd

2619

Arca Industries

1501

Connect2Staff Marketing, Media & Digital

Ardent Fieldwork Ltd

2382

Connexus

Artudata Ltd.

384

AspectWorks, s.r.o.

2684

Asset Bank

1740

Atlas Mapping

2864

Augmentic

2714

Automation Ninjas

1452

Auxesis Infotech Pvt. Ltd.

2617

Avaya

332

Avizent Ltd

914

Awaken Intelligence

976

Contact Careers

782

Contact Centre Partners

284

ContactCenterWorld.com - Global Contact Centre Association

122

Content Guru

650

Cool Tabs

2321

Cordant People LTD

354

Corpdata

2462

Crazy Dave Promo Ltd

1924

Creation Agency

1254

Creative Clinic

1974

Awesome Merchandise

1630

Axon Garside

1548

Creative Navy UX/UI

1122

bakergoodchild

1730

Cubiquity Limited

1460

Beaconsoft

2636

988

BIAB London Ltd

1334

Customer Experience Magazine Limited

Bigfoot Digital

1465

Cylo

1976

Bishops Printers

1832

Bivalvia Pack Ltd

1641

Bloc Digital

2512

Blue DME

2554

Blue Sky- Experts in People Change

1260

BMS Performance

2580

Bold360 by LogMeIn Brand Recruitment

900 1992

dacadoo Data Compliant Ltd

2810 1442

DataSine

2614

Datum

1731

DDC Outsourcing Solutions UK

452

Demand Exchange

1440

Depositphotos

2122

Diabolocom

660

1952

1640 2062

262

Five9

200

FL1 Digital

1752

FLETCHERWILSON

1582

FlexeStand

1840

FLG (The B2C CRM)

731

Flume Training

2790

Foehn

710

Foleon

2370

Force24

1860

FotoWare

2630

Freshworks Inc.

622

HoduSoft Private Limited

120

Hydra Creative

2344

i2x

724

identeco

772

IFS

560

Igloo Vision

1512

imapt

2262

Intraining

280

Introhive

1650

Intuitive Learning

784

IP Integration

340

IPIA

1410

iPresent

2584

IUnetworks LLC

152

Jabra

970

JPL Telecom Limited

870

JT Global Enterprise

234

Just Digital Limited

1750

Kingpin Communications

2270

KJS We Are Direct Mail

1586

Klood Digital

1570

KMS lighthouse

474

Kogan Page

2320

Odigo

444

SBT Research Pvt Ltd

1776

Think Ambient Ltd

2002

Komposer Limited

2732

Olive Communications

950

Secura

1746

Thinqi

854

Kooomo

1710

Omilia

862

Seller Performance Ltd

2650

984

Kulea.ma

2734

Onalytica

2634

Sell2World International Ltd

1950

Thrive the employee engagement system

Kuro Dragon

1724

Oneflow

2743

Semafone

730

ThriveMap

342

Kustomer

981

OneTrust

1770

Semetrical Ltd

1682

Tilkee

1360

Timely

2420

Truviv

1182

TTEC

960

TVR MEDIA LTD

473

Twilio Inc.

222

Two Jay

1510

UC Today

130

Landingi - Landing Page Platform

1982

Latcham Direct

1430

Lead Liaison

2782

Lead-Results

2680

Leadfeeder

2230

LeadSpotting

1844

Learning Pool Ltd

850

Letterbox Distribution.com

2480

Liberty Williams Limited

2380

Lightico

580

Lingo LeadGen

1921

LinkedIn Corporation

2350

Linkfluence

2372

LiveCX

286

London Cakes

1644

London Chamber of Commerce

1492

Love2shop Business Services

1807

Loxysoft

370

Loyalty Magazine

982

Luminoso Technologies, Inc.

