TIKTOK TikTok is a short-form video focused network where virality takes center stage, allowing users to capitalize on popular trends, music, and special filters to create entertaining content. There are more than 1 billion active users on TikTok every month. TikTok was the most-downloaded app in 2021. *as of January 2022
BENEFIT FOR REAL ESTATE PROFESSIONALS: Use this platform’s 9:16 15-second to 3-minute videos for house tours, education, and interactive lifestyle content. The future affluent is on this app right now – develop your presence with the 18-34 demographic. Show more of yourself – TikTok is personal, so as an individual, your content should be too. As an office/company, think of ways to show some of your personality, or showcase your agents – perhaps something with a more “behind the scenes” feel.
TIPS TikTok content is different than most of the social media content out there right now. Videos from individuals are very “raw,” making use of the apps built-in editing tools and filters to engage with audiences. Search your niche in the app often to see what’s trending to inform the content you’re producing.
THINK: How does a viral trend impact the content I’m producing?
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