2024 Sotheby's International Realty Global Media Campaign

GlobalMedia

NOTHING

Introduction

Exclusive partnerships, superior exposure.

The Global Media Plan is the portfolio of advertising partnerships and exposure opportunities available to our network. Tailored through technology, our service is the modern choice for real estate professionals, buyers, and sellers who demand the very best. The plan drives leads, site traffic, and awareness by connecting our brand with discerning audiences worldwide.

All advertising campaigns throughout the Global Media Advertising Brochure are at no additional cost. To be featured, properties must be submitted for consideration via Access. Please contact your marketing department for more information.

42%

Architectural Digest (AD) is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world?s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. The Sotheby?s International Realty®brand will leverage the power of architecturaldigest.com to build awareness and drive exposure opportunities to our global listings.

Ownershipof RealEstate LandingPage

In 2024, the Sotheby?s International Realty®brand has continued its exclusive ownership of a prominent placement on their website with a full-year buyout of the real estate landing page.

VIEW AD REAL ESTATE PAGE

DesignSection Sponsorship

For the first week of each month, Sotheby?s International Realty®banners take over AD Mexico?s Design Section web page with 100% share of voice.

VIEW AD MEXICO DESIGN SECTION

45%

As the leading voice for modern design, architecture, and interiors, Dwell reaches an affluent, sophisticated, and design-savvy audience. Reaching over 1.5 million unique monthly visitors, Dwell has been a modern design icon since 2000.

The Sotheby?s International Realty®brand will leverage Dwell?s dedicated audience of highly affluent consumers to uniquely showcase the modern properties represented by our network.

Homes& Real EstateChannel Sponsorship

Run-of-site banners and brand content will be used to sponsor Dwell?s Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages.

VIEW DWELL HOMES & REAL ESTATE CHANNEL

The Financial Times (FT) is one of the world?s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. Providing essential news, comment, data, and analysis for the global business community, the FT has a combined paid print and digital circulation of over 1.2M. Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world?s most desirable audience, with the largest purchasing power and highest net worth.

PropertyListing & LifestyleSearch Sponsorship

The Sotheby?s International Realty® brand is the exclusive lifestyle search partner on propertylistings.ft.com and in FT print advertisements.

VIEW FT PROPERTY LISTINGS

55%|

45%

Juwai.com is the leading Chinese international property portal and is the exclusive international property partner of Tencent, China?s internet giant and operator of WeChat. Juwai.com has more than 5.5 million Chinese-speaking users and showcases more than 6 million listings from over 111countries. Juwai.com was named the top international real estate website in China by the country?s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups.

To maintain reach in China, the Sotheby?s International Realty®brand will continue its syndication and advertising partnership with Juwai.com in 2024. This ensures greater visibility to Chinese consumers searching for homes worldwide.

$557k

10.2M

7M

Listing Distribution &Brand ListingPage

Juwai will provide 12 months of property syndication and promotion for all Sotheby?s International Realty®brand properties during 2024. The brand?s Chinese translated company page on Juwai.com will also continue to be a staple in this year?s campaign.

VIEW

Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories ? all to empower and inspire users to make informed real estate decisions.

HomepageHero

The homepage hero carousel showcases the most exceptional properties listed with Sotheby's International Realty in the most high-impact way. These listings have received 45 times more visits and 35 times more page views than listings featured anywhere else on Mansion Global.

PropertyListing Syndication

Sotheby?s International Realty®listings are listed and searchable across the following platforms: The Wall Street Journal, Mansion Global, Barron?sand Marketwatch, connecting exceptional properties to a high-net-worth audience.

The Sotheby?s International Realty®brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world.

This alliance enables the brand to generate Japanese buyer interest through Nikkei?s digital platform which reaches over 44 million monthly readers. The Sotheby's International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in 72 countries and territories.

BrandSponsorships

Branded banner ad units and content will run across the Nikkei network, Nikkei Property Listings homepage and real estate channels. Sponsorship will also run in the Nikkei?s print newspaper which currently boasts the world?s largest circulation.