1040

Luware UK Limited

630

M12 Solutions

372

Machbizz Marketers Pvt Ltd

2000

Mailing Guy Ltd

2340

Maintel

324

Marke Creative Merchandise Limited

1942

MarketMakers

1620

Marmalade on Toast Maru/Blue

OneUp Sales

2686 482

Sennheiser

352

Outsource Global

2551

Senuto

1450

Parkes Display & Expo

1700

Sesui - Cloud Communications

520

PCI Pal

480

SET For Business CRM

2252

PCI Telecom Peek & Poke

876 2429

Shout Promotional Merchandise

1872 2780

356

Showell Ltd

2764

Perivan Technology

1762

Showpad

2572

PFS

832

ShowWorx

2632

Phase Print Ltd

1541

Sidetrade

2086

Pink Lizard Promotions

2020

SIFAR LTD

1698

Pipeline Upgrade

2120

Skynamo

2762

Pisano Ltd

941

Sleeping Giant Media

2322

PMYB

1830

SmartAgent

322

PPC Protect

2004

SmartCloud Connect

2548

Premier CX

780

Social Blue

852

Professional Sales Association

2682

Solvemate

831

Prospect Research

1870

Sooqr Search

2422

Prosper

1654

Space & Time Media

1642

ProtoFast

1060

Spafax

2392

ProxMax Ltd

1532

SparkPost

2538

Purple Motion

2376

Sparkstone Technology Limited

1912

PushON

2310

Spinoco

913

Puzzel

820

Spitch

974

Quobis

233

Staffino

754

Radix Communications

2184

Staxoweb

1482

1572

Random Dynamic Resources LTD

2386

Stickyeyes

1950

1932

Rank no.1

2432

SupaPass

1502

Supersonic Playground

2282

Surround Vision Ltd

2622

Swift Prepaid Solutions

1816

Syntec CardEasy

522

Sytel

858

Talk With Lead

2384

Talkdesk

250

Team Telemarketing Ltd

1451

Telsa Media Ltd

2276

Telsis

350

2342

422

142

Mazaru

786

Melissa Global Intelligence

1336

Membit

946

Merchants

912

MERJE

948

Mitel

950

Moneypenny

2082

MPS Marketing Services Ltd

2424

MVinci Trade

2752

Natterbox

272

ResponseTap

Nemorin Creative Film & Video Ltd

1005

2274

Retap ApS

1812

NFON

740

RingCentral

310

Nimble Elearning

584

RMG

1986

Roantree Promotional Marketing

1662

Roivenue

2482

Russell Printers Limited

1540

Noetica

524

Nominet

2272

Northern Print Solutions

2250

NTT Advanced Technology Corporation

486

OBRIEN DIARIES LTD.

shopware AG

Pennine

REACH Telecom Services

Oban International

382

774

Reach Printing Services

Oak Innovation Limited

Serenova

PAteam

2852

No Magnolia Productions

2210

OptiOp Quality Management

Maximum Network Solutions Limited

Mason & Wake

Sendinblue

380 2332 1848

ReadSpeaker

282

Real Learning

2421

Receptional Limited

1810

Red Flag Alert

2450

Red Rabbit Productions Limited

2448

redk

2770

Refract.ai

2557

Regional Recruitment Services

776

Reputation.com

2620

Resourcebase

2536

722

Sabio

430

Sales Coaching Solutions

2590

Salesapps SalesMatch Ltd SalesSeek

2582 2586 2130

Textlocal

376

Textlocal

1842

The Animation Guys

2374

The DMA

1676

The Forum

134

The Futures

1354

The ICG Ltd

2284

The Institute of Direct and Digital Marketing

1576

The Marketing Pod

1886

The Next Big Thing

2080

The School of Marketing

1490

The Telemarketing Company

2446

The Video Club

1712

The Videonauts

2348

UK Contact Centre Forum

110

Ultimate Incentive Limited

1760

Ultracomms

460

Unify

860

Ur Promotions LTD

2330

Vaimo UK Ltd

2540

VanillaSoft

2700

Vee24

972

VeriCall Ltd

682

Verint

424

Verisium

2336

Veritone Inc.

680

Vertical Leap

1862

Visualytes

2760

VoIPstudio

620

Voiso

770

Vooba

2186

Vuelio

2212

Webeo

1264

Webio

410

Where The Trade Buys

1876

Widen

2346

Willow Group Exhibition Solutions

1940

Wing Lee Creative Ltd

1980

Wired Plus

1514

Wizu

1546

Workbooks Ltd

2412

Worldline

860

Woven

454

WowBooks

1956

WP Engine

1713

X2O Media

374

Xuper

1007

Yomdel

1720

Your Vision TV Network

2215

Z-CARD Ltd

2260

Zadarma

2312

Zendesk

550

Zoho Corporation

2150

Zymplify

2416

FLOORPLAN SALES INNOVATION EXPO

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IDM Academy Theatre

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B2B MARKETING EXPO

MARKETING TECHNOLOGY EXPO

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2762 2764 2660

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LinkedIn Sales & Marketing Solutions Masterclass

2150

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1550 Grow Your Business Through Inbound Marketing Masterclass

2560 2852 2750

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1960 The DNA of the Companies of Tomorrow Masterclass

