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Table 12. Manager´s perspective -Bank
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“[…] If you are the boss, you have to work with others; you cannot do all the work alone. In addition, if you work in a relatively large company, you should consider that those who are going to do the work and those who have the knowledge to do it, they are the people you have to work with” (Junca, 2013).
Table 12. Manager´s perspective -Bank
esa factor category main features
Manager´s perspective
Societal Support of environmental interest groups. Support of volunteer programs in environmental education. CEO looks to contribute to social purposes. CEO has supported social causes. Support product stewardship initiatives. Support the creation of new production and consumption systems.
• Adoption of the environmental strategy at Bank
Bank adopted a green products strategy influenced by green markets and a green industry in conjunction with a dynamic business model and a managerial citizenship perspective (see Figure 11). The main environmental practices corresponded to green lending, green bonds, energy efficiency and CO2 compensation activities. Green financing propelled the development of the green lending market in Colombia, which has, in turn, facilitated the financing of sustainable buildings and production and consumption systems (PCS).
International credit providers influenced Bank in regard to the development of greener products (i.e., lending and bonds), while its main competitors drove the adoption of green processes (i.e., energy efficiency and CO2 compensation).
A dynamic business model was observed in Bank when it exploited new products and market opportunities to maintain its current position as the third largest bank in the country. The dynamic business model favored the adoption of efficient and innovative ways of conducting business, thus triggering process improvements and new product development.
Bank supported its dynamic business models with technological capabilities related to the management of information and communication technologies. For example, Bank has worked on the development of social innovation projects such as an electronic pocket to serve people at no cost at the bottom of the pyra-
