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THE magazine for corporate and leisure travellers
INFORMATION PACK – 2013/4
Our circles An ever-‐increasing influence rest Pinte
LinkedIn Twitter
Website
le+ G oog No o k
iTunes
Desk
top
You Tube
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id
Our audience Be READ by those who count!
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Our philosophy What makes us stand out Enjoying pride of place on coffee tables around New Zealand … and the world! Engaging editorials from a stable of accomplished writers, accompanied by exquisite images. From super-‐luxurious hideaways to adventurous roads less travelled, Let’s Travel covers a diverse range of destinations. Whether it’s a unique hotel, a tropical island, a thriving city, a remote jungle or a family campsite, our team captures the reader’s attention from start to finish. Let’s Travel is printed on high quality paper, right here in NZ, ensuring longevity even in well-‐thumbed copies. Advertising is kept to a strict maximum of 35% -‐ our readers demand it and our advertisers love it! Distribution of the printed magazine is kept exclusive through our controlled circulation, allowing us to validate the calibre of our readers. Our distribution partners include major players in the finance, banking, insurance, travel, executive transportation, airline and accommodation sectors. Our digital platforms allow us to enjoy an international reach through valuable exposure on iTunes, Pocketmags, and Nook. A range of our distribution partners are now utilising this digital platform, ensuring digital distribution upwards of 100,000 per issue.
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Website facts Top 7 c ountries digitally
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Website visitors Top 7 countries New Zealand Australia USA Canada India South Africa Japan
43% of our visitors stay longer than half an hour Unique visitors average 22,000+ per month Pages viewed averages 100,000+ per month
Digital downloads Word spreads fast! • • •
35+ countries 5,500 readers 15,000 downloads
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Partner programs Get closer, achieve more!
Quick facts What you need to know
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Let’s Travel’s partner programs are designed to get you one step closer to our reader with preferential ad placement, loyalty program copies, subscriber mailings and co-‐sponsored events. Platinum -‐ $40,000 per annum 1 x Gatefold cover, 6 x double page ads, 1 x feature editorial, 1,000 logo’d copies per issue, 1 x event Gold -‐ $30,000 per annum 6 x full page ads, 1 x feature editorial, 500 logo’d copies per issue, 1 x event Silver -‐ $20,000 per annum 6 x half page ads, 1 x feature editorial, 250 logo’d copies per issue, 1 x event
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Six standard issues per year Three to six special issues per year 12,000+ printed copies per issue Digitally available on iTunes, Pocketmags and Nook Annual Readership ±1,000,000 (including specials + digital) 2,500+ Facebook fans Controlled distribution through leading partners: Airline lounges hotels and lodges Banking, finance and insurance clients Travel agencies
Diary dates Issue: Book by Material by Feb / March 30 Dec 5 Jan April / May 27 Feb 5 March June / July 30 April 5 May Aug / Sept 30 June 5 July Oct / Nov 30 Aug 5 Sept Dec / Jan 30 Oct 5 Nov Special Issues notified two-‐three months in advance.
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Display ads Double page Full page Half page horizontal Half page vertical Quarter page
Casual $ 4,500 2,900 1,800 1,800 950
Annual $ 4,000 2,500 1,500 1,500 800
Trim mm 420w x 297h 210w x 297h 175w x 130h 95w x 250h 85w x 130h
Bleed mm 430w x 307h 220w x 307h
Six Regular Bi-‐ Monthly Issues
Website ads Homepage header banner – exclusive -‐ $500pm Homepage header banner -‐ $200pm Homepage body ads -‐ $150pm Section landing pages -‐ $100pm New Products -‐ $50 one off charge Business Directory -‐ $25pm
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Three To Six Special Issues
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Contact us Mail: P O Box 55-‐199, Eastridge,1146, Auckland Courier: 2/35 John Rymer Place, Kohimarama 1701, Auckland Tel: +64 9 521 4879 Fax: +64 9 521 4887 Subscriptions: 0800 214 879 (within NZ) E: subs@letstravelmag.com Advertising: Tel: +64 21 523 421 E: ads@letstravelmag.com
Editorial submissions: E: shane@letstravelmag.com Accounts: E: gary@letstravelmag.com Distribution: E: gary@letstravelmag.com Editor-‐in-‐Chief E: gayle@letstravelmag.com
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