Portfolio Kalina Nedelcheva
Prologue Publications, Theory & Experimental Poetics Graphic Design and Art Exhibitions and Curatorial
Prologue:
I am an incredibly optimistic individual with developed design thinking, natural communication abilities and an affinity for interdisciplinary studies. I relentlessly peruse my passions and am always on the hunt for upcomming opportunities to exercise creative and critical thought.
Kalina Nedelcheva
My objective is to immerse myself in media- and design-driven environments with a strong emphasis on communication, PR and advertising in order to fully utilize a broad range of technical, artistic and writing capabilities. Always looking to collaborate and contribute to technological innovations, my curiosities extend to experimental media and re-imagining traditional linear thought.
Publications & Theory
My writtings have been published both in print and online, while abstracts of my essays have been presented in front of academic panels. With my work I seek to develop associative frameworks and build cognitive networks of beliefs on an interdisciplinary level. Through this approach, I hope to challenge target audiences and motivate a multi-leveled perception of information.
Article, Issue 10 (2014)
DEMO Magazine
- 5 years as Contributor with articles, interviews, reviews and photographs [Published online and in print] - 2 years as Feature Editor - 1 year Assistance with Layout Design
Photographs, Issue 11 (2015)
Article, Issue 12 (2016)
Interview, Issue 13 (2017)
These bodies of work are written, illustrated, designed and conceptualized entirely by me and seek to challenge traditional thought and transcend the parameters of conventional use of mediums as communicators of information.
Self- publishing
My passion for literary art and design has extended into a series of self-published zines that are an intellectual cross-over between art theory, philosophy and media experience.
Artistic Merit
“Artistic Merit” is an over-romanticized account of the essence of art, it’s often misguided purpose and the complete poetic beauty of it’s therapeutic merits.
What Is This? A rebellion; An instrument against artistic oppression or simply a manifesto of my truth. Tendencies to think inconsistency in creative work should be celebrated, not disregarded. Design does not necessarily need to ascribe to uniformity, neither does art or writing. Experiments are mind exercises are the essence of anything extraordinary, one should not stop at a thing that simply “works”. Individuals subscribe to equilibrium, symmetry, order, because it is comforting. But there is no progress in comfort, there are only limits. The soul is in constant pandemonium and thought is nonlinear. Chaos is the vitality of our planet, disregarding the implementation of possible patterns of function. Don’t regard art as an aesthetic. It is not a brand. It is the broadcasting of unpredictable emotions; An extension of feelings.
Kalina
Link
Honestly, I think I’m just trying to break it, rather than make it.
I have written operates on multiple levels and each poem can be read both linearly and nonlinearly. The key concept is that it contains two or more separate poems within one larger framework. The primary idea is to “shock� the reader back into awareness, causing them to reflect on the criticisms in the poem and, ultimately, be an active reader, rather than a passive agent.
Experimental Poetics
I have developed a new type of architecture through which poetry can be read. The idea is that thoughts, feelings, memories and sensations exist outside of the primary consciousness and appear to one as a flow. The term for this idea has been coined by William James in 1890 and is recognized as The Stream of Consciousness. The digital revolution gives technology and new media a power to invade this stream and the potential to negatively impact intellectual and creative drives. The poetry
Link
This is an experimental piece that encompasses poetry and philosophy, whilst challenging the barrier between free verse and dialogue. Firstly, one must read the piece as a comic. Ideally, thinking about the shapes on each page and the importance of the words as a part of an accessible contemporary philosophical discussion. Once finished, one must go back and isolate a specific color— red, green, orange, purple or blue, and read the short book in that manner.
The wok I did at the University of Toronto coincided with my interest in philosophy and critical theories of media, art and film. In my final year I wrote an interdisciplinary paper in Media Ecology, supervised by one of my professors. The abstract was presented at the Second Annual Symposium: Faith, Science, Climate Change and Pope Francis’s Encyclical Laudato si’.
creates a thought-provoking plot of the interaction between two Grounds [Natural and Manufactured environments] and their shared common Figure [Humans]. Man-made and natural environments foster a strenuous relationship through acts of processing and waste products. By means of Marshall McLuhan’s Narcissus Narcosis Theory,
the essays defines media users as passive and anxious agents that have amputated their senses through extension within technology and thereby become servo-organisms. Two case studies are raised, one centered around capitalist business structures and the other around the deceivingly ecological notion of wireless data back-up. The idea is to prove that Data Sustainability undermines Environmental Sustainability.
Academia
The Digital Hoarders
Graphic Design & Illustration
Exhibitions & Curatorial
The exhibition was in honor of Canadian scholar and theorist Marshall McLuhan and ran during the Toronto School International Conference (October 13th-16th). I was an Exhibition Assistant who was responsible for conducting research in the field of media and communications with a strong emphasis on McLuhan, Harold Innis, Northrop Frye and others. I produced write-ups, executed basic binding and preservation procedures of displayed artifacts and curated photographs and exhibition cases.
A thought-provoking event that celebrates the ART of the human body. The show featured young artists that have recently graduated from design, architecture and art programs, as well as some self-taught illustrators. The event sought to incorporate talent from all spheres of creativity and gave a stage to musical acts, as well as a live painting model which patrons and artists could volunteer to sketch.
Based on work, produced by Kalina Nedelcheva between 2016-2017. nedelchevakalina@yahoo.com http://k-nedelch.wixsite.com/portfolio