Founded in 2006, PropGOLuxury remains the only US based online real estate company in Asia. PropGo delivers exceptional online real estate products and services to affluent English and Chinese reading consumers. It is the largest and fastest growing luxury property site in the China and Asia Pacific region.

HomepageFeatured ListingCarousel

Sotheby?s International Realty selects five listings each month that will be displayed on PropGo?s Featured Listing Carousel ? which is promoted on their homepage.

VIEW PROPGOLUXURY HOMEPAGE

FeaturedArticle

Hand selected by Sotheby?s International Realty®editorial team, PropGo features 1x unique editorial each month on their Blog and News page.It?s then amplified on PropGo?s social platforms for added exposure.

PremiumBrandedListings

Utilizing the feed, Sotheby?s International Realty listings are prominently displayed and promoted on PropGo?s web and social media platforms.

The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century. Founded in 1903, the SCMP?s headquarters are in Hong Kong, where it is the city?s newspaper of record.

To increase reach in Hong Kong and Asia, the Sotheby?s International Realty®brand advertising partnership with South China Morning Post will ensure greater visibility to Hong Kong citizens and Asian consumers for homes worldwide.

Founded in 1903, the SCMP's headquarters are in Hong Kong, where it is the city's English-language newspaper of record.

Homepage Takeover &TravelSection Sponsorship

The Sotheby?s International Realty®? brand will own the South China Morning Post homepage and Travel & Leisure landing page of SCMP.com during key dates in 2024. Throughout the full year, the GPS unit, brand banners and brand videos will also be showcased via consumer targeting campaigns.

VIEW SCMP HOMEPAGE

VIEW SCMP TRAVEL & SECTION

48% 42 Average Age

$128k Average HHI

594M Unique Monthly Visits

1.2B Page Views/Month

Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national, and global level. Nominated for 2 Emmy®Awards (2021), in addition to having won 132 Pulitzer Prizes, The New York Times has consistently set the bar among leading news brands.

10M Total Paid Subscribers Worldwide Distribution United States 485,120,923 Monthly Visits Canada 32,918,744 Monthly Visits United Kingdom 31,201,705 Monthly Visits Australia 16,783,345 Monthly Visits India 9,215,949 Monthly Visits 22

RealEstate Slideshow

Our ongoing exclusive sponsorship of the real estate section slideshows provides high performing branding and lead generation for the featured properties.

PropertyListingSearchUnit

Sotheby?s International Realty will continue its exclusive ownership of The New York Times?custom listing search unit that will pull from the Sotheby?s International Realty® listing syndication feed giving buyers and sellers direct access to exclusive homes across the Real Estate, Business, DealBook, and T Magazine sections of nytimes.com.

VIEW NYT REAL ESTATE SLIDESHOW

Average Age $361k Average HHI

Unique Monthly Visits

Worldwide

United States 25,693,951Monthly

Japan 817,985

Page Views/Month 5 Average Pages/Vistor 24

RealEstate

Fridayand Saturday ArticleBuyout

Friday is one of the highly trafficked days where new global real estate coverage is being consumed online. Sotheby?s International Realty will have 100% ownership of Fridays and Saturdays globally (US, Europe and Asia) with fixed brand ad units on WSJ.com real estate article pages within the real estate section for every Friday and Saturday in 2024.

VIEW WSJ REAL ESTATE SECTION

GlobalProperty Search(GPS): AProprietary AdUnit

We partner with leading media powerhouses to deliver content to discerning audiences worldwide. The Global Property Search (GPS) automatically displays properties based on the location of the consumer as they visit our media partners websites. When a property is clicked by the potential buyer, they are taken to the property details page on sothebysrealty.com.

Properties must be submitted for approval via the Property Display Feed in dash.

Property Syndication

The Sotheby?s International Realty®brand provides unparalleled exposure and worldwide reach for our listings, a crucial piece that sets us apart from the rest of the industry. Once a home is showcased on sothebysrealty.com, it is exclusively distributed via the ListSync platform to the most authoritative news, luxury lifestyle, financial, and real estate-centric websites around the world at no additional cost to the agent.

To ensure your property is being syndicated, please contact your marketing representative to ensure all listing requirements are being met.