1941 1942

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1821 CRM Is At The Heart Of A Successful Business Masterclass

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Digital Marketing Masterclass

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Innovation In Marketing Masterclass

2814 2732 2736

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2520 Mastering Product Experience Masterclass

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2111 Customer Acquisition Masterclass

2212

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1910 Building a High Growth Company Masterclass

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1710

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2200 Empowering Your Ecommerce Masterclass

2102

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VISITORS ENTRANCE

VISITORS ENTRANCE

Seminar Theatre 27 Seminar Theatre 26 Sponsored By

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CALL & CONTACT CENTRE EXPO

CUSTOMER & USER EXPERIENCE

Seminar Theatre 17

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1476 Marketing Automation Masterclass

1176

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1266 Business Growth & Customer Retention Masterclass

1170

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1211 1112

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Seminar Theatre 25 Seminar Theatre 24 Sponsored By

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Organisers Office

1260

900

Seminar Theatre 23

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Sponsored By

300

700

S7

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VISITORS ENTRANCE

VISITORS ENTRANCE

27

Stand 2240

Stand 700

Telesales Telemarketing Lead Generation Lead Management Account Management 

Auto-dialing



Built-in Email campaigns



Multiple databases



Screen-pop



Landing pages



Hosted system



Telephony integrations



Extensive reporting



Security



Call scripts



Data management



Auto backups



Call management



Open API



UK support

UK company | UK support www.fivecrm.com | 01249 566010 | hello@fivecrm.com

W E T E L L YO U R BRAND STORIES! Using 2D & 3D Animation and Motion Graphics See us on stand:

1724

@kuro_dragon

www.kurodragon.com

Visit us at stand

1740 Your brand’s digital assets are like diamonds - let them shine Asset Bank has been helping marketers and brand teams organise, share & maximise the use of their digital assets since 2005.

To find out how to unlock the potential of your digital assets and illuminate your brand, visit us at stand 1740. “ The beauty of this software is the ability to customize exactly to your needs. Support is excellent from our friends ‘across the pond’ and just rate this A+++++.”

800 clients inc. 20 FTSE 100

Kathleen Barry, UMC

info@assetbank.co.uk | +44 (0) 1273 923153 | assetbank.co.uk

Spark your imagination E X P E RT SOLU TI ON S TO H E L P LI G HT U P YOUR IDEAS

Fully Integrated Strategic Campaign Management

Market Leading Print Procurement

Through-the-line Marketing Services

Multi-Disciplinary Digital Development

Tactically Smart Global Fulfilment and Distribution Operation

Award-winning Creative Design

Feeling the energy? Come and chat to us at the B2B Marketing Expo 2019, or look us up online at cubiquitymedia.com

DON’T 87% BE ANTI-SOCIAL. Is your business struggling to see the benefits of social media? Do you have any

burning issues or problems you just can’t overcome? Visit stand 1934 for a coffee and a chat – we’ll be troubleshooting accounts and offering free audits to all visitors.

Who We Are

Of business owners say that social media has increased exposure for their company.

@digitalmediateam

Digital Media Team are a young digital agency based in the heart of Manchester.

We pride ourselves on being paid advertising experts, with a big focus on generating huge returns for our clients. Our three core services are: PPC PAID SOCIAL CONTENT When combined, these three services can boost any business, no matter what industry. The benefits of social media include lead generation, increased site

traffic, relationship building, increased sales and brand awareness.

Come and visit us and find out how we can help your business succeed on social.

Our Commercial Director will also be hosting a seminar on digital growth solutions, so keep an eye out for that.

For enquiries, contact Digital Media Team, 0161 393 2123, digitalmediateam.co.uk, hello@digitalmediateam.co.uk

@digital-media-team

@digitalmediatm

That’s what they want to hear! lnbox Insight are B2B Content Amplification specialists, delivering content fuelled campaigns that surround your target audiences with the information they actively seek.

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Content Repurposing

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Intent Signals Audience Profile

Through the right blend of data-driven tactics community insight and multi-channel expertise, we help brands across the globe find, reach and engage with the right in market buyers - using just their content Stand 1800

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Specialists in UK and International direct mail For all transactional, business and advertising mail We’ve been trading since 1998, so there isn’t much we haven’t seen (or mailed), but we never rest on our laurels.

We strive to provide a cost-effective service without compromising on quality or customer service.

Operating with all our services under one roof, gives us full control at each production stage to ensure we meet every deadline, however tight.

