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Table 32. Manager´s perspective – Cosmetic Company
148 | Carlos Fúquene Retamoso
- Transactional constructive leadership style
The leadership style of the founder corresponds to a transactional constructive one, focused on clear goals and desired outcomes while providing feedback and praise to employees according to the fulfillment of performance measures. The founder has consistently established the importance of positioning the company in the Latin-American market around their main purpose: “We promote beauty to achieve personal fulfillment”. Since 1985, the founder has guided Cosmetic Company according to the aforementioned purpose, which has supported them in the achievement of a remarkable development and growth, shifting from 50 consultants and a single brand in Colombia, to three flagship brands throughout Latin America with more than 800,000 consultants (Cosmetic Company, 2018a).
Undoubtedly, his collaborators have helped him build this great business, which he recognizes in most of his dialogues: “Our achievements would not be possible without the commitment of our collaborators, the trust of our consultants, the loyalty of our consumers, the support of our suppliers and the way we care for the environment”
Table 32 presents a summary of the environmental practices observed in the Manager´s perspective dimension.
Table 32. Manager´s perspective – Cosmetic Company
ESA Factor Categories Main features
Manager´s perspective
Profits´ perspective and a transactional leadership style * Support for the use of natural ingredients in products to achieve competitive advantage. * Support for energy efficiency and waste management programs to gain efficiencies. * Socially based investments for developing the company´s projects, in order to achieve winwin deals.
• Environmental Strategy Adoption - Cosmetic Company.
Cosmetic Company under the influence of green market demands and competitors adopted an environmental strategy focused in green products and green processes, supported by a dynamic business model and a manager´s profits perspective (See Figure 14). Main practices at Company corresponded to the use of natural ingredients, the adoption of energy efficiency programs and low-resource-demanding technologies, in conjunction with environmental
