A Campaign for Your Property
Nothing Compares.
An Introduction
THE REACH AND RESOURCES OF A GLOBAL LEADER
Orchestrated Launch
EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.
AN INTRODUCTION
THE REACH AND RESOURCES OF A GLOBAL LEADER
A Remarkable Brand
Sotheby's is a key participant in the history of the world's most luxurious and treasured items. From the Sotheby's Institute of Art, a graduate school of art and its markets, to its renowned auctions and even its exceptional wine business, Sotheby's represents the elite services and grand possessions sought by the world's most affluent clientele. As part of such an extraordinary legacy, Sotheby's International Realty associates have a unique advantage when marketing and selling the world's most remarkable homes.
Privileged Access
EXCLUSIVE RELATIONSHIP
Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers.
Auction clients
• 68 of Forbes’ 100 World’s Richest People
• 136 of Forbes’ 400 Richest Americans
• 57 of Forbes’ 100 Richest Americans
• 164 of Forbes’ Top 500 CEOs
• All 10 of Forbes’ Top 10 Billionaire Art Collectors
• 169 of Art News’ Top 200 Collectors
• 20% have an average net worth of $20.4 million
• Average net worth is $8.4 million
*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia
1,115 OFFICES WORLDWIDE
26,500 GLOBAL AGENTS
Local Experts Worldwide
83 COUNTRIES & TERRITORIES
The Sotheby's International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world. Our network alone generates more than $5.2 billion in global referral sales volume annually.
GLOBAL REAL ESTATE MARKETING HUBS
Strategically located in London, Hong Kong, and Miami, these locations service clients by coordinating operations and events.
SOTHEBY’S AUCTION LOCATIONS
Sotheby’s has a global network of 81 offices in 40 countries, presents auctions in 9 salerooms around the world, and has private sales galleries in New York, Hong Kong, and London.
When California Moves You
WHERE BUYERS ARE COMING FROM
San Fransisco
Los Angeles
Seattle
$20.2B
Nashvile
Scottsdale
Chicago
Total Sales Volume for California in 2023
The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.
Luxury Begins with Service
White Glove
Designed to provide luxurious and comprehensive home preparation services such as professional staging and design, upgrades, decluttering, and more, with professional project management with no upfront costs.
Auction Consignment
Find out how much your art, wine collection, jewelry, or cars might be worth and how to sell it with Sotheby's Auction House.
Relocation Department
Pacific Sotheby’s International Realty Relocation Department offers a full service experience for our trusted corporate partners and clients. With affiliates in 79+ countries, we can assist you with all aspects of relocation, buying, selling or leasing; across town or across the globe.
$3.7 B illion LOCAL SALES VOLUME
$448 M illion REFERRAL SALES VOLUME
$143 B illion GLOBAL SALES VOLUME
#1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS OVER 65,600 PRESS PLACEMENTS
2023 Brand Performance
We appreciate that trust was especially important in 2023. Our clients needed someone who had navigated tough markets before. Someone who had succeeded no matter the circumstances. Our results show that they did.
My connection to an extraordinary brand, a global network, and the most productive, local luxury real estate company in Southern California provides unparalleled exposure for your home.
Giving Back
transforming dangerous living environments into safe communities.
Transforming lives with safe homes.
ORCHESTRATED LAUNCH
EXCEPTIONAL PROPERTIES DESERVE EXTRAORDINARY MARKETING.
Instant Exposure
SECURING A GLOBAL AUDIENCE FOR EVERY LISTING
Sotheby’s International Realty partners with and distributes properties to the most significant media companies and real estate-focused websites in the world in order to increase exposure and drive the online consumer back to your home.
Sotheby’s International Realty
Coldwell Banker
Compass
Berkshire Hathaway HomeService
Douglas Elliman
A PR Powerhouse
Christie’s International Real Estate
Keller Williams Realty
Engel & Volkers
Knight Frank
Leading RE
VOICE OF LUXURY REAL ESTATE
When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS
65,600 PRESS PLACEMENTS
Source: Meltwater, January 1, 2023 - December 31, 2023
Property Film
• 4x more inquiries (Inman News)
• 88% of website visitors stay longer on a site (Mist Media)
• Videos are shared 1,200% more times than links and text combined (Google)
Matterport Virtual Reality Tour
Virtual 3D tours that provide clients with an interactive experience of your property and invite buyers to step inside whether they are down the street or a world away.
Virtual Staging
Transform your home virtually to make listings that are not furnished or in need of a refresh, look more appealing. Virtually staged photos can be used for all online marketing and exposure.
True Global Reach
Exclusive Network Exposure
Our eGallery and global brochure distribution programs create a unique, worldwide reach for your home through brochures and real-time, dynamic property slide shows displayed on screens in the Sotheby’s International Realty and Sotheby’s auction house locations around the world.
Apple TV
Homebuyers can fully immerse themselves in Sotheby’s International Realty properties from the comfort of their living rooms and can search via lifestyle and amenities.
Be Where the World is Looking
Social Media
Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.
YOUTUBE SUBSCRIBERS | 379,000+
INSTAGRAM FOLLOWERS | 347,000+
FACEBOOK FOLLOWERS | 113,498+
PINTEREST VIEWERS | 984,500+ monthly
LINKEDIN FOLLOWERS | 92,953+
Targeted Marketing
Digitally Targeted
These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms and distributed across the vast Google Display Network.
True Accountability
Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.
Global Media Partnerships
Reside®
RESIDE® is our brand magazine devoted to the absolute finest in inspirational homes and lifestyles worldwide featuring captivating, in-depth stories and pictures centered around Sotheby’s auction house, interior design trends, architecture, locations, lifestyles, and more.
DISTRIBUTION
• 10,000 copies inserted into the SoCal region of the Wall Street Journal
• 100 copies distributed to each Pacific Sotheby’s International Realty office
• Full-page advertisers receive 20 copies for personal use
• Half-page advertisers receive 10 copies for personal use
• Digital ebook
• Pacific Sotheby’s International Realty branded landing page
• Live links to all listings in the gallery
National & International Print Exposure
The Sotheby's International Realty property advertising program provides an array of high-profile placements with global media partners to offer targeted worldwide exposure.
Sotheby's Magazine
Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.
Impeccable Presentation
We will curate a carefully orchestrated series of images designed to show the property at its very best. This portfolio will be the centerpiece of our marketing efforts, both in print and online. All collateral will highlight the distinctive features of your home.
• Property Brochure
• Postcard
• Email Marketing
• Social Media Graphics
• Property Flyer
• High-resolution Photography & Videography
SHOWING ACTIVITY VS. TIMING
Properties experience the most showings during a peak initial interest period.
SALES PRICE VS. INITIAL PRICE
Properties that are overpriced initially may ultimately sell for the lowest price
LESS THAN 2 WEEKS
Pricing Strategy
Let’s focus on what matters most to you: the value of your property, its position in the local market, and, ultimately, its price. Our goal is to understand your expectation and help you meet it in the most expedient and effective way possible. Correct pricing at the beginning typically achieves the best result, so we will present a thorough comparative market analysis (CMA) that will help us arrive at an optimal and agreeable solution in hopes of achieving the highest price for your property.
PACIFIC SOTHEBY'S INTERNATIONAL REALTY