Our services include: Print:

Full colour litho and digital print Print finishing – including folding, trimming, creasing, tabbing, laminating, UV varnish, foil block effects Envelope supply and print Fulfilment: Machine envelope enclosing - our high-speed machines allow 100% mailing verification and camera match mailing Poly-wrapping Inkjet and laser personalisation Manual enclosing and finishing Postage discounts Data management:

We can run starch based biodegradeable poly.

Speak to us to find out more!

Full data audits, de-duplication, data cleansing, and Mailsorting We’re ISO 27001 accredited We work with a wide range of clients, from local authorities, financial institutions, pharmaceuticals and blue-chip companies to charities, theatres, publishers, marketing and design agencies and SMEs. We’d love to meet you at B2B Marketing Expo to talk about how direct mail can work for you.

Visit us on Stand no. 1586.

Or, for more information call us on 01733 342 321, email hello@kjsmail.co.uk or visit www.wearedirectmail.com

KJS We Are Direct Mail 9-12 Astore Park, Padholme Road East, Peterborough, PE1 5XL KJS We Are Direct Mail is a trading name of KJS Print to Mail Services Ltd. Company No. 358 4991 • ISO27001 GB 21866

ISO 27001 : 2005 REGISTERED

FREE TRIAL ON-STAND

98% of website visitors don’t enquire… …we tell you who they are.

Providing you with names, email addresses and phone numbers of key decision makers visiting your website.

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Visitor list Business: Website: Telephone: Address:

New Lead www.newlead.com 0134 567 980 Company Road, London, EC1 4FD

Name

Job title

Email address

Joe Bloggs

Chief Executive O�cer

joe@newlead.com

Jane Smith

Finance Manager

jane@newlead.com

Alex Brown

Sales Director

alex@newlead.com

Oliver Queen

Chief Product O�cer

oliver@newlead.com

Meet our product experts on stand 2030 to receive your exclusive free trial.

0203 131 3253 | events@leadforensics.org | www.leadforensics.com

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Sales Enablement for the Modern Seller Sell smarter. Win more. Repeat.

With detailed data and analytics in digital channels, marketers have been able to understand what content drives ROI at the top of the funnel. But when it comes to the bottom of the funnel, little to no data is available to show what content is helping sales close deals.

Visit showpad.com

Your brand.

Your way. Always.

Create consistent, meaningful, and measurable marketing experiences with digital asset management.

Visit us at booth 2346

2019 / LONDON

engage. convert. grow

Visit Us on Stand 2446

2019/LONDON

MARKETING

EXPO

Sales growth and insight to the world’s leading organisations

Since 1990, The Telemarketing Company has delivered high quality, unscripted B2B telemarketing and telesales services to the world’s leading organisations. We’ve grown into one of the top B2B telemarketing agencies by developing the best people, training, systems and processes in the industry – to deliver sales growth and insight to our clients.

With 200-seats and a large team of mature, salaried agents, we provide a full range of voice services, including appointment setting, lead generation, telesales and Inside Sales in English and other languages. Through our dedicated Research Division, we also deliver a comprehensive range of telephone based pre-sales research and post sales "Voice of Customer" research and data services.

To find out more, call today on 01273 765000 email: info@ttmc.co.uk or visit www.ttmc.co.uk

The Telemarketing Company, 26 & 27 Regency Square, Brighton, BN1 2FH

Visit us at stand

1740 Your brand’s digital assets are like diamonds - let them shine Asset Bank has been helping marketers and brand teams organise, share & maximise the use of their digital assets since 2005.

To find out how to unlock the potential of your digital assets and illuminate your brand, visit us at stand 1740. “ The beauty of this software is the ability to customize exactly to your needs. Support is excellent from our friends ‘across the pond’ and just rate this A+++++.”

Kathleen Barry, UMC

800 clients inc. 20 FTSE 100

info@assetbank.co.uk | +44 (0) 1273 923153 | assetbank.co.uk

Europe Changing

IT Landscape To Enable European Businesses

To leverage full potential of Conventional as well as cutting edge technology solutions CIO Applications Europe magazine stands out with its unique approach of learning from peers approach offering professionals the most comprehensive collection of technology trends. The magazine is the single most successful initiative Pan-Europe to advice and guide decision makers regarding the latest in the fast evolving technology landscape. We are determined to propose a myriad of additional services that can improve businesses and help customers deal with issues related to this industry For Editorial Queries

editor@cioapplicationseurope.com

For Marketing Queries marketing@cioapplicationseurope.com

For More Detail Log on to www.cioapplicationseurope.com