My Wedding Magazine - Media Kit - 2014/5

Media Kit 2014/5

BECAUSE LOVE IS FOR LIFE …

My Wedding magazine launched four years ago, setting out to give all those involved in planning a wedding an avenue that was fresh, inspiring, beautiful yet real.

After 16 very successful issues, we took things to the next level. A new logo, a brand new website, this updated media kit, a new magazine layout and a fresh feel to our page and cover stock of the printed magazine are just the beginning of this exciting journey.

From Spring 2013, the My Wedding pages have featured more white space, tailored advertising, beautiful images – a layout to impress, inspire and enhance our quality editorials.

The new layout is appealing to both brides and grooms – tailored, without being overly fussy. It also converts more cleanly to our digital formats that are now available in just about every format imaginable – iTunes, Android, Nook, PC, MAC and more!

And, because LOVE IS FOR LIFE, we are giving our readers inspiration for everyday life, not just weddings. We want them engaging with the wedding industry LONG after the Big Day!

QUICK FACTS:

20,000+ weddings a year in NZ 2,500+ offshore couples married in NZ

14,000+ first marriages 80% of civil unions are to same sex couples

Median age: 30.2 (women) 32.3 (men)

Saturday: most popular day for weddings February 25th: most popular date in 2012 with

491 marriages!

Tuesday/Wednesday: least popular days 4/10 weddings take place Jan/Feb/March

READ US: IN PRINT:

Available through venues, wedding planners and photographers, all Wedding Associate members and selected wedding industry suppliers nationwide. Now stocked in selected Paper Plus and most Annah Stretton/Birds of a Feather outlets.

iTunes:

For iPhone, iPod, iPad and MAC

Pocketmags:

For Android devices and PC

Nook:

For Barnes & Noble clients in the UK and USA

Top 10 offshore countries reading My Wedding: United States, China, Russian, France, UK, Italy, Taiwan, Australia, Canada, Turkey.

PressReader:

Available for reading in hotels, Superyachts, libraries, cruise ships, large corporations, airlines, and retail.

28,237 digital downloads

Magzter:

Cross-platform digital magazine store.

*Statistics NZ 2012

19 August 2013 heralded Same Sex Marriages in NZ - estimated to boost wedding spend enormously, especially from offshore.

Estimated fans of My Wedding: 300,000 *based on print, website, digital, social media interaction

*to 18 March 2014

DISTRIBUTION My Wedding magazine is NOT sold in vast retail quantities, although you will find us in select locations that have requested copies due to demand. We don’t believe in having copies sitting on shelves unsold and then selling them in 3-4-1 specials at bridal shows! If we’re attending bridal shows, we print extra!

We have chosen instead to distribute complimentary copies to couples through key partners within the wedding industry.

Most of these key partners are venues, wedding photographers or wedding planners as they are at the top of the pecking order when it comes to things the happy couple will lock down. We get to the couples early, ensuring we have their attention from the very beginning. Jewellers are offering My Wedding subscriptions to couples purchasing their engagement rings and we have other avenues to target the recently-engaged, too!

Once hooked, our couples then subscribe in print or digitally, and they’re able to download our entire back library to read at their leisure.

Printed copies are also circulated throughout members of The Wedding Associates, the broader wedding industry and can be found in airline lounges, fabulous lodges and resorts, beauty & hair salons, bridal boutiques etc.

Our print readers extend throughout New Zealand, Australia and the Pacific Islands.

Our digital readers hail from a broad range of countries on ALL continents.

Cover Price: $17.99 Annual print subscription: $45 Current print run: 5,000 per quarterly issue.

ADVERTISING Gone are the days of cluttered pages! Our surveys show that readers are over pages

full of logos and tend to skip past them. To this end, we’ve introduced “edutorial” space … your ad is your opportunity to educate our readers and set yourself up as an expert in your field.

Each display advert will be screened and approved by our dedicated in-house team.

If material doesn’t meet our standards, we will work with you to create something that suits your brand yet still meets our standards.

Directory Ads and Promo Listings consist of one image and standardised text.

Display advertising within the body of the magazine is only available in Full and Half pages.

We prefer our quarter page adverts to consist of an approved image, brief text and contact details … tying into our WE LOVE pages.

See next page for examples of ad sizes.

All advertisers receive: Complimentary inclusion in our digital editions Complimentary website directory listing Social media support with sharing and retweets.

PRINT RATES Double Page Full page Half page Quarter page Covers

X1 3500 2000 1200 800

X4 3000 1700 1000 500 POA

Promo Directory

200 100

New Products

200

Website Banners Website Directory

POA Free to advertisers

Digital enhancements: Video 300 Image gallery 500 My Wedding is printed four times a year: Spring Summer Autumn Winter

Booking 1 June 1 September 1 December 1 March

Artwork 5 June 5 September 5 December 5 March

Reading 1 September 1 December 1 March 1 June

If you are a member of The Wedding Associates or hold a Premium Listing on Wedding Wise, please advise at the time of booking!

