Aahana slams influencer hiring

Actress Aahana Kumra has voiced her concern over the growing trend of hiring individuals in the entertainment industry solely based on their social media following, rather than their acting abilities. The Lipstick Under My Burkha actress finds this trend disheartening and believes it has left many aspiring actors confused about their future prospects. She criticises the presence of Instagram influencers in prominent shows on major streaming platforms, emphasising that actors with talent and theatre experience are being overlooked because they lack a significant Instagram following. “I’m sorry to say, most of the shows that are coming on the very big streaming platform feature Instagram influencers. How many actors are really on the platform? There are influencers who are influxing the acting space,” Kumra retorts. Kumra has taken matters into her own hands and is pursuing a career as a writer, aiming to create content that aligns with her creative vision. While she remains open to acting projects, Kumra is focused on exploring new opportunities and breaking free from typecasting.