1/4 Page Display ad 85mm W x 130mm H

1 Image, squared, 300dpi 80-100 words Telephone, email, website

Half Page Horizontal ad Trim 210mm W x 148.5mm H Bleed 220mm W x 153.5mm H Image 180mm W x 130mm H

Promo Listing

1/4 Page advertorial 1 High Res image 200 words Telephone, Email Website

Directory 1 Image, rectangle, 300dpi 20-25 words, Area, Telephone, email, website

Double Page ad Please supply as individual LEFT and RIGHT pages Trim 420mm W x 297mm H Bleed 430mm W x 307mm H Image 380mm W x 270mm H

Full Page ad Trim 210mm W x 297mm H Bleed 220mm W x 307mm H Image 180mm W x 270mm deep

Half Page Vertical ad 85mm W x 297mm H

DIGITAL EXTRAS:

Promo Listing – not to scale

Directory Listing – not to scale

Embed video: 1mb + 3 loops max 19fps, 300x300, SWF file Close button must be visible H

Embed image library: 5 web-optimised images H

PRODUCTION Â Our in-house designers are able to produce your ad for you so that it suits your brand but retains the integrity of our new look. Our complimentary production service includes one change-out, with all others charged on an hourly rate $80ph.

You will need to provide: Images: We prefer to have a choice of two or three.

These should be at minimum 300dpi, supplied as either JPG or TIFF files and sized to fit the space they will be printed on.

DO NOT send images downloaded from your website! DO NOT send images that you have no right to use!

Logo: 300dpi, supplied as an EPS. If you have other formats, please ensure they are high resolution.

Name: Ensure your trading name is clearly highlighted.

Body copy: Provide any tag lines or slogans you currently use, as well as a description of your company in 100 words or less.

Contacts: Include your telephone, website, email.

Style Guide: If you have a style guide regards logo placement, colour, fonts, etc please let us have this so that we can work with your brand integrity.

PREFERRED FONT TYPES If you are building your own display material, we would ask that you adhere to our font practices.

Headers: Bell Gothic BT Roman Copy: Excelsior LT Roman or Italic Fancy script: Monterey BT Should you require these fonts, we are happy to provide them!

IMAGES All images provided must be at least 300dpi.

Please supply as JPG, JPEG, PNG or TIFF files

SENDING FILES Large files or multiple images must be sent on CD, DVD, flashdrive or via DROPBOX to gayle@myweddingmag.co.nz.

AGENCIES can use Quickcut

SPECIAL OFFERS: If you are a member of The Wedding Associates (www.theweddingassociates.co.nz), ask us about our TWA Rates!

If you have a current Premium Listing on WeddingWise.co.nz, your Double, Full or Half page ad in My Wedding will attract a 10% discount off rate. Please advise when booking.

All Double, Full and Half page advertisers in My Wedding can upgrade to a Premium Listing on WeddingWise.co.nz at a massive $90 discount – please advise Benek at WeddingWise.

TERMS & CONDITIONS These are the basics – for our full Terms & Conditions, please visit: myweddingmag.co.nz//housekeeping/advertise/terms-conditions-advertising/ Ensure you have read them in full and agree to them – they form part of your booking!

Cancellations are not accepted once your completed and signed booking form is received by us.

A deposit of 50% is due upon signing, with the balance due within seven (7) days of the on-sale date. Invoices will be issued on receipt of your booking. Late payments will incur interest.

My Wedding magazine will not accept liability for any errors in advertising material supplied or approved by you.

All rates quoted are exclusive of GST and are quoted in New Zealand Dollars.

Rates are non-commissioned for agencies.

Your completion and signature of our booking form denotes acceptance of our full terms and conditions.

INTERACT WITH US

Mail: Courier:

Box 55-199, Eastridge, 1146, Auckland, New Zealand 2/35 John Rymer Place, Kohimarama, Auckland

Telephone: Fax:

+64 9 521 4879 +64 9 521 4887

Website:

www.myweddingmag.co.nz

Editor-in-Chief:

Gayle Dickson E: gayle@myweddingmag.co.nz DDI: +64 9 213 7624

Subscriptions:

0800 214 879 (within NZ) E: subs@myweddingmag.co.nz

Office Manager:

Renee Christianson E: renee@publishinggroup.co.nz

Advertising & Production Advertising BOP Region: Administration & Distribution:

E: ads@myweddingmag.co.nz Mead Norton mead@myweddingmag.co.nz T: +64 21 202 3042 E: gary@myweddingmag.co.nz

SOCIALISE WITH US Web:

www.myweddingmag.co.nz

Facebook:

@myweddingmag

Twitter:

@myweddingmag

Google+:

plus.google.com/117103441820809093411

Pinterest:

@myweddingmag

LinkedIn:

/company/my-wedding-magazine